AARP：2022年美国祖父母游戏报告

hrAARP.ORG/RESEARCH|©2022AARPALLRIGHTSRESERVED/10.26419/res.00573.001AARPRESEARCHAARPRESEARCH2ARPORGRESEARCHAARPALLAARPRESEARCH2inggrandparentsareasizeablechunkofthegamerroledoesntdefinewhotheyareasgamers.•Almosthalfofgrandparentsplayvideogamesatleastoncepermonth,morethannongrandparents,anddailyplayisalsomorecommon.•Grandmothersaccountforabiggershare(61%)ofthegaminggrandparentaudience.•Gaminggrandparentsconsiderplayingeneralextremely/veryimportant(76%),buttheydon’tnecessarilyapplythisnotiontovideogames.Just50%viewgamingas“goodformeasIgetolder.”•Grandchildrenaretheirprimarysourceofgamingnews,alongsideotheradultfriendsandfamily.•Althoughgaminggrandparentssaytheyplayto“spendtimewithfamily,”theyplaysolo80%ofthetime.•Gaminggrandparentsmaintaintheirownpreferences;theyaren’tasinfluencedbyafamilymemberwhoplaysastheyarebyfindingagametheylike.AARPRESEARCH3ARPORGRESEARCHAARPAARPRESEARCH3Particularlybetweentheagesof50-59,grandparentsaremorelikelythannongrandparentstobeplayinggamesatleastoncepermonth.PercentageofgrandparentsandnongrandparentsplayingvideogamesatleastonceamonthAmongadultsages50+,byagerangeAges50+Nongrandparents43%▼ Nongrandparents43%▼46%▲Ages50–59 Ages60–69 Ages70+ 37%39%parentsnNonGrandparentsnGrandparentsnNonGrandparentsnGrandparentsnGrandparentsnNonGrandparentsnAARPRESEARCH4ARPORGRESEARCHAARPALLAARPRESEARCH4Grandmothersmakeupover60%ofgaminggrandparents,comparedtothe50%gendersplitamongnongrandparents.PercentageofgrandparentgamerswhoaregrandmothersandgrandfathersAmonggrandparentgamersages50+(Age50+)43%ofgrandfathersplayvideogamesatleastoncepermonth0%ofgrandmothersplayvideogamesatleastoncepermonthdGrandfathersnGrandmothersneogamesAlmosthalfofgaminggrandparentsareplayingeveryday.FrequencyofplayingvideogamesAmongadultsages50+whoplayvideogames,bygrandparentstatusimesaweekimesamonthhmonthsGrandparentsnNonGrandparentsneogamesARPORGRESEARCHAARPALLRIGHTSRESERVEDAARPRESEARCH5Three-quartersbelieveplayingeneralisimportanttotheagingprocess,butgrandparentsaretornoverwhethergamingitselfisgoodforthemastheygetolder.Attitudestowardsgaming:PercentwhoagreewiththefollowingstatementsaboutgamingAmonggrandparentsages50+whoplayvideogamesatleastmonthlyobeanimportantocesstogetrelieffromanxietyorstresshemygetolderthlyGamersGrandparentsneewitheachofthefollowingstatementsportantpartofagingPlaycanbeanyinternallymotivatedactivitydoneforfunpleasurerenjoymentARPORGRESEARCHAARPALLRIGHTSRESERVEDAARPRESEARCH6Despitethemajorityofdifferentagecohortsgamingmorethan5hoursperweek,theperceptionthattheyaregamersdeclinesbyage.Percentwhoplaygames5+hoursperweekandconsiderthemselvesagamerAmonggrandparentsages50+whoplayvideogamesatleastmonthly,byagerangeAges50–54Ages55–59Ages60–64Ages65–69Ages70+perweekderthemselvesagamerBaseGrandparentsPlayingGamesMonthlynnnn(n=592)personallyspendgamingoneachofthefollowingdeviceseewitheachofthefollowingstatementsARPORGRESEARCHAARPALLRIGHTSRESERVEDAARPRESEARCH7AARPRESEARCH8ARPORGRESEARCHAARPALLAARPRESEARCH8Grandchildrenhaveagreatdealofinfluenceontheirgrandparents.Top3sourcesforlearningaboutnewgamesorgaminghardwareAmongages50+whoplayvideogamesatleastmonthly,bygrandparentstatusnAdultfamilyandfriendsAdultfamilyandfriendsChildrenSocialnetworkingsitesGamersGrandparentsnNonGrandparentsngaminghardwareJustoverathirdofgrandparentsviewspendingtimewithfamilyasanimportantreasontoplayvideogames.Importanceof"spendingtimewithfamily"asareasonforplayingvideogamesAmongadultsages50+whoplayvideogamesatleastmonthly,bygrandparentstatuslimportantGamersGrandparentsnNonGrandparentsnnsforplayingvideogamesARPORGRESEARCHAARPALLRIGHTSRESERVEDAARPRESEARCH9Almost80%ofplayisalone,despitethestrongmotivationtoplaywithfamilymembers.PercentoftimeplayingaloneversuswithotherpeopleAmongadultsages50+,bygrandparentstatussaloneameswithchildreninpersonogameswithotheradultsinpersonmeswithchildrenonlinegameswithotheradultsonlineGamersGrandparentsnNonGrandparentsnherpeoplesuchaschildrenunderyearsofageoradultsARPORGRESEARCHAARPALLRIGHTSRESERVEDAARPRESEARCH104%5%4%5%Findingagamethatappealstothempersonallyisstillthetopmotivatortofutureplay.MotivationsforplayingmorevideogamesinthenextyearAmongadultsages50+,bygrandparentstatusandparentsgameIreallylikeorisspecificallyappealingtomemeAgameimprovingamentaloremotionalconditionIamdealingwithingagiftofagameorgamingdeviceamilyplayingAgameimprovingaphysicalconditionIamdealingwithwtouseanewgamingdeviceanewdedicatedvideogamingdeviceJoiningacommunityofotherpeoplelikemewhoplaygames51%55%GamersGrandparentsnNonGrandparentsnvideogamesinthenextyearorsoSelectallthatapplyARPORGRESEARCHAARPALLRIGHTSRESERVEDAARPRESEARCH11Havingfun,stayingmentallysharp,andrelaxationarethestrongestreasonsforgaming.Top10gamingmotivationsforgrandparentsandnongrandparentsAmongadultsages50+whoplayvideogamesmonthlyTohelpstaymentallysharplaxelieveboredomassthetimeeducestresshangemymood(#7)(#5)(#8)(#7)(#5)(#8)(#8)(#9)(#10)(#10)(#9)GamersGrandparentsnNonGrandparentsnnsforplayingvideogamesncelevelARPORGRESEARCHAARPALLRIGHTSRESERVEDAARPRESEARCH12iaNORCsForesightPanelntedwithrespondentsfromnonprobabilisticconsumerpanels.•Qualifications:Ages40+,ownsagaming-eligibledevice(e.g.,letabletcomputerlaptopconsoleorotherdeviceandplaysvideogamesonthatdeviceatleastoncepermonth.withamorelimitedscopeofquestioning.•Sample:N=7,885totalcompletes.–Gamers:n=5,255.–Non-Gamers:n=2,630.erviewingDatesJuneJuly•Weighing:DatawereweightedusingpopulationbenchmarksfromNORC’sCurrentPopulationSurveyforage,gender,division,race/ethnicity,education,housingtenure,householdphonestatus,agexgender,andagexrace/ethnicity.•SurveyLength:Median–Gamers(32minutes),Nongamers(7minutes).ARPORGRESEARCHAARPALLRIGHTSRESERVEDAARPRESEARCH13AARPRESEARCH14ARPORGRESEARCHAARPAARPRESEARCH14nonprofitnonpartisanorganizationdedicatedtoempoweringAmericansandoldertochoosehowtheyliveastheyageWithnearly38millionmembersandofficesineverystate,theDistrictof