北师大高中英语M4-Unit11-Lesson3-The-Advertising-Game教学设计

北师大高中英语M4-Unit11-Lesson3-The-Advertising-Game教学设计.Title:M4Unit11Lesson3<TheAdvertisingGame>Generalintroduction：ThislessonistakenfromabookofNewSeniorEnglishforChinabyBeijingNormalUniversity.Thislessonisaboutthereadingpart.Bylearningthispassage,thestudentscanmastersomelanguagepointsandreadingskillswellassomerightlifeguides..Teachingaimsanddemands.knowledgeobjects.Vocabulary:advertise,classic,certain,sew,beer,corporation,brand,suitable,advertiser,budget,visually,boom,visual,concept,approach,humor,contemporary,contribution,citizen,niece,nephew..Phrase:standout,consistof,indirectcompetitionwith,consistof,linkedto,belinkedwith,aimto,participatein,.grammar:Gegundsasasubject/verb/preposition/noun.Abilityobjects.Listeningskills:understandwhattheteacherissaying,listentothetapeafterclass...Readingskills:generalunderstanding,detailinformation.Speakingskills:usethenewexpressionstotalkaboutAdsinyourdailylife..writingskills：writeashortpassageaboutyouropinionsonAdswithnewexpressionslearned..emotionobjectsAdshelpusknowmoreabouttheproducts,buttherearealsocheatsinads.Weshouldobservecarefullyaboutadsbeforebuythegoods.Weshouldwatchmorepublicadvertisements,participateinimprovingourneighbourhood,protecttheenvironment,andhelpotherpeople...TeachingkeysanddifficultiesGegundsasasubject/verb/preposition/noun.Teachingmethods.Fastreading.Detailedreading.explaining.Taskbasedgroupdiscussion5.Teachingaidscomputer,overheadprojector,PPT.CoursenumberWewillfinishthislessonin3classes.Thisisthereadingclass..TeachingproceduresGeneralintroduction:Steplisforlead-in.Step2,3isforreadingandlisteningskillsobjectives;Step4isforknowledgeobjectives;Step5isforspeakingskillsobjectivesandemotionobjectives;Step6,7isforconsolidationofnewknowledgeandpracticestudents,writingskills.Thuswecanmeetalltheteachingdemands.SteplGreetings.Revisionandsmoothlystartthenewlesson(2minutes)Step2Fast-readingandsearchfortheanswerfor"T"or"F"questions,generalunderstanding.(8minutes)”modernadvertisementsweremadetomakepeopleforgetthatsomeoneistryingtosellthemsomething.TorF?”“Notalladsaretryingtosellpeopleproductsorservices.TorF?”Step3Detailedreadingandlookfortheinformationneeded.Theabilitytogetdetailinformation.(9minutes)“Whatideasdotoday,sadvertisersusetomakeyounoticetheirproducts?”“Whathasthegovernmentdoneduringthelastdacade?”Step4Explaindifficultsentencesanduseofnewphrasesindetailunderthehelpofsometeachingequipments.(10minutes)Step5Task-baseddiscussion(10minutes)Workingroupsoffour,chooseoneadvertisementyouknowanddescribeit.Usesomeofthewordsandphraseslearnedtoday.Step6Summaryofthelessonwithrelatedexercises.Mentiontheemotionalobjects.(5minutes)Step7Homework(Iminute)saybye..Doexercise8,9,10intheexercisebook.Thisisusedtomakethestudentshaveafurtherunderstandingofnewwordsandnewgrammars..writeashortpassageaboutwhatistherightthingtodoonthetopicdiscussedtoday.(atleast100words)8.BlackboarddesignInordertomaketheblackboarddesignclearlyandneatly,Iwilldividetheblackboardintothreeparts.Ontheleft,I,llwriteteachingaims;inthemiddleoftheblackboard,thereshouldbeimportantanddifficultlanguagepoints,andontheright,Iwillwritethesummaryofthiswholeclass.Vocabulary,phrase,grammarGegundsasasubject/verb/preposition/nounExamplesandanalysisSummarywithpracticeonteachingpoints.Reading ,speaking,writing,listeningCultureandlifeguidesName：HuRonghuaDate：2012.5.12导学案 Lesson3TheAdvertisingGame编写人：王海斌 审稿：高一英语组本课目标：掌握单词和词组细读课文理解广告的作用及实质了解并学习动名词Step1DiscussionTheadvantagesofadsThe disadvantages of adsStep2Lead-inWecanseeadseverywhere.Whatkindsofadsdolikemost?Why?Step3ReadingReadthetextandanswerthequestionsinitem3onpage26Step4Wordlearning写出意思对应的单词WayofdealingwithapersonorthingPraisesomethingpubliclyinordertoencouragepeopletobuyoruseitPlanofhowmoneywillbespentoveraperiodoftime,inrelationtotheamountofmoneyavailablehavingahighqualitythatisrecognizedandunquestioned;oflastingvalueandimportancemodern;ofthepresenttime actionofcontributing;thingcontributed idea;generalbelief rightorappropriateforapurposeanoccasionconcernedwithorusedinseeingLanguagepoints:(2)certainadj某种，某些；确定的，无疑的；确信的，深信的Hedidn'tcomeforacertainreason.为了某种原因他没来。It'scertainthattwoandtwomakesfour.二加二得四是确定无疑的。I'mcertainthathesawme我确信他看见了我。固定短语：forcertain无疑地，肯定地Becertaintodosomething一定会做某事 It'scertainthat...是确信无疑的suitableadj合适的Clothessuitableforhotweatherarebeingsold.适合炎热天气的衣服正在销售。besuitablefor对…合适Thesebooksaresuitableforchildren这些书适合儿童(阅读)3)standout(from/againstsb/sth)Thebrightletteringstoodoutwellagainstthedarkbackground.那种鲜亮的字在深色背景下十分醒目。Herworkstandsoutfromtherest。她的工作成绩比其他人都好。思维拓展：standaside让开，站到一边去standback退后，向后站Standfor代表，赞同，支持或主张某事物Standby袖手旁观，支持或援助某人；信守，遵守4)contributionnoun援助，贡献，投稿Theinventionofcomputerswasagreatcontributiontohumancivilization电脑的发明是对人类的一大贡献。Contributeverb贡献出，捐献，投稿contributornoun投稿者，捐助者contributeto(prep)为…作出贡献；把(时间)投入；有助于；是…的原因之一makeacontribution/contributionsto(doingsth)对做某事做出贡献.5)approachnoun方法、方式、道路Allapproachestothecitywereblocked通往这座城市的道路都被封锁了。Approach接近，动手处理，商量，靠近approachable易接近的approachto接近，近似attheapproachof对…进行探讨Thereareseveralwaysofapproachingtheproblem.处理这个问题有好几个方法。July1isapproaching.七一快到了。长难句解析及翻译Itislikelytobejustthenameofacompany,partofwhichmaybeagenerallocation.翻译 解析partofwhichmaybeagenerallocation是一个非限制性定语从句，关系代词which指it,即“广告”。要点剖析：在介词+关系代词引导的定语从句中，由于意义上的需要，ofwhich/ofwhom前可带有some/any/few/several/many/most/all/both/none/neither/each/half/one等词或形容词最高级。如：Therearemorethan5000islandsofdifferentsizesinChina,thelargestofwhichareTaiwanandHainanIsland.Todaytherearemanypeoplesmokingintheworld,about45%ofwhomareChinese.Aspresent-dayadvertisersoftenhavelargebudgets,alotofmoneyisspentonapplyingmoderntechniquesofdesigntomaketheseadvertisementsasvisuallyattractiveaspossible.翻译 解析ASpresent-dayadvertisersoftenhavelargebudgets是原因状语从句；applyingmoderntechniquesofdesign是动名词短语作介词on的宾语，tomaketheseadvertisementsasvisuallyaspossible是动词不定式短语作目的状语。辨析比较applyvt.应用，把...应用于，投入或应用于一项特定用途。如：It'simportanttoapplytheorytopractice 把理论应用于实践非常重要。Therulecannnotbeappliedineverycase这规则并不适用于所有的情况。拓展：apply的常见短语：beappliedto适用于，应用于，施加于；applyfor申请，请求，接洽；applyoneselfto致力于，集中精力做某事；applysthto把…施于，把运用于。Apply不能用于进行时态。3)Modernadvertisementsmuststandoutinaworldfullofcompetitionbycombiningthehigheststandardsofdesignwithideaslinkedtotheproductstomakethemmoreattractive.翻译 解析：该句中fullofcompetition是形容词短语，作定语修饰aworld;bycombining…with…为介词短语作方式状语;combiningthehigheststandardsofdesignwithideaslinkedtotheproducttomakethemmoreattractive是动名词短语，接在介词by之后作宾语；linkedtotheproducts是不定式短语作定语，修饰ideas;tomakethemmoreattractive是不定式短语作状语，说明combining...with的目的。要点剖析：《。皿加口0・・・亚让山分口~・..使・・.与…相结合，把・・・和…结合起来。如：Weshouldcombinetheorywithpractice 我们应该理论联系实际。Somefilmscombineeducationwithrecreation.有些影片将教育和娱乐结合在一起。4)Thetopadvertisersoftodaybelievethatusinghumouraswellasnewandunusualideastosurprisepeopleisimportantinmodernadvertisements.翻译 解析thatusinghumour・・・advertisements是接在谓语动词believ后的宾语从句；其中usinghumouraswellasnewandunusualideastosurprisepeople是动名词短语，作宾语从句的主语；不定式tosurprisepeople说明usinghumour...的目的。要点剖析：aswellas意为“和，又，而且，除…之外”。用来连接二个并列成分，强调的重点在前者。当连接二个并列主语时，谓语动词应同前面的主语保持人称和数的一致。如：Sheiscleveraswellasbeautiful 她不但漂亮，而且聪明。John,aswellashiswifeandchildren,isgoingtovisitChinanextweek约翰和他的妻子及孩子们下周要来中国参观。5)However,notalladvertisingisaboutsellingproductsandserviceforaprofit.翻译 要点剖析：not与总括词both/all/every/everyone/everybody/everything/everywhere连用,表示部分否定，意思是“并非都・・.”。not有二个位置，可放在总括词前，也可用来否定谓语，都表示部分否定。如：Notallofthemgoinforsports./Allofthemdon'tgoinforsports・/Someofthemgoinforsports,butothersdon't.他们并不都喜欢运动Idon'tlikebothofthenovels./Ilikeonlyoneofthenovels.这二部小说我并不都喜欢。拓展如要表示全部否定则应用neither/none/noone/nobody/nothingnowhere.如Noneofthemgo/goesinforsports 他们都不喜欢运动。Youcangetthiskindofvegetablesnowhere 在哪里你也买不到这种蔬菜。语法 动名词（Gerunds）动名词在句中可作主语、表语、定语和宾语。具体用法如下：主语TeachingEnglishatmiddleschoolismyfull-timejob.It'sawasteoftimearguingwithhim.注释：1不定式和动名词都可用作句子的主语，含义基本一样。只是表示具体、特指的动作时，用不定式更多见：表示抽象、泛指的动作时，用动名词更多见。2Itisnouse/nogood/awasteoftimedoingsth做某事没有用处、没有好处、是浪费时间。在该结构中应用动名词作主语。表语Theirjobisbuildinghouses.Hishobbyispainting.注释：1不定式和动名词作表语含义基本一样。具体、特指的事情多用不定式，习惯、泛指的事情多用动名词。2动名词作表语相当于名词，主语和表语的位置可以互换，而现在分词作表语相当于形容词，不可以与主语调换位置。如：MyjobisteachingEnglish=TeachingEnglishismyjob Myjobisinteresting^Interestingismyjob.定语asleepingcar卧车workingmethod工作方法walkingstick手杖注释：动名词作定语主要是起分类作用，不表示动作。宾语Thedoctoradvisedtakingmoreexercise.Sheleftwithouttellingme.Heinsistedondoingthesameexperimenthundredsoftimes.注释:有些以to结尾的短语，to为介词，后面要用动名词。devoteoneselfto,getdownto,leadto,stickto,lookforwardto,seeto,objectto,turnto,pointto,giveone'smindto,payattentionto,beusedto.动名词的复合结构Hiscomingbackmakeherhappy他回来了使她很高兴Thedoctorinsistedonhispatient'sstayinginbed医生坚持要他的病人躺在床上。注释：“名词所有格或形容词性物主代词+动名词”构成动名词的复合结构。在这个结构中名词所有格或形容词性物主代词是逻辑上的主语。动名词的复合结构在句中可作主语、宾语等。在非正式英语中或在句中作宾语时，可以用名词的普通格或人称代词的宾格。动名词的时态Edithdeniedhavingbeenthere.Irememberhavinglockedthedoor.注释：当动名词表示的动作发生在谓语动作之前时，要用动名词的完成时。动名词的被动语态Henarrowedescapedbeingrunover.Hepridedhimselfonhavingneverbeenbeateninchess.注释：若主语是动名词所表示的动作的对象，动名词要用被动语态。单句改错Ourschoolwasconsistedoftenclassesthen.It’sapleasureformetobeinvitedtoparticipatethemeetingtomorrow.Ifyouhandedinyourhomeworkintime,youwouldn’thavebeencriticized.Hisattitudeofstudyisverypositive.)Thecompanyismadeoftendepartments.Theparentsdidallthattheycouldsendtheirsontocollege.) I,mlookingforwardtohearfromyousoon.Thereisaten-meters-talltreeinfrontofourclassroom.习题探究—Youseemedtobedeeplystruckbyhisskill.—Notexactly.Itwashiscouragehisskillthatreallystruckmemost.AratherthanBaswellasCbutalsoDnotHewasluckenoughtoescapeinthegreatfire.AtobekilledBkillingCkilledDbeingkilledThedayhehadbeenlookingforwardtoatlast.AcomingBhavingcomeCcameDcome—Did—getthroughthedrivingtest?—No,.Afewfailed.Aeverybody;