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DIGITAL

&

TRENDSFintechinAustraliaCHAPTER

01OverviewNumberoffintechstartupsworldwidefrom2018to2021,byregionNumberoffintechstartupsworldwide2018-2021,byregionAmericasEMEAAPAC30,00025,00020,00015,00010,0005,00006,2689,3234,7657,3852,8643,5812,8493,5835,779201910,7552021*8,77520205,68620183Description:AsofNovember2021,therewere10,755fintech(financialtechnology)startupsintheAmericans,makingittheregionwiththemostfintechstartupsglobally.Incomparison,therewere9,323suchstartupsintheEMEAregion(Europe,theMiddleEast,andAfrica)and6,268intheAsiaPacificregion.ReadmoreNote(s):2018toNovember2021Source(s):BCGTotalvalueofinvestmentsintofintechcompaniesworldwidefrom2010toH12022(inbillionU.S.dollars)Investmentsintofintechcompaniesglobally2010-2022250226.5215.1200148.6150127.7107.810067.163.459.245.450018.9964201020112012201320142015201620172018201920202021H120224Description:Thetotalvalueofinvestmentsintofintechcompaniesworldwideincreaseddramaticallybetween2010and2019,whenitreached215.1billionU.S.dollars.In2020,however,fintechcompaniessawinvestmentsdropbymorethanonethird,reachingavalueof127.7billionU.S.dollars,buttheinvestmentvalueincreasedagainin2021upto226.5billionU.S.dollars.TheAmericasweretheregionattractingthemostinvestmentsinthesector,accountingfornearly80percentofthetotalR.

eadmoreNote(s):Worldwide;2010toH12022Source(s):KPMG;PitchBookMajorfintechcompaniesintheAsia-Pacificregionin2022,bytotalfundingamount(inbillionU.S.dollars)MajorfintechcompaniesAPAC2022,bytotalfundingamountTotalfundinginbillionU.S.dollars1005152025AntGroup(China)JDDigits*(China)225.37One97(India)4.814.8DuXiaomanFinancial(China)L(China)3.022.82.261.741.311.210.93Tokopedia(Indonesia)Rakuten(Japan)PhonePe(India)IndusindBank(India)Souche(China)PineLabs(India)WeLab(HongKong)ZipCo(Australia)0.90.895Description:AntGroupwasthelargestfintechcompanyintheAsia-Pacificregionin2021,withtotalfundingofaround22billionU.S.dollars.AntGroupisanaffiliatecompanyofAlibabaGroupandoperatesAlipay,theworld'slargestmobileandonlinepaymentsplatform.Fintech,orfinancialtechnology,isanemergingindustrythatusesdigitaltechnologytoprovidefinancialservices.ReadmoreNote(s):Asia,APAC;asofFebruary2022;*Originalvalueof33.95billionyuanwasconvertedtoU.S.dollarsasofFebruary24,2022.**Originalvalueof3billionMalaysianringgitwasconvertedtoU.S.dollarsasofFebruary24,2022.Valueshave[...]ReadmoreSource(s):CrunchBaseLeadingfintechinvestmentdealsintheAsia-Pacificregionin2021,bydealvalue(inbillionU.S.dollars)LeadingfintechinvestmentdealsAPAC2021,bydealvalueDealvalueinbillionU.S.dollars1.0

1.50.00.52.02.53.0Paidy-M&A(Japan)KBank-PEgrowth(SouthKorea)PineLabs-PEgrowth(India)Grab-Reversemerger(Singapore)Toss-SeriesG(SouthKorea)BharatPe-SeriesE(India)2.71.10.60.50.410.4Razorpay-SeriesF(India)0.38OfBusiness-SeriesG(India)MediTrustHealth-SeriesC(China)Coverforce-M&A(Australia)0.330.310.36Description:PaypalacquiredPaidyfor2.7billionU.S.dollars,whichwasthelargestfintechdealintheAsia-Pacificregionin2021.PaidyisaJapanesedeferredonlinepaymentsservice.SouthKoreanonlinebankKBanksecured1.1billionU.S.dollarsininvestmentsin2021.

ReadmoreNote(s):Asia,APAC;asofDecember31,2021Source(s):KPMG;PitchBookConsumerfintechadoptionratesgloballyfrom2015to2019,bycategoryGlobalconsumerfintechadoptionrates2015-2019,bycategory20152017201980%70%60%50%40%30%20%10%0%75%50%48%34%29%27%24%20%18%17%10%10%8%8%6%MoneytransferandpaymentsSavingsandinvestmentsBudgetingandfinancialplanningInsuranceBorrowing7Description:Consumeradoptionoffintechcompaniesandproductshasgrownrapidlyworldwidebetween2015and2019.Asof2019,75percentofconsumersgloballyhaveadoptedsomeformofmoneytransferand/orpaymentservice.Insurance(insurtech)adoptionhasseenasignificantgrowthfrom8percentin2015toalmost50percentin2019.ReadmoreNote(s):February4toMarch11,2019;27,103digitallyactiveadults;

27marketsworldwideSource(s):EYRateoffintechadoptioninAustraliafrom2015to2019FintechadoptionrateAustralia2015-201970%60%50%58%40%30%20%10%0%37%13%2015201720198Description:Accordingtoasurveyconductedin2019,therateoffintechadoptioninAustraliareached58percentofthedigitallyactiveadultpopulation.Thiswasoverfourtimestheadoptionratethatwasestimatedin2015inthecountry.Alongwithgrowingconsumeracceptance,manystartupsarebeingfoundedwithabusinessfocusonfintech.ReadmoreNote(s):Australia;February4toMarch11,2019;27,103*;digitallyactiveadults;*Referstorespondentsacrossallmarkets.ThespecificnumberofAustralianrespondentswasnotspecified.Accordingtothesource,afintechadopterissomeone[...]ReadmoreSource(s):EYCHAPTER

02FintechcompaniesShareoffintechsubcategoriesinAustraliain2021LeadingfintechsubcategoriesinAustralia2021Shareoffintechfirms0%2%4%6%8%10%12%14%16%16%18%LendingPayments15%Data&analyticsInsurtech11%11%Regtech10%Middle&backofficeWealthtech7%7%CapitalmarketsPersonalfinancemanagerNeobank5%5%5%Blockchain4%Crowdfunding3%10Description:InasurveyconductedinAustraliain2021amongstover70leadingAustralian-headquarteredfintechcompanies,lending-focusedfirmswerethemostpopulartypeoffintechcompany,closelyfollowedbypaymentsR.

eadmoreNote(s):Australia;2021;Over70leadingAustralianheadquarteredfintechfirmssurveyedSource(s):KPMGFoundingyearoffintechcompaniesinAustraliaasof2021FoundingyearoffintechcompaniesinAustraliaasof2021Before201014%After201554%Between2010and201532%11Description:InasurveyconductedinAustraliain2021amongstover70leadingAustralian-headquarteredfintechcompanies,overhalfofthecompanieswerefoundedafter2015,andalmostonethirdbetween2010and2015R.

eadmoreNote(s):Australia;2021;Over70leadingAustralianheadquarteredfintechfirmssurveyedSource(s):KPMGTypeofprimarycustomersoffintechfirmsinAustraliain2021PrimarycustomersoffintechfirmsinAustraliain2021Insurance1%Other10%SMEs30%Banks14%Corporates23%Individuals/Consumers22%12Description:InasurveyconductedinAustraliain2021amongstover70leadingAustralian-headquarteredfintechcompanies,smallandmedium-sizedenterprises(SMEs)weretheprimarycustomerreportedbyalmostonethirdofrespondents.Corporatecustomersandindividuals/consumerswerealsoreportedasleadingprimarycustomertypes.

ReadmoreNote(s):Australia;2021;Over70leadingAustralianheadquarteredfintechfirmssurveyedSource(s):KPMGShareofAustralianfintechfirmswithinternationalcustomersin2021,bycustomerlocationShareofAustralianfintechfirmswithinternationalcustomers2021bylocation25%21%21%20%15%10%5%17%11%10%9%3%3%2%1%0%UKOtherUSASingaporeCanadaEUJapanSouthAfricaIndiaChina13Description:InasurveyconductedinAustraliain2021amongstover70leadingAustralian-headquarteredfintechcompanies,overonefifthofcompanieswhoreportedhavingcustomersoverseassaidtheyhadcustomersbasedintheUnitedKingdom.TheUnitedStateswasalsoapopularlocationforcustomersofAustralianfintechcompanies.

ReadmoreNote(s):Australia;2021;Over70leadingAustralianheadquarteredfintechfirmssurveyedSource(s):KPMGShareofAustralianfintechfirmswithteamsoverseasin2021ShareofAustralianfintechfirmswithteamsoverseasin2021No40%Yes60%14Description:InasurveyconductedinAustraliain2021amongstover70leadingAustralian-headquarteredfintechcompanies,morethanhalfofthecompaniesreportedthattheyhaveteamsoperatingoutsideofAustralia.ReadmoreNote(s):Australia;2021;Over70leadingAustralianheadquarteredfintechfirmssurveyedSource(s):KPMGLeadingrecruitingprioritiesoffintechfirmsinAustraliain2021LeadingrecruitingprioritiesoffintechfirmsinAustraliain2021Shareoffintechfirms0%10%20%30%40%50%60%Engineering/Tech53%Sales/Marketing25%Mixofengineeringandcomplianceanalysts14%C-SuiteCustomerServiceProduct3%1%1%1%1%SalesData15Description:InasurveyconductedinAustraliain2021amongstover70leadingAustralian-headquarteredfintechcompanies,engineeringandtechwastheleadingrecruitingpriorityofoverhalfofthecompaniessurveyed.ReadmoreNote(s):Australia;2021;Over70leadingAustralianheadquarteredfintechfirmssurveyedSource(s):KPMGDistributionoffintechcompaniesinAustraliafrom2016to2020,bycompanyageShareoffintechcompaniesAustralia2016-2020,bycompanyage1yearorless2to3yearsMorethan3years120%100%80%60%40%20%0%20%44%31%43%44%42%61%30%48%36%36%21%21%15%9%2016201720182019202016Description:In2020,61percentofAustralia'sfintechcompanieswereolderthanthreeyears,alargeincreasefromthepreviousyear.Theshareoffintechbusinessesthatwereoperatingforoverthreeyearshascontinuedtoincreasesince2016.ReadmoreNote(s):Australia;2016to2020;currentAustralianfintechindustryparticipantsSource(s):EYCurrentannualrevenueoffintechfirmsinAustraliain2021CurrentannualrevenueoffintechfirmsAustralia2021Shareoffintechfirms0%5%10%15%20%25%30%35%<$1,000,000$1,000,000-$4,999,99933%25%$5,000,000-$9,999,9998%$10,000,000-$24,999,999$25,000,000-$49,999,999>$50,000,00015%3%4%Notapplicable-businessispre-revenuePrefernottosay4%8%17Description:InasurveyconductedinAustraliain2021amongstover70leadingAustralian-headquarteredfintechcompanies,approximatelyone-thirdofthecompaniesreportedanannualrevenueoflessthanonemillionAustraliadollars.Fourpercentofsurveyedcompaniesreportedannualrevenueofover50millionAustraliandollars.ReadmoreNote(s):Australia;2021;Over70leadingAustralianheadquarteredfintechfirmssurveyedSource(s):KPMGShareoffintechfirmsclaimingtheresearchanddevelopmenttaxincentiveinAustraliain2021ShareoffintechfirmsclaimingR&DtaxincentiveinAustralia2021Prefernottosay12%No29%Yes59%18Description:InasurveyconductedinAustraliain2021amongstover70leadingAustralian-headquarteredfintechcompanies,almost60percentofthecompaniesreportedclaimingtheR&D,orresearchanddevelopment,taxincentive.TheR&Dtaxincentiveencouragesbusinessestoconductresearchanddevelopmentactivities,withtheintentionofincreasingproductivity,maximizingcompetitiveness,andpromotinginnovation.ReadmoreNote(s):Australia;2021;Over70leadingAustralianheadquarteredfintechfirmssurveyedSource(s):KPMGCHAPTER

03Digitalpayments&BNPLShareofdigital/mobilewalletspaymentsasashareoftotale-commercetransactionsvolumeworldwidein2021withaforecastfor2025Digitalwalletspaymentsontotale-commercepaymentsworldwide20212021202580%70%60%50%40%30%20%10%0%72%69%53%49%33%29%29%27%26%25%19%17%WorldwideAsiaPacificNorthAmericaEuropeLatinAmericaMiddleEast&Africa20Description:In2021,Worldpayestimatedthatdigitalandmobilewalletpaymentsaccountedfor49percentofonlinetransactionsworldwideandwillfurtherincreaseto53percentby2024.OnlinewalletshadthehighestmarketshareintheAsia-PacificRegion,accountingforapproximately69percentofe-commercepayments.MiddleEast,Africa,andLatinAmericaareexpectedtoexperiencethehighestincreaseinmobilewalletsmarketshareonlineby2024.ReadmoreNote(s):Worldwide;2021Source(s):WorldpayShareofdigital/mobilewalletspaymentsasashareoftotalPOStransactionsvolumeworldwidein2021withaforecastfor2025Digitalwalletspaymentsontotaltransactionsinphysicalstoreworldwide20212021202560%50%40%30%20%10%0%56%44%39%29%21%15%15%15%12%10%8%8%WorldwideAsiaPacificMiddleEast&AfricaNorthAmericaLatinAmericaEurope21Description:In2021,Worldpayestimatedthatdigitalandmobilewalletpaymentsaccountedfor29percentoftotaltransactionsinphysicalstoresworldwideandwillfurtherincreaseto39percentby2024.MobilewalletshadthehighestmarketshareintheAsia-PacificRegion,accountingforapproximately40percentofPOSpayments.ReadmoreNote(s):Worldwide;2021Source(s):WorldpayDistributionofpaymentmethodsforonlinetransactionsinAustraliain2021,bytypePaymentmethodsfore-commercetransactionsinAustralia2021,bytypeShareofpaymentmethods0%5%10%15%20%25%30%35%40%45%50%49%55%CardE-wallet24%BanktransferCash8%2%Other17%22Description:Asof2021,49percentofonlinepurchasesinAustraliawerepaidforbycard,accordingtoareportbyPPRO.Incomparison,payingwithcashorbanktransferwerelesspopularamongAustralianonlineconsumers;eightpercentofpurchaseswerepaidforusingbanktransfersandjusttwopercentwithcash.ReadmoreNote(s):Australia;2021Source(s):PPROLeadingdigitalpaymentmethodsofferedbybusinessesinAustraliain2021MostoffereddigitalpaymentmethodsamongbusinessesinAustralia202180%71%70%62%57%60%50%40%30%20%10%0%56%26%23%22%17%12%CreditcardDebitcardPayPalDirectbanktransferApplePayBPayAfterpayGooglePayZipPay23Description:A2021surveyamongAustralianonlinebusinessesdisclosedthatcreditcardwasthemostoffereddigitalpaymentmethod,ataround71percentofrespondents,followedbydebitcardswith62percent.Meanwhile,around57percentofsurveyedbusinessesofferedPayPal.LessthanathirdofsurveyedbusinessesofferedpaymentservicessuchasApplePay,AfterpayandGooglePayatthetimeofsurvey.ReadmoreNote(s):Australia;September30toOctober15,2021;410respondents;onlinebusinessesSource(s):ACAResearch;PayPalOnlinepaymentsbybrandinAustraliain2022OnlinepaymentsbybrandinAustralia2022Shareofrespondents0%10%20%30%40%50%60%70%80%90%100%PayPalBPAY84%61%AfterpayGooglePayZipPay41%25%21%SecurePayPOLi10%8%Bpoint6%6%6%LaybuyPaymentExpressKlarna4%Other7%24Description:ThedisplayeddataononlinepaymentsbybrandshowsresultsoftheGlobalConsumerSurveyconductedinAustraliain2022.Some84percentofrespondentsansweredthequestion"Whichonlinepaymentserviceshaveyouusedinthepast12months?"with"PayPal".

ReadmoreNote(s):Australia;fourwavesfrom7Apr2021to17Mar2022;1170respondents;18-64years;respondentswhousedonlinepaymentmethodsSource(s):

GlobalConsumerSurvey(GCS)ShareofrespondentsmakingonlinepurchasesinAustraliaasofOctober2021,bydeviceDevicesusedbyconsumersforonlinepurchasinginAustralia2021Shareofrespondents30%0%10%20%40%50%60%70%Multipledevices58%Mobileonly24%Laptoponly17%25Description:AsurveyconductedamongAustralianconsumersinthesecondhalfof2021indicatedthatmostconsumersusemultipledevicesforonlinepurchasing,at58percentofrespondents.Thesurveyreportedthat17percentofrespondentsuseonlyalaptopforonlinepurchasing.

ReadmoreNote(s):Australia;September30toOctober15,2021;1,053respondents;18-75years;AustraliansmartphoneusersSource(s):PayPalBuynowpaylaterpaymentserviceusageinAustraliain2022,bycompanyUsageofbuynowpaylaterservicesinAustralia2022,bycompanyShareofrespondents0%2%4%6%8%10%12%14%16%afterpayZip15.1%6.9%LatitudePayHumm1.6%1.5%OpenpayKlarna1.1%0.7%26Description:AccordingtoasurveyconductedinJune2022,afterpaywasthemostusedbuynow,paylater(BNPL)digitalpaymentserviceinAustralia,with15.1percentofAustraliansusingit.AsBNPLhasincreasedinpopularityinAustralia,manysmallerfintechcompanies,suchasHummandOpenpay,havejoinedthemarket.ReadmoreNote(s):Australia;June2022;52731respondents;14yearsandolder;12monthmovingaverageSource(s):RoyMorganShareofonlinebusinessesthatofferBuyNowPayLaterserviceinAustraliaasofMay2021,byindustryShareofonlinebusinessesofferingBNPLservicesAustralia2021,byindustry50%45%45%40%35%30%25%20%15%10%5%38%32%29%0%RetailtradeEducationandtrainingHealthcareandsocialHospitality/travelandtourism27Description:Accordingtoasurveyconductedin2021,around45percentofonlinebusinessesinAustraliaintheretailtradeindustryofferBuyNowPayLaterservices.Similarly,around38percentofonlinebusinessinthehealthcaseandsocialindustryinAustraliaofferBNPLservice.ReadmoreNote(s):Australia;April21toMay3,2021;321respondents;18yearsandolder;amongonlinebusinessesSource(s):PayPalMarketcapitalizationofBuyNow,PayLatercompanieslistedontheASXinAustraliaasofFebruary2022(inmillionAustraliandollars)MarketcapitalizationofBNPLcompanieslistedontheASXinAustraliaFeb2022CompanyMarketcapinmillionAustraliandollarsBlockInc.76470.752040.581807.72478.56430.88113.0498.91LatitudeFinancialZipCoLtd.SezzleInc.HummGroupLimitedIoupayLimitedNovattiGroupLtdSplitit96.4OpenpayGroupFatfishGroupDouughLimitedLaybuyGroupHolding58.4552.8437.6635.6728Description:AsofFebruary2022,Block,InctooktheleadasthelargestBuyNow,PayLater(BNPL)companylistedontheAustralianSecuritiesExchange(ASX)withamarketcapitalizationofalmost76.5billionAustraliandollars.AttheendofJanuary2022,U.S.paymentfirmBlock,IncacquiredtheAustralianmarketleaderAfterpayLimited.ReadmoreNote(s):Australia;asofFebruary2022Source(s):ASXCHAPTER

04Investment&VentureCapitalTotalvalueofinvestmentsintofintechcompaniesworldwidefrom2010toH12022(inbillionU.S.dollars)Investmentsintofintechcompaniesglobally2010-2022250226.5215.1200148.6150127.7107.810067.163.459.245.450018.9964201020112012201320142015201620172018201920202021H1202230Description:Thetotalvalueofinvestmentsintofintechcompaniesworldwideincreaseddramaticallybetween2010and2019,whenitreached215.1billionU.S.dollars.In2020,however,fintechcompaniessawinvestmentsdropbymorethanonethird,reachingavalueof127.7billionU.S.dollars,buttheinvestmentvalueincreasedagainin2021upto226.5billionU.S.dollars.TheAmericasweretheregionattractingthemostinvestmentsinthesector,accountingfornearly80percentofthetotalR.

eadmoreNote(s):Worldwide;2010toH12022Source(s):KPMG;PitchBookLargestfintechdealsworldwidefrom2020toH12022(inbillionU.S.dollars)Leadingfintechinvestmentdealsglobally2020and2022TransactionvalueinbillionU.S.dollarsH12022102021202005152025Refinitiv(UK)Nets(Denmark)Adenza(US)14.89.23.753.4Robinhood(US)Verafin(Canada)Paidy(Japan)2.752.7ItivitiGroup(Sweden)SoFi(US)2.62.4Divvy(US)2.32.2Tink(Sweden)TDAmeritrade(US)Creditkarma(US)2231Description:Theworld'slargestfintechdealinthefirsthalfof2022wasthepaymentplatformSquareacquiringAustralian-basedAfterpay,anM&Adealwithavalueof27.9billionU.S.dollars.Thiswaswellabovethelargestfintechdealin2020,whenU.S.-basedcompanyTDAmeritradetoppedthelistforlargestfintechinvestmentdeals,withaM&Avaluedatapproximately22billionU.S.dollars.ReadmoreNote(s):Worldwide;2020toH12022Source(s):KPMG;PitchBookValueofventurecapital(VC)fundinginthefintechsectorfrom2019to2021,byregion(inbillionU.S.dollars)ValueofVC-backedfintechfunding2019-2021,byregion2021202020198070605040302010069.130.724.521.620.416.711.810.28.5AmericasEurope,MiddleEast,AfricaAsiaPacific32Description:In2021,UnitedStates(U.S.)wasbyfartheregionwiththehighestvalueofventurecapital(VC)fundinginthefintechsector.ThetotalvalueofVC-backedfintechfundingintheU.S.amountedto69.1billionU.S.dollars,whichwasmorethantwotimeshigherthaninEurope,MiddleEast,

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