译林牛津版必修四-Unit1-Reading-I公开课课件

AdvertisementsM4U1Reading

Whereverwego,wecanseeavarietyofads.Structureofthetext:Introduction

toads

2.Doesanadtellpeoplethecompletetruth?3.PublicserviceadsConclusion:_____________________!

expositorywriting说明文写作1.Whatisanad?Itofferssupportingdetails.BodyDon’tbeaslavetoadspromoteaproduct

promotetheserviceCommercialadCommercialadvertisementsaremeantto_______aproductorservice,whichuses_________motepersuasive立即下斑,禁止痘留

Saynotodrugs

PSAs(_______________________)aremeantto_______peopleabouthealth,safety,orotherproblemthataffectspublicwelfare.PublicserviceadvertisementseducateConclusion1.Anaduseswordsandpicturesto_______peopletobuya______or______,orto__________anidea.Therearetwomaintypesofads—__________________and_______________________.persuadeproductservice

believein

commercialadvertisement

publicserviceadvertisement

Conclusion2:Adssometimesdon’t_____,butjusttellus_____truth.Therefore,don’t__________thetricksadsuse.liehalf

fallforPublicservicead

PSAs,which_________widespreadsocial_______,aimtoteachusandhelpus_____betterlives.

PSAsaremeantto_______thepublic,andwecanlearnalotby________theadvicetheygive.

dealwithconcernsleadbenefit

following

Conclusion3:Notallads______________usthough.Thereexistsome________and_________betweenthetwotypes.

playtricksonsimilaritiesdifferencesCommercialadsPSAsPlacesmethodseverywhereusingattractivepicturesandcleverlanguage

similaritiesDifferencesCommercialadsPSAsPurposesReliancePromotingaproductorserviceEducatingpeopleFulloftricksHelpfulDiscussion:

What’syourattitudetowardsadvertisements?Whydoyouthinkso?ClassroomInteraction:Lookatthefollowingpicturesandthesloganswiththem,andtellyourclassmateshowmuchyouunderstandeachofthem.

Wishallthebestin2015!PepsiTide’sin,dirt’sout.Tide

少了这一点就不是一个完整的中国

I(i)amapartofChina!使某人注意/意识到…某人周围的危险拒绝毒品社会问题公共/大众福利保护（某人）使免遭完全说实话对恭维话感觉良好掉进这种陷阱中捉弄某人makesb.awareof…thedangersaroundsb.say‘No’todrugsproblemsinsociety/socialproblemstellthecompletetruth

protectsbfromsth

publicwelfarefeelpleasedwiththenicecommentfallforthetrickplaytrickson服务大众过上更好的日子全国性的公益广告活动涉及普遍存在的社会问题使大众收益听从建议…的奴隶告诫某人不要吸毒(两种方法翻译)hadnocomprehensionservethepublic

leadbetterlivesnationwidepublicserviceadvertisingcampaign