2023企业学习研究：不断增长的学习需求成为员工体验的一部分++The+Aragon+Research+Globe??+for+Corporate+Learning,++2023

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February2,2023|ResearchNote2023-03v

WatchtheVisualResearchinAIN

TheAragonResearchGlobe™forCorporateLearning,

2023

LearningGrowsinDemandandBecomesPartofEmployeeExperience

Author:JimLundy

VideoProducer:AdamPease

Topic:Learning,Employee

Engagement

Issue:Whoarethevendorsthataremakingadifferenceinlearning?

SUMMARY

TheeleventhannualAragonResearchGlobemforCorporate

Learningexamines19majorlearningproviders.Withbusiness

transformationstillagrowingpriority,learningisbotharequirement

andaneedforemployeesandcustomers.Theracetobetter

employeeandcustomerexperiencesistiedtoincreasedknowledge

andhow-tos.Thismeansthatthedemandforbothskillsandrole-

basedcompetencieswillgrow.

Insights:

Prediction:Byyearend2024,40%

ofenterpriseswillhavedeployed

theirownversionsofmicrovideo

(60%probability).

Prediction:Byyearend2025,50%

ofenterpriseswillofferalearning

assistanttohelpemployeesand

customerswiththeirtrainingneeds

(80%probability).

Copyright©2023AragonResearchInc.and/oritsaffiliates.Allrightsreserved.

withoutAragonResearch’spriorwrittenpermission.Theinformationcontainedinthispublicationhasbeenobtainedfromsourcesbelievedto

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TABLEOFCONTENTS

Introduction

3

TheLearningMarketIsPoisedforChange

3

LearningAsPartofEmployeeExperience

3

ModernLearningPlatforms(LMS/LXP)

4

ModernLearningBundledasPartofaTalentManagementSuite

4

LearningIsReallyAbouttheApplicationofKnowledge

5

LearningIsBecomingVitalforEmployeeExperienceandCustomerExperience

5

TheRiseofIntelligentCoaching

6

Micro-LearningIsaTrendforBusinessTeams—StartingwithSales

6

VideoLearningIsaTrendfor2023

7

WhyIntelligentMicrovideoin2023?

7

WhatIsIntelligentMicrovideo?PersonalizationatScale

7

Mastery-BasedLearningIsSharedbyBusinessUnitsandL&D

8

UnderstandingCoursewareQualityandLeveragingVideoContent

8

LicensingandBuildingModernLearningContent

10

LearningAssistantsEmergeasCoaches

10

CreatingaCultureofContinuousLearning

11

TheAragonResearchGlobemforCorporateLearning,2023

12

Leaders

13

Contenders

20

Innovators

24

Specialists

30

AragonAdvisory

32

BottomLine

32

AragonResearchGlobeOverview

33

InclusionCriteria

34

Exclusions

35

ofAragonResearchInc.Allothertrademarksarethepropertyoftheirrespectiveowners.Thispublicationmaynotbedistributedinanyform

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Introduction

Moderncorporatelearningisundergoingatremendousshift,drivenbythedemandforbetteremployeeexperiencesandmorejust-in-timeopportunitiestolearnnewskills.Someofthisisjob-driven,andsomeofthisisjustthequestforlearning.Businessunitsarenotstandingstillandarelookingfornewwaystoenableassociatestolearnandperformbetter.

Learninghasbeenstuckinsidetalentmanagementsuitesforthelast12years.ButitisnowbecomingclearthatgreatlearningisnotnecessarilytiedtoanHRsuitebuttiedtoafocusonskillsdevelopmentandjobcompetency.Theriseofbothemployeeexperienceplatformsandjust-in-timevideolearning,whichwecallmicrovideo,arebothhelpingtochangehowlearningisdeliveredintheenterprise.ThiseleventheditionoftheAragonResearchGlobeforCorporateLearningevaluatesnineteenmajorprovidersinthemarket.

TheLearningMarketIsPoisedforChange

Asmentionedabove,learningisaboutcoursesandcontentthataremergedtogetherintoacurriculum.Enterpriseslicensemanyplatformstodeliverbasicskillsandknowledgeandthendeveloptheirowncurriculumlicensingcontentaswell.Aragonfeelsthatarenewedfocusonskillsdevelopmentandrole-basedtrainingiswhathigh-performanceorganizationscontinuetoexhibit,butotherorganizationsneedtomimictheseperformance-focusedbestpractices.

However,giventhatemployeesalsowantabetterexperience,theyareattractedtoenterprisesthathaveahighleveloffocusonskilldevelopment,soit'sadoubleadvantagetomakeinvestments.Itbenefitsthecompanythroughhighergrowthandbenefitsassociatesbecausetheylearntheirskillsandoftenlearntodeveloployaltytotheenterprisethatdidn'texistbefore,sotherearereallythreeapproachestoacquiringlearningplatforms:

1.LearningasPartofEmployeeExperience/Engagement

2.ModernLearningPlatforms(LMS/LXP)

3.ModernLearningBundledasPartofaTalentManagementSuite

LearningAsPartofEmployeeExperience

Employeeengagementplatformsputpeopleatthecenteroffocus.Itisnolongerjustabouttrackingtalent;it’saboutputtingpeopleinthemiddleoftheconversationandinvestinginpeople.Oneofthefastestwaystoimprovetheorganization’sperformanceistoenhancetheoperationalknowledgeoftheworkforce.Thismakeslearningmuchmoreofastrategicfocusthanever,andthatiswhymoreorganizationsarerealizingthattheymustinvestmoreinlearning,notless.

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Peoplecontinuetohaveastrongdesiretolearneveryday.Aragonreferstotheoveralltalentmanagementmarketasemployeeengagement.Today,partofthechallengeofkeepingassociatesworkingattheenterpriseiskeepingthemengaged.Learningisakeypartofemployeeengagement,anditstartsthedaythattheassociateishired.

Achievingoperationalexcellencerequiresknowledgeandknow-how.Thisiswhyenterprisesneedtolookattheirlearningrequirementsasmuchdeeperthanjustasetofskills-basedcourses.Thatsaid,peoplearecurious;offeringthemtheabilitytolearnnewskillsispartoftheemployeeengagementplaybook.

ModernLearningPlatforms(LMS/LXP)

Themostcommonapproachtolearningtodayistoacquireamodernlearningplatform,alsoreferredtoaseitheranLMSoranLXP.Learningexperienceplatformsoftenhaveembeddedcontent,butgiventhattrend,evenLMSprovidersarejumpingintothecontent/coursewaremarketwithbundles.

Thereturnofdedicatedlearningprovidersisgoodforthemarket—aslearninghasalwaysbeenaboutanecosystem(learningapplicationandlearningcontent).ManybuyerswerenothappywiththebundleapproachfromlargeHCMprovidersand,assuch,haveoftenaugmentedtheirsuitewithadedicatedmodernlearningoffering.

ModernLearningBundledasPartofaTalentManagementSuite

Bundlingmodernlearningandtalentmanagementhasbeenarisingtrendinthelast15years.Today,HCMandtalentmanagementprovidersofferalearningmoduleaspartofthebundle.Theseprovidersarenowmorphingtomeetthedemandforemployeeexperience,andproviderssuchasOracleofferbothatalentmanagementofferingandanewemployeeexperienceoffering.

Figure1:In2023,Enterpriseshavemultiplewaystoacquireanddeliverlearning.

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LearningIsReallyAbouttheApplicationofKnowledge.

Whilethetermlearningexperiencehasexplodedoverthelastseveralyears,whatitreallymeantwasthatlearningprovidersneededtodomorethanjustofferanLMS.Itwasaboutcontent,courses,andskills,whichiswhymodernlearningrequiresmediaandknowledge,notjustkeepingtrackofhowandwhatpeoplehavelearned.

Licensingcontentlibrariesisnotenoughforthedigitalenterprise.That'swhythelearningmarketisundergoingchange,andthat'swhyitisnotaone-size-fits-allsolutionwhenitcomestochoosingalearningplatform.Itisaboutcuratingcontentfrommultiplesourcesandcontinuallyadjustingthecontentrecipes.

LearningIsBecomingVitalforEmployeeExperienceandCustomerExperience

Theriseofsomanyindependentlearning-focusedenterprisesisproofthattheoldmodeloflearningisonlypartofatalentmanagementsuitethatwasn'tworkingforemployees.Businessownersneedtoplayalargerroleinemployeeandcustomer-basedtrainingexperiences.

AIwillplayamuchlargerroleaswell,sinceinformationthatissharedbyuserscannowbecapturedandresharedatthepointofneed.Belowweintroducethetermintelligentmicrovideo,andwhilethecodewordforthisis‘TikTokfortheenterprise,’usergeneratedcontentwillplayabiggerroleinbothskillsdevelopmentandbasichowtoguides.Itwon'treplaceformaltrainingwhenitcomestovirtualclassroomsandeLearning,butitwillserveasacriticalwaytodeliverjust-in-timeknowledgethatleveragesadvancedAI-basedrecommendationenginesthatusecomputervision.

Theshifttolearningexperiencesmeansthatit'snotalwaysonesizefitsallwhenitcomestovendorselection.It'scertainlynotthecasewhenitcomestocontentandcourseware.Everyoneisrecommendingthatbusinessunitsconsiderdedicateddevelopmentresourcesfortrainingandknowledgedelivery.

While,inmanycases,productlaunchesfocusonthetrainingthatisrequired,trainingisalsoneededforspecificroles.Itisoftenthecaseinbothsalesandservicethatdedicatedsalestrainersarepartoftheorganizationbecausesomuchregularknowledgetransferisneeded,andexperiencedpeoplearetheretogiveguidance.

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Figure2:Learningiscriticalforbothemployeesandcustomers.

TheRiseofIntelligentCoaching

Formanyrolesthatarecustomer-facingtherearenowapplicationsthatenablebothreal-timeandpost-callcoachingtohelpimproveperformanceinfutureengagements.Coachingandmentoringarenowpartofemployeeexperienceplatforms.

Thereisnodoubtthateveninthehybridworkenvironmentwearein,coachingisneededtoensurejobmasteryaswellasskillsmastery.Inthepast,coachinghasbeendonebymanagersorbymentors.Now,coachingcanbedoneviasoftwareapplicationsthatproviderecommendationsbasedonpastactionsandinteractions.

Conversationintelligence,sometimesreferredtoasvoiceanalytics,iswhatallowsacoachingapplicationtoprovideinsightandrecommendations.Thiskindofintelligencecanlistentoaperson,suchasasalespersonorsupportperson,andgivefeedbackduringorafterthecall.Post-callfeedbackistheprevailingtrend.

MicrolearningIsaTrendforBusinessTeams—StartingwithSales

High-performanceenterprisesneedtohavehighly-trainedassociates,andoneofthebestwaystocontinuouslyreinforcelearningistousemicrolearning,whichoffersdailydosesoftherightcontentattherighttimetoreinforceproductivityfortasksbeingdone.Microlearninghasreallytakenoffinsales,asjust-in-timeknowledgecanhelpadvancesalesdeals.

Thebigideaforjust-in-timelearningisthatadvancedapplicationscanrecognizeupcomingactivityandprovidelearningnuggetsforknowledgeretentionrelatedtoaspecifictask,suchasasalescall.We’dnotethatmicrolearningisstillemerginginthecorporatelearningmarket,offeredbyseveralproviders,includingAxonifyandQstream.

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Asmentionedbelow,oneofthetrendsinvideolearningistheriseofmicrovideo,whereuser-generatedcontentcanbeshowncontinuouslytousersbasedontopicstheylikeorpreviousvideostheyhavewatched.

Regardless,Aragonfeelsthatmicrolearningisheretostayandthat,inmanycases,enterprisesmayworkwithastand-alonemicrolearningproviderthataugmentstheexistingcorporatelearningprovider.

VideoLearningIsaTrendfor2023

Givenremotework,teachingemployeesandcustomersviaonlineclasses,knownasvirtualclassrooms,isaphenomenonthatisstillgrowing.Infact,itisthego-tochoiceforliveinstruction.Atthesametime,demandforshort-formvideoisgrowing.(seemicrovideosectionbelow).

Asenterprisesshifttolivevirtualclasses,theymaywanttorecovertherealestateassociatedwithclassrooms,sinceitisoftenacostinmanylocations.

Becauselearningisnowpartofemployeeexperience,weareseeingbothcollaborationandemployeeexperienceprovidersjumpingonthetrendofenablingemployeestosharebestpractices,suchashow-tovideos,inasecureandsafemanner.

WhyIntelligentMicrovideoin2023?

OneofthereasonsforthemassivesurgeindemandforTikTokandforInstagramReelsisthattheapplicationadaptstowhattheuserisviewing.Thisessentiallyrepresentsanewwaytodeliverknowledgeandlearningcontentbyshiftingtheapplication’sabilitytorecommendrelatedcontentthatmaybetiedtoaspecificjoborspecificsetofskills.

WhatIsIntelligentMicrovideo?PersonalizationatScale

WithAIembeddedthatleveragescomputervision,aplatformcandeterminewhatauseriswatchingbasedontheimagesinthevideoorthemeta-taggingtiedtoamicrovideosothatsimilarvideoscanbesharedwiththatuser.ConsumerplatformssuchasInstagramReelsandBytedance’sTikTokofferthesecapabilities.Withthislevelofintelligence,theautomationofskills-basedvideodeliverytrainingispossible.

User-generatedvideocontentisalsoeasiertoshareandcanbepartofacustomlearning

path.Userscanalsoreplaykeyscenesofeitheraclassrecordingorahow-tovideo

repeatedlyuntiltheyaresuretheyunderstandandcanmoveforward.Replay

accessibilitymakesvideooneofthefastestwaystolearnanewtaskorprocedure.

Prediction:Byyearend2024,40%ofenterpriseswillhavedeployedtheirownversionsofmicrovideo(60%probability).

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Mastery-BasedLearningIsSharedbyBusinessUnitsandL&D

Mastery-basedlearningfocusesontheskillsneededtoperformcertainroles.Itofteninvolveslevelsofcapabilitiesandacurriculumthatstartswithbasicproficiencyandgoesallthewaytoexpertclassifications.Businessdivisionsatenterprisesareoftenresponsibleforensuringthatassociatesandpartnershavemastery—basically,thattheyarecertifiedtodoacertainjob.

Theneedforadvancedlearningpathsmeansthatbusinessunitsneedtopartnerwithlearninganddevelopment.Ifwelookatthedifferentpartsofalearningpath,eachgroupshouldtakeonsomeofthefundamentals.Note,itmaybethatthebusinessunitownstheroleandthecontentandleveragesL&Dtodeliversomeofthecontent,alongwithpartners.

BusinessUnit

LearningandDevelopmentOrganization

EntryLevelProductTraining

EmployeeOnboardingCourses

Mid-LevelProductTraining

BasicSkillscourses

AdvancedProductTraining

Customer-FacingTraining

Customer-FacingTraining

Table1:Breakingdowntherolesandresponsibilitiesforlearningcontentdevelopment.

Wewouldpointoutthatmanycustomer-facingbusinessunitsalreadyfocusonthecustomerexperience.Partofthatjourneymappingexperienceevaluatestheneedforbetter-preparedassociates.Thisleadstoaneedformastery-basedlearningbecausegapsintheemployeeexperienceareoftenidentifiedbytherealizationthatassociatesjustdon'thavetheknowledgetoconductthatpartoftheengagement.

UnderstandingCoursewareQualityandLeveragingVideoContent

Qualitycoursewareisthebattlecry,andthatmeansmoreattentionneedstobepaidtowhataproviderisofferingandhowgoodthecontentactuallyis.Duetothis,theneedtohavemultiplelibrariesandawaytosourcecustomcontentisrequired.

Thefastestwaytoproducetacitknowledgeisthroughtheuseofvideolearning.Asmentionedabove,microvideoisthegrowingtrend,andshortformvideo,alongwithin-depthcoursesthatmightincludesimulations,arethepathwaytowardfulllearningpathsandjourneys.

Giventhegrowthofcontent,therehasalsobeenincreasedinterestinprovidersthatcanmanagecoursecontentfromavarietyofsources,includingvideo.Bothareintegralcomponentsofthemodernlearningplatform(seeFigure3below).

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Figure3:Thelearningmarketisshiftingtoafocusonlearningexperienceandwillbeinfusedwithlearningassistants.

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Aragonseesfivecriticallearningjourneysthatneedtobeaddressed:onboarding,professionalskills,job-specificskills,onthejobtraining—withcoaching—andjust-in-timemicrolearning(seeNote1).

LicensingandBuildingModernLearningContent

Thequestionthatoftencomesupaboutlearningcontentiswhoseresponsibilityitistodeveloporprocuretrainingcontent.Thissingularissuehasoftenledtoincompletetrainingprograms.Today,whileL&Disracingtoaddmoreprofessionalskills-basedcontent,thebusinessunitoftenownstheresponsibility.IntheaftermathofCOVID,businessunitsareinaracetodigitizelegacyclassroomcoursesthatalsoneedmodernization.

Theavailabilityofmoderntrainingcontentopensupthechoicesforenterprises.Inmanycases,videolearning,microlearning,andin-depthtrainingcoursesallneedtobepartofalearningpath.Gettingtherightmixisimportant.Today,enterprisesarejustdiscoveringthepowerofbothmicrolearningandvideolearning.

Oneofthekeyevaluationcriteriaforlearningprovidersneedstobetheeaseofaddingcontenttotheirlearningplatform.Thisincludestheabilitytopurchasecontentupfrontorviathevendor’sappstoreormarketplace.Thestore/marketplaceallowsforeaseoflocatingthepartnerappsand,inmanycases,drivesthepurchaseofapps.

LearningAssistantsEmergeasCoaches

TheriseoftoolssuchasChatGPTprovethatlearningassistantsarenotthatfaroff.Manyinitialeffortswereconsideredverybasic,butquestion-and-answerbotsarebecomingpartofthedigitalworkplace.

WhileOracle,Skillsoft,andSAParethefewtoofferchatbots/virtuallearningassistants,AragonisexpectingasurgeofconversationalAlofferingsoverthenexttwoyears.AragonfeelsthatenterprisesshouldasktheirproviderwhattheirroadmapforconversationalAIis.Failingthat,enterprisesshoulddiscusstheirneedswith

©2023AragonResearchInc.andoritsaffiliates.Allrightsreserved.

Note1:CriticalLearningJourneys

1.Onboarding

Newemployeesandnewcustomersneedtobeonboardedandhavethebasicknowledgetogetstarted.Itisimportantthattheinitialonboardingexperiencebepositive.Videocanplayanimportantrolehere.

2.BasicProfessionalSkills

Thisiswheretherehasbeenalotoffocusonhavingalibraryofcoursestoaddressindividualprofessionalskillsdevelopment.Associates,particularlyyoungerones,arelookingforthistypeoftrainingsotheycanadvancefaster.Enterprisesneedtobeawarethatasignificantamountofskills-basedtrainingthatisavailableiscursory—itoftendoesnotmeettheneedsofapoweroradvanceduser.

3.Job-SpecificLearningPaths

Forspecificrole-basedtraining,thebusinessunitusuallytakesresponsibilityforthisarea.Forexample,insalesorservice,thoseorganizationswillensurethatsalestrainingorservicetrainingisdelivered,ensurethatsalespeoplecansell,andensurethatservicestaffcanrepairequipment.

Thisiswhereamastery-basedlearningapproachcancomeintoplay.Certificationsbasedonasetofskills(e.g.,basicselling,accountmanagement,advancedclientengagement)canbeavaluablewaytoconfirmcompetency.

4.On-the-JobTraining—CoachingBecomesKey

Oncesomeofthetraininghasbeenaccomplished,itistimetoputtheknowledgetoworkonthejob.Thishelpstoreinforcewhathasbeenlearned.Managersplayakeyroleheretocoachattherighttime.Someofthelearningofferingsavailablemonitoractivitiesandsuggestactionstorepsdirectlyortellthesalesmanagerwhotheyneedtospendtimewith.

5.Just-in-Time—viaMicrolearning

Theneedtohavelearningreminders—tobringknowledgetotheforefront—iswhatmicrolearningisallabout.Today,manyprovidersdon’toffermicrolearningandmayenduppartneringwithvendorssuchasAxonifyor

Qstream.

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anAragonanalyst.Enterprisesshouldevaluateofferingaskill-focusedlearningassistantforspecificroles.

Prediction:Byyearend2025,50%ofenterpriseswillofferalearningassistanttohelpemployeesandcustomerswiththeirtrainingneeds(80%probability).

CreatingaCultureofContinuousLearning

Continuouslearningisaboutengagementwithcontentandpeople,alongsideAI-basedrecommendationsthatnudgeuserstowardtheirlearningandknowledgegoals.Goingbeyondbasicskilltrainingshouldbethefocusforeverybusinessunit,andthatmaymeandigitizingoldcontentandrefreshingitatthesametime.Employeeswanttobeengaged,andtheydesirebettertraining.Bydevelopingcustomlearningjourneysthatleveragethemodalitiesdiscussedabove,enterpriseswillhavemoreengagedemployees,andcustomerswillbemoreengagedandoftenmoreloyal.

Learningplatformswillpowerinnovationandallowenterprisestodomorewiththeirinvestmentsinashorteramountoftime.Enterpriseslookingtoinnovatetheirknowledgedeliveryshouldlooktoextendtheirofferingbyintegratingitwithotherapplications.

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TheAragonResearchGlobe™forCorporateLearning,2023

(AsofFebruary2,2023)

Figure4:TheAragonResearchGlobe™forCorporateLearning,2023.

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Leaders

CornerstoneOnDemand

CornerstoneOnDemand(CSOD)wasacquiredbyPrivateEquityfirmClearlakeCapitalina$5.2billiondealandnamedHimanshuPalsuleasitsnewCEOinJanuary2022.AsCSODbecameaprivatecompany,theappetiteforacquisitionsincreased.In2021,CSODannounceditwasbuyingbothEdcastandSumTotalSystemsforundisclosedamounts.CSODnowhasfourinstallbasesthatitserves:Cornerstone,Saba,SumTotal,andEdCast.ThiscomesontheheelsofitsmergerwithSabaSoftwarein2020.Withallofitsacquisitions,Cornerstonehasoneofthelargestinstallbasesoftalentmanagementandlearningintheindustry.

CSODoffersbothLMSandLXPfunctionality,aswellasafulltalentmanagementplatform.Withafocusonend-to-endlearningsupport,CSODofferstheabilitytocreateyourownlearningcontentandhasbeenfocusingmoreonresellinglearningcontent.Learningcontenthasbecomeagrowingrevenuechannelforit.ItsnewContentStudiowillenableuserstofind,create,anddelivercontentfromanysource.

WithtraditionalLMSandLXPfunctionality,afullsetoftalentmodules,aswellasrobustcontentauthoringviaCornerstoneCreate,Cornerstoneisafullmodernlearningplatformthatcandealwithonboardingandbasicandadvancedtrainingrequirements.WiththeintegrationwithCornerstone’sSkillsGraph,organizationsreceiveaboosttotheirupskillinginitiatives.

CSODhasaheritageinlearningandoftenleadswiththat,butovertheyearsitbecameafulltalentmanagementplatformaswell.Itisnowshiftingtoalsoofferemployeeexperience.InOctober2022,CSODannounceditsTalentExperiencePlatform,whichwillb