商务英语写作课件 Unit 1 Establishing Business Relationship

Unit1EstablishingBusinessRelationsWhat’s“business”?

Traditionally,businessistoexchangethingsthatpeopleneeded.Whypeopledobusiness?BecausetheywanttoearnDoyouknowwhothesemenare?BillGatesRayKrocWaltDisneyHenryFordFatherofMcdonald’sDoyouwanttobeabusinessmanorabusinesswoman?

Ifyouwant,howcanyouexpandyourbusiness?

Newspaper,advertisement,media,letter.Readthenewwordonp.3Activity1onp.3establishrelationsnegotiatebusinesspartnerstepexpandHomework:Studythenewwordsonp.7Gooverpart1Howmanypartsarethereinaletterandwhatarethey?SenderaddressDateoftheletterSalutationBodyComplimentarycloseSignatureandjobtitlepart2EstablishingBusinessRelations:Readthenewwordsonp.7Readthesampleonp.4keywordsandphrases:1.learnabout=know=understand“从……打听”2.firmn.=company=corporation“公司,企业”3.seekv.=lookfor~investmentopportunities“寻找投资机会”4.cooperatewith“与……合作”5.setup“建立”6.providev.=offer“提供”7.organizev.“组织”organizationn.“机构,组织”8.contactv.“联系”(sb.)“联系某人”9.referto“查阅”Activity6quotation/makeoffersproduce/manufactureseeksellwell/agoodsellimporterA.报价B.进口商C.畅销D.生产E.寻求Activity8ToestablishbusinessrelationswithToseek/lookfor/searchbusinessopportunitiesToinvestinaforeigncountry/toinvestabroadTocooperatewithourcompanyTotradewithTointroduceourcompanyTohaveabriefing/toholdanewsbrief/tobrief

Tokeepcontactwithourcompany/tocontactourcompany

Activity113rdJune,2005DearSirs

understood/knew/learntaboutwriting/writingaletterestablishbusinessrelationsinviteprovides/offerstocontact/towritetoYoursfaithfullyDirectorActivity1233JingdaSouthRoad,ZhangjingTown,Wuxi,Jiangsu,ChinainvestmentopportunitiesinChinaseekingforeigninvestmenttosetupprovidesadviceandassistanceorganizingtrademissionsrefertolookingforwardtoyourpromptreplyActivity9

1. seek—seeking

2. establish—toestablish

3. attract—toattract

4. contact—tocontact

5. receive—receiving

Activity10

1. has—have

3. enter—toenter

4. areinterestedat—areinterestedin

Activity13DearSirs,WelearntaboutyourcompanyfromBeijingDaily.Weunderstandthatyourcompanyisamajorimporterofelectricalappliance,andyouwanttopurchaseelectricfans.WeproduceallkindsofelectricfansandobtainedISO9000qualitycertification.OurproductssellwellinAsianmarket.WehopetoenterEuropeanmarketbyestablishingbusinessrelationswithyou.Shouldyouhaveanyquestions,pleasefeelfreetocontactus.Forourcreditstanding,pleaserefertothefollowingbank:BankofChina,GuangzhouBranch.Thankyouforyourattentionandlookforwardtoyourprompt/earlyreply.

Yoursfaithfully,xxxHomework:Gooverpart2PreviewthenewwordsofUnit2TestforUnit1敬启者：我方从《广州日报》上得知贵公司是个人电脑的主要进口商，目前贵方想购买台式和手提电脑。我方生产各种电脑，产品畅销美国市场。我方希望通过与贵公司建立业务关系，进入亚洲市场。关于我方资信情况，请查询以下银行：中国银行纽约分行。多谢关注并期盼您早日回复！personalcomputer个人电脑desktop台式电脑laptop手提电脑DearSirs,WelearntaboutyourcompanyfromGuangzhouDaily.Weunderstandthatyouarethemajorimporterofpersonalcomputers,andyouwanttopurchasedesktopsandlaptops.Weproduceallkindsofcomputers.OurproductssellwellinAmericanmarket.WearewritingtoestablishbusinessrelationswithyousothatwecanentertheAsianmarket.Shouldyouhaveanyquestions,pleasefeelfreetocontactus.Forourcreditstanding,pleaserefertothefollowingbank:BankofChina,NewYorkBranch.Thankyouforyourattentionandlookforwardtoyourprompt/earlyreply.

Yoursfaithfully,xxx中国建设银行——CCB(China

Construction

Bank)

中国农业银行——ABC(Agricultural

Bank

of

China)

中国工商银行——ICBC(Industrial

and

Commercial

Bank

of

China)

中国银行——BOC（Bank

of

China)

中国民生银行

——CMBC（China

Minsheng

Banking

Co.,

Ltd）

招商银行

——CMB(China

Merchants

Bank

Ltd)

兴业银行

——CIB

(Industrial

Bank

Co.,

Ltd)

北京市商业银行——已经改名北京银行——BOB(Bank

of

Beijing)

交通银行——BCM(Bank

of

Communic