Unit1Advertising语言点二知识梳理

Unit1Advertising二）知识梳理Unit1Advertisingonce, recommend, unique, choice,,,,,l，nds,,concerned,approach,discourage,convince,urge,shock,inorderto,upto,figureout,inadvance,appealto,getsth.dependon,dueto,dieItonce【原回放】Oncetheproductgoesontsssthetsn—dedyythecompanycanchecktheofproduct．2页————。ej时间状语从句。eutoadtldttogetoutof掉难了。温馨提示once作为副词时意为曾经。Ioncemethim．我曾经见过他。once作为名词时意为次。syeteeote次归纳拓展atonce立刻oncemore再次又次justforonce仅此allatonce下子onceuponatime从前recommendIcamegwkhIdede我偶然看到本有趣新3页。【点拨recommendvt. 绍 vi.常用结构recommendsbtodosth建议某人做某事recommendthat...(从句中谓语动词用should+动词原形should可以省略)It is recommended that...从句中谓语动词用should+动词原形should可以省略)ThedoctorrecommendedformingagoodhabitofHe recommended me to change mywaylife．他劝我改变生活方式。Irecommendedthatshouldassoonaspossible．我建议你尽快辞职。归纳拓展所接的名词性从句中谓语动词都用虚拟语气(should+should可以省略etetr，4页commandThepublisheralsosaidthatreaderswouldbeamazedbythewriter’suniquewayofthinkingandskilfulwriting读者将会对作者独特的思维方式和熟练的写作技能大为惊奇。【点拨】adj．大为惊奇的Iwastofindher感到很吃惊。Iwasamazedatthenewsofhisescape．听到他逃之天天的消息，我感到惊讶。归纳拓展vt. 使吃惊adj. 令人惊讶的n. 惊奇，惊异be对……感到惊讶……感到惊讶bethat...对感到惊讶toone’samazement使某人惊讶的是易混辨析令5页”。Thecarrushedatthebridgeatspeed．汽车以速度向桥冲过去。an of coming to the report．来听报告数多得惊。uniqueThepublisheralsosaidthatreaderswouldbeamazedbytheuniquewayofthinkingandskilfulwriting读者将会对作者独特思维方式和熟练写作技能大为奇。【点拨】uniqueadj. 独特，独一无二的ThekoalaisuniquetoAustralia利亚独有。fingerprintsare指纹都是独一无二归纳拓展uniquelyuniqueness特性beuniqueto独具，特有的auniqueopportunity一次难得机会6页uniquetyr。choice【原句回放】IbelievevoyagetoanKingdomwouldbeagoodchoiceforseniorhighstudents．我相信《令人惊讶的王国之旅》这本书对高中生来说是首选。【点拨】choicen．选择挑选choose(chos).决定归纳拓展makeachoice做出选择havenochoicebuttodo除……之外别无选择tsne任意地随意地bychoice出于选择choose...from从中选择Ihavenochoicebuttodoit，别无选择。Ieagemes苹果中挑了个大的。7页Irecommendthatwepurchase10sre。点拨purchasevt.n.指行)He purchased the land two ds0万美元了那片土地。Thatsareallygoodpurchase那件东西的真便宜。归纳拓展purchasesth.(withsth.)某物makeapurchase采购n. 主：者designerWhatwillthedesignerdoifIamnotsatisfiedwiththesoftware如果对软件不满意，设计者会怎么做?点拨designern. 设计者，设计师esardsesa一位老师，而他的妻子是一位设计师。8页Herweddingapparelismadebyaveryfamousnr．designvt.&nbe为TheydesignedUSabeautifulbuilding他们为我们了幢漂亮大楼。Thebuildingseats2019people，butisofn这座建筑物可容纳9人，但很差。satisfied【原句回放】WhatwillthedesignerdoifIamnotsatisfiedwiththesoftware?如果我对软件不满意，者会怎么做?【点拨】satisfiedadj满意的用构besatisfiedwith...对感到满意medhet我对此果很满意。9页satisfyv. adj. satisfied adj. satisfaction n. sth.satisfiessb. express ……意toone’ssatisfactionnhnsatisfied。后即所需要事产生了。I’mquitesatisfiedtoseeyourprogress．看你进步我很。thatparkisreallya．游玩那个公园真一次经历。10页updateWemustupdateourpackaginginordertoattractmoreoungcustomers。点拨updatevt. ＆n. ；提供最息；使现代化Thefeedbacktheenablesustoee．计算机反馈能使程序。Thedatashouldbeupdatedonceaweek这些数据应该每星期一次。sdr地图需要经常修订。practical‘Whatawonderfulcamera!andhighlyfunctional.’—LiDan“好照相机啊既小巧可爱。功能又。”李丹说。点拨practicaladj. 实际实用可行tstlodlr钱全花掉是不切合实际。归纳拓展v. 实践；练习；从事practise后常接名词或动名词作宾语，不接不定11页。needtopractiseevery习。He practises the piano everymorning．每个星期天上午他都练习弹钢琴。practicen. 实践；练习，惯例practicallyadv. putsthintopractice把……付诸实施in／outpractice勤于／疏于练习Practicemakesperfect．熟能生巧。谚语)bargain【原句回放】sandwichesabargainatonly￥55美元。【点拨】bargain n．便宜货；协议与就讨价，定约归纳拓展bargainingn. 讨价还价；商谈，商讨agood／badbargain 便宜货／昂贵货bargain与就讨价，定约12页bargain sth. awaybargainfor sth.Theywereunabletostrikeabargainbecauseofehe。He bargained with the shopkeeper 与商店的管理员讨还。bored【原句回放】withwearingsamebluejeansevery你厌倦每天都穿同样的蓝色牛仔裤吗?【点拨】boredadj. 感厌倦常用结构beboredwith...对感厌倦Therewasaboredepressiononherface她脸上有一种厌倦的表情。The boy quickly got bored with s那男孩很快就在屋里待住了。归纳拓展对感befedupwith…betiredof…besickof…13页variousUnlikeasingleadvertisementadcampaignisanprogrammeadvertisementsusingvariouskindsofadstohar。点拨variousadj.样的Wheatisinvariouspartsofy这个国家许多地方都小麦。Therearevariouswaysofgettingtothestationm从这儿去车站有方法。归纳拓展varietyn.多样性avarietyof...＝varietiesof...＝allkindsof...样易混辨析differentvariousdifferent 普通语事物间区别或本质上侧重相异。various 强类或性质多样而强其本质差别。14页targetThepeoplewanttoreacharert。点拨targetn. 对象靶子 vt. 瞄准以为sertsee这次我们这个峡谷基地。OurtargetistofinishthetaskbyFrida我们星期五之前完成任务。Ourcompanyhastargetedcareerwomenasourys我们公司将职业女性作为主要客源。determineIntodeterminewillneedtodoalittledsnadvanc为了确定，有必要事先做些小调查和分析。点拨et常用结构determinetodo...决心／决意做……determinethat／wh-clause... 决心15页edoo.ep’Wedeterminedtostartearl。Shedeterminedthatshewouldsee n她心再也不要见到他。Whatdeterminedtomarryhim?是什么使你下心要嫁给他的?m d o d t o s r心要弄清楚谁该对此事负责。易混辨析determinetodosth.bedeterminedtodosth.两者意思相同，不同的是前者指时的后者着重于有心的状态。determine是短暂性词，不能与表示一段时间的状语连用；bedeterminedreact【原句回放】Itisimportanttotryappealtotheaudienceintogetthemtotnan为了使他16页。【点拨】reactvi．做出反应，回应Iwasn’tsurehowyouwouldreact．我不确定你会做出什么反应。Peoplemayreactbadlytocertainfoodaddictives．人们对某些食品添加剂可能会严重过敏。归纳拓展reactionn．反应to产生反应；做出反应concerned【原句回放】Whataspectsofthiswouldtheycareaboutorbeconcernedwith?他们在乎或者关注这个问题的哪些方面?【点拨】concernedadj．关注的，感兴趣的常用结构beconcernedabout对…… 关心beconcernedwith与…… 有关Weareratherconcernedaboutfather’shealth．我们相当关心父亲的健康。ThebookisprimarilyconcernedwithSoviet-Americanrelationsduringthecold17页rnconcerningprep. asors.edshowagreatconcernfor……havenoconcernwith………approachmustdecidewhatapproachouwanttouseedawhonhssmakeanapproachto……approachsbonsth.、交事易混辨析18页dytodoofdoingsth.s)yf“…”d f；approach to。discourage【原句回放】mainaimistodiscouragepeoplefrom是阻止年轻人抽烟。【点拨】discouragevt．使泄气使气馁tteeeu因一次失败就泄气。Shewasdiscouraged心了。Wediscouragedhimfromgivingupthejob．我们劝他不放弃那份工作。归纳拓展discouragementn. 挫折气馁 discouragedadj.泄气的discouragingadj.encouragevt.鼓励19页couragen. discouragesbfromdoingsthconvinceIfwecanconvincepeoplenottostarttheymightthenurgetheirparentsdreoepgo。点拨et常用结构e.ft从使信使某明白edf.t确信坚信dd1st己是正确。beentryingtoconvincehimtoseea一直去看医生。HowcanIconvinceofher才使你相信她很诚实呢?20页What he said convinced me that I n。urge【原句回放】Ifwecanconvinceyoungpeoplenottostart，theymightthenurgetheirparentsdreoepg，o说们父母和其人也放弃抽烟。【点拨et敦促力劝竭力主张 n强烈常用结构edro催促她休息。ednseyf对我们力言忍耐是必要。温馨提示urgethat从句时，从句中谓语动词用“(should)+动词原形urgethatsb(should)dosth.强烈要求某人做某事。SheurgedthatI(should)apologietohi她主21页。shock【原句回放】wanttoshockpeopleintothatmanysmokersdieailtoosoonillnessesanddiseasestosmoking．们希望警醒人们，让们认识到许多吸烟者过早地死于与吸烟有关的疾病。【点拨】shockvt．使震惊，使惊愕 n．震惊，惊骇常用结构shocksb.使某人感到震惊／惊beshockedat／by… 令人震惊beshockedtodo／that从句因…… 感到震惊It shocks you when something like happens．发生那样的事，令人感到震惊。I was shocked at this sudden change in attitude．们态度突然改变，使感到震惊。Iwasshockedtohearthathewas辞职的消息，深感意外。Thenewsofhisdeathcameasashocktousall．的死讯传来，们大家都感到震惊。22页inordertoWemustupdateourpackaginginordertoattractmoreoungcustomers。拨inorderto为了，started earlyin to arrive dar为了在天黑前到达，早早地动了身。温馨提示inordertosoastosoasto不能位于首。它否tonot。Hegotupat5:00inorderto(soastogettothel为了能早5:00就起床了。Goinquietlyinnottowakeupthe悄悄进去，别把宝宝吵醒。归纳拓展当后面接从表示“目”inorderthat＝sothat，后接状从且从等情态动词连用。23页giveyouallthefactssothatyoucanjudgerTheysentthebookbyinorderthatitthsnuptoItallowstotakephotographscontinuouslyforupto6hours,6upto(ttporleetpoupto①直到Shecontinuedtocareforhergrandfatheruptothetimeofhisdeat她一直顾她祖父直到去世。②胜任资格做24页HeisnotuptothepartofOthello③干(坏事)；偷偷地干Whathavebeenupto?你一直在搞什么名堂?④It’suptosb. 某人说了算，由某人决定Whereshallwegotospendtheweekend?—— 我们在哪儿度过这个周末呢?spou．—— 由你决定。figureoutItisimportanttofigureoutwhatwanttotelltheaudienceandwhataretringtogetthemtodo重要是,你得确切弄清楚想要告诉受众什么，想让们做什么。【点拨】figureout弄清楚，搞明白；计算出etetwoeem我们必须想出如何解决这个问题办法。rsgoets父亲在设法计算出税额。inadvance【原句回放】In to determine 25页audiencouldooaedsn。【点拨】inadvance预提前ydekn他们提前完成任务。Youcancheckintwohoursinadvance可以提前两个时检登记。归纳拓展v.&n. 促进前进；提高advancedadj. 进高级advancedmathematics高等数学advancedtechnology进技术ersdnds该教授正进行高深学术研究。dsndl是一个发达工业国家。The general advanced his to the 将军挥师前进到新阵地。appealto【原句回放】It is important to tryappealtotheaudienceintogetthemto26页tnany。【点拨】appealto迎合Thechangeditscontenttoappealtoe．本杂志改变它的内容更多的读者。appealto还有“向”的意思。edomr我向求援。edosoohr她恳求我和她同行。getsth.【原句放】Therearelotsofdifferentwaystogetmessageacrosswhenyouputtingtogetheranadcampaign当你在策划广告宣传活动时你会发现有许多不同的让你将信息传达给。getsthacrossstdtgsss不太善于表达自己的意思。Hetaughtmehowtogetmyideasacross教27页。归纳拓展getalong／onwithsb.与某人相处 get四处走，消息传开getback回来 getin收获getoff下车 geton上车getupget接通电话；完成；通过考试getover克服；从……中恢复过来dependonThedecisionshoulddependmainlyontargetaudienceandwhichkindsofadsreachthatgroup主要依据是目标受众，以及【点拨】dependon依赖；相信；取决于常用结构dependonsb.todosth.依靠／相信／需要……提供(资金／帮助等)Imdependingonyoutokeepyourpromise．我就依靠你来遵守诺言了。Childrenmustdependontheirparents．孩子们必须依赖他们父母。28页Italt。it肯无疑，放心好了。dueto【原句回放】Everymillionsofdedeeog每年全世界的数百万人都死于抽烟。【点拨】dueto由于；应支付的；预期的Herillnesswasduetobadfood她的病是坏了的食物造成的。Atlfyseou应该付给你很多钱。HeisduetoleaveforAustralianetwee计下周去澳大利亚。dueto后。易混辨析dueto，becauseof，thankstoow