实用商务英语综合教程Unit-1-Busines课件

ListeningandspeakingUnit1BusinessAdvertisingIntensiveReadingFastreadingandCaseStudyGrammarandWritingListeningandspeakingI.TeachingobjectivesSsareexpectedtolearnto:1.listenforspecificinformationabouthowtoadvertiseaproduct;2.listenforspecificinformationtofillinthegapsintheconversations;3.retellthemainpointsheard;4.roleplayandpracticeplanningadvertising.II.Teachingfocus:Tolearnandpracticehowtoadvertiseaproduct.III.TeachingdifficultyTolistenforgistandspecificinformationVI.Teachingaids:adiscplayerandthediscV.Teachinglength:90minutesIV.Teachingprocedure: Step1.Greettheclassandannouncethetasksfortheperiods. Step2.Lead-inQuestions(3minutes)1.Asaconsumer,whatkindofbusinessadvertisingwillattractyourattention?2.Couldyoupleasesharewithyourclassmatesthemostimpressiveadvertisementtoyou? Step3.Presentthe5questionsinTask2.Asktheclasstoreadthemthroughandmakepredictionaboutthepointsthattheconversationmaycoverbasedonthekeywordsinthequestions.(3minutes) Step4.Playthediscfortheclasstolistenfortheanswerstothe5questionsinTask2.Afterlistening,theSscanhave5minutestotalkabouttheiranswersinpairs.(10minutes) Step5.PlaythediscfortheclasstolistenagainandfillinthegapsinTask1.(5minutes)

Step6.Asktheclasstoworkinpairsandretellthekeypointstoeachotherandinvite2pairstopresenttotheclass.(10minutes)

Step7.Asktheclasstoworkinpairsandrole-playaconversationbasedontheinformationgiveninTask5.(15minutes)

Step8.Presentthe5questionsinTask6.Asktheclasstoreadthemthroughandmakepredictionaboutthepointsthattheconversationmaycoverbasedonthekeywordsinthequestions.(3minutes) Step9.Playthediscfortheclasstolistenfortheanswerstothe5questionsinTask6.Afterlistening,theSscanhave5minutestotalkabouttheiranswersinpairs.(10minutes)

Step10.PlaythediscfortheclasstolistenagainandfillinthegapsinTask5.(5minutes) Step11.Asktheclasstoworkinpairsandretellthekeypointstoeachotherandinvite2pairstopresenttotheclass.(10minutes)

Step12.Asktheclasstoworkinpairsandrole-playaconversationbasedontheinformationgiveninTask8.(15minutes) Step13.Summary.

Step14.Assignments:Tolearnthenewwordsandexpressionsinthetwoconversations;Toreviewhowtoadvertiseaproduct.IntensiveReadingI.Teachingobjectives:TheSsareexpectedtolearn:1.thebusinessopportunitieslyinginkids;2.thewordsandexpressions;3.thereadingskillstofindoutthegeneralideaandspecificinformation.II.Teachingfocus:TolearntotargetnewbusinessopportunitiesIII.Teachingdifficulty:ThereadingskillstofindoutthegeneralideaandspecificinformationVI.Teachinglength:90minutesIV.Teachingprocedure:

Step1.Greettheclassandannouncethetasks. Step2.Lead-inquestions: Whyareparentswillingtospendmoremoneyfortheirchildrennowadays?(2minutes) Step3.Readingskills:asktheclasstoskimthepassageandoutlineitslogicalstructurethetalkabouttheiranswersinpairs.Ask2pairstopresenttotheclass.(20minutes)HowMarketersTargetKidsGeneralidea:Kidsareanimportantgrouptomarketers.1.thereasons2.statisticalillustrationofthetrend3.thereasonsthatparentsarewillingtospendmorefortheirkids4.marketers’strategies:1)pesterpower2)themarriageofpsychologyandmarketing3)buildingbrandnameloyalty4)buzzorstreetmarketing5)commercializingineducation6)theInternet5.conclusion

Step4.Readingskills:asktheclasstoscanthepassageandfindouttheanswerstoTasks9—11basedonthekeywordsineachquestionandtheoutlinemadeinStep3.(20minutes)

Step5.Intensivereading:asktheclasstoreadthroughthepassageindetailsandmarkoutthelanguagepointsthataredifficulttounderstand.(10minutes) Step6.Languagepointsinthepassage.(25-30minutes)Difficultsentences1.Kidshavetheirownpurchasingpower;theyinfluencetheirparents'buyingdecisionsandthey'retheadultconsumersofthefuture,whichmakesthemanimportantgrouptomarketers.小孩子不但有自己的购买力，能够影响其父母的购买决定，而且他们也是未来的成年消费者，因此，在营销人员看来，他们是一个重要的群体。2.Parentstodayarewillingtobuymorefortheirkidsbecausetrendssuchassmallerfamilysize,dualincomesandpostponingchildrenuntillaterinlifemeanthatfamilieshavemoredisposableincome.当今，父母都愿意为孩子购买更多的商品，其原因在于，家庭规模越来越小，夫妻双方都有收入，并且都倾向于晚育，从而具有更多的家庭可支配收入。3.Usingresearchthatanalyzeschildren'sbehavior,fantasylives,artwork,eventheirdreams,companiesareabletothinkoutsophisticatedmarketingstrategiestoreachyoungpeople.通过研究分析孩子的行为特征、生活方式、艺术追求，甚至他们的梦想等，商家可以设计出很多先进的营销策略，向这些年轻人销售他们的产品。4.Brandloyaltiescanbeestablishedasearlyasagetwo,andbythetimechildrenheadofftoschoolmostcanrecognizehundredsofbrandlogos.孩子早在两岁的时候可能就会忠诚于某些品牌的产品，在达到上学的年龄时，他们大多数都能识别几百种产品标示。 Step7.Translating:asktheclasstofinishTask12accordingtothelanguagepointslearnedinthepassage.(10minutes) Step8.SummaryFastreadingandCaseStudyI.Teachingobjectives:TheSsareexpectedtolearn:thehistoryofadvertising;thereadingskillstofindoutthegeneralideaandspecificinformation;II.Teachingfocus:TolearnthehistoryofadvertisingIII.Teachingdifficulty:ThereadingskillstofindoutthegeneralideaandspecificinformationVI.Teachinglength:90minutesIV.Teachingprocedure:

Step1.Greettheclassandannouncethetasks. Step2.Lead-inquestions:Howmuchdoyouknowaboutthehistoryofadvertising?(2minutes) Step3.Readingskills:asktheclasstoskimthepassageandoutlineitslogicalstructurethetalkabouttheiranswersinpairs.Ask2pairstopresenttotheclass.(20minutes)TheHistoryofAdvertisingGeneralidea:Advertisinghasalonghistory.1.theoldestformsofadvertising2.advertisingintheMiddleages3.advertisinginthe17thcentury4.advertisinginthe19thcentury5.advertisinginthe20thcentury6.advertisinginthe21stcentury

Step4.Readingskills:asktheclasstoscanthepassageandfindouttheanswerstoTasks13and14basedonthekeywordsineachquestionandtheoutlinemadeinStep3.(20minutes) Step7.Discussion.AsktheclasstotalkaboutthequestionsinTask15inpairsbasedonthecasestudy.Thenasktwopairstopresenttotheclass.(10minutes) Step8.SummaryGrammarandWritingI.Teachingobjectives:TheSsareexpectedtolearn:1.theconceptanduseofnominalclauses;2.howtodraftaletterofintroduction.II.Teachingfocus:1.Thetypesandfunctionofnominalclauses;2.thenecessarypartandsetphrasesforaletterofintroduction.III.Teachingdifficulty:1.Theuseofnominalclauses;2.theparagrapharrangementofaletterofintroduction VI.Teachinglength:90minutesV.Teachingprocedure: Step1.Greettheclassandannouncethetasks. Step2.Presentnominalclauses:(14minutes)1.Theconcept:aclausefunctioningasthesubject,theobject,theappositionorthepredicative,justlikeanoun,inalargersentence.2.Theconnectivesusedinnominalclausesandtheirdifferences,especiallythedifferencebetweenanappositionclauseandanattributiveclause.3.Theclassificationofnominalclauses.4.Thewaytoidentifyanominalclause.

Step3.Task16.AsktheclasstofinishTask16anddiscussinpairs.(10minutes) Step4.Task17.AsktheclasstofinishTask17anddiscussinpairs.(15minutes) Step5.Presentthegeneralpartsmakingupthebodyofaletterofintroduction:(2minutes) Thebeginningparttellswhoistobeintroduced,therelationshipbetweenthewriterandtheperson(s)tobeintroducedandthepurposeofvi