招聘笔试题 产品助理、业务运营助理

招聘笔试题[产品助理、业务运营助理]1.问答题（40分，每题10分）1.1.如果我们需要做一个关于智能卡产品的市场调研，你会从哪几个方面入手？1.2.如果我们要向渠道代理商客户介绍我们的新产品智能卡，我们需要事先准备哪些材料？列举最重要的5项。1.3.请说出1.2中所述各项文档的主要功用？1.4.请说出1.2中所述文档的主要组成部分，请尽可能详细。2.分析推理题（60分，每题15分）2.1.在IT及通信行业中，如果要你做一份新产品策划案，你会首先着手进行哪些方面进行准备？请按照顺序写出你的工作步骤及需要获得的结果。2.2.今天我们推出了一款全新的数码相机，TSX800，这款相机集成了最新的CCD技术，达到了1500万像素，镜头采用了最新的伽马滤光技术使得成像效果接近单反。此外，防抖技术、光学变焦10倍等功能兼备。此外其最大的亮点是其独特的外观，采用了经典的迪斯尼造型，客户可以选择米奇、维尼等外观的定制化机器而不增加额外费用。这款相机的市场价我们定在3500元。请你为这款产品草拟一份市场宣传单页。你可以拟出文字稿，并用铅笔画出大致的页面设计。答：请阅读下面的文章，并回答问题：Theburstingofthedot-combubbleinthefallof2001markedaturningpointfortheweb.Manypeopleconcludedthatthewebwasoverhyped,wheninfactbubblesandconsequentshakeoutsappeartobeacommonfeatureofalltechnologicalrevolutions.Shakeoutstypicallymarkthepointatwhichanascendanttechnologyisreadytotakeitsplaceatcenterstage.Thepretendersaregiventhebum'srush,therealsuccessstoriesshowtheirstrength,andtherebeginstobeanunderstandingofwhatseparatesonefromtheother.Theconceptof"Web2.0"beganwithaconferencebrainstormingsessionbetweenO'ReillyandMediaLiveInternational.DaleDougherty,webpioneerandO'ReillyVP,notedthatfarfromhaving"crashed",thewebwasmoreimportantthanever,withexcitingnewapplicationsandsitespoppingupwithsurprisingregularity.What'smore,thecompaniesthathadsurvivedthecollapseseemedtohavesomethingsincommon.Coulditbethatthedot-comcollapsemarkedsomekindofturningpointfortheweb,suchthatacalltoactionsuchas"Web2.0"mightmakesense?Weagreedthatitdid,andsotheWeb2.0Conferencewasborn.Intheyearandahalfsince,theterm"Web2.0"hasclearlytakenhold,withmorethan9.5millioncitationsinGoogle.Butthere'sstillahugeamountofdisagreementaboutjustwhatWeb2.0means,withsomepeopledecryingitasameaninglessmarketingbuzzword,andothersacceptingitasthenewconventionalwisdom.ThisarticleisanattempttoclarifyjustwhatwemeanbyWeb2.0.Inourinitialbrainstorming,weformulatedoursenseofWeb2.0byexample:Web1.0DoubleClickOfotoABritannicaOnlinepersonalwebsitesevitedomainnamespeculationpageviewsscreenscrapingpublishingcontentmanagementsystemsdirectories(taxonomy)stickinessWeb2.0GoogleAdSenseFlickrBitTorrentNapster-->-->-->-->-->-->-->-->-->-->-->-->-->-->WandEVDBsearchengineoptimizationcostperclickwebservicesparticipationwikistagging("folksonomy")syndicationThelistwentonandon.Butwhatwasitthatmadeusidentifyoneapplicationorapproachas"Web1.0"andanotheras"Web2.0"?(ThequestionisparticularlyurgentbecausetheWeb2.0memehasbecomesowidespreadthatcompaniesarenowpastingitonasamarketingbuzzword,withnorealunderstandingofjustwhatitmeans.Thequestionisparticularlydifficultbecausemanyofthosebuzzword-addictedstartupsaredefinitelynotWeb2.0,whilesomeoftheapplicationsweidentifiedasWeb2.0,likeNapsterandBitTorrent,arenotevenproperlywebapplications!)Webegantryingtoteaseouttheprinciplesthataredemonstratedinonewayoranotherbythesuccessstoriesofweb1.0andbythemostinterestingofthenewapplications.2.3.SomebodysaysthatthemobileinternetinChinaisanotherbubble,especiallywhenmobileoperatorsinChinagavesanctionstotheirSPpartners,giveusyourvisionofthemobilevalueaddedservicesinChina?Currentsituation,future?InEnglish,please.(IfyouhavedifficulttowriteinEnglish,Chineseisalsoaffordable)2.4.Alsobaseonthearticleabove.TelluswhatareyourcommentsonYoutubeandMyspace