电大学习资料变化中的英语试题

电大学习资料变化中的英语试题资料仅供参考中央广播电视大学—第一学期“开放本科”期末考试英语专业经贸英语(上)试题1月

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Paper1ListeningTest(15points)Informationforcandidates□Therearethreepartstothetestandyouwillheareachparttwice.□Theewillbeapausebeforeeachparttoallowyoutolookthroughthequestionsandotherpausestoletyouthinkaboutyouranswers.□Writeyouranswersinthespacesindicatedinthetestpaper.Part1Youwillhearashorttalk.Asyoulisten,markthefollowingstatementsTrueorFalseaccordingtotheinformationyouhaveheard.(8points)1.ThistalkisconcernedwithpolitenessinEnglish.2.TheBritishhavearichchoiceofexpressionstoshowtheirreasonableness.3."You"isusedforbothsingularandpluralandforbothinformalandformalsituations.4.TheBritishladyrefusedtosay"please"attheshop.5.TheSpanishpeopletendtosay"thankyou"moreoftenthantheBritish.Part2YouwilthearpartofapresentationaboutMarksandSpencer.Asyoulisten,fillintheblanksmarked6-10.(5points)MarksandSpencer,theUK'sleadingretailer,wasfoundedin1984byMichaelMarksandhasgrownfrombeingamarketstallinLeedstobeingaverysuccessfulinternationalretailer.Theyhart(6)storesworldwide,employingatotalof68,208people,(7)ofwhomworkintheUK.Lastyearturnoverroseby8.4%to￡7,841.9millionandgroupprofitbeforetaxwas￡1,002million,anincreaseof(8)%.Inthesame12-monthperiod,earningspersharewentupto26.7panddividendspersharewere(9)p,up14.0%.MarksandSpencermadeacontributionofsome￡10milliontothecommunitylastyear,andthecompanywontheQueen'sAwardforExportAchievementforshefifthtime.Theycurrentlyhave(10)shareholders;whydon'tyoujointhem?Part3Youaregoingtolistentopartofaconversation.Choosethebestansweraccordingtowhatlearnfromtheconversation.(5points)11.Janedoesnotwanttouseaconsultantagencybecause.a)itistooexpensiveb)itisnotasystematicapproache)itisnotsafetoaskforexternalhelp12.Henrythinksthat.a)thecompanyneedstospendalotofmoneyontheresearchimmediatelyb)thecompanyshouldn'tspendalotofmoneyonresearchforthemomentc)thecompanywillhavetospenda1otofmoneyonresearchinthefuture13.Whichofthefollowingismentionedasawayoffindingoutaboutthecompetition?a)Talkingtoloyaloldercustomers.b)Makingsomeenquiriesviaemail.c)Visitingthelocallibraries.14.Whichofthefollowingistrue?a)Janeagreesthattheyshouldtrythesimplertacticsfirst.b)HenryagreeswithJanebecausesheisfamiliarwithpresscoverage.c)Johnobviouslyagreeswithhiscolleaguesattheendoftheconversation.15.Whatarethepeopletalkingabout?a)Waysofraisingmoneyforacompetitionresearch.b)Waysofdoingacompetitionresearch.c)Waysofcontactingtheoutsideworld.Paper2VocabularyandStructure(30points)Ⅰ.Matchthewordsontheleftwiththeirdefinitionsontheright.(8points)1.strategya)alegallyregistereddesignnamingtheoriginaldesignerasownerofthedesign2.tediousb)thenameofaproductorsometimesthenameofacompany3.briefe)amemorablesentenceusedtoadvertiseaproduct4.brandd)notveryinterestingandoftenrepetitive5.shareholdere)tellsomeoneaboutsomething,usuallyinconnectionwithwork6.sloganf)anownerofsharesinabusiness7.spamg)junkmail8.patenth)ageneralplanintendedtoachievesomethingoveraperiodoftimeⅡ.Completethefollowingsentences,usingtheappropriatephrasalverbsfromtheboxbelow.Remembertoputtheverbsinthecorrectform.YoushouldrefertothecompanystructureofABMplcforquestions1-3.(7points)reporttotakeoffsetupseetoconsistofturnoffdowithoutputtogothrough1.ABMplc__fourdepartments.2.HelenGrey__tothePersonnelManager.3.JohnRoss__theMaintenanceSection.4.__thegasbeforeyouinspectthebackofthecooker.5.Afterinheritingalotofmoneyhedecidedto__hisownbusiness.6.Iwouldliketo__thesalesfigureswithyouandfindoutwherethemistakesare.7.Wereallycan't__hisexpertknowledge.Wellhavetoreschedulethemeetingtosuithim.Ⅲ.Chooseawordfromtheboxforeachspaceinthepassagebelow.Remembertoputthewordsinthecorrectform.(15points)managepostreferencetoarrangereachencloserequireprivatemoreoverstudyenablewouldparticularlyavailable46PottersLanewaltonLeicestershire23AprilMrPeterSellersDirectorHumanResourcesCarneyandDenhamConsultants2CromwellRoadNottinghamNT79GHDearMrSellersWith1toyouradvertisementintheIndependenton21April,Iwouldliketoapplyforthe2ofProjectManagerwithyourcompany.Iam35yearsoldand1haveconsiderableexperienceinengineeringinboththepublicand3sectormanagingoverseasconstructionprojects.4,IhaverecentlycompletedacourseonManagementandCommunicationandIamcurrently5foranMAdegreeinEngineeringManagement.Thisexperiencebas6metodevelopthenecessaryleadershipandCommunicationskillsto7multidisciplinedconstructionteams.Iam8interestedinthepositionyouareofferingasI9liketobecomemoreinvolvedwithbuildingrefurbishmentprojects.Iwouldbegratefulifyoucould10aninterviewassoonaspossibleasIamgoingabroadnextmonth.IcanBe11attheaboveaddress.Iam12tostartworkfromIJune.Pleasefind13myCV.Pleasedonothesitatetocontactmeifyou14anyfurtherinformation.Ilookforward15heatingfromyou.YourssincerelyAnneALexanderAnneAlexander(Ms)Paper3TranslationandShort-answerQuestion(25points)Part1TranslatethefollowingtwoparagraphsintoChinese.pleasewriteyourtranslationontheAnswerSheet.(10points)The"Swoosh(飞翔的翅膀)"--it'severywhere!Justforfun,trycountingtheswoosheswheneveryoupickopthesportspages,orwatchapickupbasketballgame,ortulleintoatelevisedgolfmatch.Nikehasbuilttheswoosh(whichrepresentsthewingofNike,theGreekgoddessofvictory)intooneofthebestknownbrandsymbolsontheplanet.ThepowerofitsbrandandlogospeaksloudlyofNike'ssuperbmarketingskills.Thecompany'sstrategyofbuildingsuperiorproductsaroundpopularathleteshasforeverchangedthefaceofsportsmarketing,Nikespendshundredsofmillionsofdollarseachyearonbignameendorsements,splashy(轰动的)promotionalevents,andlotsohattention-gettingads.Overtheyears,Nikehasassociateditselfwithsomeofthebiggestnamesinsports.Nomatterwhatyoursport,chancesaregoodthatoneofyourfavoriteathleteswearstheNikeSwoosh.Part2Answerthefollowingquestionsbasedonwhatyouhavelearnedfromthetextbook.Youshouldusecompletesentences.(15points)1.WhatdoesthetermTQMmean?2.ExplainthedifferencebetweenSTEEPanalysisandSWOTanalysis.3.Whatcanwelearnaboutacompanyfromitsbalancesheet,profitandlossaccountandcashflowforecast?Paper4ReadingComprehension(30points)Passage1(15points)Readthefollowingtextandanswerquestions1-5.Sometimesyoumightbeaskedtogotoaselectionorassessmentcentre.Thisisanextendedinterviewwhichismadeupofaseriesofgroupactivities,restsandpresentations.Youwillbeassessedthroughoutthedaybyassessorswhowillbelookingtoseehowwellyouworkinaream,whetheryourcommunicationskillsaregoodandwhetheryoucanworktodeadlines.Teamworkisimportant.Youdon'tdoyourselfanyfavorsbytryingtotakeoverthegroup,butatthesametime,don'tsitbackandleteveryoneelsedothework.Don’tpanicifyou'reaskedtodoapresentationonsomethingyoudon'tknowmuchaboutasthewayyougivethepresentationisoftenmoreimportantthanthecontentitself.Youshouldpracticebeforehandsoyouknowhowlongthepresentationtakes.Thebestadviceondealingwithaselectioncentreistogiveityourbestshot.Ifyousittimidlyinthecorner,theassessorcannotmakeanyjudgementaboutyou.Whenyoutakeapersonalitytest,whichisdesignedtofindoutaboutyourpersonalityandcharacter,whatyourvaluesareandwhatmotivatesyou,don'tworryaboutansweringquestionsincorrectlythereisusuallynorightorwronganswers.Answerthequestionshonestlyandpositively.ThereisnopointintryingIogivetheanswersyouthinktheemployerwillwantbecausefirstlyyoumighthavethewrongideaaboutwhattheemployerislookingfor,andsecondly,youdon'twant1ogeltilejobandspendtheensuingmonthstryingtobesomeonewhoyou'renot.1.Whatisthepassagemainlyconcernedwith?2.Howshouldyoubehaveduringthedayattheselectioncentre?3.Howshouldapplicantsapproachgivingpresentations?4.Doesitmatterifyouanswerquestionsincorrectlyinapersonalitytest?Why?5.Whatdoestheauthorsayaboutlyinginapersonalitytest?Passage2(15points)Despitetheattentionpaidwithinadvertisingagenciestothewholebusinesstargetingspecificgroups,therehavebeensomespectacularfailurestogetitrightwhencompanieshavetriedtogointernationalorglobalwiththeirproducts.Thishasbeenforavarietyofreasons.Sometimes,thebrandnameoftheproducthasunfortunateassociationswhentranslatedintoforeignlanguages.Lookingatthisareacanillustratehowpowerfultheoperationofconnotationis--thewayinwhichwordscancallupassociationsinourminds.Becauseofthewaywemakeconnectionsbetweenwordsandparticularideas,feelingandexperiences,brandnamesarecrucialforadvertisers.Theyareveryeconomic,actingaslittleconcentratedcapsulesofmeaning.Whereadvertisersgetitright,readerswilldotheworktogeneratealltheintendedconnotations.Therearewholecompanieswhospecializeinofferingresearchonbrand-nameconnotationstoproductmanufacturerslookingforanameforanewproduct,orlookingathowbesttomarketanexistingproducttonew,foreignaudiences.Thesecompanies—forexampleInterbrand,andTheBrandnamingCompanytypicallyorganizebrainstormingsessionswheretheyaskgroupsofpeopletolettheirimaginations‘roamfree’,fromwhichmeetingstheyarriveatshortlistsofnameswhosesuitabilityisthenresearchedfurther.Namesontheshortlistshavetopasscertaintests:forexample,thattheyarenottooclosetoexistingnames;thattheyarepronounceableinalltheworld'smajorlanguages;thattheyhavetherightconnotations.Thelatter,however,isacomplexarea.Evenwithinonelanguage,connotationscanbeaboutquitesubtledistinctions.Forexample,whenPickfordsTravelmergedwithHoggRobinsontwoyearsago,theshortlistforthenewcompanyhadtwomaincontenders:'Destinations',arid'GoingPlaces'.Thenewcompanychosethelatter,decidingthat'destinations'tendedtosuggestlonghaulflightstofarflungplacestravelfortheprivileged.'GoingPlaces',ontheotherhand,wasthoughttodescribeallsortsoftravelandthereforebemoresuitableforthemassmarket,whichwasthecompany’starget.Markstatements6-10TrueorFalseaccordingtotheinformationprovidedinthetextabove.6.Thispassageismainlyabouthowtochoosenames