高级综合商务英语1Unit9internet课件

Unit

NineInternet

and

Our

Life高级综合商务英语1Unit9internetLead-inText

A:

Internet

and

Our

LifeText

B:

Has

the

Internet

Brought

usTogether

or

Pulled

usApart?高级综合商务英语1Unit9internet高级综合商务英语1Unit9internetLead-in高级综合商务英语1Unit9internetDiscussion

1Imagine

and

describe

the

lifestyle

of

ourfuturegenerations

under

the

influence

of

the

Internet.Which

Internet

search

engine

do

you

like

using?Why?Do

you

have

Microblog

?

What

are

its

benefits

andharms?Lead-in高级综合商务英语1Unit9internetDiscussion

1referenceIn

the

future,

most

of

human

living

activities

can

beaccomplished

at

home:Home

entertainment

systemOnline

shoppingDoing

exercise

athomeOnline

readingOnline

food-orderingOnline

chattingWorking

at

homeAny

other?Lead-in高级综合商务英语1Unit9internetDiscussion

1referenceFor

the

second

question,

students

may

give

their

ownanswers

but

need

to

justify

them.

A

good

searchengine

should

pay

attention

to

the

followingfactors:Size

of

data

baseFreshness

of

informationCompleteness

oftextType

of

documentsofferedSpeed

andconsistencyEffective

display

of

keywordsAny

otherfactors?Lead-inDiscussion

2Discuss

the

implications

of

the

followingcartoons:1.高级综合商务英语1Unit9internet2.Lead-in高级综合商务英语1Unit9internetDiscussion

2Lead-in高级综合商务英语1Unit9internetDiscussion

3What

do

you

think

of

the

following

quotesabout

Internet?

Discuss

them

with

yourdeskmate:On

the

Internet,

nobody

knows

you’re

a

dog.Peter

SteinerInternet:

absolute

communication,

absoluteisolation.-PaulCarvel

“More

connections

to

more

devices

meansmorevulnerabilities.”Marc

Goodman

“[A

404

page]

is

the

feeling

of

a

brokenrelationship.”RennyGleeson高级综合商务英语1Unit9internetLead-inDiscussion

3Read

the

following

funny

sayings

about

theInternet.

What

do

theysuggest?You

have

successfully

logged

in,

Now

pressany

key

to

log

out.Helpdesk:

Sir,

you

need

to

add

10GBspaceto

your

HD.

Customer:

Could

you

please

tellwhere

I

can

download

that?Be

nice

to

the

nerds,

for

all

you

know

theymight

be

the

next

BillGates!高级综合商务英语1Unit9internetLead-inDiscussion

4Every

coin

has

two

sides.

Discuss

the

advantagesand

disadvantages

of

the

followingInternetfunctions:高级综合商务英语1Unit9internetFunctionsAdvantagesDisadvantagesemailsearchingbloggingadvertisingshoppingLead-inDiscussion

4Click

the

website

to

getmore

information

aboutInternet

and

our

lifeDo

you

agree

to

theauthor’sopinions

in

thisarticle?Why

or

why

not?Lead-inMillion

Dollar

Homepage高级综合商务英语1Unit9internet高级综合商务英语1Unit9internetStructural

Analysis高级综合商务英语1Unit9internetPara.Main

TopicsPara.1-17Google

’

s

history

of

development,

thenew

challenges

it

is

now confrontedwith

and

the

internal

problems

it

has.Para.

18-27New

businesses

Google

is

developingand

the

innovations

the

company

isnow

initiating.Para.

11-18The

reasons

Google

undergoes

constantreforms

andinnovations.Part

I高级综合商务英语1Unit9internetQuestions

about

Part

IQ1.

What’

s

the

main

idea

of

Part

I

(Para.

1-17)?Google

is

a

quirk

company

which

always

initiatessome

unexpected

plans

for

development.

But

now

itis

confronted

with

two

challenges:

The

first

involvesplacating

regulators,

who

fret

that

the

company

maybe

abusing

its

considerable

power,

while

the

second

ishow

to

find

new

sources

of

growth.Q2.

Why

has

Steve

Ballmer,

the

boss

ofMicrosoft

derided

Google

for

being

“a

One-trick

pony”?Because

although

Google

has

tried

hard

to

expand

itsbusiness

to

other

fields,

it

is

still

heavily

dependenton

search-related

advertising,

the

seemingly

onlytrick

the

company

can

rely

on

for

itsearnings.高级综合商务英语1Unit9internetPart

IQuestions

about

Part

IQ3.

Will

Google

end

up

as

“Microsoft

versiontwo

”?高级综合商务英语1Unit9internetsearching

will

somedayProbably.

Because

its

main

businessonlinebe

replaced

by

othercompanies’

services

such

as

Facebook

and

Apple,both

of

which

can

provide

information

searchingmore

conveniently

than

Google.Part

IQuestions

about

Part

IQ

4.

What

problems

is

the

company

nowfacing

internally?The

first

problem

is

that

the

company

has

lost

anumber

of

star

employees;

the

second

one

is

that

asthe

company

grows

bigger

and

bigger,

decisionmaking

becomes

increasingly

difficult

and

themanagement

becomes

bureaucratic.高级综合商务英语1Unit9internetPart

IQuestions

about

Part

IQ5.

In

Para.

16,

the

author

says

“there

is

therise

of

the

mobile

web,

which

looks

as

if

it

willform

the

cornerstone

of

Google’s

second

act.”What

does

“second

act”

implicate

here?Google

has

been

concentrating

on

PC

online

searchingwhich

is

now

challenged

by

Facebook

and

othercompanies,

but

it

may

find

a

second

chance

ofdevelopment

from

mobile

phones,

as

more

and

morepeople

are

now

searching

information

on

mobiles,

whichis

faster

and

moreconvenient.高级综合商务英语1Unit9internetPart

IQuestions

about

Part

ISteve

Ballmer,

the

boss

of

Google’sarch-rivalMicrosoft,

has

derided

the

search

company

forbeing

“a

one-trick

pony”.

(Line

7,

Para.5)Steve

Ballmer

is

the

boss

of

Microsoft,

Google’sstrongcompetitor,

and

he

has

once

mocked

that

Google

has

onlyone

method

forearning

money---online

advertising,nomatter

how

hard

it

is

trying

with

other

ways.高级综合商务英语1Unit9internetPart

ISentence

InterpretationAdmittedly,

Mr

Rasmussen

may

still

besore

that

Google

shuttered

his

project,which

flopped.

(Line

6,

Para.

11)高级综合商务英语1Unit9internetUndoubtedly,Mr.

RasmussenstillhatesGoogle

as

thelatter

terminatedhisproject,which

led

to

his

failure

inwork.Part

ISentence

Interpretationsplash

out

(Para.

3)to

spend

a

lot

of

money

on

somethingsplash

out

(something)

onsynonyms:invest

in,

lash

out,

spend,

splurgeexample:We

splashed

outon

a

newkitchen.Last

year

Roberts

splashed

out

more

than

£1million

to

buy

a

newhome.高级综合商务英语1Unit9internetPart

IWords

and

Expressionssnap

up

(Para.

3)to

buy

something

immediately,

especiallybecause

it

is

very

cheap:example:

People

were

snapping

up

bargains.to

eagerly

take

an

opportunity

to

havesomeone as

part

of

your

company,

team

etc:example:

Owen

was

snapped

up

byLiverpoolbefore

he’d

even

leftschool.高级综合商务英语1Unit9internetPart

IWords

and

Expressionsfretvi.

to

worry

about

something,

especially

when

there

isnoneed:example:

Don’t

fret

-

everything

will

be

all

right.fretabout/overexample:

She’s

always

fretting

about

the

children.fret

thatexample:

The

old

man

always

frets

thatthey’re

nolongeryoung.synonyms:

worry,

agonize,

bother高级综合商务英语1Unit9internetPart

IWords

and

Expressionsstagnate

(Para.6)vi.

to

stop

developing

or

makingprogresssynonyms:

decline,

stop,

languishexample:Growth

is

expected

to

stagnate

next

year.His

career

had

stagnated.高级综合商务英语1Unit9internetPart

IWords

and

ExpressionsGoogleplexGoogleplex

is

the

corporate

headquarters

complex

of

Google,

Inc.

,located

at

1600

Amphitheatre

Parkwayin

Mountain

View,

Santa

Clara

County,California,

near

San

Jose.

“Googleplex”is

a

portmanteau

of

Google

andcomplex,

and

a

reference

to

googolplex.Google总部的名字Part

I高级综合商务英语1Unit9internetNotesYouTube:

a

video-sharing

website,

created

bythree

former

PayPal

employees

inFebruary2005,

on

which

users

can

upload,

share

andview

videos.Part

I高级综合商务英语1Unit9internetNotesMorgan

Stanley:

a

global

financial

services

firm

headquartered

in

New

York

City

serving

adiversified

group

of

corporations,governments,financial

institutions,andindividuals

摩根士丹利Part

I高级综合商务英语1Unit9internetNotesQ1.

What’s

the

main

idea

of

Part

II

(Para.

18-Para.27)?Google

is

now

developing

data

searching

business

onmobile

phones

as

it

realizes

that

smartphones

makepossible

revolutionary

developments

in

areas

such

asvoice-commanded

search.

Besides,

the

company

alsoplans

to

introduce

a

“social

layer”

across

its

existingproducts

to

fight

with

Facebook.高级综合商务英语1Unit9internetPart

IIQuestions

about

Part

IIQ2.

The

title

says

“

Your

phone

is

watchingyou.”

What

does

thismean?As

more

and

more

people

are

using

smartphones,developing

a

variety

of

functional

softwares

formobiles

becomes

impending.

Now

a

mobile

phonecan

locate

your

position

immediately,

and

Googlewill

be

able

to

send

you

ads

for

a

shop

or

restaurantonly

a

few

paces

away.

Having

a

smartphone

with

allfunctions

is

just

like

hiring

a

maid,

who

alwaystakescare

of

you.高级综合商务英语1Unit9internetPart

IIQuestions

about

Part

IIQ

3

.

As

Google

is

looking

for

a

seconddevelopment

chance,

has

it

slowed

down

itspace

in

online

queries?No.

Even

when

it

looks

for

a

second

act,

Google

hasbeen

investing

heavily

in

its

first

one,

the

computeronlinesearching,which

accounts

for

roughlytwo-thirds

of

the

searching

queries

in

America

andhandles

some

two

billion

searches

a

day.高级综合商务英语1Unit9internetPart

IIQuestions

about

Part

IICreating

these

capabilities

will

be

hugely

difficult高级综合商务英语1Unit9internetGoogle’s

search

activities,

saystechnically,

but

Udi

Manber,

who

overseeshis

team

isinspired

by

“doing

things

that

are

on

the

cusp

ofthe

possible”.

(line7,

Para.

20)Although

developing

new

functions

for

online

searchingwill

be

difficult

in

terms

of

technology,

but

Google’sSearching

supervisor,

Udi

Manber,

is

very

confident

bysaying

that

his

team

is

well

motivated

as

they

know

thatthey

are

doing

something

super

sophisticated

andadvanced.Part

II

Sentence

InterpretationAll

this

suggests

that

Google’s

one-trick

ponyis

really

more

of

a

thoroughbred

.

(

Line1,Para.

21)All

this

shows

that

Google’s

ability

in

onlineadvertising

is

really

very

strong

and

superb,

whichbrings

lots

of

cash

for

it.高级综合商务英语1Unit9internetPart

II

Sentence

InterpretationTo

keep

winning,

the

firm

will

need

to

hang

onto

its

remarkable

talent

pool.

(Line

1,Para.23)To

keep

winning,

Google

need

to

rely

firmly

on

itsoutstanding

software

engineers,

people

who

makesGoogle’s

magic

possible.高级综合商务英语1Unit9internetPart

II

Sentence

InterpretationBut

the

competition

for

talent

in

SiliconValley

is

now

reaching

fever

pitch.

(Line

5,Para.

23)All

the

companies

in

Silicon

Valley

are

nowcompeting

for

talented

people

and

the

fight

reaches

tothe

highest

peak.高级综合商务英语1Unit9internetPart

II

Sentence

Interpretationclinch

(Para.

19)v.

to

finally

agree

on

something

or

get

somethingaftertrying

very

hardsynonyms:

agree,

conclude,

confirm,

secure,

settleexample:The young

salesman

is

eager

to

clinch

the

deal.clinch

a

match/championship/victory

etc.example:A

last-minute

touchdown

clinchedthe

game.高级综合商务英语1Unit9internetPart

IIWords

and

Expressionsrattle

(Para.

24)vt.

to

make

someone

lose

confidence

or

become

nervoussynonyms:

scare,

shake,

upset,

vibrateexample:His

mocking

smilerattled

her

more

than

his

anger.It

was

hard

not

to

get

rattledwhen

the

work

piled

up.高级综合商务英语1Unit9internetPart

IIWords

and

Expressionsbeef

up

(Para.25)v.

to

improve

something

or

make

it

moreinteresting,

more

important,etc.example:a

beefed-up

news

storyWe

need

tobeef

the

campaign

up.高级综合商务英语1Unit9internetPart

IIWords

and

ExpressionsPart

IINotesBell

Labs:the

research

and

development

subsidiaryof

the

French-owned

Alcatel-Lucent

and

previously

of

the

American

Telephone

&

Telegraph

Company

(AT&T)贝尔实验室高级综合商务英语1Unit9internetPart

II

NotesXerox

PARC:is

a

research

and

co-

development

company

in

Palo

Alto,California，with

a

distinguished

reputation

for

itscontributions

to

information

technology

andhardware

systems

施乐帕克研究中心高级综合商务英语1Unit9internetPart III

Questions

about

Part

III高级综合商务英语1Unit9internetQ1:

What’s

the

main

idea

of

Part

III

(Para.11-

Para.

18)?If

it

wants

to

keep

the

talents,

Google

must

providechances

for

them

to

accomplish

theirambitions,rather

than

just

giving

them

high

pays.

Besides,

itmust

keep

on

with

constant

innovations

toavoidbeing

erased

off

theglobe.Q2:

In

Para.

28

,

why

does

the

authormention

“green

energy”

and

“driverlesscars”?Because

both

projects

are

challenging

innovationswhich

demand

talents

and

inspiration.

The

authormentions

themtopointout

thatGooglecannotattractthe

smartest

software

engineers

just

by

high

pays

andpower

delegation.

It

must

also

create

challenging

andinspiring

working

environment

for

them.高级综合商务英语1Unit9internetPart

IIIQuestions

about

Part

IIIQ3:

Why

do

you

think

Google

puts

a高级综合商务英语1Unit9internetskeleton

oftyrannosaurus

rex

at

itsentrance?

What

does

itsymbolize?As

tyrannosaurus

rex

is

the

most

powerful

meat-eating

dinosaur

in

the

world,

the

skeleton

stands

forGoogle’s

ambition

to

develop

in

the

business

world.

Itsymbolizes

Google’s

power

in

the

Internet

world.Part

IIIQuestions

about

Part

IIIPart

III高级综合商务英语1Unit9internetSentence

InterpretationBut

Stan is

a

salutary

reminder

that

theInternet

dynamo

needs

to

keep

evolving

fast

ifit

is

to

avoid

becoming

a

digital

dinosaur.(Line

4,

Para.

27)The

dinosaur

skeleton

at

the

entrance

beneficiallyreminds

every

employee

that

Google

needs

to

developand

innovate

faster

than

other

companies

if

it

does

notwanttobe

defeated

intheInternet

worldandto

vanishsuddenly

like

the

dinosaur.Part III

Words

and

Expressions高级综合商务英语1Unit9internetbizarre

(Para.

29)adj.

very

unusual

or

strangesynonyms:

abnormal,

curious,

eccentric,

odd,queer,

strangeexample:a

bizarre

coincidenceactors

in

rather

bizarre

costumesPart

IIIWords

and

Expressionssalutary

(Para.

29)adj.

a

salutary

experience

is

unpleasant

butteaches

yousomethingsynonyms:

advantageous,

beneficial,

helpful,useful,valuablesalutary

experience/lesson/reminder,

etc.example:Losing

money

in

this

way

taught

young

Jonesa

salutary

lesson.高级综合商务英语1Unit9internet•Part

IIIWords

and

Expressionsreplica

(Para.

29)n.

an

exact

copy

of

something,

especially

abuilding,

a

gun,

or

a

work

ofartsynonyms:

copy,

clone,

duplicate,

imitationexample:an

exact

replica

of

the

TajMahalreplica

guns高级综合商务英语1Unit9internet高级综合商务英语1Unit9internetStructural

Analysis高级综合商务英语1Unit9internetThe

text

is

divided

into

fourparts:Introduction:

Para.

1The

invention

and

benefits

of

Internet:

Para.

2-4Internet

brings

us

closer:

Para.

5-10Internet

pulls

us

apart:

Para.

11-15Introduction:Internet

has

transformed

people’s

way

ofthinking

and

living—the

groups

they

belongto,the

information

they

know,

and

even

thepeople

they

date.高级综合商务英语1Unit9internetPara.

1Invention

and

benefits

of

Internet:Just

as

the

invention

of

moveable

type

ofprinting

once

dramatically

widened

people’saccess

to

information,

the

wide

spread

ofInternet

has

totally

changed

people’s

life,

letalone

changing

the

way

of

gettinginformation.高级综合商务英语1Unit9internetPara. 2-4Internet

brings

us

closer:Internet

has

brought

us

closer

as

it

makes

iteasier

to

find

a

partner

and

has

transformed

theway

we

interact

with

our

friends.

We

find

aquicker

access

to

our

friends

through

all

kindsof

social

networking

and

keep

ourselvesreadily

informed

of

theirstatus.高级综合商务英语1Unit9internetPara. 5-10Internet

pulls

us

apart:On

the

other

hand,

Internet

has

pulled

peopleapart

from

each

other

as

they

nowcommunicate

mainly

through

machines,

ratherthan

face

to

face.

People

have

lost

theirpassionand

affection

to

other

people

and

they

canmake

a

lot

of

friends

on

Internet,

but

have

lostthe

commitments

and

duties

offriendship.高级综合商务英语1Unit9internetPara. 11-151.

Workshop:

Internet

privacy

issuesStudents

will

be

divided

into

small

groups

todiscuss

the

online

privacy

issues.

They

maytell

about

their

worries

or

authentic

personalexperience.高级综合商务英语1Unit9internetExercisesSpeakingExercisesSpeakingInternet

privacy

issues:1.

Cookie

proliferationThe

invisible

cookie

software

agents

that

track

yourbrowsing

habits

and

personal

data

are

likely

to

multiplyin

2013.

Advertising

networks,

marketers,

and

other

dataprofiteers

depend

on

cookies

to

learn

more

about

whoyou

are---

and

what

you

may

be

interested

inbuying.Unless

legislation

imposes

legal

restraints

onweb-browser

tracking,

your

system

is

likely

toaccumulatemore

cookies

than

you’d

find

in

a

box

of

chips

ahoy.Cookies

have

been

proliferating

at

a

rate

that

wouldimpress

epidemiolog高i级st综s合.商务英语1Unit9internetSeizing

cloud

dataLocation

data

betrayalScanning

in

the

name

of

cyber

security高级综合商务英语1Unit9internetExercisesSpeakingThousands

of

e-commerce

customers

watch

astheir

credit

card

numbers

are

sold

online

for

$1a

piece.Internet

chat

rooms

where

identities

arebought,

sold

and

traded

likeoptions.高级综合商务英语1Unit9internetExercisesSpeakingExercises高级综合商务英语1Unit9internetSpeakingHintsComplicating

matters

further

are

criminalswhobreak

into

Web

sites,

steal

the

information

anduse

it

for

personalgain.Advertising

firms,

who

stand

to

gain

as

muchas

any

from

personal

data

collection,

haveabsorbed

the

brunt

of

complaints

fromprivacycritics.36

percent

of

Net

users

have

soughtonlinesupport

for

health,

family

and

mental

healthissues,

and

24

percent

of

those

have

signed

inwith

their

real

name

ande-mail

address.

Everyquestion

they’ve

asked

and

everystatementthey’ve

made

is

now

stored

on

a

hard

drivesomewhere.高级综合商务英语1Unit9internetExercisesSpeakingHintsSome

hackers

posted

tens

of

thousands

ofcredit

card

numbers

stolen

from

CD

Universeon

a

Web

site;

they

offered

to

share

more

for$1

a

piece.

Later,

an

MSNBC

investigationrevealed

dozens

of

Internet

Relay

Chat

roomswhere

stolen

personal

profiles—names,addresses,

phone

numbers,

and

credit

cardnumbers—are

bought,

sold

and

traded

outintheopen.高级综合商务英语1Unit9internetExercisesSpeakingHintsStill,

even

the

hint

that

data

is

beingcollectedsurreptitiously

can

create

a

firestorm

of

badpublicity

for

a

technology

company.

Bothheavyweights

Microso—f—t

and

Intel

have

beenforced

to

turn