餐食发布会event tb已

LaunchEventDinner/Auditoire–Revisedproposal,Oct.22nd2015ASTORYTHATSTARTS

FROMTHEINVITATION…GuestsreceiveanoriginalinvitationtosparkcuriosityandintroduceHennessyroadofflavorsdinner.Theinvitationwhenopened,releasesadelicatesmellofspicestoawakethesensesofourguestsandunveilanelegantnapkinwiththeeventinformation.INVITATIONTOBEUPDATEDStep1.Receivethee-invitation.E-INVITATIONStep2.UnfoldthenapkinandgettheeventinformationStep3.RegisterStep4.ReceiveyourQRcodetoshowon-sitetoregister.TOBEUPDATEDLET’SSTART

THEJOURNEY…18.00 Guestarrival®istration18.00–18.55 Mingle&workshopexperiences 18.55–19.00 Kitchenreveal&transfertodinner19.00–20.50 Dinnerexperience20.50–21.00 FinaleOVERALLSUGGESTEDRUNDOWNFLOORPLANThecocktailareaisdividedintodifferentmulti-sensoryworkshops.AfirststepforourgueststolearnaboutHennessyandChinesefoodbeforethedinnerexperience.FLOORPLANPhotostudioAromaMarketTOBEUPDATEDGUEST

ARRIVALWORKSHOPEXPERIENCELOOKANDFEELDELICATESSENSHOPGuestsdiscoverafinedelicatessenshop.TheycanlearnmoreaboutChinesecuisineandHennessyCognacthroughdifferentanimations.GuestsshowtheQRcodetheyreceiveafteron-lineregistration.RECEPTIONDESKRoamingaroundthespace,guestsdiscoverdifferentthematiccornerswithworkshops.AfirststeptoawakethesensesandtolearnaboutHennessyandChinesefoodbeforethedinnerexperience.WS1.THEAROMAMARKETWS2.THEPHOTOSTUDIOWORKSHOPEXPERIENCEWS1WS2WORKSHOPEXPERIENCEHOLDINGAREATOBEUPDATEDWORKSHOPEXPERIENCEHOLDINGAREATOBEUPDATEDWORKSHOP1

AROMAMARKETBACKTOROOTSForarefreshingandintimateatmosphere,webringrealplantinourdécortorecreatethenurserywithspicetreesandaromaticplantsWORKSHOPEXPERIENCE(OPTIONAL)SPICETRAVELThesecretsofChinesespicesthroughaninteractivedisplay.WithRFIDtechnology,guestcandiscoverthehistoryofthespiceandthewaytouseitiniconicdishes.Wesetacolorfulselectionsmallspicejars/containers,eachoneequippedwithanRFIDcard.Pickoneofthemandplaceitontheinteractivedisplay.TheRFIDcardwillreacttotheRFIDreaderplacedonthedisplay,totriggerspecificcontentonthescreenaboutthespiceyouchose.WORKSHOPEXPERIENCE(OPTIONAL)SAUCE&SEASONINGSToplaywithguestssmellsense,theydiscoverasurprisingbottleinstallationwhichdescribesallChinesesauceflavorsanditsingredients.WORKSHOPEXPERIENCE(OPTIONAL)WORKSHOP2

THEPHOTOSTUDIOContentandset-uptobeconfirmedwiththephotographerPHOTOTUTORIALSAprofessionalphotographerteachesguestshowtocreatespecialsetsandshoottheperfectpictureofdishcombinedwithspecialHennessyglasses.Aftertheclass,guestsareinvitedtofindthedishsetsinthecocktailareatoshoot.Toparticipatetotheluckydraw,theyhavetoshootthedishwithaglass/bottleofHennessyandsendittotheHennessyandMealsplatform.Allsentpicturesaredisplayedonthephotowall.WORKSHOPEXPERIENCE(OPTIONAL)LAUNCH

MOMENTDINNEREXPERIENCE-REVEALMOMENTDoorsopenandastunningcookingstaffperformancestarts,immersingguestsintothebubblingatmosphereofaluxuryrestaurantkitchen.LAUNCHMOMENTDINNER

EXPERIENCEGuestsdiscoverastunningset-updividedintothreemodernkitchens.Togivedynamismtothedinner,guestsaredividedintothreegroups.Chefstravelfromonekitchentotheother.GuestsenjoyuniquedegustationwiththechefsanddiscoverthesecretofexquisitesignaturedishespairedwithHennessycognac.Eachkitchenhasadifferentambiance,atmosphereanddécormirroringHennessybrandidentity.Inviteereceivesacoloredbraceletduringregistration.Onecolorcorrespondswithakitchen.

DINNEREXPERIENCEDINNERSPACESTOBEUPADTEDINTERACTIVECULINARYSESSIONScantheQRcodetodownloadyourHennessyTravelBookandstartyourculinaryjourney.ExplorethedifferentkitchensandengagewiththeChefs.DINNERPROGRMETOBEDEVELOPEDDINNEREXPERIENCEFINALE

FINALE-PHOTOAWARDCEREMONY-6CHEFGATERINGANDTRIBUTETOBEUPDATEDDIGITALPLATFORMHOWTOEXTENDTHEEVENTOUTREACH?#hennessymeals+Duringthewholedinnerexperience,guestsareinvitedtoengagethroughatailormadeapptogeneratee-travelogueusingtheirphotosofthedishes.Thecontentisautomaticallysharedonlinewithhennessyandmealshashtag.DIGITALPLATFORMPHOTOLIVEFEEDWITH”PHOTOTAP”Yourguestscanhavetheirphotosinstantlydeliveredtothemviatheirsocialplatformwithjustatapofthewrist.HOWDOESITWORK?DIGITALPLATFORMSMILETAPDELIVERProfessionalsphotographeraretakingcandidshots.Professionalsphotographertapyourwristbandorbadgewithascanner.Fewsecondslater,yourphotoisdeliveredonyourWechat/Weiboplatform.RefvideoEVENTTURNEDINTODIGITALCONTENTWeopentheeventexperiencetoonlineaudience,turningtheworkshopsintodigitalgamesandactivitiesorentertainingvideos.DIGITALPLATFORMCHEFTUTORIALSAvideoshootedfromtopview,allowinggueststofollowtheChef’sinstructionsandexploringthecookingtablethankstointeractivecontent.EVENTCOVERAGETocreateanappealingvideocoverageoftheevent,weusego-prosetonChefcostumeforan“onboard”experienceRefvideoTHEPHOTOGRAPHERGuangzhouOption1-Linda

美食摄影导师、烹调爱好者、银的影像课堂创办人专注美食摄影，擅长拍摄自然光下美食静物，

担任好豆网广州美食摄影活动（六月份）的美食摄影指导，2014年开始专注于美食摄影，2015年开办银的影像课堂，

专注食物美食！专注食物摄影！GuangzhouOption1-LindaGuangzhou摄影爱好者美食采编，

善于拍摄自然灯光下的美食静物特写.服务的客户有：唐苑酒家，卡尔特餐厅，达芬西餐厅，Wilber’s西餐厅等。2013年开始专注美食摄影，2014年开始供稿各大微信公众账号。专注实物美食，专注美食摄影！Option2-SaiGuangzhouOption2-Sai邱子峰,专业美食摄影师。《影像视觉》2014年年度摄影师。

8年摄影经验，美术专业科班出身，擅长美食静物摄影，美食场景摄影，新兴的日式摄影、欧美自然风格摄影；

自媒体人、方太顶级厨电馆美食摄影课讲师、多个杂志特约摄影师、系列美食栏目导演、节目制作人；

合作杂志包括《漫旅》、《私家》、《时尚与健康》、《健康之友》、《贝太厨房》等美食生活类杂志；

合作餐饮品牌：英国咖啡品牌COSTA、任泉热辣一号餐厅、伊利牛奶、韩国Ashely复古餐厅、Lugo咖啡、泰一格韩国烧烤、韩国ZOO咖啡、韩国COUPLE咖啡、美国美亚厨具菜谱、松下果汁机菜谱、FRIDAYS美式餐厅、西郊1151西餐厅、甜派下午茶、茱莉茉手工皂品牌、MOONTREE澳洲手工皂、英国玛丽法宝MIRAFAB手工皂、日本LAVENDER、佰施悠甜品、上海第一副食、花舞日料、厨房乐章、锅德火锅、台湾好缘中式连锁快餐、围炉有约、MissMilk、MealSalad等。

ShanghaiOption3-QiuZiFengShanghaiOption3-QiuZiFeng杨书坤，资深食品摄影师，拥有十五年食物摄影的丰富经验，曾获得多项国际摄影大奖，作品也多次被专业摄影刊物及媒体刊登，并收录至《中国广告摄影年鉴》，2012年为旺旺集团月饼拍摄的海报＂旺月＂荣获首届＂中国食品美食摄影大赛＂最高奖项，该大赛是目前国内唯一针对食品摄影而设立的专业摄影比赛。杨书坤先生擅长通过精湛的拍摄技巧，敏锐的色彩感觉，独特的画面语言，以及先进、专业的摄影器材使食材的美味质感分毫毕现，令观看者真切感受那迎面扑来的味觉体验与震撼。所创立的Y.SKSTUDIO完全以国际一流食品摄影工作室为标准，拥有专门为美食摄影而配备的先进器材，从仙娜大画幅技术相机到120中画幅相机以及高精度数码后背等高端设备一应俱全，随时为拥有卓越艺术眼光的客户提供最专业的非同寻常的美食拍摄服务。ShanghaiOption4-YangShuKunShanghaiOption4-YangShuKunGuestsareinvitedbyhostessestoaccesstothecocktailarea.HOSTESSSTYLE3dFRESHMODERNELEGANTMENUDESIGN2differentlayershavetobetogethertounveilthepairingmenu.TobeupdatedaftermenuconfirmationPhonelensesadaptabletoallphonesTripodholderbluetoothSUGGESTEDGIFTSOriginalcookingwareSUGGESTEDGIFTPACKAGINGAfabricbagconvertibleintoapronPROJECTMANAGEMENTPROPOSALCONFIRMATIONSELECTION&APPROVALOFDESIGNFINALBUDGETAPPROVALSCHEDULEAPP