牛津译林版（2023）选择性必修 第二册Unit 1 The mass media Extended Reading 同步练习（无答案）

第第页牛津译林版（2023）选择性必修第二册Unit1ThemassmediaExtendedReading同步练习（无答案）选择性必修二Unit1Exrendedreading

第一课时

一英汉互译

channel____________2.psychology___________

3slogan________________4.teapot____________

5brand_______________6placement_____________

7rating__________8高峰时期的，顶峰_____________

9使增长，增长，提高__________10买，购买___________

11赞助，主办___________12理解，掌握，吸收_____________

13打折，折扣_____________14专门制作，定做______________

二短语

1___________简言之2____________参考，指的是

3____________换句话说4_____________与连接

5____________手拉手，密切合作6__________被传达，被理解

7____________除之外8__________对有积极的影响

三课文理解

1.What'sthemainideaofthetext？

A.Introductiontoadvantagesofadvertisingechniques.

B.Introductiontoadvertisinganditsechniques.

C.Introductiontofunctionsofadvertising.

D.Introductiontothefutureofadvertising.

2.What'sthepurposeoftheauthortowriteParagraph1？

A.Topersuadeustobuymoreproducts.

B.Toremindustopaymoreattentiontoadvertising

C.Totellustheimportanceofpromotingaproductorservice.

DTointroducethetopic.

3.WhatcanweinferfromParagraph2

A.Themassmediaandadvertisinghaveacloserelationshipwitheachother.

B.Advertisinghasalwaysbeencloselylinkedwithnewspapers.

C.Advertisingmainlydependsoninteractiveadsinsmartphoneapps.

D.Themassmediahasagreatimpactonourlife.

4.What'stherelationshipbetweenadvertisingandthemassmedia？

A.Theyareinoppositesides.

BThemassmediaformedafteradvertising.

C.Theyarelinkedwitheachothertightly.

D.Themassmediagoesagainstadvertising.

5.Whyisthemassmediaaperfectvehicleforadvertisers？

A.Becauseitisverycheap.

B.Becauseithasalonghistory.

C.Becauseitcanreachpeoplequickly.

D.Becauseitcanreachalargenumberofpeople.

6.Whydoesacompanyoftenlaunchamassmediaadvertisingcampaign？

A.BecauseitcanappearonapopularwebsiteoronTVatpeaktimes.

B.Becauseitmakespeoplemakeaproductorofferservice.

C.Becauseitmakespeopleawareofacampaignorservice.

D.Becauseitmakestheproductorserviceknowntopeopleandcreatesadesiretobuy.

7.Howdoestheauthordevelopparas.4-6？

A.Bylistingnumbers.

B.Bygivingexamples.

C.Byaskingquestions.

D.B&C

8.Whatkindoflanguageshouldslogansuse？

A.Easy-to-understand.

B.Complicated.

C.Simplebutimpressive.

D.Controversial.

9.WhichofthefollowingpeoplecanNOTbea“brandambassador”？

A.Afamousfilmstar.

B.AnOlympicchampion.

C.Acriminalarrestedbythepolice.

DAcartooncharacterenjoyedbychildren.

10Whichofthefollowingstatementscanwelearnfromparagraph6？

A.Allfilmsshouldbesponsoredbyleadingbrands.

B.ProductplacementinfilmsandTVshowsmayaffectourdecisionstobuyaproduct.

C.Wecanclearlynoticealltheadvertisementsinsocialmedia.

D.ProductplacementcanonlybeusedinfilmsandTVshows.

11.Whatisthefutureofadvertising？

A.Desperate.

B.Promising.

C.Disappointing.

D.Changeless.

四课文填空

Advertisements,whichoftenusewordsaandpictures1.__________(persuade）peopletobuyaproductorservice,canbefoundwhereverwego.2.___________successfuladvertisementwillnotonlymakepeopleawareofaproductorservice,butalsocreateadesiretobuy,behind3._____________advertisershavedevelopedwaysofpersuadingpeopleintopurchasingtheirproductsorservices.Oneofthecommontechniquesistocreate4._______（memory)slogans.5._____________techniqueistolinktheircompanyorproducttoabrandambassador.Inaddition,someadvertisementsarenotsoobvious,inwhichproduct6__________（place）istypicallyused.Forexample,somefilms7.____________（sponsor）byleadingbrands,sothatonlytheirproductsappearinthefilm.Now，8__________（advertise）isbecomingmoredigitalIandmorepersonalized,makingitmorepossibleforustoreceivespecialdiscountsandpromotions9._________（target）specificallyatus.Inthefuture,thedevelopmentinadvertisingwillhelpcompaniestargettheircustomersmore10________(efficient）tohaveapositiveeffectonsales.

第二课时

1.Thegenerousambassadorhass________severalhomelesschildreninthepasttenyears.

2.Toourdelight,theconcertwillbeb________livebymanychannels.

3.Thecarpetspurchasedfromthefactorycanbedividedintothreemain_________（种类）。

4.Thetwow________gavecontradictoryevidencetowhathadhappenedthedaybefore.

5.IfIhadseenthea_________intime,Iwouldhaveappliedforthejob.

6.Confuciuswasanextraordinaryeducatorandphilosopher,who_______（建立）Confucianism.

7.Recently,shehasgainedadmissiontoStanfordUniversityandwonafull________（奖学金）8.Myfirstnewsreporthasbeenreleased_________（使增长）myconfidencegreatly.

9.As_________(公民）ofourcountry,itisourdutyandresponsibilitytostandupforthelegalrightsofourownintheelection.

10Specialprogrammesofstudyare__________(定制)totheneedsofspecificgroups,especiallyformemerships.

Advertising:thepowerofpersuasion

Injustoneday,apersoncanseehundredsofmarketingmessages.Advertisinghasbecomepartofmodernlife.ButwhatisadvertisingexactlyInshort,itrefers_____theactivityofpromotingaproductorservice.Inotherwords,ittriestopersuadepeople____________(buy)aproductorservice.

广告业_________劝说_____________

简而言之__________指的是，参考，查阅__________

推销_____________换句话说_____________

Thehistoryofadvertisinghasalwaysbeencloselylinked_______thatofthemassmedia.①Fromtheancientsimpleadvertisements________(paint)onoutdoorsignstothecolourful,interactiveonesinsmartphoneapps,advertisingandthemassmediahavedevelopedhand____hand.②______mediachannelshavegrowninnumberandtype,sohaveadvertisements.

与有关____________大众传媒___________

互动的____________联合__________

句式①中printedonoutdoorsigns在句中做_______语，可以改为____________________________________

句式②中as引导的___________状语，so位于句首要_________倒装。整个②句子翻译为____________________________________________

Becausethemassmediareachessomanypeople,itisaperfectvehicleforadvertisers.IfanadvertisementisplacedonapopularwebsiteoronTV_____peaktimes,ahugenumberofpeoplewillknowabouttheproductorserviceitisadvertising.Inaddition_____makingpeopleawareofaproductorservice,asuccessfuladvertisementwillalsocreateadesiretobuy，thus_________(boost)usiness.①Thatiswhywhenacompanywantstopromoteaproductorservice,itoftenlaunchesamassmediaadvertisingcampaign.

高峰时期,黄金时段_________________许多，大量____________

使增长_______________另外，加之，除…之外（还）___________

句式①中why引导_________从句。句意____________________________________________

指点迷津

Thatiswhy意为那就是为什么why引导表语从句

That’sbecause那是因为because从句表示原因

Thereasonwhyis/wasthat的原因是

That’s__________I’mwritingtoapplyforthejob.

Thereason_________Tomcamelateforthemeetingwas__________hewasill.

①Based______thepsychologybehindcreatingadesire______(buy),advertisershavedevelopedwaysofpersuadingpeople___________(purchase)theirproductsorservices.Acommontechniquetomakeanimpactis____________(create)amemorableslogan.Slogansusesimplebut_________(impress)languagetomakeusremembertheproductorservicebeingadvertised.Someoftheseslogansmayalsoappeal_____ouremotions.Forexample,asloganmayconnectafinechinateapotitaims________(promote)withourprideinhavinggoodtaste.Youwillheara_______(vary)ofslogansanytimeyouwatchTV.Thinkaboutyourfavouriteone.WhatmakesitspecialAndwhatmessagedoesittrytogetacrossAslogan_______communicatesanideaeffectivelycanboostsalesarevenbecomepartofpopularculture.Thatisthepowerofmemorableslogans.

根据，按照______________劝说，诱导__________________

技巧，方法_______________令人难忘的广告语________________

吸引_____________________各种各样的_________________

句式①中based做__________语，其逻辑主语是_____________,存在__________关系

句意________________________________________________________

Anothertechniqueadvertisersoftenemployistolinktheircompanyorproducttoa“brandambassador"afamousactor,asportsstar,orevenafictionalcharacteThinkofapopularfast-foodrestaurant.DoesithaveabrandambassadorIsthebrandambassadorpopularamongpotentialcustomers①Themorewelikethebrandambassador,themorewewillbeattractedtobuytheproduct.

使用，利用_______________一个虚构的人物__________________

品牌大使_________________在中受欢迎______________________--

潜在客户_________________

句式①The+比较级,the+比较级表示越就越

翻译为___________________________________________________________________

Ofcourse,someadvertisementsarenotsoobvious:productplacementistypicallyusedinfilmswithhugebox-officesuccessandTVshowswithhighratings.Somefilmsarenowsponsoredbyleadingbrands,sothatonlytheirproductsappearinthefilms,likethewatcheswornbythetitlecharacterintheJamesBondfilms.①Othertypesofmassmediauseproductplacementtoo,includingvideogames.Itisnotuncommonforsportsvideogameseriestofeaturedifferentin-gameequipmentwithrealbrandnames.Weabsorbthesemarketingmessageswithoutthinkingaboutthemtoomuch,yettheywillprobablyhaveaneffectonusthenexttimewegoshopping.

明显的_______________高收视率_____________

赞助_________________主人公______________

理解，掌握____________对有影响__________________

句式①中，including做_________语翻译为_______________________________________

Inthepast,advertisingwasallaboutreachingasmanypeopleaspossiblewiththesamemessage.Now,advertisingisbecomingmoredig