英文学专业 我国饭店业可持续发展探讨

题目（英）Studyonthesustainabledevelopment

ofhotelindustryinChina

题目（中）我国饭店业可持续发展探讨

abstract

Morethan20yearssincereformandopeningup,China'shotelindustryhasmadegreatdevelopment.Sustainabledevelopmentisatouristhotelindustryofourcountry'spursuitofgoals.Atpresentourcountrytourismhotelindustrytoachievesustainabledevelopmentstillexistmanyproblemstobesolved.Inthefaceofincreasinglyfiercedomesticcompetitionsituationandtheinternationalcompetitionpressure,discussesthesustainabledevelopmentoftouristhotelindustryofourcountryhastheverystrongtheorysignificanceandpracticevalue.Thispaperreviewsthereformandopening-upofourcountrythebasicsituationofthetourismhotelindustrydevelopment;Onthebasisoftheanalysisoftheobstaclestothesustainabledevelopmentoftouristhotelindustryofourcountryofafewmainproblems;Thethirdpartfurtherdiscusseshowtorealizethesustainabledevelopmentoftouristhotelindustryofourcountry.

Keywords:restaurant,sustainabledevelopmentandindustry

摘要

改革开放二十多年以来,我国的饭店业取得了长足的发展。实现可持续发展是我国的旅游饭店业所追求的目标。目前我国旅游饭店业要实现可持续发展还存在许多问题有待解决。面对国内日趋激烈的竞争现状和国际竞争的强大压力,深入探讨我国旅游饭店业可持续发展就具有很强的理论意义与实践价值。本文首先回顾了改革开放以来我国的旅游饭店业发展的基本状况;在此基础上分析了阻碍我国旅游饭店业可持续发展的几个主要问题;第三部分深入探讨了如何实现我国旅游饭店业可持续发展。

关键词:饭店,可持续发展,行业

Content

TOC\o"1-3"\h\u

18898

abstract

3

6947

摘要

4

3238

Introduction

6

3757

Chapter1themeaningofsustainabledevelopmentandthebasicsituationoftouristhotelindustrydevelopment

6

12310

1.1themeaningofsustainabledevelopment

6

5076

1.2Thebasicsituationoftouristhotelindustrydevelopmentinourcountry

7

5468

Chapter2ProblemsexistinginthedevelopmentofhotelindustryinChina

8

15465

2.1Themacroscopicconstructionisoutofcontrolandindustrialstructureisnotreasonable.

8

28293

2.2Lowlevelofeconomicmanagement

8

9178

2.3Cheaphotelservicequalityispoor

9

7306

2.4LuxuryhotelisSlightlyinferiorcomparedwiththatofabroad.

9

13664

2.5ThelowefficiencyofChina'shotelindustryandlackofhotelmanagementtalents

9

15200

Chapter3Thecountermeasuresforthesustainabledevelopmentofthehotelindustry

10

27721

3.1Establishagoodsocialimage

10

13187

3.2Stablerelationsofcooperationinamarketeconomy

10

10214

3.3Establishingexcellentbrandhotel

10

9404

3.4Theconstantlyinnovationofknowledge

11

14251

3.5Thepeople-orientedmanagement

11

23606

3.6Strengthenthemarketingandexpandthemarket

12

10622

Chapter4Thenecessityofsustainabledevelopmentinthehotelindustry

12

22558

Chapter5Conclusion

12

29512

Bibliography

13

Studyonthesustainabledevelopmentof

hotelindustryinChina

Introduction

WiththecontinuousprosperityofChina'stourism,touristhotelindustryofourcountryalsogotunprecedenteddevelopment.ReformandopeningtotheoutsidebenefitthetouristhotelindustryinChinaishuge.Aftermorethan20yearsofdevelopment,ourcountrytourismriceshopindustryhasbeenthehistorictransformation,becomeanewgrowthpointofnationaleconomy.TouristhotelindustryinChinatopromoteopen,promotingnationaleconomicgrowth,increaseemployment,stimulateconsumptionandimprovepeople'squalityoflife,andstrengthenthesocialistconstructionofspiritualcivilizationspreadandcarryforwardthenationalcultureandmoderncivilization,improvetheinvestmentenvironmentandotheraspectswehaveplayedanimportantandpositiverole.However,atthesametime,weseefromtheperiodof1990s,ourcountrytravelinghoteloccupancyandbasicdecliningprofitmargins,thestatusoftheeconomicbenefitisnotoptimism.Accordingtorelevantdatashowthatsince1995,ourcountrytravelinghotel'sprofitdeclinestraightly,touristhotelindustryisoffering1998industry-widelosses.In2000,althoughlossesfrom1999hasgreatlyreduced,butthelossamountis2.6billionyuan.WithjoiningWTO,thedomesticmarketwillfurtheraggravatethetrendofinternationalization,internationalcompetitiondomesticzed.Inthefaceofincreasinglyfiercedomesticcompetitionsituationandtheinternationalcompetitionpressure,penetratesthesustainabledevelopmentoftouristhotelindustryofourcountryhastheverystrongtheorysignificanceandpracticevalue.

Chapter1themeaningofsustainabledevelopmentand

18254

thebasicsituationoftouristhotelindustrydevelopment

1.1themeaningofsustainabledevelopment

Itisgenerallyacceptedthattheconceptofsustainabledevelopmentisnotonlymeetthedemandofmodernpeople,istheabilityoffuturegenerationstosatisfytheirownneedsthedevelopmentofthehazards.Theconceptofsustainabilityisaveryabstractconcept,itisbecauseoftherequirementofenvironmentprotection,andthatpurposeistothroughtheenvironmentprotectaccesstosocialandeconomicsustainabledevelopment,tothatsustainabledevelopmentistostudyhowtoprotecttheenvironmentintheprocessofdevelopment.

1.2

18254

Thebasicsituationoftouristhotelindustrydevelopmentinourcountry

Since1980,hescaleofChina'shotelindustrytoacceleratedevelopment.Thehotelsuppliesasdemandexpansionandrapidgrowth.Comradedengxiaopingin1992afterinspectingsoutherntalk,hotelconstructionstartedintothefastlane,itsdevelopmentspeedmakespeoplefeelbetter.ThehotelindustryinChinahasgraduallyformedahugeindustry,accelerateeconomicbenefit.Thefollowingdatatoproveit:in1980,ourcountryhas203foreign-relatedhotels,by2001,thenumberofstar-ratedhotelsinChina7358;With816200rooms;Has1.5331millionbeds.

By2001,thenationalhotelrevenuetotaled76.332billionyuan,topaybusinesstax39.66onehundredmillionyuan.Touristhotelobviouschangeshavetakenplaceinthestructureofthegradeis:lookfromtheclass,formedtheluxurious,comfortable,economyandsoonthemanykindsofclass;Lookfromthetype,business,tourism,vacation,apartments,villas,spa,avarietyoftypessuchascomprehensive.Amongthem,aconsiderablepartofthehotelmanagementandhardwarehasreachedtheinternationalfirst-classlevel.Inthehotel,thereare4339state-ownedhotels,790collectiveeconomyhotels,foreigninvestmentriceshop268,HongKong,MacaoandTaiwaninvestmenthotel324.Inaddition,jointorshareholding,privateandotherregisteredatotalof1637typesofhotels.Bytheendof2001,thehotelstaffof105.21millionpeopleinthecountry.Inopeningtotheoutsideworld,introducingforeigncapitalandadvancedmanagementexperience,tourismalsowalkinfrontofthehotel.Hotelindustryistheearliestopeningtime,openthehighestdegreeinourcountry,oneoftheearliestindustriesinlinewithinternationalstandards.Morethan20years,thehotelindustryattractedmorethan$200inforeigninvestment.7%ofthetotalforeigninvestment.Inthemorethan20years,thehotelindustrytheintroductionofforeignadvancedtechnologyandmanagementexperience,hastrainedamodernriceshopmanagementtechnology,fullygraspthecadreofbusinessofthehotelmanagementknowledge.Thisbatchofbackbonecannotonlyensurethatdomesticluxuryhotel,andhasbeguntoforeignoutputmanagementtechnology,summarizedthemanagementmodewiththecharacteristicofourcountry,makesthebrandinChina.

Morethan20yearsofreformandopeningup,Chinahasformedacompletebatchofrationallayout,thescaleofstarriceshop,mostoftheprovinces,autonomousregionsandmunicipalitiesdirectlyunderthecentralgovernmentinChinahavethestarclasshotel,evensomedevelopedareasinthecountyhasmorethanthree-starhotel,touristhotelindustrypresentabigindustryandbigmarketinChina,vigorousdevelopmentmomentum.

Thehotelnumber

Numberofhotelrooms

numberofbed

operationrevenue

(billion)

OccupancyRate(%)

total

7358

81.63

153.31

763.32

58.45

Thechartaboveshowsthescaleofstar-ratedhotelinourcountryin2001.Hotelindustrydevelopmenttothislevel,notonlybythenationalpolicyofreformandopeningup,alsodependsontheinputandtheintroductionofforeignadvancedhotelmanagementtechnology.InternationalhotelgroupoftouristhotelindustryinChinaiscomprehensiveandfar-reachingimpact,bothintheoperationandmanagement,theserviceidea,oronthestrategicdevelopment,marketcompetitionisso.After20yearsofdevelopment,ourcountryhotelindustryhasdevelopedastheinternationalstandards,faster,moreearlysmoothmarketizationdegreehigheropenindustry.

Chapter2ProblemsexistinginthedevelopmentofhotelindustryinChina

2.1Themacroscopicconstructionisoutofcontrolandindustrialstructureisnotreasonable.

TheoverallscaleofChina'shotelinthepast30yearsofcontinuousexpand,butthemacroscopicconstructionisoutofcontrol,andthehotelformedastructuralunreasonablesituationinthehotelindustry,themainperformanceinthehotelthemacroconstructionoutofcontrol,unreasonablestructureofhotelindustryarea,wasunbalancedinspatialdistributionandregionalstructure,therestaurantstructureimbalance,etc.

2.2Lowlevelofeconomicmanagement

Hotelmanagementhasmanyproblems.Suchas:Lowlevelofeconomicmanagement,lackofprofessionaltalents,lackofmanagementability.Thetotalnumberofroomsinadvance,imbalanceofsupplyanddemand,competition;Hotelstructureimbalance,lookfromclassstructure,lowtoolittlehotel,highstar-ratedhoteldistributionistooconcentrated;Thehardwareandsoftware,theproductqualityisnothigh,attachesgreatimportancetothehardwareinvestment,talentcultivationandtheimprovementofservicequalityandmanagementlevel;Insteadofpursuit,convenientlysmallproductslackcharacteristicsandindividuality;Lightheavymarketing,marketing;Lightheavyexternalmarketing,internalmarketing;Lightheavyservicetraining,managementtraining;Heavyskillstraining,toimprovethequalityoflight.

2.3Cheaphotelservicequalityispoor

Cheaphotelservicequalityispoor,long-terminlosses.Alargeproportionofthethree-starhotelandthree-startojuniorhotelalthoughtheenvironmentisgood,stilllosemoneyforalongtime.Undertheotherasmallportionofthree-starhotelandthree-starhotelsalesgood,theoccupancyrateisveryhigh,butthehotelseemstobedevelopinginasnag,staffenthusiasm,salesandservicequalitycan'tagainonanewstep.

2.4LuxuryhotelisSlightlyinferiorcomparedwiththatofabroad.

Mostfour,five-starhotelinthelongitudinalthanintheindustry,isslightlyhigher,butintheworldthansideways,Chinaluxuryhotelindeepeningthestrategicposture,precisionmanagement,serviceandglobaloperationsandthesamelevelhotel,mostofChina'sfourorfive-starhotelinthesoftenvironmentofforeignevenlowerthree-starclasshotel.

2.5ThelowefficiencyofChina'shotelindustryandlackofhotelmanagementtalents

LowefficiencyofChina'shotelindustry,operationandformthesame,can'tfindthedifferentiationanddiversityoftrajectory,addedvalueintheinternationalcompetitionisextremelylow.Lackofhotelmanagementtalents.Chineserestaurantonthetalenttrainingmodeinthequalityandtalent,thereisabiggapwiththeinternationalhotelisanunavoidablerealityintheexistinghighgradericeshopmanagementonly70%fromabroad,orhadforeignhoteltrainingexperience.Chinahasyettoprofessionalhotelmanagementcollege,inthetruesensenoracompletespecificationofhotelhumanresourcesmarket

Chapter3Thecountermeasuresforthesustainabledevelopmentofthehotelindustry

3.1Establishagoodsocialimage

Goodsocialimage,isthefirstarticleofsustainabledevelopmentofthehotel.

Hotelenterprisesisoneofthesocialistmarketeconomythebodycells,itssurvivalanddevelopmentdependsonsocialrecognitionforit,andthesocialrecognitionaboutitdependsonitscontributiontothesociety.Therefore,agoodsocialimageisthefoundationofhotelenterprisesurvivalanddevelopment,isthefirstconditiontorealizethesustainabledevelopmentofthehotel.Goodsocialimage,notcansetupovernight,itneedstocontinuouslyconsolidateandperfect.Hoteltoliveinaspecificcommunityenvironment,goodmarriagemustbegood,payattentiontothewayofthegood-neighborly,enhancemutualunderstanding,inthecommunitytoestablishagoodimageofthe"goodcitizens".Onlyinthisway,thehotelcanobtainthecommunitypubliclove,cooperationandsupport,tothesurvivalanddevelopmentoftheenterprisetocreateforyourhotel"timing,geographicalandhumanconditions.

3.2Stablerelationsofcooperationinamarketeconomy

Stablecooperationrelations,isimportantforthesustainabledevelopmentofthehotelbased.Theoperationofthehotelinasense,isakindofsystem,includingsuppliers,distributorsandcompetitors,cooperativebehavior.Restaurantoperatorsshouldbefullyawarethatthecompetitionbetweenhotelisakindofmanagementlevelandcompetition,thequalityofourserviceisakindofinnovationandimproveeachprocess.Practicesshowthatmanyseeminglyrivalriceshop,actuallyisthepartnerhasgreatdevelopmentpotential.Facingthenewcentury,thehotelmustabandonmistakeinmorbidcompetition,andshouldbeinstructedbytheideaof"win-win"businessactivitiesoftherestaurant.Onthepremiseofstablerelationsofcooperation,mutualtransfermarketinformation,toorganizeandconductsomeactivitiesandbusinessprojects,toresistsomeimpedesthebehavioroftheenterprisedevelopment,thecommonadvantagesofthecomplementaryandmutualbenefit,sothatmorereasontogeteconomicbenefits.Suchcooperationonthebasisofcompetition,incompetitionintheprocessofcooperation,promotetheimprovementofthehotelitself,andpromotethehealthydevelopmentofthewholehotelindustrymarket.

3.3Establishingexcellentbrandhotel

Outstandinghotelbrands,isanimportantcapitalforthesustainabledevelopmentofhotel.Withthecomingofknowledgeeconomyandtheadventoftheeraofperceptualconsumption,thecompetitionbetweenthefuturehotelwillbemoreperformanceforthehotel'sbrandcompetition.Whetherhasthefamoushotelbrands,willdirectlydeterminethesurvivalanddevelopmentofthehotel.Strengthenthebrandconstruction,theimplementationofbrandmanagement,tocreateoutstandinghotelbrands,isourcountryimportantcapitalforthesustainabledevelopmentofthehotel.Facingtheopportunityandthechallengeofglobaleconomicintegration,Chinahoteltoachievesustainabledevelopment,tocreateafamousinternationalhotelbrandsareimperative.Createafamousinternationalhotelbrand,priority,Ithehotelenterprisesmustseekbreakthroughinfouraspects:oneistheemphasisonculturalconnotation,createwithChinesecharacteristics.2itistoimplementserviceinnovation,andcultivateloyalcustomers.Threeistoacceleratetheprocessofcollectivization,implementingtransnationaloperation.Fourisstandardbrandstrategy,implementationofprofessionaloperation.

3.4Theconstantlyinnovationofknowledge

Theconstantlyinnovationofknowledgeisthedynamicforceinthesustainabledevelopmentofhotel.Wefoundthat,regardlessoftheindustryaverageprofittheheight,somerestaurantscanalwaysmoreprofitablethanotherhotel,itssuccessistohaveacompetitiveadvantage.Therefore,intheprocessofthedevelopmentofthehotel,comfortablewhenincreasingtheknowledgeofemployees,andbuildtrustbetweenemployees,activecooperation,sharetheachievementsofknowledgeinnovation,isacoreelementinhoteldevelopmentstrategy.

3.5Thepeople-orientedmanagement

Thepeople-orientedmanagementisthefundamentalinsurancecertificateforthesustainabledevelopmentofthehotel.Throughtheages,toplacebutisofchooseandemploypersons,flourishtalentsfortheenterprise.Competitioninthehotelindustry,itsessenceistalentcompetition.Therefore,adequatehumanresourcesisthefundamentalguaranteeforthesustainabledevelopmentofthehotel.Speakitinfull,includingtwomeanings:onereferstothequantityisenough.Hotelwithitsscale,businessmatchingenoughstaff.Thesecondisreferstotheabundantenergy.Employees'personalvaluesandthevalueoftheenterpriseconceptofharmony,thepotentialofemployees,formapowerfulcohesion.Thisrequireshotelusinghumanizedpersonnelpolicy,system,trainingsystemandincentivemechanism,tomakeemployeeswillingandabletoplaytheirownbiggestpotential,makethehotelhumanresourcesgetthesufficientusethemostscientific,andtheimplementationofhumanisticmanagement

3.6Strengthenthemarketingandexpandthemarket

Loyalcustomerswillbeverybeneficialforhotelpromotion,productextremelylauncheditsrelationswithinthescopeofthepeopletocometopurchase,thusforminga"passten,tenpreachthe"wordofmoutheffect,increasethehotelgreatbusinessincome.Sothehotelshoulddoagoodjobinthefollowingtosucceededinretainingthecustomer,inordertogainsustainabledevelopment.Oneisthestudyofcustomerneeds;Thesecondistoknowthecustomeriswillingtopayacost;Threeistostrengthenwiththecustomer'sgroove.Fouristoprovidepersonalizedservices;Fiveistopursueexceedcustomerexpectations;Sixisappropriaterewardcustomers.Sevenispayattentiontoinnovation.Hotelifyoucandoagoodjobintheaboveseveralwewillfirmlyseizethecustomer,makecustomerthishotelloyalty.So,whenthehotelenterpriseshavemanyloyalcustomers,wewillbeabletogetalotofprofits,soastoachievesustainabledevelopmentinthemodernmarketeconomy.

Chapter4Thenecessityofsustainabledevelopmentinthehotelindustry

ThelossofhotelsinChinaislarger,lowerinvestmentreturns.Thismeansthatthehoteldidn't