新职业英语通用版第二册

新职业英语通用版第二册第1页/共87页Contents<BackNext>HomeListening&Speaking4Warming-up1ReadingA2ReadingB3LanguageLab7LanguageLab7Writing5Mini-project6LanguageLab7Entertainment8第2页/共87页Warm-up<BackNext>HomeTask1Task2Warming-up第3页/共87页Warm-1Warming-upTask1Lookatthefollowingpicturesandidentifythedifferentsellingmethods.<BackNext>Homeperson-to-personselling

directmailselling

onlineselling

telephonesellingNotes第4页/共87页Warm-1-NotesWarming-up<BackPersonalselling:人员推销/个人推销

isatwo-waycommunicationbetweenthesellerandthebuyerusuallyface-to-face,viatheInternet,thephoneandthecorrespondence.Unlikeadvertising,apersonalsalesmessagecanbemorespecificallytargetedonindividualprospectsandeasilyaltered改变ifthedesiredbehaviordoesnotoccur.Personalselling,however,isfarmorecostlythanadvertisingandisgenerallyusedonlywhenitshighexpenditurecanbejustified证明…是正确的或合理的.第5页/共87页Warm-2<BackNext>HomeWarming-upSampleTask2Workinpairs.Lookatthefollowingflowchart.Discusswithyourpartneranddescribetheprocessoforganicfoodsgoingthroughthemarketingchannel.Notes第6页/共87页Warm-2-Notes<BackWarming-upWhatisamarketingchannel?Amarketingchannelisasetofpracticesoractivitiesnecessarytotransfertheownershipofgoods,andtomovegoods,fromthepointofproductiontothepointofconsumption,whichconsistsofalltheinstitutions机构、团体andallthemarketingactivitiesinthemarketingprocess.第7页/共87页SampleWarming-upAfterorganicfoodsareproduced,thefirststepisfromagriculturalproductiontowholesalingwheretheyaretransferredfromproducerstobrokers经纪人,代理人,中间人,terminalmarkets,grocerywholesalersandfoodservicewholesalers.Thesecondstageisfromwholesalingtoretailingwherethefoodsarestockedbytraditionalgrocerystores,naturalfoodstoresandfoodserviceoutlets.Thelaststepisfromretailingtoconsumptionwheretheseorganicfoodsarepurchasedbyconsumers.<Back第8页/共87页ReadingAReadingA<BackNext>HomeTextTask1Task2BusinessKnow-how第9页/共87页TextA-1ReadingATheMulti-channelE-Commerce

InthemidstoftheUSeconomiccrisis,

cautiousspendinganddownsizinghaveleftthe

retailindustryinserioustrouble.March2009

sawa9percentdeclinecomparedwithMarch

2008.However,onlinesalescontinuetoshow

steadygrowthinthefaceof

adverse不利的,逆向的,有害的economic

conditions.Theyareexpectedtogrow11percent

toUS$156.1billionin2009,followinga13percent

increasein2008.

<BackNext>Home翻译声音第10页/共87页TextA-2Givencautiousconsumerspendingandtightcredit,whyisonlineretailcontinuingtogrowfastwhileoverall

retailnumbersdrop?Retailersneedtolooknofurtherthanthegreatbenefitsandsavingsofsellingviaamulti-channele-commerceplatform多渠道电子平台.<BackNext>HomeReadingA翻译声音第11页/共87页TextA-3TheInternethasadistinctadvantageover

in-storeretail:thepresenceofcountlesson-demandsaleschannels.Stillane-commerceplatformdoesn’tsimplyofferanewsaleschannel;retailersareactuallyincreasingin-storepurchasesusingonlineplatforms.In-storeretailerswithe-commerceplatformsmaymakeuseofmultiplechannelsandconsolidatethemthroughcross-channelretailing.Thiscross-channelstrategymightbegivingcustomerstheabilitytoorderonlineandpickupin-store,oritcouldbeassimpleashonoringgiftcardsthroughallsaleschannels.Byimplementingacross-channelstrategy,retailerscouldopenupsalesopportunitiesandimprovecustomersatisfactionthroughconvenientservicesandfulfillmentofcustomerrequests.<BackNext>HomeReadingA翻译声音第12页/共87页TextA-4Retailersarealsoabletoimproveon-demandpurchasing

capabilitiestoincreasesalesonline.Anautomatedonlineplatformallowsretailerstoreceiveordersatanytimeandcustomerstocheckthestatusoftheirorderattheirconvenience.Byprovidingsuchaneasilyaccessibleoptionforcustomers,onlineretailersarecatering

toalloftheircustomers,nomatterwhattheirshoppinghabitsmightreflect.<BackNext>HomeReadingA翻译声音第13页/共87页TextA-5

Increasingattentionisbeingplacedongreenbusinesspracticesthesedays,andane-commerceplatformhelpsretailerspromoteenvironmentallyfriendlybusinesspractices.Fromabusinesspointofview,theycansavehugecostsbycuttingouttraditionalpapermarketinganddistributionmethods.Forexample,retailersusedtospendhundredsofthousandsofdollarsonpapercatalogs.Nowtheycancutcatalogexpensesthroughemailmarketingandeasilyupdatableonlinecatalogs.<BackNext>HomeReadingA翻译声音第14页/共87页TextA-6

Withthedevelopmentofbusinessintelligence,moreandmorecompaniesarerecognizingthatanefficientsystemfordatacollectionandanalysisisnecessaryforgrowingtheirbusinesses.Ane-commerceplatformsimplifiesrawsalesdatacapture,aswellasdataforcustomerprofilingandorder-processinginformation—anydatathatisnecessaryforprovidingagreaterunderstandingoftheretailer’sbusiness.ThedatacollectioncapabilitiesoftheInternetgivee-commerceplatformsastrategicadvantageoverin-storeretail,wheredataismuchmoredifficulttocaptureinasystematicandorganizedway.<BackNext>HomeReadingA翻译声音第15页/共87页TextA-7

Ultimately,thestrengthofonlineandcross-channel

retailingcomesdowntoeffectiveuse

oftheInternetande-commerceplatforms.

Ase-commerceandtechnologycontinueto

improve,moreandmorebusinessesarerelying

one-commerceplatformstogainagreater

understandingoftheircustomers,cutcosts,and

runoperationsmoreefficiently.

<BackNext>HomeReadingA翻译声音第16页/共87页A-Trans-1ReadingA<Back多渠道电子商务在美国经济危机时期，开支缩减和公司裁员使零售业陷入了严峻的困境。2009年3月的零售总额比2008年同期下降了九个百分点。而面临同样的经济僵局，网络销售却呈现出稳定增长的态势。继2008年增长13%后，网络销售在2009年预计又将增长11个百分点，销售额将达到1561亿美元。第17页/共87页A-Trans-2ReadingA<Back面对消费者开支谨慎和信贷紧缩，网上零售为什么会在零售总额下跌的情况下保持快速增长呢？零售商们只要看看通过多渠道电子商务平台销售所带来的巨大收益和销售成本的降低便可知道答案。第18页/共87页A-Trans-3ReadingA<Back

与店面销售相比，网络销售拥有一个明显优势：它可以提供各种按需销售渠道。不过电子商务平台不仅仅是提供一种新的销售渠道。事实上，零售商目前正利用网络平台增加店面购买量。他们可利用多种渠道，并通过跨渠道销售将其统一为一个整体。这种跨渠道策略可以是顾客在网上订购，然后到店铺提货，或者就是简单通过所有渠道兑现代金卡。利用这种策略，零售商可以提供便捷的服务和满足顾客需求来增加销售机会并提高顾客满意度。第19页/共87页A-Trans-4ReadingA<Back零售商还可以通过提升按需购买服务能力来促进网络销售。自动化网络平台使零售商在任何时候都可以接受订单，使消费者能够随时查看他们订单状态。无论消费者会有什么样的购物习惯，通过给他们提供如此便捷的选择，网络零售商可以满足所有顾客的消费需求。

第20页/共87页A-Trans-5ReadingA<Back目前，人们越来越重视绿色商业，而电子商务平台正有助于零售商促进环境友好型经营活动。从商业角度来看，由于取消了传统纸质营销和分销方法，零售商得以大大节省销售成本。举例来说，零售商过去常常花费大量资金来印制纸质商品目录，而现在他们可以通过电子邮件和易于更新的在线商品目录来降低这方面的开支。第21页/共87页A-Trans-6ReadingA<Back随着商业情报的不断发展，越来越多的企业意识到有效的信息收集和分析系统对于企业的发展是必不可少的。电子商务平台不仅可以简化原始销售数据、客户资料数据和订单处理数据的收集，也可以简化任何有助于进一步了解零售商经营状况的数据的收集。互联网的数据收集能力使电子商务平台具备了超越店面销售的战略优势，因为在店面销售中系统而有序地采集数据要困难得多。第22页/共87页A-Trans-7ReadingA<Back最后，网络和跨渠道零售的力量归根结底在于对互联网和电子商务平台的有效利用。伴随着电子商务和科技的持续发展，将会有越来越多的企业依靠电子商务平台来进一步了解客户、降低成本、提高运营效率。

第23页/共87页

n.(formal)(usedafterapreposition)themiddlepartofsomething

ReadingAmidste.g.

Inthemidstofthecitythereliesabigshoppingmall.Tran:他作战时表现得非常勇敢。

Hefoughtbravelyinthemidstofthebattle.<Back第24页/共87页【词义辨析】center,

middle,

heart,

core,

midst这些名词均含有“中心”之意。center:

指三维空间的中心点，也可比喻抽象事物的中心middle:

一般指时间、空间或过程两端间等距的部分。heart:

指事物最内部或最重要的部分，表地理位置时可与center换用。core:

指某事物固定的中心部分或最重要的核心部分。比喻意义指某物的精华。midst:

书面语用词，指在一个群体的深处或在某活动的进程中。第25页/共87页

n.atimeofdangerandgreatdifficultyReadingAcrisise.g.

Thecompanyisstillincrisisbutithassurvivedtheworstoftherecession.

Tran:在遇到困难的时候有好朋友可以求助真好。 Intimesofcrisisit’sgoodtohaveafriendtoturnto.<Back第26页/共87页

a.beingcarefulaboutwhatsomeonesaysordoes,especiallytoavoiddangerormistakes

ReadingAcautiouse.g.

Hewasverycautiousaboutcommittinghimselftoanything.

Tran:他们对这一解决危机的方法表达了谨慎的乐观。

Theyexpresscautiousoptimismaboutasolutiontothecrisis.

<Back第27页/共87页

a.(onlybeforenoun)includingallthethingsorpeoplethatareinvolvedinaparticularsituation;totalReadingAoveralle.g.Theoverallresultisanincreaseinpopulation.Tran:绘完画后，她退后一步仔细欣赏整体效果。

Whenshefinishedpainting,shesteppedbacktoadmiretheoveralleffect.

<Back第28页/共87页

a.clearlyseen,heard,understood,etc.;noticeable

ReadingAdistinct

e.g.

Therewasadistinctsmellofburning.

e.g.

Hisvoicewasquietbuteverywordwasdistinct.Tran:你的英语口语进步明显。

ThereisadistinctimprovementinyourspokenEnglish.

<Back第29页/共87页tocombinethingsinordertomakethemmoreeffectiveoreasiertodealwith;tostrengthenthepositionofpowerorsuccessthatsomeonehasReadingAconsolidatee.g.

Thecompanyhasconsolidateditspositionasthe country’sleadinggassupplier.Tran:最近几家本地企业合并组成了一家大公司。 Severallocalbusinesseshaverecentlyconsolidatedtoformasinglelargecompany.

<Back第30页/共87页

v.todowhatsomeonehasagreedtodo,

oftenbymakingapayment

ReadingAhonore.g.

Thebankhasrefusedtohonorhischeck.

Tran:请遵守合同，工作到该项目结束为止。 Pleasehonoryourcontractbyworkinguntiltheprojectisfinished.

<Back第31页/共87页

n.theabilityorqualitiesnecessarytodosomething

ReadingAcapabilitye.g.

Animalsinthezoohavelostthecapabilitytocatch/ofcatchingfoodforthemselves.

Tran:她没有能力组织好整个部门。 Organizingawholedepartmentisbeyondhercapability.

<Back第32页/共87页

a.thatcanbeused,seen,obtained,etc.

ReadingAaccessiblee.g.

Thereisacollectionofbooksrecentlymadeaccessibletothepublic.

Tran:只有坐船才能到那座岛上。

Theislandisonlyaccessible

byboat.

<Back第33页/共87页

v.toprovidewhatisdesiredorneeded

ReadingAcatere.g.

Theyonlypublishnovelswhich

catertothemassmarket.

Tran:她拒绝了他的无理要求。

Sherefusedtocatertohisridiculousdemands.

<Back第34页/共87页

n.secretinformationthatiscollected

ReadingAintelligencee.g.

Accordingtoourintelligence,furtherattackswereplanned.

Tran:将军有敌军的秘密情报。 Thegeneralhadsecretintelligenceoftheenemy.<Back第35页/共87页

v.tomakesomethingeasiertodoorunderstand

ReadingAsimplifye.g.

Trytosimplifyourexplanationforthechildren.

Tran:该申请表格已经简化了。 Theapplicationformshavebeensimplified.

<Back第36页/共87页

n.theactofcollectingusefulinformationaboutsomethingorsomeonesothatyoucangiveadescriptionofthem.ReadingAprofilinge.g.

Criminalprofilingconsistsofanalyzingacrimesceneandusingtheinformationtodeterminetheidentityoftheperpetrator(犯罪者).

Tran:什么才是人格潜质分析？（personalityprofiling-competencyprofiling） Whatexactlyispersonalityprofiling-competencyprofiling?<Back第37页/共87页

tobeabletobeexplainedbyasingleimportantpoint

ReadingAcomedownto

e.g.

Whatitcomesdowntoisachoicebetweencuttingwagesorreducingthenumberofstaff.

Tran:总之，要么给我加钱，要么我走人。 WhatitcomesdowntoiseitherIgetmoremoneyorIleave.

<Back第38页/共87页A-Task-1

ReadingA

<BackTask1Putthefollowingstatementsintotherightorderaccordingtothepassage.

A.Across-channelstrategyhelpsretailersopenupsalesopportunitiesandimprovecustomersatisfaction.B.E-commerceplatformswillplayamoreimportantroleinthebusinessworld.C.E-commerceplatformsholdastrategicadvantageinbusinessdatacollection.D.E-commerceplatformshelpretailerspromotegreenbusinesspracticesandcutcosts.E.Onlineretailerscouldcatertoallcustomersthroughautomatedonlineplatforms.F.Onlinesalescontinuetogrowduringtheeconomiccrisis.G.Multi-channele-commerceplatformsaccountfortheonlinesalesgrowth.Next>Home

F–G–A–E–D–C-B第39页/共87页<BackA-Task-2-1

ReadingA

Task2Answerthefollowingquestionsaccordingtothepassage.1.Whyisonlineretailcontinuingtogrowfastwhileoverallretailnumbersdrop?2.Ane-commerceplatformissimplyanewsaleschannel,isn’tit?3.Whatcananautomatedonlineplatformdoforretailersandcustomers?Next>HomeBecauseofthegreatbenefitsandsavingsofsellingviaamulti-channele-commerceplatform.No.Byadoptingacross-channelstrategy,retailerscanuseanonlineplatformtoincreasein-storepurchases.Itallowsretailerstoreceiveordersatanytimeandcustomerstocheckthestatusoftheirorderattheirconvenience.第40页/共87页A-Task2-2

ReadingA

<Back4.Howcanane-commerceplatformhelpretailerstosavecosts?5.Intermsofbusinessintelligence,whatgivese-commerceplatformsastrategicadvantageoverin-storeretail?Next>Home

Thedata-collectioncapabilitiesoftheInternet.Bycuttingouttraditionalpapermarketinganddistributionmethods.第41页/共87页<BackNext>BusinessKnow-howCreatinganEffectiveTradeShowDisplayHome

●

Rememberthatlessismore.Keeptheimagesand

messages

simple,andlayoutsclean;

●

Selectyourtradeshowgraphicscarefully.Ifpossible,select

simplesingleimages;

●

Createasimpleandeasy-to-rememberheadline.Chooseasimpleandeasy-to-readtypeface;

●

Becarefulwhenwritingyourdescription.Makeeachwordcount.Usebulletpointsanddon’tgettootechnical;

●

Makethecompanynameprominent,intheheaderwherevisitorswillexpecttofindit;

●

Featureyourwebsiteaddress.

第42页/共87页ReadingBReadingBTextTask1Task2<BackNext>HomeTask3第43页/共87页TextB-1ASalesLetterJacksonWhite,SalesManagerBrotherTiresCo.,Ltd.ElmOakStreetBakersfield,CaliforniaOct.9,2010BenjaminWood,ManagerCarProducts&AccessoriesEasternSupermarketGroup14MainStreet,Bakersfield,CaliforniaDearMr.Wood,Reportsfromallovertheworldconfirmwhatwehavealwaysknown—thattheROYsolidtireisnotonlythesolutiontoawholelotofthetireproblemsbutalsothefulfillmentofeverycarowner’sdream.<BackNext>ReadingBHome翻译第44页/共87页TextB-2翻译<BackNext>ReadingBHome

Wewillnaturallybewellawareoftheweaknessesoftheordinaryair-filledtire—punctures,outercoverswhichsplitundersuddenstress,andatendencytoskidonwetroadsurfaces,just

tomentiononlyafewofmotorists’maincomplaints.OurROYtireenablesyoutoofferyour

customersatirewhichisbeyondcriticisminthosevitalqualitiesofroad-holdingandreliability.第45页/共87页TextB-3翻译<BackNext>ReadingBWecouldtellyoualotmoreaboutROYtires,butwouldpreferyoutoreadtheenclosedcopiesofreportsfromracingcardrivers,testdrivers,motordealersandmanufacturers.Thesereportsreallyspeakforthemselves.Youmayalsovisitourofficialwebsiteformorereviewsandrecommendationsfromourordinaryusers.Home第46页/共87页TextB-4翻译<BackNext>ReadingBHomeYouarealreadyawareofourtermsofdealing,buttoencourageyoutoholdastockofthenewsolidROY,wearepleasedtoofferyouaspecialdiscountof3%onanyorderreceivedbyDecember31.Yourssincerely,

SalesDepartment第47页/共87页<BackB-Trans-1ReadingB推销函杰克逊•怀特销售经理兄弟轮胎有限公司榆橡大街加利福尼亚州贝克斯菲尔德市2010年10月9日本杰明•伍德经理汽车用品与配件部东部超市集团主大街14号加利福尼亚州贝克斯菲尔德市亲爱的伍德先生：我们都知道罗伊牌实心轮胎可以解决许多轮胎方面的问题，是每个车主的梦想之胎。这一点也为世界各地的报道所证实。第48页/共87页B-Trans-2<BackReadingB我们都清楚普通充气轮胎的缺陷——如驾驶员常抱怨的几点：易被刺穿、压力突然增大时易破裂以及潮湿路面易打滑。而我们的罗伊牌轮胎使您能够为顾客提供一种在抓地性和可靠性方面无可挑剔的轮胎。第49页/共87页B-Trans-3<BackReadingB有关罗伊牌轮胎我们还可以告诉您很多，不过希望您能阅读一下附寄的来自赛车手、试车员、汽车经销商和制造商的报告，就再清楚不过了。您也可以访问我们的官方网站了解普通用户的评论和推荐。第50页/共87页B-Trans-4<BackReadingB虽然您已清楚我们的经销条款，但为了鼓励经销罗伊牌新型实心轮胎的销售，如您在12月31日前订购，我们将提供3%的特别折扣。

您真诚的，

杰克逊•怀特

销售部

第51页/共87页B-Task1Task1Asuccessfulsalesletterusually

followsfoursteps.Readtheletter

againandmatchthestepswiththe

fourparagraphsinthebodyofthe

letter.<BackNext>ReadingBA.Motivatingthereader’sactionB.Arousingthereader’sinterestC.Gettingthereader’sattentionD.Providingthereader’sbenefitsHomeCBDA第52页/共87页B-Task2Task2

Trytorewritethefollowingsentences

inamoreappealingandpersuasive

way.

<BackNext>ReadingBYouwillbeinterestedinournewtoothbrush.Wouldyouliketoknowwhichtoothbrushmostdentistsuse?2.Ournewdigitalcamera,SHINNINGX5,isuseful.Here’sadigitalcamera——SHINNING——whichwillrevolutionizethewayyoutakephotos.3.TheMacroPrinter3000isbetterthanotherprintersinthesamepricerange.Macroprinter3000:Wellabovethecompetition!

4.TheSupersportsT-shirtsarecomfortable.TheSupersportsT-shirts—socomfortableyouwon’tknowyou’rewearingthem.

5.TheCDBurnerXPisreliable.ScientifictestshowsthatCDBurnerXPisuptotwiceasreliableasotherleadingbrands.Home第53页/共87页a.Whywait?Comeandbuythemachine,rightnow.Eachday’sdelaycostsyoumoney.b.Inaddition,withinoneyearofyourpurchaseoftheairconditioner,wewilltakecareoffixing,repairing,orevenreplacingitifthereis anythingwrong.c.Andifyouwouldliketospreadthecost,youhavethreeyearstopayup.d.Thepriceoftheairconditionerisverycompetitive,fivepercentlowerthanthatofsimilarproductsinthemarket.e.Testsinover100businessofficeshaveprovedthatLuckairconditionerscandothis.f.Astheincreasedstaffefficiencymeansgreaterprofitsforyourbusinessorganization,theLuckairconditionerwillconsequentlypayforitselfwithinalimitedperiodoftime.g.Howwouldyouliketoincreasetheefficiencyofyourofficestaffbytenpercentthissummer?B-Task3Task3Rearrangethefollowingsentences

inanappropriateorderto

form

thebodyofafour-paragraphsales

letter.<BackNext>ReadingBHomeSample第54页/共87页B-3-SampleReadingBHowwouldyouliketoincreasetheefficiencyofyourofficestaffbytenpercentthissummer?Testsinover100businessofficeshaveprovedthatLuckairconditionerscandothis.Astheincreasedstaffefficiencymeansgreaterprofitsforyourbusinessorganization,theLuckairconditionerwillconsequentlypayforitselfwithinalimitedperiodoftime.Thepriceoftheairconditionerisverycompetitive,fivepercentlowerthanthatofsimilarproductsinthemarket.Andifyouwouldliketospreadthecost,youhavethreeyearstopayup.Inaddition,withinoneyearofyourpurchaseoftheairconditioning,wewilltakecareoffixing,repairing,orevenreplacingitifthereisanythingwrong.Whywait?Comeandbuythemachine,rightnow.Eachday’sdelaycostsyoumoney.<Back第55页/共87页ListeningListening&SpeakingTask1Task2<BackNext>Task3Task4Task5Home第56页/共87页L-Task1-1Task1PamelaFischer,anAmericanimporter,talkswithaChinesesalesmanatatradeshow.Listentotheconversationandfillintheblankswithwhatyouhear.<BackNext>Listening&SpeakingHomeM:Goodmorning.MayIhelpyou?W:Iwonderifyoucangivememoreinformationaboutthisproductyou’reshowing.M:I’dbegladtohelp.Wouldyoulikeapacketof

_______________________?W:Thankyou.M:Well,it’scalledthePocketReader.Wouldyoulike

_____________________________________?W:Allright.ourpromotionalmaterials

aquickdemonstrationtoseehowitworks

声音第57页/共87页L-Task1-2M:Now,firstIpressthislittlebuttontoswitchitonandthenImoveitacrosstheparagraphlikethisandyoucanreadthesentencesI’vescannedhereinthelittlewindow.W:It’simpressive.__________________________________M:Whatthey’llmostappreciateisthatitcanbeusedanywhereanditiseasytouse.W:HowlongwillittakeyoutomakeshipmentifIplaceanorder?M:_______________________________andwecouldshipyourorderwithinoneweek.

W:Great.AreallthecomponentsmadehereinChina?M:Yes,_______________________,butonlyinChina.Thesecomputersaremadehere.MayIaskwhatcompanyyouworkfor?W:IrepresentFocusElectronics.We’reahigh-volume,discountmailorderhouse(邮购商号

)…<BackNext>Listening&SpeakingHome

WehavelargestocksinourwarehouseThisisthekindofthingmycustomersmightgofor.wedosomesubcontracting声音第58页/共87页L-Task2Task2AlanLawson,whosecompanyintendstotakepartinatradeshow,ismakinganinquirywiththetradeshoworganizeraboutstandbooking.Listentotheconversationandcompletethefollowingnote.<BackNext>Listening&SpeakingHome

AboutStandBooking

1.()entailsadiscount.2.Decidethe()ofstand(s)andcheckthebudget.3.Booth():highexposureandcheckthenearbystands.4.Signandreturnthecontractwithdepositfor()ofstandchoice.

Earlybookingsize/spaceScriptlocationconfirmation声音第59页/共87页L-2-ScriptTask2Script

<BackListening&Speaking声音第60页/共87页1.A.Becauseitcreatesawareness.B.Becauseitdecreasestraffic.C.Becauseitsavesmoney.D.Becauseitreducesworkload.2.A.Useanindividual’snameontheenvelope.B.Useanindividual’snameontheenclosedletter.C.Addabriefhandwrittennoteatthebottomoftheletter.D.Followthemailwithaphonecall.3.A.Companynameandphonenumber.B.Companynameandbriefintroduction.C.Companynameandboothnumber.D.Boothsizeandboothnumber.L-Task3Task3MikeByronisdiscussingpre-showpromotionwithMs.Winn.Listentotheconversationandchoosethebestanswertoeachquestionyouhear.<BackNext>Listening&SpeakingHome

Script声音第61页/共87页L-3-ScriptTask3Script

Listening&Speaking<Back声音第62页/共87页CompanyProfileName:_______UmbrellaCo.Ltd.History:foundedin________Scale:___salesbranches,tenoffices,___solelyownedplantsPriority:product________ProductionCapacity:___________umbrellasayearReputation:products_______________inthemarket,leadingmarketpositionMainmarkets:US,Canada,_________andJapanL-Task4Task4DeniseMorganisvisitingaboothatatradeshowandaskingabouttheexhibitor’sinformation.Completethefollowingcompanyprofilewithwhatyouhear.<BackNext>Listening&SpeakingHome

Rainbow1990foursixqualitytenmillionwell-receivedEuropeScript声音第63页/共87页L-4-ScriptTask4Script

<BackListening&Speaking声音第64页/共87页L-Task5-1Task5Listentothepassagetwiceandfillintheblankswithwhatyouhear.<BackNext>Listening&SpeakingHomeAccordingtotheCenterforExhibitIndustryResearch,themajorityoftradefairattendeesaredecisionmakersorinfluencerswhoplantomakeapurchase.Followingaretheguidelinestohelpmakesureoneisreadyto_______________.Avoidsoftsellsandbeengaging:Tradefairsrequireahard-sellapproach.Whenattendeesshowinterestinyourbooth,approachthemimmediately.Presentyourprofessionalismandwillingnesstohelpandavoidgreetingslike“CanIhelpyou”.Instead,______________________—“WhatinformationcanItellyouaboutournewheatingsystem?”Watchyourmanners:Don’tsitdown.Don’teat,drink,orsmokeatthebooth.Neverleaveyourboothunattended.Don’tspendtimechattingwithcolleaguesinsteadof________________________.selleffectivelyaskadirectquestionfocusingoncustomers声音第65页/共87页L-Task5-2

Qualifyprospectsquickly:Thefirstthingyoushoulddoonceyoumeetsomeonenewistofindoutwhotheyareandwherethey’relocated.