互联网文化与电视文化的碰击与重构

互联网文化与电视文化的碰击与重构

Abstract:TheappearanceofInternetmediaknocksagainsttraditionalmedia，andespeciallyagainstTVmediagreatly.Itsinfluencehasbeenonmanyaspectssuchastechnologiescontained，societystructure，societyculture，societyequilibriumanddevelopment.Ingeneral，thewordof“civilization”referstoakindofinvisiblequalityformwhenasocietyreachesthecomparativesuperiorgrade，knowledge，civilization，culturalorhistoricalrelicsandsoon.“Civilization”referstothesumofsubstanceandspiritwealthcreatedbymankindduringthecourseofsocietydevelopment，whichparticularlyindicatespiritwealth，e.g.Literature，Art，Education，andScience.Onthecontrary，basedonthesubstancewealth，thecohesivenessofthesocietyspiritwouldpushtheprogressofsciencetechnologyandsocietydevelopmentahead.TVcivilizationwasbrilliantnotlongbefore，yetitisuntimelytosaythatTVcivilizationisout-of-date.Asakindofsocietyform，thecivilizationbuiltbyInternetisjustshiftinghumansocietycontactandsocietylivingfashiondeeply.ItisaffirmativethatInternethasbeencultivatedthesocietycivilizationvalue.Internetcivilizationisexactlybecominganimportantsymbolofglobaltrend.However，digitaltechnologynotonlypromotesthedevelopingandgrowingofInternetrapidly，butalsoimprovesTVtechnologyathighspeedinthesameway.Thepaperdeemsthatinthefaceoffavorablecircumstances(opportunity)andchallenge，weshouldseeclearlythatitgivesallkindsofmediawiththesameexistingchance;andpaycloseattentiontotheeffectuponsocietyduringthetimeofshifting.Ininformationsociety，Internetpossessincomparablepower.Asanimplementoftheprojectof“digitalcity”，digitalinformationandInternethavegraduallybecomeanindispensablepartofcitizen’sdailylife.Thecitizenshavebeenfamiliarwithelectronicoffice，electroniccommerce，societyinsurancesystem，Internetshopping，networkconference，networklearning，whicharethephysicalfoundationsoftheformationanddevelopmentofInternetcivilization.Itisfrequentlyheardof“themostquicksourceofinformationisInternet”，and“chattingroommaketheyouthbereluctanttoleave”.Also，itisreportedthatthemaincrowdofsurfingInternetaretheyouth，theyeachownatleastoneortwoe-mailboxevenmore;establishtheirowngamerulesontheInternet;usethetonguewhichonlycouldbeunderstoodamongthemselves.However，itisn’tperfectineverywayincurrentperiod.OneofdisappointingtruthisthatInternetbedeemedallpervasive，invisible，(forexample，inchattingrooms)whichmakerelationshipamongpeoplewithoutdueconsiderationandresponsibility.Additionally，thefreshandincentivenatureofInternetcauseyoungboysandgirlstoaddictinsurfingInternet，inotherwords，studentssurfInternetandexploreblandly，whichismoreseriousthanrunningawayhomewhenafter-school.InternettechnologyanditsimpactoncivilizationcommunicationhavereachedthedegreethatInternetshouldberecognizedandemphasizedasonekindofindependentcivilization，otherwise，itwouldbringusendlesstrouble.Furthermore，thepaperdeemsthatweshoulddiscriminatetheadvantagesanddisadvantagesofInternetcivilization，andproposedtosetupasetofsocietyalarmingsystem.Basedonthatsystemwecangiveadvicetoandreconcilethesocietyproblem.ThroughmakinggooduseofpositiveexperienceculminatedfromInternetcivilizationandTVcivilizationdevelopment，wecouldavoidimpossibleturbulenceduringthecourseofsocietyshifting.Onlybythis，wecouldimproveoursocietyadvancementstablyandharmonically.TVmediawillkeepitspreviouspredominancecontinuouslybecauseitispunctual，real，immediateandauthoritative.WhileInternetcanprovidebigamountofinformation，inspectrepeatedlyandreviewedeasily，whichcouldmakeupforthedisadvantageofTV.Sincetheyhavetheirownf