品牌价值-关于最有价值和最强技术100强的2023年度报告电子电器和软件品牌（英）

Technology10

02023TheannualreportonthemostvaluableandstrongestTechnology,Electronic&

ApplianceandSoftwarebrandsJuly2023Contents.About

Brand

Finance37ForewordDavid

Haigh,

Chairman&

CEO,

Brand

FinanceRanking

Analysis910192427Tech

100Electronics&

Appliances50Software15SemiconductorsBrand

Spotlight34AMD35Interview

with

John

TaylorMethodology3744Our

Services©2023Allrightsreserved.BrandFinancePlc.BrandFinanceTech

1002023/tech2AboutBrandFinance.BrandFinanceistheworld'sleadingbrandvaluationconsultancy.We

bridge

the

gap

between

marketing

and

financeBrandFinancewassetupin1996withtheaimof'bridgingthegapbetweenmarketingandfinance'.For

morethan25years,wehavehelpedcompaniesandorganisationsofalltypestoconnecttheirbrandstothebottomline.We

quantifythefinancialvalueofbrandsWe

putthousandsoftheworld’sbiggestbrandstothetesteveryyear.

Rankingbrandsacrossallsectorsandcountries,wepublishover100reportsannually.We

offerauniquecombinationofexpertiseOurteamshaveexperienceacrossa

widerangeofdisciplinesfrommarketingandmarketresearch,tobrandstrategyandvisualidentity,

totaxandaccounting.We

prideourselvesontechnicalcredibilityBrand

Finance

is

a

chartered

accountancy

firm

regulatedbytheInstituteofCharteredAccountantsinEnglandandWales,

andthefirstbrandvaluationconsultancytojointheInternationalValuation

StandardsCouncil.OurexpertshelpedcrafttheinternationallyrecognisedstandardsonBrandValuation–ISO10668andBrandEvaluation–ISO20671.Ourmethodologyhasbeencertifiedbyglobalindependentauditors–AustrianStandards–ascompliantwithboth,andreceivedtheofficialapprovaloftheMarketingAccountabilityStandardsBoard.Get

inTouch.For

business

enquiries,

please

contact:Richard

HaighManagingDirector/company/brand-financerd.haigh@/brandfinance/brandfinance/brandfinanceFor

media

enquiries,

please

contact:Michael

JosemAssociate

CommunicationsDirectorm.josem@Forallother

enquiries:enquiries@+44

207

389

9400BrandFinanceTech

1002023/tech3RequestyourownBrandValue

ReportABrandValue

Reportprovidesacompletebreakdown

oftheassumptions,datasources,andcalculationsusedto

arrive

atyourbrand’svalue.Eachreportincludesexpertrecommendationsforgrowingbrandvalueto

drive

performanceandoffersacost-effectiveway

to

gainingabetterunderstandingofyourpositionagainstpeers.InsightVisit

/request-a-valuationoremailenquiries@brandfiStrategyBenchmarkingEducationBrand

ValuationSummaryBrandStrength

TrackingRoyalty

RatesCost

ofCapital

AnalysisCommunicationCustomerResearch

FindingsUnderstandingCompetitorBenchmarkingBBrandirectoryistheworld’slargestdatabaseofcurrentandhistoricalbrandvalues,providingeasyaccesstoallBrandFinancerankings,reports,whitepapers,andconsumerresearchpublishedsince2007.+

Browsethousandsofpublishedbrandvalues+

Track

brandvalue,strength,andratingacrosspublicationsandovertime+

Useinteractivechartstocomparebrandvaluesacrosscountries,sectors,andglobalrankings+

Purchaseandinstantlyunlockpremiumdata,completebrandrankings,andresearchVisittofindoutmore.BrandFinanceGroup.BrandFinanceInstituteBrand

FinanceInstituteis

theeducationaldivisionofBrand

Finance,

whose

purposeis

to

createandfostera

professional

environmentforknowledge-sharing

andnetworking

amongpractitionersandexpertsin

themarket.

BFI

organises

events,

in-companytraining,andcorporateeducationalinitiativesaroundtheworld.In

thequestformarketingexcellenceandwiththepurposeto

equipthebrandvaluationandstrategypractitionerswiththenecessaryskillsandtools,we

have

developeda

wide

range

of

programmes

andcertificationsincollaborationwiththemost

coveted

business

schools,universitiesand

thoughtleadersin

thefield.BrandDialogueBrand

Dialogue

is

a

public

relations

agency

developingcommunications

strategies

to

create

dialogue

that

drivesbrand

value.

Brand

Dialogue

has

over

25

years

of

experiencein

delivering

campaigns

driven

by

research,

measurement,and

strategicthinking

for

a

variety

of

clients,

with

a

strongbackground

in

geographic

branding,

includingsupportingnation

brands

and

brands

with

a

geographical

indication(GI).

Brand

Dialogue

manages

communications

activitiesacross

Brand

Finance

Group's

companies

and

network.VI360VI360isa

brandidentitymanagementconsultancyworkingforclientsofallsizesonbrandcompliance,brandtransition,andbrandidentitymanagement.VI360providestraightforwardandpracticalbrandmanagementthatresultsintangiblebenefitsforyourbusiness.BrandFinanceTech

1002023/tech5Global

BrandEquity

MonitorOriginalmarket

researchonover

5,000

brands38

countries

and

31

sectors

coveredMore

than

150,000

respondents

surveyed

annuallyWe

are

now

in

our

7thconsecutive

year

conducting

the

studyVisit/consumer-researchoremailenquiries@brandfiForeword.Brandvaluationhelpscompaniesunderstandthevalueoftheirbrandandhowitcontributestotheoverallvalueofthecompany.

Thisimportantunderstandingcaninformdecision-makingrelatedtomarketingandbrandingefforts,aswellasprovidea

benchmarkforfutureperformance.Itcanalsobeusedtohelpattractinvestorsandsecurefinancing,asa

strongbrandcanbea

valuableasset.Additionally,

brandvaluationcanbeusefulintheeventofa

mergeroracquisition,asitcanhelpdeterminethevalueofthebrandbeingacquired.Overall,brandvaluationhelpsorganisationsunderstandtheworthoftheirbrandandhowitfitsintotheiroverallbusinessstrategy.A

strongbrandcanleadtoimprovedbusinessreturnsinseveralways.First,a

strongbrandcanhelpa

companydifferentiateitselffromitscompetitorsandestablishauniqueidentityinthemarket,whichcanleadtoincreasedcustomerloyaltyandretention.This,inturn,canleadtohighersalesandrevenue.A

strongbrandcanalsohelpa

companycommanda

higherpriceforitsproductsorservices,asconsumersarewillingtopaymorefora

brandtheyperceiveashigh-qualityandtrustworthy.

Inaddition,a

strongbrandcanhelpa

companyattracttoptalent,asemployeesmaybemoreattractedtoworkfora

well-knownandreputablebrand.Finally,a

strongbrandcanprovidea

companywitha

competitiveadvantageandhelpitweathereconomicdownturnsorindustrydisruptions.DavidHaighChairman&CEO,BrandFinanceThisyear,

BrandFinancehasinvestedmoreinresearchingandunderstandingcustomerperceptionofbrandsacrosstheworldthaneverbefore,withoriginalresearchtakingplaceindozensofjurisdictionsglobally.

Thereportyouarereadingisbasedonthisextensiveoriginalresearch,withthefindingsrepresentinga

catalystforfurtherconversations.Ifyouwanttohelpbuilda

strongerbrand,orifyouwanttobetterunderstandthevalueofyourbrand,pleasecontacttheBrandFinanceteamandI

anytime.I

lookforwardtotheconversationandhelpingtobuilda

moreprofitablefutureforyourbrand.BrandFinanceTech

1002023/tech7EndofeasymoneybringsdisruptiontothedisruptorsasAmazontakesleadasworld’smostvaluabletechbrand.+

Amazon

overtakesApple

tobecometheworld’smostvaluabletechbrand,valuedatUSD299.3billion+

NTT

DATA

andLinkedIn

arefastest-growingtechbrands,up55%

and49%+

Huawei

overcomesglobalobstaclesto

remainamong

To

p

10brands+

Google

isstrongesttechbrand+

Accenture

hashighestSustainabilityPerceptionsScore,Amazon

topsrankingforSustainabilityPerceptions

Value+

Amazon

hasthehighestsustainabilityperceptionsvalueofanybrand,USD19.9billionBrandFinanceTech

1002023/tech8RankingAnalysis.Tech

100.Inrecentyears,techenterpriseshavebeenridinghighonthewaveofcheapfinancingthatnear-zerointerestrateshaveprovided.Butascentralbanksaroundtheworldraiseinterestratestocombatinflation,investorsarebecominglessinterestedininvestingincompaniesthatpromisefutureprofits.Instead,theyarelookingforinvestmentsthatwillprovideimmediateincome.Thisyear’sBrandFinanceTech

100reportfindsthatthischangeisimpactingmanytechsectorbrands.Thisiscausingafallinsomebrandvaluesasbusinessesfacearisingcostofcapital.Thenatureofthetechsectorfindsthatithasasignificantfuture-lookingcomponent,withbrandsearningsignificantvaluationsbasedonlong-termfutureearningspotential.Wheninterestratesrise,thepresentvalueofthosefutureearningsdeclines.Investorsarenowdemandinghigherreturns,andtechcompaniesaregoingtohavetofindwaystogeneratemorecashflow.

Thiscouldmeancuttingcosts,raisingprices,orfindingnewwaystomonetizetheirbrand.BrandFinanceTech

1002023/tech

10Tech

100.Top

10MostValuableTech

Brands©BrandFinancePlc2023122130405262134USD$299.3

bn-15%USD$297.5

bn-16%USD$281.4

bn+7%USD$191.6

bn+4%USD$82.7

bn-7%62718092101795814USD$65.7

bn+11%USD$59

bn-42%USD$50.2

bn-19%USD$47.4

bn+42%USD$44.3

bn-38%AmazonovertakesAppletobecometheworld’smostvaluabletechbrand,valuedatUSD299.3billionTheglobaldominanceofAmazonastheworld’sleadingtechbrandcannotbeignored.Thebrand’srelentlesspursuitofcustomer-centricinnovationhasnotonlytransformedthewaywe

shopbuthaschallengedandoverhauledtraditionalbusinessmodels.Thetechgiantmustnowlooktomaintainitscompetitiveedgeamidtherapidlyevolvinglandscape,especiallyaseyesareonthebrandnowmorethanever.Amazon

hasovertakenApple

tobecometheworld’smostvaluabletechbrand,withabrandvalueofUSD299.3billion.Amazon’sbrandvaluehasincreased36%sincethebeginningoftheCOVID-19pandemicandistheworld’smostvaluablebrandacrossallsectors,accordingtoBrandFinance’sGlobal5002023report.Amazon'ssuccessisdueinparttoitsnetworkeffect.ThismeansthatthemorepeopleuseAmazon,themorevaluableitbecomesforeveryone,withincreasingmarketliquiditydrawingmoresellers.ThismakesAmazonmoreattractivetobuyers,whichinturnattractsmoresellersinavirtuouscycle.Amazon'snetworkeffecthasalsobeenaboonforitsadvertisingbusiness.ThemorepeoplewhouseAmazon,themorelikelytheyaretoseeadsontheplatform.Thisgivesadvertisersacaptiveaudience,anditallowsAmazontochargeapremiumforitsadspace.RichardHaighManagingDirectorofBrandFinanceBrandFinanceTech

1002023/tech

11Tech

100.BrandValue

Change2022-2023(%)©BrandFinancePlc202355%49%45%42%39%36%29%28%25%24%-56%-44%-43%-42%-38%-32%-30%-30%-28%-26%NTT

DATA

andLinkedInarefastest-growingtechbrands,up55%and49%Japan’sNTT

DATA

(brandvalueup55%toUSD8.9billion)isthefastest-growingtechbrandintherankingthisyear.

ThisisbecauseNTT

CorporationandNTTDATA

formallyintegratingtheirofferingsmorecloselyandlaunchingacombinedbrandtoaccelerateglobalITmodernizationanddigitaltransformation.ThisisanewbeginningfortheNTT

DATA

brandthatlookstoaccelerategrowthoutsideofJapanandfurtherincreaseitsdiversedigitalservicesandapplicationofferingtoclients.Elsewhere,LinkedIn

(brandvalueup49%toUSD15.5billion)isthetechsector’sfastest-growingbrand,substantiallybecauseofitsimprovedstandingasarecruitmentandnewsadvertisingtool.Globally,LinkedInisbuildingastrongpositionamongstprofessionalwhite-collarusersasadominanttoolinthissector.

Firstlaunchedin2003,thebrandisbenefitingfromimprovingintegrationwithotherMicrosoftservices.BrandFinanceTech

1002023/tech

12Tech

100.Top

10StrongestTech

Brands©BrandFinancePlc2023122231492514231693.2-0.192.7-0.591.6-1.890.7+0.789.4-1.1AAA+AAA+AAA+AAA+AAA627082110189710587.8+0.185.8-3.785.4-2.085.0-5.383.9AAA--5.0AAAAAAAAAAAAHuaweiovercomesglobalobstaclestoremainamongTo

p

10brandsDespitefacingheadwindsfromglobalpoliticalchallenges,thesemiconductorshortageandaglobalslumpindemandforsmartphones,Huawei

remainsinthetoptenmostvaluabletechbrands,withitsbrandvaluefalling38%toUSD44.3billion.Huawei'sconsumerbusiness,whichprovidessmartphones,tablets,andotherconsumerelectronics,wasthehardesthitbythevariouschallenges.However,

thebrand’sotheroperations,suchasitscarrierbusinessanditsenterprisebusiness,performedrelativelywell.Huaweiisstillfacingchallenges,butthebrandisshowingsignsofresilience.Thecompanyisinvestingheavilyinresearchanddevelopment,anditiscontinuingtoexpanditsbusinessintonewareas.Huaweiisalsoworkingtodiversifyitssupplychain,whichwillhelpittoreducedependencyonUSsuppliers.TheseinitiativesexemplifyHuawei’sabilitytoadapttoharshmacro-economicconditions,optimisticthatitwillbeabletoweatherthestormandemergestrongerontheotherside.BrandFinanceTech

1002023/tech

13Tech

100.Googleisstrongesttechbrandandacrossthirty-onesectors.AswellasbeingthestrongestbrandintheUnitedStates,andtheworld,Google(brandvalueup7%toUSD281.4billion)topsthetechranking,earningabrandstrengthindexscoreof93.2/100andaprestigiousAAA+rating.Inadditiontocalculatingbrandvalue,BrandFinancealsodeterminestherelativestrengthofbrandsthroughabalancedscorecardofmetricsevaluatingmarketinginvestment,stakeholderequity,andbusinessperformance.CompliantwithISO20671,BrandFinance’sassessmentofstakeholderequityincorporatesoriginalmarketresearchdatafromover100,000respondentsinthirty-eightcountriesGoogle’shealthyyear-on-yearbrandvaluegrowthistheresultofcustomerscontinuingtoperceiveitsvarietyofservicesfavourably,ledbyitscoreconsumer-facingproduct,GoogleSearch.BrandFinanceTech

1002023/tech

14Tech

100.SustainabilityPerceptionValues

(SPV)©BrandFinancePlc2023$xx

=

sustainabilityperceptionsvaluex.x

=

sustainabilityperceptionsscore/1012345USD$19,906

m4.40USD$14,650

mUSD$14,577

m4.74USD$8,977

m4.28USD$8,421

m6.274.50678910USD$8,000

m4.55USD$6,165

m3.91USD$5,125

m4.04USD$4,189

m4.63USD$3,983

m7.79Accenturehashighestorrecycling99%ofitse-wasterelatingtocomputersandworkstationsin2022.SustainabilityPerceptionsScore,AmazontopsrankingforSustainabilityPerceptionsValueAswellasthesecommitmentsandactions,Accenture’sownESGStrategyConsultingServiceshavelikelyhelpedboostthebrand’ssustainabilityperception.Bybeingseentohelpotherbrandstacklesustainabilitychallenges,Accentureisinadvertentlyhelpingboostitsownsustainabilityperceptionamongststakeholders.Aspartofitsanalysis,BrandFinanceassessestherolethatspecificbrandattributesplayindrivingoverallbrandvalue.Onesuchattributeissustainability.BrandFinanceassesseshowsustainablespecificbrandsareperceivedtobe,representedbya‘SustainabilityPerceptionsScore’.Thevaluethatislinkedtosustainabilityperceptions,the‘SustainabilityPerceptionsValue’,isthencalculatedforeachbrand.Accenture

hadthehighestSustainabilityPerceptionsScoreofanyTech

brandincludedintheranking–7.79outof10.Thebrandhassetoutitscommitmenttooperatingmoresustainably,planningtoachievenetzeroemissionsby2025.Thusfar,

Accenturehascommunicateditsprogressofreducingitstotalemissionsby68%fromits2016baseline,surpassingoneaspectofits2025target.Accenturehasalsolookedtoincreasinglyinvestinalow-carbonfuture.Thisincludessupportingbiodiversitythroughinitiativessuchasitsnature-basedcarbonremovalsandreusingBrandFinanceTech

1002023/tech

15Tech

100.Amazonhasthehighestretailsectoris6.1%,demonstratingamaterialroleforsustainabilityindrivingchoice.Amazon’sUS$19.9billionofvalueisreliantonmaintainingitsreputationfor(acertainlevelof)sustainability.sustainabilityperceptionsvalueofanybrand,USD19.9billionOneareawhereAmazon

hasbeenmakingstridesisinitsrenewableenergyinitiatives.Asthelargestcorporatebuyerofrenewableenergyglobally,Amazoniscommittedtopoweringallitsoperationswith100%renewableenergyby2025.To

achievethisgoal,thebrandhasalreadyannouncedmorethanfourhundredprojectsasofJanuary2023,highlightingitsnotableprogressinthisendeavour.

ThedriverscorefortheConsumerexpectationsmaychangeinresponsetoexposes,enhancedreportingrequirements,education,andmediacoverage.IfAmazonfailstokeeppacethroughaprecautionaryapproachtoimprovingitssustainabilityperformance,andtocommunicateclearlyandhonestlyaboutitsprogress,thosebillionsofdollarsofvaluecouldbeatrisk.BrandFinanceTech

1002023/tech

16BrandValue

Ranking(USDm).To

p

100mostvaluableTech

brands1-502023BrandValueBrandValueChange2022BrandValue2023BrandRating

Rating2022Brand2023

2022Rank

RankBrandCountry21002210212211212112122222122123011011220122121212299,280297,512281,382191,57482,72265,69658,97150,24747,43944,292350,273355,080263,425184,24589,22958,980101,20162,30333,48371,23312AmazonAppleUnitedStatesUnitedStatesUnitedStatesUnitedStatesSouthKoreaChina-14.6%-16.2%+6.8%+4.0%-7.3%AAAAAA+AAA21AAA-AAA+AAA33GoogleAAA+AAA44MicrosoftSamsungTikTok/DouyinFacebookWeChatInstagramHuaweiaccentureOracle56AAA-AAA-AAA-AAA+AAA+AAA-AAA69+11.4%-41.7%-19.3%+41.7%-37.8%AA+AA+AAA+AAA+AAA-75UnitedStatesChina889147UnitedStatesChina1011121314151617181920212223242526272829303132333435363738394041424344454647484950131612102011241518221923262528291730312737-UnitedStatesUnitedStatesChinaTencentTaobaoChinaYouTubeTmallUnitedStatesChinaIBMUnitedStatesUnitedStatesUnitedStatesUnitedStatesUnitedStatesUnitedStatesChina(Taiwan)SouthKoreaGermanyUnitedStatesChinaNetflixCiscoUberIntelDellTechnologiesTSMCLGGroupSAPSalesforceJD.comTCSIndiaNVIDIAUnitedStatesJapanSonyLinkedInCATLUnitedStatesChina333234363521435141387445445339644654InfosysIndiaAdobeUnitedStatesChinaNetEaseMideaChinaMeituanAPanasonicCapgeminiSKHynixHPChinaChinaJapanFranceSouthKoreaUnitedStatesJapanNTT

DATACognizantQualcommPinduoduoBroadcomCanonUnitedStatesUnitedStatesUnitedStatesChinaUnitedStatesJapanXboxUnitedStatesBrandFinanceTech

1002023/tech

17Brand

Value

Ranking.To

p

100mostvaluableTech

brands51-1002023BrandValueBrandValueChange2022BrandValue2023BrandRating

Rating2022Brand2023

2022Rank

RankBrandCountry2111012221221112111122212121121212213213123111133151525354555657585960616263646566676869707172737475767778798081828384858687888990919293949596979899524249475540716267486970615857796550686076837773816684566392808572869482-GreeChinaNokiaFinland3MUnitedStatesJapanPlayStationHaierChinaXiaomiChinaAMDUnitedStatesChinaHikvisionSpotifySwedenBaiduChinaHCLTechIndiaCoupangSouthKoreaChinaLenovoHPEUnitedStatesUnitedStatesUnitedStatesIndiaVMWAREServicenowWiproeBayUnitedStatesUnitedStatesUnitedStatesChinaFISActivisionBlizzardGoertekAirbnbUnitedStatesUnitedStatesNetherlandsUnitedStatesUnitedStatesUnitedStatesJapanCDWASMLElectronicArtsMicronTechnologyThermo

FisherScientificRakutenBOEChinaQuickBooksMitsubishiElectricTexas

InstrumentsAppliedMaterialsFujitsu

GroupEmersonElectricNintendoUnitedStatesJapanUnitedStatesUnitedStatesJapanUnitedStatesJapanTurboTaxUnitedStatesUnitedStatesUnitedStatesUnitedStatesUnitedStatesArgentinaUnitedStatesChina(Taiwan)GermanyCanada9875-Red

HatTwitterFortinet8795-FiservMercadoLibreDoorDashMediatek90889196-InfineonConstellationSoftwareEquinixUnitedStatesIndiaTech

MahindraSamsungSDST

Group-SouthKoreaChina100

97BrandFinanceTech

1002023/tech

18Electronics&Appliances50.Top

10MostValuableElectronic&ApplianceBrands©BrandFinancePlc2023102030405051234USD$297.5

bn-16%USD$82.7

bn-7%USD$44.3

bn-38%USD$22.6

bn+2%USD$21.3

bn+2%607082911021167108USD$16.4

bn-17%USD$10.3

bn-2%USD$9.9

bn+13%USD$9.1

bn-9%USD$8.1

bn-6%BrandFinanceTech

1002023/tech

19Electronics

&

Appliances

50.BrandValue

Change2022-2023(%)©BrandFinancePlc202335%31%29%13%11%9%6%5%5%5%-41%-39%-38%-28%-25%-19%-18%-17%-16%-14%BrandFinanceTech

1002023/tech

20Electronics

&

Appliances

50.Top

10StrongestElectronic&ApplianceBrands©BrandFinancePlc20231020324925051242583.9-5.082.4-3.279.9-2.079.9+7.179.5-1.8AAA-AAA-AAA-AAA-AA+61728221013102628679.4-4.878.6-0.578.2+5.578.0+6.876.4-4.4AA+AA+AA+AA+AA+BrandFinanceTech

1002023/tech

21Electronics

&

Appliances

50.SustainabilityPerceptionValues

(SPV)©BrandFinancePlc2023$xx

=

sustainabilityperceptionsvaluex.x

=

sustainabilityperceptionsscore/1012345USD$14,650

mUSD$4,189

mUSD$2,156

mUSD$1,076

mUSD$982

m3.974.504.634.454.63678910USD$792

m4.42USD$522

m4.81USD$504

m4.49USD$458

m5.23USD$414

m4.15BrandFinanceTech

1002023/tech

22BrandValue

Ranking(USDm).To

p

50mostvaluableElectronic&

Appliancebrands1-502023BrandValueBrandValueChange2022BrandValue2023BrandRating

Rating2022Brand2023

2022Rank

RankBrandCountry00000002122212120202222222222231211222323111111331297,51282,72244,29222,61221,26116,36710,2659,915355,08089,22971,23322,22020,79219,81510,4978,76711AppleUnitedStatesSouthKoreaChina-16.2%-7.3%AAA-AAA-AAA-AAAAAAAAAAA-AA22SamsungHuawei33-37.8%+1.8%+2.3%-17.4%-2.2%44DellTechnologiesLGGroupSonyUnitedStatesSouthKoreaJapan55AA+AA+AA-AA+AAA-AA6677MideaChina8108PanasonicHPJapan+13.1%-9.3%AA+AAAA9UnitedStatesJapan9,13110,0668,644AA+AA+101112131415161718192021222324252627282930313233343536373839404142434445464748495011141312159Canon8,149-5.7%AA+XboxUnitedStatesChinaGreePlayStationHaierJapanChinaXiaomiChina181720192122232425262728303137-HikvisionLenovoChinaChinaGoertekChinaBOEChinaMitsubishiElectricNintendoTechtronic

IndustriesWesternDigitalZTEJapanJapanChina(HongKong)UnitedStatesChinaKyoceraSharpJapanJapanQuantaComputerToshibaChina(Taiwan)JapanMotorolaSolutionsOnePlusHarmanUnitedStatesChinaSouthKoreaJapan29353334393840-FujifilmASUSChina(Taiwan)UnitedStatesJapanWhirlpoolWiiLogitechSebSwitzerlandFranceArçelikTurkeyTrimble

NavigationPegatronTranssionSandiskUnitedStatesChina(Taiwan)China46-324136424445-UnitedStatesChinaTCL

CSOTLensTechnologyCowayChinaSouthKoreaJapanBrotherIndustriesMSIChina(Taiwan)GermanyTurkeyMiele-Vestel48SuporChinaBrandFinanceTech

1002023/tech

23Software15.Top

15MostValuableSoftwareBrands©BrandFinancePlc20231020304905051234USD$191.6

bn+4%USD$39.6

bn+36%USD$21.1

bn+15%USD$19.1

bn+7%USD$12.9

bn-9%60708221001067912USD$6.3

bn-9%USD$6.2

bn+20%USD$4.6

bn+20%USD$4.2

bn+28%USD$4

bn+10%111121132141158111513NEWUSD$3.7

bn-7%USD$3.2

bn-6%USD$3.2

bn+14%USD$3

bn-7%USD$2.4

bn-12%BrandFinanceTech

1002023/tech

24Software

15.Top

15StrongestSoftwareBrands©BrandFinancePlc2023102232491526139285.4-2.0+1.3-2.279.5AAA-+0.5+1.6+4.977.7+7.0+2.8+6.875.1-4.274.1+2.7-0.6-0.3AAAAA+AA+AA8627282110171011472.372.271.971.3-2.370.1AAAA13AAAAAA1111221321401551514NEW69.368.464.461.0+0.759.6AA-AA-A+A+A+BrandFinanceTech

1002023/tech

25Software

15.BrandValue

Change2022-2023(%)36%28%20%-9%20%-7%15%-7%-12%-9%©BrandFinancePlc2023SustainabilityPerceptionValues

(SPV)©BrandFinancePlc2023$xx

=

sustainabilityperceptionsvaluex.x

=

sustainabilityperceptionsscore/1012345USD$8,977

m4.28USD$1,910

mUSD$1,069

mUSD$952

m4.55USD$549

m3.904.414.63678910USD$303

m4.40USD$291

m4.25USD$211

m4.19USD$192

m4.36USD$191

m4.72BrandFinanceTech

1002023/tech

26Semiconductors20.Intelremainstheworld’smostvaluablesemiconductorbrandatUS$22.9billion,justaheadofTSMCatUS$21.6billionTo

maintaintheirbrandstrengthandvalue,chipbrandsneedtomaintaintheirtechnologicaledgeandproductionefficiencywhilealsonurturingrelationswithgovernmentsinterestedinhelpingcertainbrands.Intel

(brandvaluedown10%toUS$22.9billion)hasbarelyretaineditstitleastheworld’smostvaluablesemiconductorbrand,marginallyaheadofTSMC(brandvalueup5%toUS$21.6billion),accordingtoa

newreportfromleadingbrandvaluationconsultancy,BrandFinance.Intelhasbuilta

partially-consumer-facingbrandbaseduponlaptopanddesktopcomputers(inadditionto