《会展管理与节事策划》3partone-通选

《会展管理与节事策划》3partone-通选02二月2023Dr.XUFenginShandongUniversity202二月2023Dr.XUFenginShandongUniversity3Question6Howtostartaneventformally?Part1:

IntroductiontoEvent02二月2023Dr.XUFenginShandongUniversity4AstartingpointStep1Theaimsandobjectivesofstagingtheparticulareventmustbeclearlyidentifiedandstated.Step2Afeasibilitystudyshouldbeundertaken,askingquestions(likethoseearlier)inamuchmorefactualway.Itshouldexaminetheexactmethodsofachievingtheeventanditshoulddefinitivelyidentifyanypossiblesourcesoffunding.02二月2023Dr.XUFenginShandongUniversity5Dependingontheleveloftheevent,thesetwostepscanbeperformedinavarietyways,rangingfromconsiderationbyasmallinformalgrouptotheengagementofspecialistconsultants.Astartingpoint02二月2023Dr.XUFenginShandongUniversity602二月2023Dr.XUFenginShandongUniversity702二月2023Dr.XUFenginShandongUniversity802二月2023Dr.XUFenginShandongUniversity9Inashorttimescale,completeinvestigationintoanevent;ifresultisjustifiableandworthwhile,theinvestigationshouldgoontosuggesthowitcanbeachieved.Astartingpoint02二月2023Dr.XUFenginShandongUniversity10Thefeasibilitystudy,withitspositiveoutcome,shouldoutlinehowtoachievetheevent;detailstructure,personnelrequirement,financingsourcesandaneventachievementtimetable.Enoughtimeisneededforthemoredetailedeventplanningandimplementationtoproceed.Butproblemoftenoccurquitenaturally,itisinadvisabletointroducetimepressurefromtheverystart.Astartingpoint02二月2023Dr.XUFenginShandongUniversity11Question7Fromtheagency’sviewpoint,whatshouldwethinkabouttheevents?Part1:

IntroductiontoEvent02二月2023Dr.XUFenginShandongUniversity12Partofaplan

Effectiveeventsarebestsetwithinthecontextofanorganizationalplan.Eventsshouldbeprovidedaspartoftheethosandfunctionofthewholebusiness,notjustarandomfulfillmentofanidea.Asarealpartofanoverallplan,eventsmustfitinwithorganizationalaimsandobjectives;mustbecoordinatedacrossallpartsoftheorganization;andmustbeworthwhileinfuture.公共慈善与商业利益：使命的不一致02二月2023Dr.XUFenginShandongUniversity1302二月2023Dr.XUFenginShandongUniversity14Specifyingasfollowings:Thepurposeofhavingevents.Whataimsandobjectivestheyshouldhave.Whatstaffwillbeinvolved.Howtheywillbecoordinated.Whowilltaketheleadrole.Aneventsstrategy

02二月2023Dr.XUFenginShandongUniversity15TheaimsofaneventThroughbeinganintegralpartofanoverallstrategy,eventsshouldhaveakeyroleinachievingorganizationalaims.Theoveralleventspolicyshouldalsoclearlystatethegeneralaimsforalleventstheorganizationstages.Toprovideforthelocalpopulation’sentertainment.Toraisefundsforthecompany02二月2023Dr.XUFenginShandongUniversity1602二月2023Dr.XUFenginShandongUniversity17Theremaybeoneaimandseveralaims,buthowevermany,itisessentialtohavethemclearlyspecifiedduringthesearchforfinanceandstaff.Aclearvisioniscrucialifwewantpeopletosignup,peoplefromsponsorstocarparkattendants.Theaimsofanevent02二月2023Dr.XUFenginShandongUniversity18Ifyoudon’tknowwhereyouaregoingyouwillprobablyendupsomewhereelse.

(DrLaurenceJPeterandRaymondHill)HavingestablishedAims(theraisond'etreofthewholeevent),itwillbenecessarytobreakitintomoremanageablestepsofmeasurableachievement–objectives.Objectivesareset,agreedandunderstoodbyeveryoneinvolved.Clearfocus;coordinatedeffort;unityofpurpose.Theobjectivesofanevent02二月2023Dr.XUFenginShandongUniversity1902二月2023Dr.XUFenginShandongUniversity20ObjectivesshouldbeSMARTSpecifictotheeventMeasurableinstatisticaltermsAgreed(orachievable)bythoseinvolvedRealistic(orrelevant)totheresourcesavailableTimedaroundtheeventschedule02二月2023Dr.XUFenginShandongUniversity21SMART司马他另类职场生存法则Sspecific（具体的）Mmeasurable（可衡量）Aachievement（可完成）Rrealistic（现实的）Ttimebond（时间段）行走职场，智慧先行，基于现实，未雨绸缪，短时达标02二月2023Dr.XUFenginShandongUniversity22Objectivesshouldalso…beappropriate,simple,clear,unambiguousandachievableavoidcausingconfusionandmisunderstandingorcommunicatingincorrectmessageEventsaremanagedbyobjectivesandareaccumulationofthesestages.02二月2023Dr.XUFenginShandongUniversity23Objectives

assistestablishingorganizationalstructureEachindividualsandcommitteetobegivenanumberoftheirownspecifictargets(sub-objectives)Thiswillfurtherreflecttheneedforeveryonetoworktogether,asmanyobjectiveswillinevitablybeinterdependent02二月2023Dr.XUFenginShandongUniversity2402二月2023Dr.XUFenginShandongUniversity25Question8Whatarethebestevents?Part1:

IntroductiontoEvent02二月2023Dr.XUFenginShandongUniversity26Characteristicsofthebestevents1Aclearvisionandadefinitepurposeforeveryone’sefforts.ClearSMARTobjectivestowhicheveryoneiscommitted.Anappropriate,flexibleorganizationalstructureabletoachievespecifictasks,butretaininganoverallunityofpurpose.02二月2023Dr.XUFenginShandongUniversity27Characteristicsofthebestevents2Committedpersonnel,willingto“gothestepbeyond”.Aleaderofcalibre,authorityandpersonality.Precisedetailedplanningcarriedoutanddocumentedwithinanappropriatetimescale.02二月2023Dr.XUFenginShandongUniversity28Characteristicsofthebestevents3Acoordinatedteameffortoperatingwithinbudgetlimits,drawingonallavailableresources.Efficientlinesofcommunication.Agoodpublicimage.Effectivepublicityandpresentation,andbuilt-incontingencyplans.02二月2023Dr.XUFenginShandongUniversity29Characteristicsofthebestevents4Atotalcommitmenttocustomercare.Efficientongoingcontrolandmonitoringsystems.Anatmosphereofunity,focus,hardwork,humorandenthusiasm.Goodpost-eventevaluation.02二月2023Dr.XUFenginShandongUniversity30Centralityofevents1Thecentreofthewholemanifestationwasinfactthe

smalleventsandeventsprogrammewhicharethemainattractionandtheimpetustothefestival.Forgardenfestival,manycometoseethesports,artsandentertainmentgroups,suchasthepipebandperformanceandtheacrobaticsdisplaysarecentraltothesuccess.02二月2023Dr.XUFenginShandongUniversity31Centralityofevents2Theeventsarethekeyelementwhichconsiderablyhelpedtheoverallplanning;EventsandpromotionformakeypartofthosemajorspectaclesAndevenhavethecentralityandsignificancetootherconceptslikeurbanregeneration–helpedwiththeimageandself-confidenceofthehosttownandcity.02二月2023Dr.XUFenginShandongUniversity32Olympicgames(Sydney;Athens;Beijing;London;…LoserorWinner?)Gardenfestival(Liverpool,lastingforanotherdecadevisiting;Kunming;…)WorldExpo2010,ShanghaiAsiaGames2010,GuangzhouWorldSwimmingCaign2011,ShanghaiCorporation-Industry-City-Country-InternationalRegionCentralityofevents302二月2023Dr.XUFenginShandongUniversity33AppropriateimplementationmechanismsAttentiontodetailBudgetingBusinessplanCharismaticpersonalityClearstructureCommitmenttoservingtheparticipantsandcustomersContingencyplanCreativityandinnovationCustomercareDetailedprogrammingEfficienttimemanagementEmergencyproceduresEntertainmentEvaluationandcontrolExcellentcommunicationGooddecisionmakingGoodinterpersonalrelationshipsGoodmanagementGoodmotivationWhatdoyouneedforsuccess?102二月2023Dr.XUFenginShandongUniversity34HardworkandenthusiasmLargenumberofvolunteersLargesliceofluckLeadershipLogisticalplanningMarketresearchMeasurabletargetsMediainter