2022年8月外文研究报告christmas in germany

POLITICS

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SOCIETYChristmasinGermanyCHAPTER

01ChristmastradeRevenuefromretailsalesduringtheChristmastradingperiodinGermanyfrom2005to2021(inbillioneuros)RetailrevenuefromtheChristmastradingperiodinGermany2005-2021120100111.7109.5101.999.498.394.790.68584.383.582.982.282.780.380.581.178.7806040200200520062007200820092010201120122013201420152016201720182019*20202021*419)pandemicthroughout2020and2021.ReadmoreNote(s):Germany;2005to2020*;*Forecast.ConsideredistheretailrevenueinthemonthsofNovemberandDecember.

ReadmoreSource(s):HDE;StatistischesBundesamtShareofChristmastradeinannualsalesinselectedretailsectorsinGermanyin2020ChristmastradeinannualretailsalesGermany2020Salesshare10%0%5%15%20%25%30%ConsumerelectronicsWatchesandjewelryBooksToysCosmeticsandbodycareproductsFurnitureTotalretail5Description:EveryyeartheChristmastrademakesupaportionofsalesinvariousretailsectors.In2020,thetotalshareofChristmassalesinGermanretailamountedtoalmost19percent.Meanwhile,whenbrokendownbysector,thehighestshareswerevisibleamongconsumerelectronics,watchesandjewelry.Anythingcanbecomeapresent.ReadmoreNote(s):Germany;2020Source(s):StatistischesBundesamtAnticipatedconsumerspendingonChristmasgiftsinGermanyfrom2009to2021,byretailsaleschannel(ineuros)SpendingonChristmasgiftsinGermany2021,byretailsaleschannelSpecialtyshops/storesDepartmentstores/shoppingcentres*Online/internetSupermarkts/discountstores20Miscellaneous**3002502001501005020111319212816101289291351055131256121136104485168883163111124064114057117494098469159637680745079651321181081041009496919290868666020092010201120122013201420152016201720182019202020216AnnualandChristmasseasononlineretailsalesinGermanyfrom2005to2021(inbillioneuros)AnnualandChristmasseasononlineretailsalesinGermany2005-2021TotalrevenuesRevenuefromChristmassales100908070605040302010087.16859.253.348.944.239.935.6322824.423.120.25.117.515.63.914.713.312.63.212.211.110.42.6108.42.188.976.41.66.120052006200720082009201020112012201320142015201620172018201920202021*7Description:OnlineretailsalesduringtheChristmastradingperiodinGermanyareforecasttohit23billioneuros.Thiswouldbeanincreaseonlastyear`s17.5billioneuros.ThesametrendforgrowthisvisiblefortotalonlineretailsalesinGermany.

ReadmoreNote(s):Germany;2005to2021*;excl.VAT;*Forecast.ReadmoreSource(s):HDE;IfHKölnShareofonlinerevenuefromoverallsalesduringtheChristmastradingperiodinGermanyfrom2007to2021OnlinerevenuesharefromoverallChristmasseasonsalesinGermany2007-202125%20%20.7%16.8%14.4%15%13.4%12.4%11.7%11%10.5%9.5%10%5%8.4%20127.4%20116.3%20105%4%3.2%20070%20082009201320142015201620172018201920202021¹8Description:In2021,onlinerevenuefromoverallsalesduringChristmasinGermanywasalmost21percent.Thiswasanincreasecomparedtotheyearbeforeataround17percent.ThetimelineshowstheshareofonlinerevenuefromChristmastradingperiodsalesinGermanyfrom2007to2021.ReadmoreNote(s):Germany;2007to2021;*Forecast.FigureswerecalculatedbySource(s):HDE;IfHKölnReadmoreDevelopmentofrevenuegeneratedfromonlineretailsalesduringtheChristmastradingperiodinGermanyfrom2005to2021(inbillioneuros)OnlinerevenuefromChristmasseasonsalesinGermany2005-20212523.119.7201510515.113.312.211.1108.9876.15.13.93.22.62.11.6020052006200720082009201020112012201320142015201620172018201920202021*9Description:In2021,onlineretailrevenuefromChristmastradingperiodsalesinGermanyamountedto23billioneuros.Thiswasanincreasecomparedto19.7billioneurosgeneratedtheyearbefore.ThegraphshowsthedevelopmentofonlineretailrevenuefromChristmasseasonsalesinGermanyfrom2005to2021.ReadmoreNote(s):Germany;2005to2021*;Excl.salestax;*Forecast.ReadmoreSource(s):HDE;IfHKölnOnlineretailsalesexpectationsfortheChristmastradingseasoncomparedtothepreviousyearinGermanyin2021(ineuros)OnlineretailsalesexpectationsfortheChristmastradingseasoninGermany202150454043363530252015105210LowerSameHigher10Description:ThisstatisticdepictstheonlinesalesexpectationsfortheChristmastradingseasoninGermanyin2021,ascomparedtotheyearbefore.In2021,around43percentofthesurveyedonlineretailersexpectedtogenerateahigherrevenueinthatyear'sChristmastradingseasonthantheyhadtheyearbefore.ReadmoreNote(s):Germany;2021;202onlineretailersSource(s):HändlerbundCHAPTER

02ChristmasproductsImportvolumeofselectedChristmas-relatedproductstoGermanyfrom2008to2020(intons)ImportvolumeofselectedChristmasproductstoGermany2008-2020Christmastrees(fresh)Coniferbranches(fresh)ElectriclightsforchristmastreesChristmastreedecorations(glass)Christmastreedecorations(other)180,000160,000140,000120,000100,00080,00060,00040,00020,0000200820092010201120122013201420152016201720182019202012Description:In2020,roughly22,200tonsoffreshChristmastreeswereimportedtoGermany.ThisstatisticshowstheimportvolumeofselectedChristmas-relatedproductstoGermanyfrom2008to2020.

ReadmoreNote(s):Germany;2008to2020Source(s):StatistischesBundesamtChristmastreessoldinGermanyfrom2000to2019(inmillions)ChristmastreessoldinGermany2000-2019353025201510502000

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201913Description:In2019,29.8millionChristmastreesweresoldinGermany.Thiswasaslightincreaseonpreviousyears.Christmastreesarestillanindispensablepartoftheholidayseasonformanyhouseholds,especiallythosewithfamilies,butontheotherhand,consumersarealsoconcernedabouttheenvironmentalimpactthatrealChristmastreeshave.Whilegrowingandtransportingthemtovariouslocationshasitsconsequences,arealtreeisn`ttoxicandcanberecycledwhenChristmasisover.

ReadmoreNote(s):Germany;2000to2019Source(s):HDHGrossrevenuefromthesaleofChristmastreesinGermanyfrom2000to2018(inmillioneuros)RevenuefromthesaleofChristmastreesinGermany2000-20188007006005004003002001000200020012002200320042005200620072008200920102011201220132014201520162017201814Description:ThisstatisticshowstheestimatedsalesrevenuefromChristmastreesinGermanyfrom2000to2018.In2018,agrossrevenueofaround715millioneuroswasgeneratedfromthesaleofChristmastrees,anincreasecomparedtotheyearpriortothisinwhichagrossrevenueof699millioneuroswasestimatedtobegenerated.ReadmoreNote(s):Germany;2000to2018Source(s):HDHNumberofChristmastreesimportedtoandexportedfromGermanyfrom2005to2021ImportandexportofChristmastreestoandfromGermany2005-2021ImportExport3,500,0003,000,0002,500,0002,000,0001,500,0001,000,000500,00002005200620072008200920102011201220132014201520162017201820192020202115Description:In2021,around2.4millionChristmastreeswereimportedintoGermany,whilearoundonemillionwereexportedtoothercountries,basedonpreliminaryfigures.ThisgraphshowsthedevelopmentoftheimportandexportofChristmastreestoandfromGermanyfrom2005to2021.ReadmoreNote(s):Germany;2005to2021Source(s):StatistischesBundesamtSlaughtervolumeofgeeseinGermanyfrom1991to2021(in1,000tons)SlaughtervolumeofgeeseinGermany1991-20213.53.133.072.952.952.922.923.02.52.01.51.00.50.02.872.792.642.652.642.622.562.431.711.63199119952000200520102011201220132014201520162017201820192020202116Description:ThisstatisticshowstheamountofgeeseslaughteredinGermanyfrom1991to2021.In2021,atotalof2,560tonsofgeeseinGermanywereslaughtered.

ReadmoreNote(s):Germany;1991to2021;SlaughtersinpoultryslaughterhousesSource(s):StatistischesBundesamtWhichtypeoffillingdoyoupreferinyouradventcalendar?PopularadventcalendarcontentsamongtheGermanpopulation2020FemalesMales70605040302010058562727141311111198887653321ChocolateIndividuallyselectedsmallpresentsCosmeticsPrizecompetitionJewelryToysOtherfoodsBeverages

EroticproductsTools17Description:AccordingtothefiguresathandthemostpopularadventcalendarfillingamongGermanfemalesandmalesin2020waschocolate.Forfemales,theleastpopularadventcalendarcontentweretools.

ReadmoreNote(s):Germany;November13-16,2020;2,061respondents;18yearsandolder;PersonsthatownanadventcalendarSource(s):YouGovHowmuchareyouwillingtospendonanadventcalendar?PlannedspendingonanadventcalendarinGermany2020,bygenderFemaleMale25%20%15%10%5%22.19%21.79%19.23%18.97%15.81%14.47%13.89%13.18%10.04%9%6.75%6.11%4.91%4.7%4.5%

4.49%4.18%3.85%1.28%0.64%0%1to3euros

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50to100eurosOver100eurosNothing18Description:In2020,6percentoffemalesandaround5percentofmalesplannedtospend1to3eurosonadventcalendars.ThefiguresarebasedonasurveyconductedinGermanyin2020.

ReadmoreNote(s):Germany;December1-6,2020;779respondentsSource(s):POSpulseWhattypeofcalendardoyougiveasapresent?PopulartypesofadventcalendarsamongtheGermanpopulation20192018201990%80%70%60%50%40%30%20%10%0%79%73%23%20%17%14%2%NospecificationsPurchasedadventcalendarAdventcalendarsyoucanpersonalizeSelf-madeadventcalendars19/statistics/1068605/popular-types-of-advent-calendars-germanyThemostpopulartypeofadventcalendaramongtheGermanpopulationin2019isthepurchasedadventcalendar.73percentofrespondentswouldgiftapurchasedadventcalendar,while23percentwouldbuyanadventcalendaryoucanpersonalize.ReadmoreNote(s):Germany;2018/2019;891respondentsSource(s):YouGovProductionofgingerbread,honeycakeandPrinteninGermanyfrom1965to2021(inthousandtons)Productionofgingerbread,honeycakeandPrinteninGermany2021140116.24120100806040200112.76109.2108.06107.99107.16104.1102.4597.6685.8786.36

86.5184.0584.58282.5280.2480.6776.5973.3170.6365.7850.2541.0836.791965

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202120Description:Thisstatisticshowstheproductionofgingerbread,honeycakeandPrinteninGermanyfrom1965to2021.In2021,84.5tonsofgingerbreadandhoneycakewereproducedinGermany,aslightdecreasecomparedto86,51tonsin2020.

ReadmoreNote(s):Germany;*Fortheyear2000theGermanFederalStatisticalOfficedidnotprovideinformation.

Thestatisticexcludesbusinesseswithlessthan20employees.Figuresofrecentyearsarebasedondataprovidedpreviously.

ReadmoreSource(s):StatistischesBundesamtProductionvalueofgingerbread,honeycakeandgingerbreadcookiesinGermanyfrom1965to2021(inmillioneuros)ProductionvalueofgingerbreadandhoneycakeinGermany1965-2021450403.61404.56370.66370.27400365.99348.36360.6348.69338.6835030025020015010050318.72293.48261.2257.18252.45254.21245.35250.51246.74243.79230.21240.3230.03152.0594.370.8301965

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202121Description:ThisstatisticshowstheannualproductionvalueofgingerbreadandhoneycakeinGermanyinselectedyearsfrom1965to2021.In2021,gingerbread,honeycakeandgingerbreadcookiesworthroughly250.51millioneuroswereproducedinGermany,adecreasecomparedtothepreviousyearat257.18millioneuros.ReadmoreNote(s):Germany;1965to2021Source(s):StatistischesBundesamtNumberofchocolateSantasproducedinGermanyfrom2014to2021(inmillions)NumberofchocolateSantasproducedinGermany2014-20211801601601531511461451441431421401201008060402002014201520162017201820192020202122Description:In2021,160millionchocolateSantaswereproducedfortheholidayseason.Theamounthaschangedlittleduringthetimeperiodspecified.ChocolateSantasareapopularChristmastreatandgiftinGermany.TheyarealsostillsoldinJanuary,aftertheChristmasholidays,oftenatadiscount.ReadmoreNote(s):Germany;2014to2021Source(s):BDSINumberofchocolateSantadeliveriestoGermanretailfrom2016to2021(inmilions)DomesticturnoverofchocolateSantasinGermany202112010310010096969610080604020020162017201820192020202123Description:Therewere103millionchocolateSantasdeliveredfromtheconfectioneryindustrytoGermanretailin2021.Numbersgenerallyremainedunchangedduringtheobservedtimeperiod.

ReadmoreNote(s):Germany;2016to2021Source(s):BDSINumberofexportedchocolateSantasinGermanyfrom2015to2021(inmillions)ExportofchocolateSantasfromGermany2015-2021605751515048504030201004746201520162017201820192020202124Description:In2021,Germanyexported57millionchocolateSantas.Thiswasanincreasecomparedtoearlieryears.ReadmoreNote(s):Germany;2015to2021Source(s):BDSICHAPTER

03ChristmasshoppingandpresentsAverageestimatedexpenditureonChristmascelebrationsinselectedcountriesinEuropein2019(ineuros)AveragebudgetforChristmascelebrationsinEurope2019,bycountryAverageexpenditureineuros3000100200400500488600700UKSpain639554549ItalyGermanyEuropeanaveragePortugal460387Russia367352341PolandNetherlands26Description:UKconsumerscanpridethemselvesonhavingthebiggestChristmasbudgetinEurope.Accordingtothe2019resultsofDeloitte`sannualChristmasshoppingsurvey,ChristmasexpenditureperhouseholdplacedtheUKaheadofsevenothercountriesinEuropewithanestimatedbudgetof639euros,or567Britishpounds.ReadmoreNote(s):Europe;September16,2019toOctober11,2019;7,190Respondents;18-65years;*CelebrationsincludespendingonChristmasgifts,food,travelingandsocializing.

ReadmoreSource(s):DeloitteHowmuchmoneydoyouintendtospendonChristmasgiftsthisyear?PlannedspendingonChristmasgiftsinGermany2007-202130028228128127327326626625924625020015010050233230226221219213020072008200920102011201220132014201520162017201820192020202127Description:In2021,Germansplannedtospend273eurosonChristmasgifts.Thiswasadecreasecomparedto281eurostheyearbefore.ThetimelineshowsplannedChristmasgiftspendinginGermanyfrom2007to2021.

ReadmoreNote(s):Germany;2007to2021;1,500respondents;18yearsandolderSource(s):EYPercapitaspendingonChristmasgiftsinGermanyfrom2011to2021PercapitaspendingonChristmasgiftsinGermany2011-2021600522.1499.55004003002001000477.1475472.3465.7458.9446.9397.4362.6338.92011201220132014201520162017201820192020202128Description:TheplannedexpensesforannualChristmaspresentsinGermanyrosetoaround522.1eurosperpersonin2021.Thedevelopmentofwillingnesstospendongiftscanbeseenasamacroeconomicindicatorastowhetheritwasapositiveornegativeyearforprivateindividualsfromaneconomicperspective.ReadmoreNote(s):Germany;2011to2021;36,018respondents;12yearsandolderSource(s):EYPlannedspendingonChristmasgiftsineasternandwesternGermany2015-2019PlannedChristmasgiftspendingineasternandwesternGermany2015-2019WesternGermanyEasternGermany298350300250200150100502892852852792802782672642652652602522490201520162017201820192020202129Description:In2021,consumersinwesternGermanyplannedmorespendingthaneasternstatesat280euros.ThisgraphpresentstheresultsofasurveyonplannedspendingonChristmasgiftsinEastandWestGermanyfrom2015to2021.

ReadmoreNote(s):Germany;2015to2021;1,500respondents;18yearsandolderSource(s):EYPlannedspendingonChristmasgiftsinGermanyfrom2017to2019,byregionPlannedspendingonChristmasgiftsinGermany2017-2019,byregion201720182019600490.3488.55004003002001000473.2471.9475.7474.2465.3451.3443.2SouthernGermanyCentralGermanyNorthernGermany30Description:In2019,consumersinsouthernGermanyplannedtospendthehighestamountonChristmasgiftsat488.5euros.ThegraphshowsplannedspendingonChristmasgiftsinGermanyfrom2017to2019,byregion.

ReadmoreNote(s):Germany;September/October2017to2019;62,207(2019);12yearsandolderSource(s):FOM;IFESPlannedspendingonChristmasgiftsinGermanyin2021,byagegroupChristmasgiftspendingplansinGermanyin2021,byagegroup800682.17006005004003002001000651.3622448.4222GenerationZ(1224years)GenerationY(2540years)GenerationX(4156years)Babyboomers(5775years)Silent(7699years)31Description:In2021,babyboomers(aged57to75years)plannedtospendaround622eurosonChristmasgifts.ThedatashowplannedChristmasgiftspendinginGermanyin2021,byagegroup.

ReadmoreNote(s):Germany;September/October2021;36,018respondents;12yearsandolderSource(s):FOM;IFESHowmuchmoneydoyouplantospendonChristmaspresentsthisyear?PlannedspendingonChristmasgiftsinGermany,byfamilystatus2017-202120172018201920202021450400350300250200150100503923753563183053062992992932862182051981961930FamilywithchildrenLivingwiththeirpartner/spouseSingles32Description:In2021,familieswithchildrenplannedtospend356eurosonChristmasgifts.Thiswasanincreaseontheyearbefore.Meanwhile,singlesplannedtospend196euros.ThedatashowplannedspendingonChristmasgiftsinGermanyfrom2017to2021,byfamilystatus.ReadmoreNote(s):Germany;2017to2021;1,500respondents;18yearsandolderSource(s):EYHowmuchmoneydoyouplantospendonChristmaspresentsthisyear?PlannedspendingonChristmasgiftsinGermany2021,byhouseholdincome500450400350300250200150100504303492802301580Under25,000euros25,000to35,000euros36,000to50,000euros50,000to70,000eurosOver70,000euros33Description:In2021,thosewithahouseholdincomeoflessthan25,000eurosintendedtospend158eurosonChristmasgifts.ThegraphshowsplannedspendingonChristmasgiftsinGermanyin2021,byhouseholdincome.

ReadmoreNote(s):Germany;2021;1,500respondents;18yearsandolderSource(s):EYHowmuchmoneydoyouplantospendonChristmaspresentsthisyear?PlannedspendingonChristmasgiftsinGermany,bymonthlyincome20211,4001,173.41,2001,0008006004002000690.5498.1322.40to<2.0002.000to<4.0004.000to<6.000Nethouseholdincomepermonth>6.00034Description:In2021,consumerswithamonthlynethouseholdincomeof2,000to4,000eurosplannedtospend498.1eurosonChristmasgifts.ThegraphdisplaysplannedspendingonChristmasgiftsinGermanyin2021,bymonthlyincome.

ReadmoreNote(s):Germany;2021;36,018respondents;12yearsandolderSource(s):FOM;IFESPlannedspendingonChristmasgiftsinGermanyfrom2019to2021,byfamilystatusPlannedspendingonChristmasgiftsinGermany2019-2021,byfamilystatusPlannedspendingineuros2021

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2000300400500600700800682.8Inarelationship/marriedwithchildren(notinthehousehold)Inarelationship/marriedwithchildren(inthehousehold)Singleswithchildren(notinthehousehold)Singleswithchildren(inthehousehold)639.5619.8672.1634.4607.2539.5533.6488.3480.4509.7466.8408.9396.6389.4Inarelationship/marriedwithoutchildrenSingleswithoutchildren281275.725635Description:ThisgraphpresentstheresultsofasurveyonplannedspendingonChristmasgiftsinGermanyfrom2019to2021,byfamilystatus.Singleswithoutchildrenplannedtospendanaverageofaround281eurosonChristmasgiftsin2021.Respondentsinarelationshipormarriedwithchildrennotlivingathomeplannedtospendaround682.8euros.ReadmoreNote(s):Germany;2019to2021;36,018respondents;12yearsandolderSource(s):FOM;IFESWhodoyouplantogiveapresenttoonChristmas?PeoplereceivinggiftsonChristmasinGermany2021Shareofrespondents0%10%20%30%40%50%60%59%70%69.7%80%SpouseParents61.4%ChildrenRelatives56.9%Friends50.7%GrandchildrenMyself23.9%22.1%ColleaguesSocialinstitutionsFellowstudents13.6%8.8%1.7%36Description:In2021,69.7percentofGermansplannedtogiveaChristmaspresenttotheirspouse.61.4percentplannedtogivegiftstotheirparentsand59percentwantedtodosofortheirchildren.ThedatashowtheresultsofasurveyconductedinGermanyonwhorespondentsplannedtogiveChristmasgiftsto.ReadmoreNote(s):Germany;2021;36,018respondents;12yearsandolderSource(s):FOM;IFESWhichcategorydotheChristmaspresentsyouwanttobuybelongtothisyear?MostpopularChristmaspresentsinGermany2021Shareofrespondents15%

20%0%5%10%25%30%35%40%45%50%Voucher/moneyFood/confectioneryToys47%43%40%39%BooksClothing37%Cosmetics31%Eventvisits22%21%JewelryFurnitureCDs/DVDs14%14%ConsumerelectronicsSmartphone/tablet/wearablesTravels12%11%10%37Description:In2021,47percentofGermanswereplanningtobuyvouchersorgiftmoneyasChristmaspresents.Otherpopularcategoriesincludedfoodandconfectionery,toysandbooks.ThefiguresarebasedonasurveyconductedinGermanyin2021.

ReadmoreNote(s):Germany;2021;1,500respondents;18yearsandolderSource(s):EYWhatisfundamentallyimportanttoyouwhenshoppingforChristmasgifts?PurchasecriteriawhenbuyingChristmaspresentsinGermany2020ShareofrespondentsImportant

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40%0%10%10%50%60%70%70%80%Adviceandquality19%59%DealsComfort14%13%15%15%13%28%56%55%31%30%ProductqualityandtrustinthebrandProximity46%39%40%ShoppingatmosphereBrands47%34%16%50%38Description:In2020,70percentofGermanChristmasgiftshoppersratedadviceandqualityasimportantwhendoingholidayshopping.DataarebasedonasurveyconductedinGermanyin2020onfundamentallyimportantpointswhenshoppingforChristmaspresents,suchasdeals,comfort,shoppingatmosphereandothers.ReadmoreNote(s):Germany;September/October2020;46,122respondents;12yearsandolderSource(s):FOM;IFESWhatareyouplanningtogivetofriendsandfamilymembersovertheageof18in2020?Christmaspresentsforfriendsandfamilymembersagedover18inGermany202035%31%31%30%25%20%15%10%5%24%19%18%0%MoneyCosmetics/perfumeClothing/shoes/accessories

GiftvouchersandsubscriptionmodelsBooks/games39Description:In2020,31percentofrespondentstoasurveyconductedinGermanyplannedtogivemoneyasChristmasgiftstotheirfriendsandfamilyagedover18.24percentplannedtogiftclothing,shoesoraccessories.

ReadmoreNote(s):Germany;October29toNovember4,2020;1,000respondentsSource(s):DeloitteWhatisthemaximumamountyouarewillingtospendonChristmasgiftsintherespectiveproductcategories?WillingnesstospendonChristmasgiftsinGermanyin2021,byproductcategoryMaximumspendingineuros40

6002080100120140160MobilephoneorsmartphoneTravel139.3134.6130.7126.9125.7CashWatches,jewelry,jewels,goldandsilvergoodsElectricalappliancesClothing/shoes/accessoriesToys/gaming93.375.775.5WellnessCosmetics/fragrancesVouchersandsubscriptionsHomeitems71.866.459.958.1Food/beverages/gourmetfoodSportinggoods51.140Description:In2021,GermanChristmasgiftshopperswerewillingtospendthemostonsmartphonesandtravel.ThesurveyathandshowsthemaximumamountconsumersinGermanyarewillingtospendonChristmasgiftsin2021.

ReadmoreNote(s):Germany;2021;36,018respondents;12yearsandolderSource(s):FOM;IFESIfyouaregivingpresentstochildrenandyoungpeoplethisChristmas,whatareyougoingtobuy?MostpopularChristmasgiftstobuyforchildrenandyoungpeopleinGermany202035%33%30%25%20%15%10%5%28%18%11%9%0%ToysMoneyClothing/shoes/accessoriesElectronicgadgetsCosmetics/perfume41Description:33percentofChristmasshoppersinGermanywouldgivechildrenandyoungpeopletoysasaChristmaspresent.28percentwouldgivemoney.FiguresarebasedonasurveyconductedinGermanyin2020onthemostpopulargiftsforchildrenandyoungpeople.ReadmoreNote(s):Germany;October19toNovember4,2020;1,000respondentsSource(s):DeloitteWhichofthesegiftswouldyoulikeforChristmas2020?ChristmasgiftwishesinGermanyin2020,bygenderShareofrespondentsMen15%Women20%0%5%10%25%30%35%40%45%50%37%MoneyCosmetics/perfumeClothing/shoes/accessoriesFood/drinks/delicatessenWellness44%10%21%15%29%18%19%19%13%14%13%Books/games18%17%17%16%15%Travel/leisureactivitiesCharitablepurposesLuxurygoods9%9%19%ElectronicgadgetsGiftvouchers/subscriptionmodelsGames19%20%CDs42Description:Atthetimeofthesurvey,21percentofthewomensurveyedwantedcosmeticsand/orperfumeforChristmas,tenpercentofthemensurveyedstatedthesame.ThisgraphillustratestheresultsfromtheDeloitteChristmasSurvey2020amongconsumersinGermanyonthemostpopularChristmasgiftsformenandwomenin2020.ReadmoreNote(s):Germany;October/November,2020;1,000respondentsSource(s):DeloitteCHAPTER

04Christmasshoppingduringthecoronavirus(COVID-19)Willthecoronacrisishav