v526媒体试驾提案zh 0625

TestdriveProductCompetiveness

AllNewVolvoXC90

B&Waudiosystem

DrivabilitystoryDrive-e

IntuitivestorySensus&hmi

Safetystory Passengerstory Designstory

conceptof“anewbeginning”fortditinerary

SuzhouCBD:AnewdevelopedbusinessareawithmanyofnewlandmarksinSuzhou,whichrepresentingthenew

eraofSuzhou

Jiadingnewtown:

AnewdevelopednewtowninJiadingdistrictwithaunifiedcitydevelopmentplanning(cityinfrustructureetc.)

conceptof“anewbeginning”

TheAllNewXC90

ThefirstproductcomingfromSPAplatform

AcarthatwillbethebestpremiumSUVonthemarket

AcarthatsetsoutthecodesofVolvodesignvisionforthefutureandsymbolizestheambitionofVolvobrand

Date:July7-10

Location:Shanghai-Suzhou（Closedfieldandexperientialtestdrive）

Objectives:in-depthcommunicateof“ANewBeginning”

Events:Tocomprehensivelydisplayproductswithintuitivetechnology；Todisplaysafetyperformance&chassistechnology;

Topresentproductdesignandtargetcustomersviaspecificexperientialscenarios;

TestDrivecars:

10XC90T6Inscription7Seats

Category

July6

July7

July8LAUNCH

July9

July10

July11

GroupA

Arrived

TestdriveSHA-Suzhou

TestdriveSuzhou-SHA

Departure

GroupB

Arrival

TestdriveSHA-Suzhou

TestdriveSuzhou-SHA

Departure

2XC90T6Inscription5Seats

Mediascale:95pax(includingHKGmedia))

GroupA:48pax

GroupB:48pax

GROUPADay1-07/06

2015VOLVOALL-NEWXC90MediatestDRIVE

Time

Content

Venue

Remark

AM

Mediaarrival

ShanghaiHongqiaoairport

Shuttlebus

1300-1400

Lunch

HongqiaoAirportBoyueHotelShanghai

1400-1430

Transfer

BoyueHote-EricssonR&Dcenter

Shuttlebus

1430-1432

Kick-offvideo:XC90andVolvoconnectivity

EricssonR&DCenter

1432-1435

Welcome

EricssonR&DCenter

1435-1450

PresentationbyEricsson

EricssonR&DCenter

1450-1510

Humancentricconnectivity

EricssonR&DCenter

1510-1520

OpeningQ&A

EricssonR&DCenter

1520-1630

End,mediaTransfer

EricssonR&DCenter

-JumeirahHimalayasHotelShanghai

Shuttlebus

1630-1830

Freeshootingcheck-in

JumeirahHimalayasHotelShanghai

1830-2030

Dinner

JumeirahHimalayasHotelShanghai

BBQ

2015VOLVOALL-NEWXC90MediatestDRIVE

爱立信场地平面图

CARSTAGE

Welcomeboard

Signage

Imagewall

RestArea

GROUPADay2-07/07

2015VOLVOALL-NEWXC90MediatestDRIVE

Time

Content

Venue

Remark

0700-0800

Morningcallandcheck-out

JumeirahHimalayasHotelShanghai

0800-0830

Transfer

HotelinShanghai-ShanghaiBodaautopark

0830-1200

Productworkshopandtestdrive

ShanghaiBodaautopark

GroupA

GroupB

GroupC

1200-1330

Lunch

InterContinentalShanghaiExpo

1330-1430

Transfer

InterContinentalShanghaiExpo-ShanghaiPolyTheatre

45km

1430-1630

B&Waudioworkshopandproductinteriordesignworkshop

ShanghaiPolyTheatre

1630-1800

Transfer

ShanghaiPolyTheatre-SuzhouHyattRegency

70km

1800-1900

Check-inanddinner

SuzhouHyattRegency

1900-1930

Transfer

HyattRegency-KunquOperaHouse

1930-2030

KunquOperaperformance

KunquOperaHouse

2030——

BacktoHyattRegency

2015VOLVOALL-NEWXC90MediatestDRIVE

Closeroadtestdrivewith:

Autobrakeinintersections

Parkassistantpilot

360surroundview

off-roadfacilitytest

AllNewXC90keyproductfeaturesworkshop

Intuitivetechnology

DesignandB&Waudiosystem

Safety

2015VOLVOALL-NEWXC90MediatestDRIVE

ShanghaiBodaAutoParkRundown

Time

Content

Group

Participant

8:30-9:00

Openingintroduction

A.B.C

48

9:10-10:00

ClosedroadTD

A

16

Competitors’introduction

B

16

Environment&Safety

C

16

10:10-11:00

ClosedroadTD

B

16

Competitors’introduction

C

16

Environment&Safety

A

16

11:10-12:00

ClosedroadTD

C

16

Competitors’introduction

A

16

Environment&Safety

B

16

2015VOLVOALL-NEWXC90MediatestDRIVE

Vehiclegrouping

Grouping

Vehicletype

color(exterior）

Group1

LeadingCar

Operationvehicle1

TDcar

XC90T65seat

Black

XC90T65seat

Black

XC90T67seat

Black

XC90T67seat

Black

Group2

LeadingCar

Operationvehicle2

TDCar

XC90T67seat

Grey

XC90T67seat

Grey

XC90T67seat

Grey

XC90T67seat

Grey

Group3

LeadingCar

Operationvehicle3

TDCar

XC90T67seat

White

XC90T67seat

White

XC90T67seat

White

XC90T67seat

White

TailCar

Operationvehicle4

CameraCar

Operationvehicle5

PhotographingCar

Operationvehicle6

2015VOLVOALL-NEWXC90MediatestDRIVE

ShanghaiPolyTheatre

ArchitectureworkfromTadaoAndo(安腾忠雄)AnewlandmarkinJiadingNewTown

B&WaudiodemoofAllNewXC90inthetheatreInteriordesignworkshopofAllNewXC90

TadaoAndo(安藤忠雄,bornSeptember13,1941)isaJapaneseself-taughtarchitect,whoseapproachtoarchitectureandlandscapewascategorizedbyarchitecturalhistorianFrancescoDalCoas“criticalregionalism.

In1995,AndowonthePritzkerPrizeforarchitecture,consideredthehighestdistinctioninthefield.

/wiki/TadaoAndo?oldid=543697605

2015VOLVOALL-NEWXC90MediatestDRIVE

ShanghaiPolyTheatreRundown

Time

Activity

Remark

14:30—14:35

Mediaarrival,opening

14:35—14:40

Welcomeguest

ByVolvo

14:40—15:10

Autointeriordesignappreciation

PreparedbyLili

15:10—15:40

B&Waudioworkshop

PreparedbyBaohua

15:40--16:25

ArchitecturalDesignAppreciation

PreparedbyPoly

Freeshooting

16:25--16:30

End,mediadeparture

Backdrop

OPENING

Setup

Setup

SuzhouHyattRegencyHotel

reception

SuzhouKunquOperaHouse

《牡丹亭·游园惊梦》

GROUPADay3-07/08

2015VOLVOALL-NEWXC90MediatestDRIVE

Time

Content

Venue

Remark

0730-0830

Check-out

SuzhouHyattRegency

0830-0900

Transfer

SuzhouHyattRegency-SuzhouMuseum

10KM

0900-1000

Architectworkshop

SuzhouMuseum

1000-1015

Transfer

SuzhouMuseum-Parking

1015-1130

Transfer

Parking-DianshanYachtClub

55KM

1130-1230

Lunch

DianshanYachtClub

1230-1430

FreeShooting&SailingBoatExperience

DianshanYachtClub(淀山湖美帆游艇俱乐部)

1430-1530

Transfer

DianshanYachtClub-ShanghaiYuehuSculpturePark

35km

1530-1630

Freeshooting

ShanghaiYuehuSculpturePark

1630-1730

Transfer

YuehuSculpturePark-ShanghaiJumeirahHotel

47km

1730-1900

Mediacheck-inanddinner

Park-ShanghaiJumeirahHotel

1900--

LaunchEvent

PowerStationofArt,Shanghai

SuzhouMuseum

AnarchitectmasterpiecefromLeohMingPei.

LeohMingPei(bornApril26,1917),commonlyknownasI.M.Pei,isaChinese-bornAmericanarchitectoftencalledthemasterofmodernarchitecture.

Peihaswonawidevarietyofprizesandawardsinthefieldofarchitecture,includingtheAIAGoldMedalin1979,thefirstPraemiumImperialeforArchitecturein1989,andtheLifetimeAchievementAwardfromtheCooper-Hewitt,NationalDesignMuseumin2003.In1983,hewonthePritzkerPrize,sometimescalledtheNobelPrizeofarchitecture.

/wiki/Ieoh_Ming_Pei

2015VOLVOALL-NEWXC90MediatestDRIVE

DianshanYachtClub淀山湖美帆游艇俱乐部

Sailingboatandhelicopterexperience

Medialunch

2015VOLVOALL-NEWXC90MediatestDRIVE

ShanghaiBodaAutoParkRundown

Time

Content

Group

Participant

1230-1310

Freeshooting

A

16

SailingBoatExperience

B

16

HelicopterExperience

C

16

1310-1350

Freeshooting

B

16

SailingBoatExperience

C

16

HelicopterExperience

A

16

1350-1430

Freeshooting

C

16

SailingBoatExperience

B

16

HelicopterExperience

A

16

ShanghaiYuhuSculpturePark

上海月湖雕塑公园

ShanghaiYuehuSculpturePark

上海月湖雕塑公园

ShanghaiJumeirahHimalayasHotel

AnarchitectworkfromArataIsozaki(矶琦新)

ArataIsozaki,isaJapanesearchitectfromOita.HehascreatedanumberofvariousworksbothinsideandoutsideJapan.Heisconsideredoneofworld'smostillustriousarchitects,winningmanyprestigiousinternationalawards./wiki/ArataIsozaki

reception

GROUPB

2015VOLVOALL-NEWXC90MediatestDRIVE

Time

Content

Venue

Remark

AM

Mediaarrival

ShanghaiHongqiaoairport

Shuttlebus

1300-1400

Lunch

HongqiaoAirportBoyueHotelShanghai

1400-1430

Transfer

ShanghaiHQairport-EricssonR&Dcenter

Shuttlebus

1430-1432

Kick-offvideo:XC90andVolvoconnectivity

EricssonR&DCenter

1432-1435

Welcome

EricssonR&DCenter

1435-1450

PresentationbyEricsson

EricssonR&DCenter

1450-1510

Humancentricconnectivity

EricssonR&DCenter

1510-1520

OpeningQ&A

EricssonR&DCenter

1520-1630

End,mediaTransfer

EricssonR&DCenter

-JumeirahHimalayasHotelShanghai

Shuttlebus

1630-1930

Mediaregistrationandbuffetdinner

JumeirahHimalayasHotelShanghai

Shuttlebus

1930-2000

Transfer

JumeirahHimalayasHotel-PowerStationofArt

Shuttlebus

2000-2100

LaunchEvent

PowerStationofArt,Shanghai

2100——

Backtothehotel

Shuttlebus

2015VOLVOALL-NEWXC90MediatestDRIVEDay2-07/09

Time

Content

Venue

Remark

0730-0830

Morningcallandcheck-out

HotelinShanghai

0830-0900

Transfer

HotelinShanghai-ShanghaiBodaautopark

Transfer

0900-1220

Productworkshopandtestdrive

ShanghaiBodaautopark

GroupA

GroupB

GroupC

GroupD

1220-1330

Lunch

InterContinentalShanghaiExpo

1330-1430

Transfer

InterContinentalShanghaiExpo—ShanghaiYuehuSculpturePark

Transfer,40km,1h

1430-1530

Freeshooting

ShanghaiYuehuSculpturePark

1530-1700

Transfer

ShanghaiYuehuSculpturePark—SuzhouHyattRegency

Transfer,70km,1.5h

1700-1830

Check-inanddinner

SuzhouHyattRegency

1830-1900

Transfer

SuzhouHyattRegency—KunquOperaHouse

Shuttlebus,10km，20min

1900-2000

KunquOperaperformance

KunquOperaHouse

2000——

Backtothehotel

2015VOLVOALL-NEWXC90MediatestDRIVE

ShanghaiBodaAutoParkRundown

Time

Content

Group

Participant

8:00-8:20

Openingintroduction

D

15

8:20-9:20

ClosedroadTD

D

15

9:00-9:20

Openingintroduction

A.B.C

60

9:30-10:30

ClosedroadTD

A

20

Competitors’introduction

B

20

Environment&Safety

C

20

OnroadTD

D

15

10:40-11:30

ClosedroadTD

B

35

Competitors’introduction

C.D

20

Environment&Safety

A

20

11:40-12:20

ClosedroadTD

C

20

Competitors’introduction

A

20

Environment&Safety

B.D

35

12:20-13:30

Lunch

A.B.C

48

ThegroupDisHKGmedia

2015VOLVOALL-NEWXC90MediatestDRIVE Day3-07/10

Time

Content

Venue

Remark

0730-0830

Morningcallandcheck-out

SuzhouHyattRegency

0830-0900

Transfer

SuzhouHyattRegency

—SuzhouMuseum

Transfer，10km，30min

0900-1000

Architectworkshop

SuzhouMuseum

1000-1015

Transfer

SuzhouMuseum-Parking

1015-1130

Transfer

SuzhouHyattRegency

-ShanghaiPolyTheatre

Transfer，70km，1h15min

1130-1300

Lunch

QinYueXuan

1300-1500

B&Waudioworkshopandproductinteriordesignworkshop

ShanghaiPolyTheatre

1500-1600

Transfer

ShanghaiPolyTheatre-DianshanYachtClub

Transfer，60km，1h

1600-1800

Freeshootingandsailingboatexperience