C管理环境社会责任

C管理环境社会责任第1页/共18页管理的外部环境外部环境一般环境经济环境政治和法律环境社会文化环境科技环境全球化环境具体环境顾客供应商竞争者当地政府内部环境组织运行条件组织文化表层：厂容、厂貌、厂歌、厂旗、产品形象中层：规章制度、组织结构深层：沉淀于组织及职工心里的意识形态、道德规范、价值标准和行为准则稳定而简单的环境动荡而简单的环境稳定而复杂的环境动荡而复杂的环境第2页/共18页第二节社会责任与管理的道德第3页/共18页只有当企业不滥用我们的经济秩序所赋予它的自由，既只有当私有企业与公众利益能始终协调发展时，我们才有机会长期确保我们经济秩序的合法性和公认性。

——HorstSteinmann正义是社会制度的首要价值，正像真理是思想的首要价值一样。一种理论，无论它多么精致和简洁，只要它不真实，就必须加以拒绝或修正；同样，某些法律制度，不管它们如何有效率和有条理，只要它们不正义，就必须加以改造或废除。

——JohnRawls第4页/共18页社会责任的两种相反的观点古典观：管理的责任就是按股东（stockholder）的利益来来经营业务——财务收益率。社会经济观：管理的责任是按照利益相关者（stakeholder）的利益来经营业务——最低生活保障、就业、环境、税收、平等。阶段1所有者与管理层阶段2雇员阶段3具体环境中的各种成分阶段4更广阔的社会小大第5页/共18页Whatissocialresponsibility?Theclassicview:Theviewthatmanagement’sonlysocialresponsibilityistomaximizeprofits.MiltonFriedman.Thesocioeconomicview:theviewthatmanagement’ssocialresponsibilitygoesbeyondmakingprofitstoincludeprotectingandimprovingsociety’swelfare.Corporationsarenotindependententitiesresponsibleonlytostockholder,buttothelargersocietythatendorsestheircreationthroughvariouslawsandregulationsandsupportsthembypurchasingtheirproductsandservices.Businessorganizationsarenotmerelyeconomicinstitutions.Theyarebecomingmoreandmoreinvolvedinsocial,political,andlegalissues.Socialresponsibility:abusinessfirm’sobligation,beyondthatrequiredbylawandeconomics,topursuelong-termgoalsthataregoodforsociety.第6页/共18页Webelieveourfirstresponsibilityistothedoctors,nursesandpatients,

tomothersandfathersandallotherswhouseourproductsandservices.

Inmeetingtheirneedseverythingwedomustbeofhighquality.

Wemustconstantlystrivetoreduceourcosts

inordertomaintainreasonableprices.

Customers'ordersmustbeservicedpromptlyandaccurately.

Oursuppliersanddistributorsmusthaveanopportunity

tomakeafairprofit.OurCredo/our_company/our_credo/index.htm第7页/共18页Weareresponsibletoouremployees,

themenandwomenwhoworkwithusthroughouttheworld.

Everyonemustbeconsideredasanindividual.

Wemustrespecttheirdignityandrecognizetheirmerit.

Theymusthaveasenseofsecurityintheirjobs.

Compensationmustbefairandadequate,

andworkingconditionsclean,orderlyandsafe.

Wemustbemindfulofwaystohelpouremployeesfulfill

theirfamilyresponsibilities.

Employeesmustfeelfreetomakesuggestionsandcomplaints.

Theremustbeequalopportunityforemployment,development

andadvancementforthosequalified.

Wemustprovidecompetentmanagement,

andtheiractionsmustbejustandethical..第8页/共18页Weareresponsibletothecommunitiesinwhichweliveandwork

andtotheworldcommunityaswell.

Wemustbegoodcitizens–supportgoodworksandcharities

andbearourfairshareoftaxes.

Wemustencouragecivicimprovementsandbetterhealthandeducation.

Wemustmaintainingoodorder

thepropertyweareprivilegedtouse,

protectingtheenvironmentandnaturalresources.Ourfinalresponsibilityistoourstockholders.

Businessmustmakeasoundprofit.

Wemustexperimentwithnewideas.

Researchmustbecarriedon,innovativeprogramsdeveloped

andmistakespaidfor.

Newequipmentmustbepurchased,newfacilitiesprovided

andnewproductslaunched.

Reservesmustbecreatedtoprovideforadversetimes.

Whenweoperateaccordingtotheseprinciples,

thestockholdersshouldrealizeafairreturn第9页/共18页责任同心圆基本职责，如利润、产品、质量、经济增长在执行基本职能时对社会价值观和优先权的变化采取负责任的态度，如环境保护、雇员关系、公平、信息透明新出现的还不明确的责任，企业必须保证越来越多地参与到改善社会环境的活动中来。第