IBM与软件的故事顶级企业的发展思路

IBMsoftwarestory

TheIBM softwarestory

PreparedforIBMby11thAvenuepage1IBM与软件的故事顶级企业的发展思路共31页，您现在浏览的是第1页!IBMsoftwarestory

Peopleconsumeonlywhat theyneed,whentheyneedit.

TheleadingutilityproviderinSpainislaunchinganautomatedenergymanagementsystem thatenablesmorethan300industrialcustomers,900serviceprovidersand11,000households tobettercontroltheirenergyusage.Userswillbeabletoestablishconsumptionprotocols tominimizeelectricityuseinpeakperiodsandtotakefulladvantageofrenewableenergy resourceswhenavailable.page4IBM与软件的故事顶级企业的发展思路共31页，您现在浏览的是第2页!IBMsoftwarestory

Theyknowthebest wayfromAtoB.

TheSingaporeLandTransportationAuthorityisimprovingoneofthemostmodern,affordable andheavilyusedpublictransportnetworksintheworld,byaddinganintegratedpayment optionthatcanbeusedforthebusorthetrain,plusparkingandvehiclecongestioncharges. Andinthebackground,thesystemstudiestheusagedatatohelpdesignnewschedules androutesthatwillfurtherreducecongestion.page5IBM与软件的故事顶级企业的发展思路共31页，您现在浏览的是第3页!IBMsoftwarestory

Theyaccessthe bestandbrightest, fromanywhere.

Amedicalimagingsystemsdesignerdevelopstechnologythatenablesmedicalprofessionals toviewmedicalimages—suchasXrays,putedtomographyscansandMRIs—viawired andmobiledevices,includinglaptops,smartphonesandWeb-enabledPDAs,whichallows doctorswhoarenotphysicallyonsitetolendtheirexpertiseandprovidemedicalassistance— abreakthroughforthemedicalprofession.page6IBM与软件的故事顶级企业的发展思路共31页，您现在浏览的是第4页!IBMsoftwarestory

Theyseehidden patterns.

BlueCrossandBlueShieldAssociationisgatheringandanalyzinginformationreceivedfrom allparticipatingBlueCrossBlueShieldplanstoobtainanationalviewofclaimsdata.Using thisconsolidatedinformation,theorganizationcanimprovenegotiationswithhealthproviders regardinghealthcarecosts,predictmedicalexpensesandbetteridentifymemberriskfactors forhealthissuesandhospitalization.page8IBM与软件的故事顶级企业的发展思路共31页，您现在浏览的是第5页!

IBMsoftwarestoryBehindeveryoneoftheseexamplesisabusiness,governmentoranindustrythathasusedsoftwareinnewways.page10IBM与软件的故事顶级企业的发展思路共31页，您现在浏览的是第6页!IBMsoftwarestoryButwithnewmodelsandwaysofworkingenewchallenges...page12DataeverywhereAstheworldbeesmoreinstrumented,thechallengeistogetmoreoutofthewealthofnewinformation—frommanagingdatatodevelopinginsights.NewexpectationsforvalueGlobalintegrationandconnectivityAstheworldbeesmoreinterconnectedandastheparadigmoftheorganizationshiftsfrommultinationalcorporationtogloballyintegratedenterprise,businessescannolongeraffordtooperateasislands.Morethanever,theyneedtofindwaystoconnectbothinternallyandexternally.Customerexpectationshaveneverbeenhigher:Personalizedservice,deliveredflawlessly.DifferentiationthroughpeopleAsalways,it’sthecapabilitiesandingenuityofthepeopleinbusinessthatdeliverresults.Buttoday,it’saboutmorethanjustthoseonyourpayroll—thegreateropportunityishowwellyoucanengageaworldwideecosystemofemployees,partners,suppliers,andcustomerstohelpcreatenewvalue.BusinessSoftwareSecurityrisksTechnologyhasallowedworktomovebeyondphysicallocationsandbrandoffices.Itnowexistsonvirtualplatforms,acrossdispersedteamsandplayers.Butthemoredataandinformationorganizationsmakeavailabletotheirinternalaudience,thegreatertherisk.IBM与软件的故事顶级企业的发展思路共31页，您现在浏览的是第7页!IBMsoftwarestoryTheseneedsrangefrombuildingtechnologyadvantagetodevelopingnewstrategicbusinesssolutions.

Businesssolutionspage14“Ineedtomakebetteruseofmypany’s information.Thatmeansmypanyhas todoabetterjobmanagingdataandcontent. Withtimelyaccesstocleandata,wecould devisenewwaystoserveourcustomers.”“Ineedbetterwaystoconnectmyteamto improvetheirproductivityandabilitytomake timelydecisions.Byconnectingkeyprocesses andenhancingcollaboration,wecanbemore responsivetoourcustomersandpartners.”“Ineedtocreatemoreefficiencywithinour existinginfrastructure.Thatstartswithgreater visibilityandcontrolacrossallofouroperations— bothITandenterprise—andbettermanagement ofouroverallresources.”

Turninformation intoinsights Increaseagility Connect&collaborate Enablebusinessservice &productinnovation Driveenterpriseoperations effectiveness&efficiency Managerisk,security &plianceTechnologyadvantage“Ineedtocreatetheprocessesandflexible infrastructureourorganizationneedstoreact morequicklytochangingmarketconditions.”“Ineedtodeliversmarterproducts,servicesand capabilitiesmoreefficientlyandreducecostand riskacrosstheproductandapplicationlifecycle, whilealsoprovidingbetterserviceexperiencesto myendcustomers.”“Ineedtoensurethatmyorganizationispro-actively identifyingallthedifferenttypesofriskstoour business,andthatwehavesecurityandresiliency plansinplacetoaddressanythreatordisruption.”IBM与软件的故事顶级企业的发展思路共31页，您现在浏览的是第8页!

IBMsoftwarestoryOnasmarterplanet,softwareischanging thewaypeoplelive.page3IBM与软件的故事顶级企业的发展思路共31页，您现在浏览的是第9页!

IBMsoftwarestory

TurninformationintoinsightsSmartersoftware

knows&acts.page16Casestudy:CarrefourTheCarrefourGroupisthepremierretailerinEuropeandthesecondlargestworldwide,withmorethan15,000multi-formatstoresin33countriesandmorethan490,000employees.UsingIBMSoftwareforBusinessIntelligenceandAnalytics,Carrefourhasbeenabletoleverageitscustomers’consumptionpatternstoestablishthemostpopularloyaltyprograminFrance,withnearly14millionmembers.Byleveraginghistoricaltransactiondataandreal-timebusinessanalytics,Carrefourcanidentifyitsmostprofitablecustomers,whatproductstheybuy,and—mostimportantly—whatproductstheywouldbewillingtobuywiththerightincentive.Marketerscancrafthighlytargetedcampaigns,executethemrapidlyandgaugetheirimpactinstantaneously.Withthecapabilitytodistributepromotionsthroughkiosks,mobilephones,Websites,andhand-helddevices,SmarterSoftwarefromIBMhasdirectlysupportedCarrefour’seffortstostrengthencustomerloyaltybycreatingamoncustomerexperienceacrossallofitsretailformats.IBM与软件的故事顶级企业的发展思路共31页，您现在浏览的是第10页!

IBMsoftwarestory

Connect&collaborateSmartersoftwareconnects.page18Casestudy:ShikokuElectricPowerCompanyOneof10electricutilitiesinJapanthatgeneratesanddeliverspowerlocally,ShikokuElectricPowerCompanysupplieselectricalservicetomorethan2.8millionpeople.Aspartofamulti-utilitybusinessgroup,thepanyhasexpandedbeyondtheelectricalserviceinfrastructureitoriginallydeveloped,andnowoffersnewdatamunicationsservices,includingcableTV,internetandphoneserviceoverfibertothehome.IBMSoftwareforMessagingandCollaborationhashelpedShikokuimplementamunicationssystemforknowledgesharingthroughoutthepany,includingcriticalinformationtoenablerapidrecoveryfrompoweroutagesduringemergenciessuchasearthquakes.Bystrengtheningbasicaccesscontrolandsettingupaframeworktoaddresstheissueofinformationleakage,thepanyhasalsocreatedanenvironmentofimprovedgovernance.Whetherit’sdailybusinessmanuals,orprocedurestosolveequipmentproblems,orrecoveringquicklyfrommajoroutages,SmarterSoftwarefromIBMhashelpedShikokuconnectitsemployees,customersandpartnerstogether,anddeliveranenhancedlevelofservicethroughout.IBM与软件的故事顶级企业的发展思路共31页，您现在浏览的是第11页!IBMsoftwarestorypage20

Enablebusinessservice&productinnovationSmartersoftwaremonitors&controls.Casestudy:McCarranInternationalAirportUsingIBMSoftwareforAssetandServiceManagement,McCarranInternationalAirportinLasVegas,Nevadawasabletosignificantlystreamlineandoptimizeitsentireoperations,anddeliveracustomerexperienceratedasthebestinthecountry.McCarranwasabletoincreaseitsefficiencyandservicequalitybyunifyingthemanagementofallITandoperationalassets,andconsolidatingthevariouslegacyfinancialandoperationalsystemsinoneplace.Keybenefitsincludesignificantlyimprovedtechnicianproductivity;acceleratedresolutionofrepairs;reducedITcosts;increasedrevenuethroughaccuratechargebacks;enhancedsecurityandstreamlinedpliancereporting.Sowhetherit’sapotholethatneedstoquicklybefixedonarunway,orwhetherit’sensuringthatcustomerbaggageisappropriatelyrouted,orthattherightpeoplehavetherightsecurityaccessattherighttime,SmarterSoftwarefromIBMhashelpedMcCarranAirportdistinguishitselfbyoptimizingitsinternalworkflowsystemsandintegratingitspreviouslysiloedassets.IBM与软件的故事顶级企业的发展思路共31页，您现在浏览的是第12页!

IBMsoftwarestory

Managerisk,security&plianceSmartersoftwareprotects.page22Casestudy:AlliedIrishBanksAspetitionandregulationincreases,AlliedIrishBanksneededtobeemoreagileandcost-effectiveinservingitsretailcustomers.Thus,thepanyembarkedonapletetransformationofitsretailbankingsystem.Aspartofthetransformation,thepanyneededtoreplaceitsexistingmainframesecuritysystem.Movingforward,theyneededaprehensivesuiteofsecuritytoolsthatwouldhelpthemrigorouslyenforcesecurityaswellasautomateadministrationandauditingforboththenewbankingplatformanditslegacyenvironments.TheyworkedcloselywithIBMBusinessPartnerRSMPartnerstoreplacetheirexistingmainframesecuritysoftwarewithanIBMServiceManagementsolutionthathelpsthemstayaheadofsecuritythreatsandlowerthecostofpliancewithlegalandregulatoryrequirements.WithSmarterSoftwarefromIBM,AlliedIrishBankswasabletoestablishmorerobustandsecureprotocolsovertheirIT,freeingbankstafftofocusmoreonqualitycontrolandimprovingcustomerservice.IBM与软件的故事顶级企业的发展思路共31页，您现在浏览的是第13页!IBMsoftwarestorypage24Alotofotherpaniesclaimtheydothesamething.Buttheydon’t.Theycan’t.Theirsoftwaredoesn’tworklikeoursoftware.IBM与软件的故事顶级企业的发展思路共31页，您现在浏览的是第14页!

IBMsoftwarestoryFueledbyexpertise

Weknowsoftware.Butmoreimportantly,becausewe’reIBM,weknow howsoftwareconnectstohardwareconnectstoservices—andwhatit takestomaketechnologyinfrastructurerun. Butwealsoknowhowtoapplysoftwareforrealresults.Weknowindustries, theworldofbusiness,andhowworkgetsdone.Weknowsystems,both naturalandman-made.Weknowhowtheworldreallyworks,andwhat ittakestomaketheworldworkbetter.

page26Proofpoints40innovationcentersworldwide,focusedonsolutionsfordozensofindustries26,000developers80R&Dlabs4,000patentsin200830,000partnersWorld’slargestmathdepartmentLargestmiddlewarepanyintheworldIBM与软件的故事顶级企业的发展思路共31页，您现在浏览的是第15页!

IBMsoftwarestoryReadyforwork

Webuildsoftwarethat’srobust.Industrial-strength.Proven.Readytoscale. Whetherforstart-ups,Fortune50panies,orentiregovernments,our clientscanalwayscountonoursoftwaretodelivertheimpact. Butitisn’tjustthecodeofoursoftwarethatensuresourclients’success. It’salsoabouttheongoingserviceweprovide.We’vealwaysbeendedicated

toourclients’everysuccess—bigandsmall—andourteamsworktirelessly alongsideclientstoapplysoftwaretosolvetheirgreatestchallengesand createnewvalue.

page28Proofpoints60laboratoriesworldwidethatpracticeagiledevelopment,workhandinhandwithclients,businesspartnersandacademia17,000sales&5,000supportstaffTestingsolutionsininnovationcenterstoensurerobustnessbeforesoftwaregoesliveIBM与软件的故事顶级企业的发展思路共31页，您现在浏览的是第16页!IBMsoftwarestorypage30Wedeliversoftwarethathelpsourclientsbuildthecapabilities*requiredtotransformtheirindustries*EnergyandUtilitiesTransportationBankingFinancialMarketsElectronicsChemicalandPetroleumAerospaceandDefenseConsumerProductsHealthcareTelemunicationsGovernmentInsuranceRetailEducationLifeSciencesMediaandEntertainmentAutomotiveIndustrialProductsMessagingandCollaborationUnifiedCommunicationsSocialSoftwareDataManagementAnalytics,BusinessIntelligence,andPerformanceManagementInfo.IntegrationandMasterDataManagementEnterpriseContentManagementApplicationInfrastructureConnectivityandIntegrationElectronicCommercePortalsandMashupsBusinessProcessManagementAssetManagementNetworkandServiceAssuranceITServiceManagementStorageManagementSecuritySoftwareDesignandDevelopmentBusinessPlanningandAlignmentProductandProjectManagementProductandSoftwareLifecycleManagementAnalyticApplicationsIBM与软件的故事顶级企业的发展思路共31页，您现在浏览的是第17页!IBMsoftwarestory

Theyspendmoretime withthepeopleand thingstheylove.

HarleyDavidsonisengagingtheirravingcustomersinuniquewaysempoweringthemto connectoversocialnetworks,sharephotos,planrides,createblogsandengageinaway thatturnstheircustomersintosellers.page7IBM与软件的故事顶级企业的发展思路共31页，您现在浏览的是第18页!IBMsoftwarestory

Theyrecognizeproblems

beforeit’stoolate.

OneofthelargestschooldistrictsinAlabamaisintegratingdisparatedatasourcesintoan advancedwarningsystem.Usingthissingle,reliablesourceofinformation,teacherswillgain insightintotheacademiclifecycleofeachstudentandmonitorstudentprogresswithincreased visibility.Thesystemwillenableteacherstoaddressandresolveissuesbeforetheyescalate, helpingsteerstudentsontherightpathandreducedropoutrates.page9IBM与软件的故事顶级企业的发展思路共31页，您现在浏览的是第19页!IBMsoftwarestoryToday,morethanever,organizationsusesoftwaretoenableeveryfacetoftheirbusiness.page11BusinessSoftwareIBM与软件的故事顶级企业的发展思路共31页，您现在浏览的是第20页!IBMsoftwarestoryAndasaresult,anewsetofneedshasemerged.

Turninformation intoinsights Increaseagility Connect&collaboratepage13Business

Enablebusinessservice &productinnovationDriveenterpriseoperations effectiveness&efficiency Managerisk,security &plianceSoftwareIBM与软件的故事顶级企业的发展思路共31页，您现在浏览的是第21页!IBMsoftwarestory

Smartersoftware forasmarterplanetpage2IBM与软件的故事顶级企业的发展思路共31页，您现在浏览的是第22页!IBMsoftwarestoryAddressingtheseneedsrequiressmartersoftware.page15IBM与软件的故事顶级企业的发展思路共31页，您现在浏览的是第23页!

IBMsoftwarestory

IncreaseagilitySmartersoftwareadapts.page17Casestudy:SMCSMC,whichisheadquarteredinSingapore,isaleadingpneumaticssupplier.Whilehavingamplewarehousespace,thepanyhadoutgrownmanualinventorycontrolprocesses.Theyneededasystemthatcouldhelptrackthousandsofdifferenttypesofvalves,sensors,fittingsandvacuumsinreal-time,aswellashandlemillionsofshipments.UsinganIBMandIBMpartnerdatabasemanagementsolution,SMCwasabletointegratereceiving,stocking,replenishment,orderfulfillmentandshipping,givingthemup-to-the-secondvisibilityofitsinventoryandproductwhereabouts.WithIBM’ssoftwareapplications,SMCisabletoconductimmediateandseamlessdownloadingofcustomerordersandnewpartswithoutcostlyanderror-pronere-keyingofinformation.Withgreatervisibilityandcontrolacrossthesystem,staffmembersatthewarehouseareabletocollaborateinnewwaysandrespondfastertochangesinthesupplychain.Mostimportantly,thesolutionassuresthatwarehouselocationsdon’tdropbelowminimumstocklevels.WithIBMsoftware,SMChasbeenabletoincreaseshippingcapacityacrossAsiaby25percent,whilereducingexpensesby25percent—allwhilemaintaininga100percentaccuracyofordersplaced.IBM与软件的故事顶级企业的发展思路共31页，您现在浏览的是第24页!

IBMsoftwarestory

Enablebusinessservice&productinnovationSmartersoftwaredelivers.page19Casestudy:FrenchbiomedicalpanyAFrenchbiomedicalpanyhasanambitiousmission:developthemostadvancedartificialhearttodrasticallyextendthelifeofheartdiseasepatients.Whiletheheartincludesmanytechnologicalandbiomedicalfirsts,perhapsthebiggestbreakthroughistheheart’sstate-of-the-artuseofsoftwareandsensorstoadjustitsownperformance.ThepanyentrustedIBMtodevelopthesoftwareandsub-systemskeytotheirsuccess.Dependingonthepatient’slevelofexertion,theheartadjustsitsspeedandbloodpressuretofeedmoreoxygentothebody.Thatallowsforamorenormal—andvariable—levelofphysicalexertion,whetherthepatientissittingstill,climbingaflightofstairs,ortakingabriskwalk.Thebuilt-insoftwarealsoallowsthedevicetoberemotelymonitoredanddiagnosed,sparingpatientsfrequenttripstothehospitalforroutinecheckups.WithSmarterSoftwarefromIBM,patientswiththeseartificialheartsenjoygreaterautonomyandfreedomtogoabouttheirlives,whiletrustingthattheirphysiciansandhospitalhaveallthemostup-to-the-momentinformationtoensurethey’reheathyandsafe.IBM与软件的故事顶级企业的发展思路共31页，您现在浏览的是第25页!

IBMsoftwarestory

Driveenterpriseoperationseffectiveness&efficiencySmartersoftwareoptimizes.page21Casestudy:SwissReTohelpmanageitsgrowth,SwissRemovedfromasiloed,manualapproachinmanagingkeyITprocessestoanend-to-endservicemanagementmodelinwhichITprocessesarestandardized,automatedandalignedwithbusinessneeds.Oneareawherethisshiftcanbeseenisintheorganization’shandlingofchangeandreleasemanagementprocesses:It’snotunlikelythatduringasingleweekendITstaffmustimplementbetween200and1,000ITchanges.SwissRepartneredwithIBMtoimprovetheirchangeandreleasemanagementbyaligningsoftwaredeliverywithbusinessrequirements,predictingfutureITrequirementsandassessinghowchangescouldaffectservice,andautomatingpreviouslymanualprocessestoensurequalityandreduceerrors.WithSmarterSoftwarefromIBM,SwissRehasbeenabletodeploynewservicesfasterandwithfewererrors.Infact,someservicechangesthatpreviouslytookdaystodeploycannowbepletedinjust10minutes.Andwithaconsolidatedviewoftheirinfrastructure,developerscancreatenewservicestorunonexistingresourcesratherthansourcingwholenewtechnologies.IBM与软件的故事顶级企业的发展思路共31页，您现在浏览的是第26页!IBMsoftwarestorypage23AtIBM,webelievesoftwarecanmaketheworldworkbetteroneclientatatime.IBM与软件的故事顶级企业的发展思路共31页，您现在浏览的是第27页!IBMsoftwarestorypage