毛巾行业数据分析

毛巾/浴巾/浴袍行业数据分析市场分析关注人数时间关注人数环比增幅同比增幅1月1,954,8082月1,614,086-17.43%3月2,485,83754.01%4月2,750,71210.66%5月2,722,949-1.01%6月2,946,3268.20%7月3,589,90321.84%8月4,115,89614.65%9月4,337,2075.38%10月4,010,657-7.53%11月4,236,8995.64%12月4,374,8783.26%汇总39,140,1581月2,011,8032.92%2月3,396,62368.83%110.44%3月4,326,11727.37%74.03%4月3,612,571-16.49%31.33%5月4,449,09123.16%63.39%6月4,521,9891.64%53.48%7月5,036,19311.37%40.29%8月6,268,33824.47%52.30%9月5,418,927-13.55%24.94%10月5,451,1610.59%35.92%11月7,331,58034.50%73.04%12月6,294,340-14.15%43.87%汇总58,118,73348.49%1月5,516,494174.21%2月3,254,274-41.01%-4.19%3月6,337,85394.75%46.50%4月6,421,2251.32%77.75%5月7,599,14018.34%70.80%6月9,000,44618.44%99.04%7月9,817,3229.08%94.94%8月10,049,0122.36%60.31%9月8,873,429-11.70%63.75%10月8,890,5030.19%63.09%11月11,019,06723.94%50.30%12月8,866,077-19.54%40.86%汇总95,644,84264.57%1月5,611,5181.72%2月5,630,1220.33%73.01%关注人数曲线图从起，毛巾市场整体稳步增加。2、四季关注较稳定。子行业分布（）序号子行业成交占比成交环比增幅1毛巾/面巾57.03%71.97%2浴巾25.38%52.85%3浴裙/浴袍/浴衣9.08%70.26%4浴巾毛巾方巾套装/三件套5.30%157.70%5手巾/手帕2.74%34.02%6酒店毛巾浴巾0.47%29.09%行业热销品牌行业热销品牌序号品牌成交金额成交人数品牌转化率客单价1洁丽雅105,885,1511,385,55412.49%762KINGSHORE/金号60,122,3381,120,52916.84%543金号品牌44,351,968759,22711.39%584Sunvim/孚日洁玉21,182,413373,0629.91%575康尔馨13,021,398105,5798.47%1236Uchino/内野12,545,65367,7835.15%1857毛毛雨9,104,454274,25610.06%338永亮7,737,677148,6979.49%529竹爱6,915,156123,68014.65%5610千竹坊6,887,800133,7939.21%5111孚日洁玉6,697,499190,19411.33%3512Miffy/米菲6,089,698135,98010.40%4513LOFTEX3,708,71976,2704.68%4914欧林雅3,590,08259,70310.28%6015金号3,081,89169,40112.39%4416大朴2,411,38025,3736.60%9517松树林2,108,39813,8087.09%15318海利源2,028,97026,2637.78%7719怡天时2,015,28235,6708.55%5620首美2,001,74773,0086.02%27注：家居服行业共有20个品牌营业额超出200W；6品牌，营业额过1千万；营业额过1个亿品牌有1个。热销品牌子行业分布前十品牌10-12月子行业分布洁丽雅序号类目名称成交金额成交金额占比1,755,524100.00%1床上用具/布艺软饰1,608,43191.62%毛巾/面巾1,425,00381.17%浴巾145,3788.28%浴巾毛巾方巾套装/三件套19,7041.12%休闲毯/毛毯/绒毯7,4410.42%浴裙/浴袍/浴衣3,4320.20%枕套/枕巾3,3560.19%其它1,6190.09%手巾/手帕1,4980.09%被子/蚕丝被/羽绒被/棉被9990.06%枕头/枕芯/保健枕/颈椎枕00.00%靠垫/抱枕00.00%地垫00.00%婴童抱被/被子/毯子00.00%家居拖鞋/凉拖/棉拖/居家鞋00.00%广告毛巾/礼品毛巾00.00%2女士内衣/男士内衣/家居服144,8918.25%3清洁/卫浴/收纳/整理用具2,1480.12%4尿片/洗护/喂哺/推车床330.00%5户外/登山/野营/旅行用具220.00%6居家日用/婚庆/创意礼品00.00%7厨房/餐饮用具00.00%KINGSHORE/金号序号类目名称成交金额成交金额占比27,799,602100.00%1床上用具/布艺软饰27,799,602100.00%毛巾/面巾13,680,28849.21%浴巾5,360,63619.28%枕套/枕巾3,452,04712.42%浴巾毛巾方巾套装/三件套3,451,64112.42%浴裙/浴袍/浴衣844,9903.04%休闲毯/毛毯/绒毯588,4972.12%床品套件/四件套/多件套346,4631.25%枕头/枕芯/保健枕/颈椎枕29,2980.11%其它24,0630.09%手巾/手帕12,7680.05%被子/蚕丝被/羽绒被/棉被8,8820.03%婴童抱被/被子/毯子290.00%金号品牌序号类目名称成交金额成交金额占比11,420,615100.00%1床上用具/布艺软饰11,420,615100.00%毛巾/面巾8,975,79678.59%浴巾2,444,81921.41%康尔馨序号类目名称成交金额成交金额占比1床上用具/布艺软饰15,321,525100.00%浴巾3,546,67223.15%床品套件/四件套/多件套3,508,24622.90%被子/蚕丝被/羽绒被/棉被3,361,89121.94%床垫/床褥/床护垫/榻榻米床垫1,166,0757.61%枕头/枕芯/保健枕/颈椎枕1,159,6427.57%毛巾/面巾918,3195.99%浴裙/浴袍/浴衣810,6215.29%地垫353,1582.30%浴巾毛巾方巾套装/三件套186,5371.22%休闲毯/毛毯/绒毯160,5391.05%床单/床裙/床笠/床罩76,2160.50%靠垫/抱枕43,1950.28%桌布/桌旗16,8840.11%其它7,3590.05%手巾/手帕4,1180.03%酒店毛巾浴巾2,0540.01%床品配件00.00%枕套/枕巾00.00%餐巾/餐垫00.00%套件定制00.00%家居拖鞋/凉拖/棉拖/居家鞋00.00%2厨房/餐饮用具00.00%Sunvim/孚日洁玉6,623,091100.00%1床上用具/布艺软饰6,622,13499.99%毛巾/面巾3,183,97048.07%浴巾2,045,95930.89%床品套件/四件套/多件套588,3218.88%枕套/枕巾513,0087.75%浴巾毛巾方巾套装/三件套100,7381.52%被套81,7591.23%床单/床裙/床笠/床罩51,4100.78%被子/蚕丝被/羽绒被/棉被24,2590.37%酒店毛巾浴巾10,9850.17%婚庆床品9,8680.15%浴裙/浴袍/浴衣4,6020.07%休闲毯/毛毯/绒毯2,6510.04%手巾/手帕2,4620.04%枕头/枕芯/保健枕/颈椎枕9340.01%地垫7040.01%床垫/床褥/床护垫/榻榻米床垫5000.01%其它50.00%凉席/竹席/藤席/草席/牛皮席00.00%靠垫/抱枕00.00%家居拖鞋/凉拖/棉拖/居家鞋00.00%婴童抱被/被子/毯子00.00%蚊帐/床幔00.00%2女士内衣/男士内衣/家居服9570.01%Uchino/内野序号类目名称成交金额成交金额占比5,196,356100.00%1床上用具/布艺软饰5,085,90297.87%毛巾/面巾2,746,32052.85%浴巾1,257,43624.20%浴巾毛巾方巾套装/三件套686,76313.22%浴裙/浴袍/浴衣114,5902.21%枕套/枕巾54,8471.06%手巾/手帕48,0090.92%床品套件/四件套/多件套45,2740.87%地垫39,2480.76%酒店毛巾浴巾36,4050.70%其它21,2730.41%休闲毯/毛毯/绒毯16,6740.32%家居拖鞋/凉拖/棉拖/居家鞋15,9430.31%其余绣品1,9630.04%婴童睡袋1,1560.02%被子/蚕丝被/羽绒被/棉被00.00%2尿片/洗护/喂哺/推车床55,2771.06%3清洁/卫浴/收纳/整理用具44,0620.85%4衣饰配件/皮带/帽子/围巾11,1140.21%永亮序号类目名称成交金额成交金额占比4,942,103100.00%1床上用具/布艺软饰4,942,103100.00%毛巾/面巾1,927,15038.99%浴巾毛巾方巾套装/三件套1,740,72535.22%枕套/枕巾750,34715.18%浴巾494,91410.01%浴裙/浴袍/浴衣18,4530.37%手巾/手帕8,4060.17%休闲毯/毛毯/绒毯2,1080.04%婴童抱被/被子/毯子00.00%酒店毛巾浴巾00.00%毛毛雨序号类目名称成交金额成交金额占比1床上用具/布艺软饰3,899,57454.06%毛巾/面巾1,677,84823.26%浴巾802,48911.12%枕套/枕巾577,5378.01%浴裙/浴袍/浴衣446,2226.19%休闲毯/毛毯/绒毯367,2665.09%地垫10,2830.14%被套6,7330.09%手巾/手帕5,9990.08%浴巾毛巾方巾套装/三件套2,9860.04%婴童抱被/被子/毯子2,1200.03%地毯920.00%其余00.00%被子/蚕丝被/羽绒被/棉被00.00%2女士内衣/男士内衣/家居服2,317,10032.12%3清洁/卫浴/收纳/整理用具981,84813.61%4尿片/洗护/喂哺/推车床13,5710.19%5汽车/用具/配件/改装1,7510.02%6居家日用/婚庆/创意礼品00.00%LOFTEX序号类目名称成交金额成交金额占比2,231,871100.00%1床上用具/布艺软饰2,230,30699.93%毛巾/面巾1,745,47578.21%浴巾220,9449.90%浴巾毛巾方巾套装/三件套108,2134.85%枕套/枕巾103,4814.64%浴裙/浴袍/浴衣37,8281.69%休闲毯/毛毯/绒毯9,2050.41%手巾/手帕2,8390.13%地垫1,3280.06%家居拖鞋/凉拖/棉拖/居家鞋9930.04%2清洁/卫浴/收纳/整理用具1,5650.07%Miffy/米菲序号类目名称成交金额成交金额占比18,964,934100.00%1厨房/餐饮用具6,327,26333.36%2童装/童鞋/亲子装5,153,76627.18%3尿片/洗护/喂哺/推车床3,795,35220.01%4床上用具/布艺软饰3,008,83315.87%毛巾/面巾1,009,4855.32%枕套/枕巾894,0984.71%浴巾毛巾方巾套装/三件套838,8094.42%浴巾257,8781.36%床品套件/四件套/多件套5,8750.03%其它2,1700.01%手巾/手帕5190.00%家居拖鞋/凉拖/棉拖/居家鞋00.00%5汽车/用具/配件/改装418,7782.21%6箱包皮具/热销女包/男包237,9331.25%7孕妇装/孕产妇用具/营养10,7810.06%8玩具/模型/动漫/早教/益智8,8550.05%9MP3/MP4/iPod/录音笔2,8320.01%10清洁/卫浴/收纳/整理用具4430.00%11居家日用/婚庆/创意礼品960.00%12女装/女士精品00.00%133C数码配件00.00%14衣饰配件/皮带/帽子/围巾00.00%15饰品/流行首饰/时尚饰品新00.00%16户外/登山/野营/旅行用具00.00%17家居饰品00.00%〖三利家居专营店〗主营类目—品牌热销排行主营类目（）类目1-3月4-6月7-9月10-12月/50占比毛巾/浴巾/浴袍7,310,4704,004,2693,546,153973649224,597,384衣饰配件/皮带/帽子/围巾5,942,2523,427,9493,030,580704057419,441,35579.04%男装546,312136,23955,6985061451,244,3945.06%女士内衣/男士内衣/家居服541,22327,73084,90011703091,824,1627.42%床上用具/布艺软饰156,732390,470356,3318451121,748,6457.11%毛巾/面巾89,583212,344217,826458567978,3203.98%浴巾毛巾方巾套装/三件套38,20777,63994,175251859461,8801.88%被子/蚕丝被/羽绒被/棉被15,92065,2974,46728885,9720.35%浴巾11,09228,65830,65037057107,4570.44%枕套/枕巾1,0171,8224,5528119388,5840.36%手巾/手帕5693,6401,4507,6620.03%家居拖鞋/凉拖/棉拖/居家鞋1961103003360.00%休闲毯/毛毯/绒毯1499202,1781723,4190.01%其它0411,00316802,7240.01%浴裙/浴袍/浴衣0001231312,3130.05%女装/女士精品120,72216,28214,045163388314,4371.28%茶/咖啡/冲饮2,7725,2714,510361416,1670.07%清洁/卫浴/收纳/整理用具45732888519240.00%零食/坚果/特产--063630.00%粮油米面/南北干货/调味品--072357,2350.03%行业热销品牌毛巾/面巾类目：序号品牌成交金额成交人数品牌转化率客单价1洁丽雅83,679,0541,163,62613.57%722KINGSHORE/金号35,302,296793,16820.93%453金号品牌33,814,340622,67112.49%544Sunvim/孚日洁玉13,089,851266,18910.74%495Uchino/内野7,548,27741,2985.23%1836千竹坊5,558,842116,5139.55%487永亮4,676,725114,86311.31%418竹爱4,046,95968,78315.43%599毛毛雨3,887,972159,88512.81%2410Miffy/米菲2,797,28698,18811.52%2811欧林雅2,754,80851,81911.33%5312LOFTEX2,693,52467,2726.62%4013康尔馨2,384,69131,94710.49%7514首美1,527,21566,4086.91%2315TheBambooKam/竹之锦1,221,54738,4809.82%32注：，毛巾/面巾行业共有15个品牌营业额做到了100W。其中有4个品牌营业额破1000w，其中洁丽雅遥遥领先。浴巾毛巾方巾套装/三件套：序号品牌成交金额成交人数品牌转化率客单价1KINGSHORE/金号9,096,588114,45012.70%792洁丽雅7,154,16819,2934.51%3713Miffy/米菲2,707,45630,2539.29%894永亮1,889,04310,1616.83%1865Uchino/内野1,189,8744,3694.67%2726孚日洁玉615,0517,3757.14%837金号582,1844,5959.02%1278COVATOR572,2932,8485.08%201注：，内裤行业共有8个品牌营业额做到了500W。其中，KINGSHORE/金号以靠近1千万销售额遥遥领先。.3.14——.3.20毛巾/面巾行业前十名畅销宝贝序号货号店铺网址单价成交笔数13166WH/4金号官方旗舰店/item.htm?id=&spm=.1LxZmm4810,132宝贝起源序号起源名称浏览次数占比浏览人数人均浏览次数38832100.00%333711.171活动2425162.45%218801.112主要页面1137429.29%87291.33广告起源19164.93%16791.144其它页面5351.38%4611.165我淘宝3951.02%3151.256支付中心2090.54%1781.177淘宝站内搜索1480.38%1251.188小区40.01%41序号货号店铺网址单价成交笔数2110015毛毛雨家居旗舰店/item.htm?id=&spm=.1LxZmm6.95909宝贝起源序号起源名称浏览次数占比浏览人数人均浏览次数17007100.00%142251.191淘宝站内搜索868551.07%71601.212广告起源413924.34%36981.123主要页面211912.46%17721.24我淘宝10596.23%8431.265支付中心7244.26%5291.376其它页面2641.55%2081.277活动90.05%81.138外网60.04%51.29小区20.01%21序号货号店铺网址单价成交笔数36090+E0033洁丽雅旗舰店/item.htm?id=&spm=.1LxZmm425235宝贝起源序号起源名称浏览次数占比浏览人数人均浏览次数61449100.00%553901.141活动4287469.77%399301.072主要页面1447323.55%117501.233广告起源28064.57%26061.084我淘宝5540.90%4491.235其它页面5190.84%4681.116支付中心1510.25%1251.217淘宝站内搜索520.08%441.188小区190.03%171.129外网10.00%11序号货号店铺网址单价成交笔数4M009竹爱旗舰店/item.htm?id=&spm=.PYNmoo4.55000宝贝起源序号起源名称浏览次数占比浏览人数人均浏览次数12964100.00%103931.241广告起源694853.59%57431.212淘宝站内搜索339026.15%26821.263主要页面12519.65%9431.334支付中心6124.72%4351.415我淘宝4953.82%3791.316其它页面2561.97%2011.277小区80.06%61.338外网30.02%319活动10.01%11序号货号店铺网址单价成交笔数54120金号官方旗舰店/item.htm?id=&spm=.PYNmoo9.994498宝贝起源序号起源名称浏览次数占比浏览人数人均浏览次数27393100.00%225541.161淘宝站内搜索1639759.86%134191.222主要页面671924.53%55811.23广告起源15625.70%13031.24我淘宝12944.72%11411.135支付中心10543.85%8091.36其它页面3351.22%2701.247小区220.08%2218外网50.02%41.259垂直频道30.01%3110活动20.01%21序号货号店铺网址单价成交笔数6E0033天猫超市/item.htm?&mt=&spm=.PYNmoo&id=9.92438宝贝起源无数据序号货号店铺网址单价成交笔数7060412毛毛雨家居旗舰店/item.htm?id=&spm=.PYNmoo6.92248宝贝起源序号起源名称浏览次数占比浏览人数人均浏览次数7423100.00%64131.251广告起源341445.99%30501.122淘宝站内搜索163021.96%14191.153主要页面157421.20%13361.184支付中心4125.55%2871.445我淘宝3324.47%2691.236其它页面560.75%481.177小区20.03%218垂直频道20.03%129活动10.01%11序号货号店铺网址单价成交笔数8G1354金号直营店/item.htm?spm=.PYNmoo&id=112056宝贝起源序号起源名称浏览次数占比浏览人数人均浏览次数8534100.00%71161.161淘宝站内搜索370043.36%30641.212广告起源266931.27%22901.173主要页面118113.84%9451.254支付中心4345.09%3481.255我淘宝3884.55%3361.156其它页面1591.86%1301.227外网20.02%218活动10.01%11序号货号店铺网址单价成交笔数9NG13T85273南极人今迈专卖店/item.htm?id=&spm=.1LxZmm7.92049宝贝起源序号起源名称浏览次数占比浏览人数人均浏览次数10611100.00%93731.221广告起源880282.95%79371.112淘宝站内搜索6466.09%5751.123主要页面4494.23%3141.434我淘宝3373.18%2471.365支付中心2402.26%1891.276其它页面1361.28%1101.247外网10.01%11序号货号店铺网址单价成交笔数10010514毛毛雨家居旗舰店/item.htm?id=&spm=.PYNmoo12宝贝起源序号起源名称浏览次数占比浏览人数人均浏览次数13894100.00%122311.151广告起源672948.43%59851.122活动285020.51%26571.073主要页面14.45%16781.24淘宝站内搜索10957.88%9411.165我淘宝5343.84%4401.216支付中心5173.72%4001.297其它页面1571.13%1251.268小区30.02%319外网20.01%21.3.14——.3.20浴巾毛巾方巾套装/三件套行业前十名畅销宝贝序号货号店铺网址单价成交笔数10066垒木家居专营店/item.htm?id=&spm=.PYNmoo792288宝贝起源序号起源名称浏览次数占比浏览人数人均浏览次数9386100.00%79751.241广告起源801785.41%69571.152我淘宝4765.07%3401.43支付中心3804.05%3071.244主要页面2873.06%2111.365其它页面1441.53%971.486淘宝站内搜索800.85%611.317小区10.01%118活动10.01%11序号货号店铺网址单价成交笔数2DJ-9050BFW-3孚日洁玉旗舰店/item.htm?id=&spm=.PYNmoo69.9703宝贝起源序号起源名称浏览次数占比浏览人数人均浏览次数6291100.00%57171.111活动429268.22%39921.082主要页面125920.01%10501.23广告起源4577.26%4261.074其它页面1241.97%1171.065我淘宝1151.83%931.246淘宝站内搜索230.37%211.17支付中心200.32%171.188小区10.02%11序号货号店铺网址单价成交笔数3M8015T三利家居专营店/item.htm?id=&spm=.PYNmoo59.9515宝贝起源序号起源名称浏览次数占比浏览人数人均浏览次数4031100.00%34561.321活动253862.96%23181.092主要页面113528.16%8451.343广告起源1052.60%941.124淘宝站内搜索1052.60%941.125我淘宝902.23%691.36支付中心350.87%172.067其它页面230.57%191.21序号货号店铺网址单价成交笔数4LXM12-047F-H隆祥家纺旗舰店/item.htm?id=&spm=.PYNmoo9.5327宝贝起源序号起源名称浏览次数占比浏览人数人均浏览次数3631100.00%32911.21广告起源281077.39%25751.092外网53514.73%5111.053主要页面1584.35%1001.584我淘宝591.62%421.45支付中心451.24%401.136其它页面160.44%1617淘宝站内搜索80.22%71.14序号货号店铺网址单价成交笔数53166WH-tj-1金号官方旗舰店/item.htm?id=&spm=.PYNmoo40237宝贝起源序号起源名称浏览次数占比浏览人数人均浏览次数2098100.00%17921.231淘宝站内搜索98146.76%8591.142主要页面64430.70%5641.143我淘宝2049.72%1771.154支付中心1878.91%1331.415广告起源411.95%291.416其它页面401.91%291.387活动10.05%11序号货号店铺网址单价成交笔数6JS802T三利家居专营店/item.htm?id=&spm=.PYNmoo59.92