专业术语广告公司hr常用词汇

广告公业〔hr〕专业词汇advertisingmessageartartdirectionartistartdirectorbigideabrainstormingcommunicationsmediaconceptualizationcopywritercreativebrief创意总监creativedirector创意过程creativeprocesscreativepyramidcreativecreativityemotionalappealsexplorerfact-basedthinkinginformationaljudgemandatoriesmessagestrategynonverbal产品概念productconcept理性诉求rationalappeals目标受众targetaudiencetechnicaltransformationalvalue-basedthinkingverbalvisualizationwarrioranimaticanimationtechniquesaudioNo.1benefitheadlinesbodycopyboldfacecamera-readyartcastingbriefclose命令式标题commandheadlinescomprehensivelayout/compdemonstrationdesigndevicecopy对白/dialog/monologcopydonut标题headline吸引技巧hookiconillustratorsinstitutionalcopy整合广告integratedcommercialinteriorparagraphsitalicjingles肩题kickerlayoutlead-inparagraphlifestyletechniqueslogotypesmnemonicdevicemusicalcommercialsmusicallogonarrativecopy闻/news/informationheadlinesoncamerapasteupphotographers图片说明式正文picture-captioncopypicture-windowlayoutposter-styleformatpresentercommercial启发式标题provocativeheadlinesquestionheadlinesradiopersonalityscriptseal签名signaturecutssliceoflifeslogansstoryboardstoryboardroughsstraightannouncement直接推销式正文straight-sellcopysubhead标题句taglinestestimonialtextthemelines小样thumbnail收尾trialclose图形局部visualsvoiceoveranalogproofanimationanswerprintapertureaudioconsole底片baseart出血版bleedsbluelinecamera-readyartcharactr-countmethodcinematographerclosingdatecolorkeycolorseparationcontinuoustonescontrolroomcopycastcoverpaperCYMKprintingdigitalmediadigitalproofDVEunitsdirectordisplaytypedubsdupeselectronicproductionflatsfontfour-colorprocess网目凸版halfoneplate网屏halftonescreeninteractiveTVjobjacket出格kerning电脑亭kioskleadinglinefilmlineplateliveactionlocationlotmandatoriesmassaudiencevenuemastertapemixedinterlockmnemonicdevicemultimediapresentationorthographicfilmoverlaypersonalaudiencevenueplatformlicensingpostproductionphaseprepressphasepreproductionphaseprintproductionmanager印刷制作过程printproductionprocessprivateaudiencevenueproducer制作阶段productionphaseresidualfee反差套印reverseknockoutsansserifscaleserifsessionspecialeffects插播广告spots剥版strippingsuperstalentteleprompter课本纸textpapertexttypetraptypefamiliestypographyWebword-countmethodworkprintwritingpaperadvertorial提倡广告advocacyadvertising伏击式营销ambushmarketingaudiovisualmaterialsbulletingboardscommunityinvolvementcorporateadvertisingcorporateidentityadvertisingcrisismanagemententertainmentexhibits特写featurearticleshouseorganinkindinstitutionaladvertisinglobbyingmarketprepcorporateadvertisingmarketingpublicrelationnews/pressrelease意见抽样opinionsamplingphilanthropyposters传媒炒作pressagentrypress/mediakitpublicaffairspublicrelationspublicrelationsadvertisingpublicitypublics聘请广告recruitmentadvertisingreputationmanagementspeechwritingsponsorshipvenuemarketingvideonewsrelease广告礼品advertisingspecialty自动取款机ATM根本巴士单位basicbus展台booths路牌bulletinstructure车内尾部招贴car-endposters电影贴片广告cinemaadvertising名录directories8张招贴eight-sheetposters电子显示屏electronicsigns陈设品exhibits陈设媒介exhibitivemedia全面登场fullshowing全球定位系统GPS车内广告牌insidecards100露出数100showing户外媒介out-of-homemedia车体招贴outsideposters包装packaging奖品premiums产品安插productplacement登场showing看板spectaculars标准户外广告standardizedoutdooradvertising成品招贴stockposters优待赠券take-ones出租车外壳taxicabexteriors终点站招贴terminalposters张招贴架30-sheetposterpanel整车牌位totalbus商业呈现会tradeshows交通广告transitadvertising车站棚广州广告transitshelteradvertising录像手册videobrochure广告印象advertisingimpression广告反响曲线advertisingresponsecurve留意度attentionvalue受众audience受众目标audienceobjectives间歇式排期blinking品牌开发指数branddevelopmentindex集中式bursting品种开发指数categorydevelopmentindex发行量circulation持续性continuity持续式continuousschedule本钱效益costefficiency单位本钱costperpoint千人本钱costperthousand创意组合creativemix分布目标distributionobjectives有效频次effectivefrequency有效到达率effectivereach暴露值exposurevalue市场、资金、媒介、组合、方法5Ms起伏式flightingschedule频次frequency总印象grossimpressions毛评点grossratingpoints市场markets组合mechanics媒介media媒介筹划mediaplanning媒介载体mediavehicles讯息力度messageweight方法methodology组合媒介法mixed-mediaapproach资金money驱动值motivationvalue观看时机opportunitytosee脉冲式pulsingschedule视听率rating到达率reach每册读者数readerspercopy近期筹划recencyplanning路障式roadblocking外溢媒介spillovermedia增效效应synergy电视户televisionhouseholds发行量审核局ABC出血bleed批量折扣bulkdiscounts行业杂志businessmagazines发行量审核circulationaudit分类广告classifiedads纽约分类广告网络CANNY分类图片广告classifieddisplayads截稿日期closingdate彩色样品纸条colorstrip混合收费制combinationrates消费者杂志consumermagazines合同收费制contractrate赠阅发行controlledcirculation联合形式cooperative/co-opprograms千人本钱CPM封面日期coverdate封面位置coverposition购物杂志custommagazine日报dailynewspapers人口版demographiceditions图片广告displayadvertising实际收费earnedrates农业刊物farmpublications统一收费制度flatrate香味纸条fragrancestrips频率折扣frequencydiscounts黄金版位fullposition门式折页gatefold地理版geographiceditions根本发行量guaranteedcirculation横向刊物horizontalpublication独立购物指南independentshoppingguide插页insert加插登载通知insertionorder岛形半版islandhalves小单元juniorunit地方城市杂志localcitymagazine杂志出版人协会MPA媒介选购员mediabuyer媒介标尺调查MRI全国性杂志nationalmagazines全国性价格nationalrate美国报业协会NAA报纸版面库NSB上市日期on-saledate公开收费制度openrate订阅发行paidcirculation自动弹启式广告pop-upad.自选版位费preferred-positionrates预印广告插页preprintedins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