佛山纺织调查报告

佛山纺织调查报告PAGEPAGE6目录一、纺织的概述………………11、纺织业的简介……………12、中国的纺织业……………33、佛山纺织业的现状………………………5二、佛山各纺织市场的开展和特点…………71、张槎针织…………………72、盐步内衣城………………93、环市童服城………………124、西樵面料…………………145、均安牛仔………………16三、佛山纺织业存在的问题及面临的挑战………………171、棉花价格波动给纺织行业造成较大影响……………172、人民币升值，出口急剧萎缩…………183、本钱不断上升………………204、纺织企业融资困难本钱增加………………225、产品设计缺乏创意…………236、部份市场品牌缺失，附加值低……………24四、佛山纺织行业开展的策略………………251、政府方面……………………262、行业协会方面………………293、企业自身方面………………31五、总结…………………………34佛山纺织行业调查报告FoshanTextileIndustryReport区周贤一、纺织的概述One,theoverviewoftextile1、纺织业简介In1,textileindustry中国古代的纺织与印染技术具有非常悠久的历史，早在原始社会时期，古人为了适应气候的变化，已懂得就地取材，利用自然资源作为纺织和印染的原料，以及制造简单的纺织工具。直至今天，我们日常的衣、某些生活用品和艺术品都是纺织和印染技术的产物。Chineseancienttextileprintinganddyeingtechnologyhasaverylonghistory,asearlyasintheprimitivesocietyperiod,theancientstoadapttoclimatechange,havelearnedtoobtainrawmateriallocally,andutilizationofnaturalresources,asthetextileanddyeingofrawmaterials,andsimplemanufacturetextiletools.Untiltoday,ourdailyclothes,somenecessitiesoflifeandartaretextileandprintingtechnologyproducts.中国机具纺织起源于五千年前新石器时期的纺轮和腰机。西周时期具有传统性能的简单机械缫车、纺车、织机相继出现，汉代广泛使用提花机、斜织机，唐以后中国纺织机械日趋完善，大大促进了纺织业的开展。ChinaMachineryTextileoriginatedfromtheNeolithicperiodtothespinningwheelandwaistmachine.TheWesternZhouperiodwithtraditionalperformanceofsimplemechanicalreelingcar,spinning,weavingtoappearoneafteranother,thewidespreaduseofjacquardloom,oblique,theTangDynastyChinesetextilemachineryisperfectwitheachpassingday,greatlypromotedthedevelopmentofthetextileindustry.古今纺织工艺流程和设备的开展都是因应纺织原料而设计的，因此，原料在纺织技术中具有重要的地位。古代世界各国用于纺织的纤维均为天然纤维，一般是毛、麻、棉三种短纤维，如地中海地区以前用于纺织的纤维仅是羊毛和亚麻；印度半岛地区以前那么用棉花。古代中国除了使用这三种纤维外，还大量利用长纤维——蚕丝。Ancientandmoderntextileprocessandequipmentarethedevelopmentofthecopingoftextilerawmaterialsanddesign,therefore,rawmaterialintextiletechnologyhasanimportantposition.Theancientworldfortextilefiberisnaturalfiber,wool,hemp,cottonisgenerallythreekindsofshortfibers,suchasinHaitiDistrictformerlyusedfortextilefiberisonlythewoolandlinen;IndiaPeninsularegionpreviouslyusedcotton.Ancient蚕丝在所有天然纤维中是最优良、最长、最纤细的纺织纤维，可以织制各种复杂的花纹提花织物。丝纤维的广泛利用，大大地促进了中国古代纺织工艺和纺织机械的进步，从而使丝织生产技术成为中国古代最具特色和代表性的纺织技术。Silkinallnaturalfibersarethemostexcellent,thelongest,mostdelicatetextilefiber,canbewovenvariouscomplexpatternsofjacquardfabric.Silkfiberiswidelyused,greatlypromotedtheChineseancienttextiletechnologyandtextilemachineryprogress,thusmakingsilkproductiontechnologytobecomeChina'smostancientcharacteristicandrepresentationoftextiletechnology.现代的纺织业是一个劳动密集程度高的产业。纺织品的原料主要有棉花、羊绒、羊毛、蚕茧丝、化学纤维、羽毛羽绒等。纺织业的下游产业主要有服装业、家用纺织品、产业用纺织品等。Moderntextileindustryisalaborintensiveindustrywithhigh.Textilerawmaterialsmainlycotton,cashmere,wool,silk,chemicalfiber,silkfeatherfeather.Textileindustrymainlyclothing,hometextiles,industrialtextiles.2、中国的纺织业In2,China'stextileindustry纺织业在我国是一个劳动密集程度高和对外依存度较大的产业。我国是世界上最大的纺织品服装生产和出口国，纺织品服装出口的持续稳定增长对保证我国外汇储藏、国际收支平衡、人民币汇率稳定、解决社会就业及纺织业可持续开展至关重要。ThetextileindustryinChinaisalaborintensivedegreeandhighexternaldependenceofindustry.Chinaistheworld'slargestproducerandexporteroftextileandgarment,textileandapparelexportstoensuresustainedandstablegrowthofChina'sforeignexchangereserves,thebalanceofinternationalpayments,theRMBexchangeratestability,toaddresssocialemploymentandtextileindustrysustainabledevelopmentisveryimportant.中国是纺织品生产和出口的大国，中国纺织行业工业总产值从2001年的9626亿元增加到了2024年的37980亿元，年均增长率达18.72%。分阶段看，〞十五期间〞，中国纺织行业的年均增长率为20.99%；〞十一五期间〞，中国纺织行业的年均增长率为14.75%。随着国际纺织品贸易自由化，以及中国参加WTO，中国纺织工业出口竞争力进一步加快。中国纺织品服装出口从2001年的543.23亿美元上升到2024年的1713.32亿美元，年均增长率达15.44%。中国纺织行业自身经过多年的开展，竞争优势十清楚显，具备世界上最完整的产业链，最高的加工配套水平，众多兴旺的产业集群地应对市场风险的自我调节能力不断增强，给行业保持稳健的开展步伐提供了坚实的保障。China'stextileproductionandexportcountry,Chinatextileindustrygrossvalueofindustrialoutputincreasedfrom962600000000yuanin2001to3798000000000yuanin2024,anaverageannualgrowthrateof18.72%.Stage,"fifteenperiod",Chinesetextileindustryaverageannualgrowthrateof20.99%;"elevenfive"period,Chinesetextileindustryaverageannualgrowthrateof14.75%.Alongwiththeinternationaltextiletradeliberalization,aswellasChina'saccessiontotheWTO,Chinesetextileindustryexportcompetitivenessfurtheraccelerate.China'stextileandclothingexportsincreasedfrom$54323000000in2001to$171332000000in2024,anaverageannualgrowthrateof15.44%.Chinatextileindustryafteryearsofdevelopment,thecompetitiveadvantageisveryobvious,hastheworld'smostcompleteindustrialchain,thehighestlevelofprocessingfacilities,manydevelopedindustrialclustertomarketriskselfregulatingabilityincreasesceaselessly,totheindustrytomaintainasteadypaceofdevelopmenttoprovideasolidguarantee.从国际环境看，随着2024年底中欧纺织品设限到期、2024年底中美纺织品配额设限结束，中国纺织品无配额时代即将来临，约占全球纺织品市场60%以上份额地区全面开放，将会给中国纺织品贸易带来巨大机遇。而未来几年世界经济仍将处于上升区间，必将促进国际贸易的增长，这将给中国纺织品服装出口增长带来有利的国际市场保障。Fromtheangleofinternationalenvironment,asattheendofthe2024China-EUtextileduebytheendof2024,Chinatextilequotarestrictionsended,ChinaTextilesNo-Quotaeracoming,accountingfortheglobaltextilemarketshareof60%aboveareaiscomprehensiveandopen,willgivetheChinesetextiletradetobringtremendousopportunity.Butthenextfewyearsworldeconomywillcontinuetoriseintheinterval,willpromotethegrowthofinternationaltrade,whichwillgiveChinesetextileandclothingexportgrowthtobringfavorableinternationalmarketsecurity.从国内经济环境看，国内需求将成为行业增长的重要驱动力。目前，80％左右的中国纺织品在国内消费。随着国内经济的持续快速增长，居民收入的稳定提升，将拉动内需市场的进一步开展。Fromthedomesticeconomicenvironment,domesticdemandwillbecometheimportantdrivingforceforthegrowthofindustry.Atpresent,about80%ofChinesetextilesinthedomesticconsumption.WithChina'ssustainedandrapideconomicgrowth,incomestabilityincrease,willpullmoveinsideneedthefurtherdevelopmentofthemarket.当前的中国纺织行业进入了一个新的开展时期，这个时期正是纺织行业产业升级的关键时期，一方面一批优势企业正通过不断创新来提升竞争力。创新意识、品牌影响、创意文化、新技术革命、创造力等等这些现代企业的要素正在影响纺织行业的开展轨迹。另一方面，近年来，受国际石油价格波动的影响，化纤原料价格上扬，棉花价格不稳，对纺织企业的生产本钱影响很大。局部企业的利润率趋于下降，甚至处于保本经营状态；还有少数企业正承受亏损压力。同时，自主创新能力缺乏、结构性矛盾严重等长期积累的深层次问题越来越突出。TheChinesetextileindustryhasenteredanewdevelopmentperiod,thisperiodisthekeyperiodoftextileindustryupgrading,ononehandanumberofenterprisesthroughconstantinnovationtoimprovecompetitiveness.Innovation,brandeffect,creativeculture,newtechnologyrevolution,creativityandsoonthesemodernenterpriseelementsareaffectingthedevelopmentoftextileindustrytrack.Ontheotherhand,inrecentyears,theinternationaloilpricefluctuations,chemicalfiberrawmaterialsprices,thepriceofcottonisnotsteady,thetextileenterprisesproductioncostof.Partoftheenterpriseprofitratetodecline,eveninthemidstofthisoperatingstate;stillafewenterprisesareunderthepressureloss.Atthesametime,inadequacyofowninnovationability,structuralsexcontradictionisseriouslong-termaccumulationofthedeep-seatedproblemisbecomingmoreandmoreserious.3、佛山的纺织业现状In3,FoshanTextileIndustryStatusQuo佛山是全国12大纺织品出口基地之一。佛山纺织业开展时间较长，比拟成熟，对市场的反响较快，能提供复杂的产品，产品的质量相对高一些。张槎、西樵等镇的纺织类企业都超过2000家，全佛山规模以上纺织企业仅537家，整个纺织行业的企业零散分布，以小企、家族企业为主。从业人员约28万人，主要从事针织服装。Foshanisthecountry'slargesttextileexportoneofbase12.FoshanTextiledevelopmenttimeislonger,moremature,torespondtothemarketquickly,canprovidecomplexproducts,productsofanumberofrelativelyhighquality.Zhangcha,Xiqiao,thetownoftextileenterpriseshavemorethan2000,thewholeFoshanabovescaletextileenterprisesonly537,theentiretextileindustriesscattered,smallbusiness,familybusinessbasedon.Employeesabout280000people,mainlyengagedinknittedgarment.2024年佛山整体纺织工业总产值亿930.66亿，占全国纺织工业产值的3%。占全佛山生产总值的1/5。从2001年到2024年保持15-24%增长。其中针织工业产值464.86亿，纺织服装、鞋、帽制造业总产值301.9亿，皮革、毛皮、羽毛(绒)及其制品业163.9亿。In2024thewholetextileindustrytotalproductionvalueofFoshanbillionin93066000000,occupycountrywidetextileindustryproductionvalue3%.ThetotalGDPof1/5offoshan.From2001to202415-24%growth.Theknittingindustryoutputvalueof46486000000,textileandgarment,shoes,capsmanufacturingindustrytotaloutputvalue30190000000,leather,fur,feather(down)anditsproducts16390000000.2024年各纺织产品产量表In2024thetextileproductyieldtable2024年In2024纱(吨)Yarn(ton)布(万米)Cloth(meters)印染布〔万米)Printinganddyeingcloth(meters)服装〔万件〕Clothing(million)产量Yield4386383741.09117177.345794.32佛山纺织以做出口为主，由于近年我国的市场需求大，形成了佛山纺织品现在进出口和内销的比例各占50%。佛山纺织业在国外市场增长比拟稳定，平均每年增长约3-5%。主要进出口欧美、中东等国家。广东省纺织出口最多的是广州，其次是东莞，佛山排行第三。纺织业是根据工厂的纺织机器的数量来收税而且接单量大，所以佛山纺织厂家多数采取外发加工方式，外发给外面的厂家帮助加工，主要外发加给河南、广西、四川、华东等地区加工较多。FoshanTextiletoexportinChinainrecentyears,becauseofthelargemarketdemand,formedtheFoshantextilesimportandexportanddomesticsalesnowtheproportionofeachaccountedfor50%.FoshanTextileIndustryintheinternationalmarketofrelativelystablegrowth,withanaverageannualgrowthofabout3-5%.ThemainimportandexporttoEuropeandtheUnitedStates,theMiddleEastandothercountries.GuangdongProvincetextileexportsmostisGuangzhou,followedbyDongguan,Foshanrankedthird.Textileindustryisbasedonthetextilemachinefactoryanumberoftaxesandthevolumeoforders,sothemajorityofFoshanTextilemanufacturerstakeoutwardprocessingmode,tohelptheprocessingoutsideofthemanufacturers,mainlyoutsideofHenan,Guangxi,SichuantoEastChinaandotherregions,processingmore.据统计：纱，印染布制品主要来源在三水，高明；布、服装产品主要发布在禅城，南海两区。Accordingtostatistics:yarn,printinganddyeingclothproductsmainlysourcesinSanshui,Gao;cloth,apparelproductsaremainlypublishedinChancheng,twooftheSouthChinaSeaarea.佛山纺织服装产业链完整，有盐步内衣、西樵面料、环市童服、均安牛仔、张槎针织、三水印染等等从原料、面料至成衣的生产与加工的完整的生产链条，产业链的支撑更为强大。东南亚纺织虽然本钱低一些，但产品也相对简单，佛山纺织服装应该致力于提高附加值，走差异化竞争的道路。FoshanTextileandapparelindustrialchainintegrity,haveYanbuunderwearfabrics,Xiqiao,centralcitychildrenclothing,Junanjeans,knitting,printinganddyeing,Zhangchacityfromtherawmaterials,fabricandgarmentproductionandprocessingofcompleteproductionchain,industrychainsupportingmorepowerful.TextilesofSoutheastAsiawhilethecostislow,buttheproductisrelativelysimple,FoshanTextileclothingshouldbecommittedtoenhancetheaddedvalue,takepoordissimilationcompetitionpath.二、佛山各织纺市场的开展和特点Two,Foshanthetextilemarketdevelopmentandcharacteristics1、张槎针织In1,Zhangchaknitting张槎镇地处经济兴旺的珠江三角洲的佛山市禅城区，是佛山市东西、南北交通的中心地带，325国道、广佛〔佛开〕高速公路口横贯境内，市区公共汽车可直达镇中心及各自然村，镇内道路纵横交错、四通八达，邻近的佛山火车站和佛山澜石港、平洲港可直达香港，佛山机场可通往全国主要大中城市，具有较便利和完整的交通网络。张槎镇工商、银行、税务、邮电、通讯、供水、供电、治安、商业等效劳机构配套齐全，为张槎镇的针织工业开展提供了有利保证。ThetownofZhangchaislocatedintheeconomicallydevelopedPearlRiverDeltaFoshanChanchengDistrict,FoshanCity,issomethingthenorth-southtrafficcenter,325StateRoad,wideBuddha(Buddha)Expresswayexporttraverseschurchyard,urbanbuscanarrivedirectlyatthetowncenterandthenaturalvillage,TownRoad,arrangedinacrisscrosspatternleadinalldirections,adjacenttothetrainstationandFoshanFoshanLanshiharbor,PingportcanreachHongkong,FoshanAirporttothemajorlargeandmedium-sizedcity,hasaconvenientandcompletetransportationnetwork.Zhangchatownindustrialandcommercial,bank,taxation,telecommunications,communications,watersupply,powersupply,security,businessandotherserviceinstitutionsiscomplete,thetownofZhangchaknittingindustrydevelopmenthaveprovidedfavorableguarantee.张槎针织行业是佛山市的传统产业，有20年的历史。经过20年的开展，张槎针织业从小到大，从低档到中高档，从分散到集中，逐步开展壮大，成为全国重要的针织品生产基地和集散地，是张槎镇经济的重要支柱产业。特别近年来，在张槎镇委、镇政府的引导和支持下，张槎针织产业有了一个大的飞跃。现已建成以玉带针织城为龙头，包括大江、白坭、银达、古灶、下朗、张槎等七大针织城和布匹市场在内的针织布生产基地和集散地，现有针织厂家1600多家，厂房面积达70万平方米，拥有德国、日本、台湾等地进口针织大圆机、提花机、横机等各种针织机械逾万台〔其中大圆机7100多台〕，还有自动织袜机3000多台，从事针织原料贸易的商铺210家，从业人员20000多人，产品遍销国内和港澳台地区以及欧美等国家。带动了人纤产品的销售，广东、江苏、湖北、山东、江西生产厂家都来设立销售点，因而形成了人纤产品集中市场销售产品以聚酯DTY、FDY、混纺纱、棉纱为主，多以供给当地需求为主。ZhangchaknittingindustryisthetraditionalindustryFoshanCity,hasahistoryof20years.After20yearsofdevelopment,Zhangchaknittingindustryfromsmalltolarge,fromlowtohigh,fromdecentralizationtocentralization,andgraduallydevelopandgrow,becomethethroughoutthecountry'simportantknitwearproductionbaseanddistributioncenter,Zhangchatownistheimportantpillarindustryofeconomy.Especiallyinrecentyears,townappoint,towngovernmentinZhangcha'sguidanceandsupport,Zhangchaknittingindustryhasmadeabigleap.Hasnowbeencompletedtojadebeltknittingcityforbibcock,includingriver,whitecement,SilverTatsu,ancientstove,underthelong,ZhangchaandothersevenCityKnittingandclothmarket,knittedfabricproductionbaseanddistributioncenter,theexistingmorethan1600knittingfactory,plantareaof700000squaremeters,withGermany,Japan,Taiwanandotherplacesimportsofcircularknittingmachine,jacquardmachine,flatknittingmachine,knittingmachinerymorethanmillion(ofwhichmorethan7100TaiwanTaiyuanJi),aswellasautomatichosierymachinemorethan3000Taiwan,engagedinknittingrawmaterialstradeshopsin210,morethan20000employees,theproductsarewidelysoldindomesticandHongKongandMacaoandEuropeandtheUnitedStatesandothercountries.LEDfiberproductsales,Guangdong,Jiangsu,Hubei,Shandong,经过20多年的行业开展和多年的品牌经营，盐步已成功创立众多内衣品牌，拥有自主品牌的内衣企业约占15%。盐步内衣主做内销，内衣品牌在国内市场的专卖店、专柜数量近6000家，遍布国内大中城市，出口美国、加拿大、欧盟、日本、韩国、东南亚、印度、南美等30多个国家和地区。After20yearsofdevelopmentoftheindustryandmanyyearsofbrandmanagement,hassuccessfullycreatedmanyYanbuunderwearbrand,withtheirownbrandofunderwearenterprisesaccountedforabout15%.Yanbuunderwearmaindomesticsales,underwearbrandinthedomesticmarketstores,countersthenumberofnearly6000,alloverthedomesticlargeandmedium-sizedcity,exportstotheUnitedStates,Canada,EuropeanUnion,Japan,Korea,SoutheastAsia,India,SouthAmericamorethan30countriesandregions.经过艰苦的推销过程，一些内衣品牌逐渐被人们认同，二十世纪九十年代中后期，嘉莉诗、奥丽侬、依之妮、莎莲娜、紫兰蒂等多个内衣名牌逐渐名扬中外，盐步内衣制造业在新产品开发、设计和生产水平等方面都开始跻身国际市场，欧美的著名设计师也主动到盐步与当地老板交流。在国内内衣15个知名品牌中，盐步就有7个，占据中国内衣知名品牌的〞半壁江山〞。作为一个地域品牌，盐步内衣成功的有其主要原因。Afterhardsellingprocess,somelingeriebrandsbeingacceptedbypeople,inthelatenineteenninties,Jealousy,Oleno,Yizhini,Shaly,PurpleLaantimultipleunderwearbrandisthefamousChineseandforeign,Yanbuunderwearmanufacturingindustryinthenewproductdevelopment,designandproductionlevelhavestartedamongtheinternationalmarket,EuropeandtheUnitedStatesthefamousdesignerisalsoactivetoYanbuandlocalbossAC.Inthedomesticunderwear15well-knownbrands,Yanbuhave7,occupytheChineseunderwearbrand"halfofthecountry".Asaregionalbrand,Yanbuunderwearsuccesshasitsmainreason.2.1、优势的地理位置和历史根底In2.1,theadvantagesofgeographicallocationandthehistoricalfoundation南海市盐步区〔原为盐步镇〕，面积有26．12平方公里，地处广州与佛山两市之间，在南海市的东南部。它东连广州市的芳村区，西邻南海大沥区，南依广花水道，北傍黄岐区，交通非常便利，距离广州芳村地铁口仅5分钟的车程。CityoftheSouthChinaSeaarea(formerlythetownofYanbu),hasanareaof26.12squarekilometers,islocatedinGuangzhouandFoshanbetweenthetwocities,thecityintheSouthChinaSeatothesoutheast.ItiseastofGuangzhoucityFangcunDistrict,westoftheSouthChinaSeaDaliDistrict,SouthbytheCantonflowerwater,alongtheHuangqiRiverNorthDistrict,trafficisveryconvenient,fromtheGuangzhouFangcunsubwaystationisonly5minutesbycar.1979年，香港〞胸围大王〞罗杰伦先生以〞香港黛丽斯有限公司〞的名义与盐步城区实业总公司合作，以〞三来一补〞的形式设厂加工内衣出口。这是中国的内衣产品有了第一次踏出国门的时机——销往美国。上世纪八十年代中期，盐步人纷纷创办自己的内衣企业，从家庭作坊起步，开始了创业之路。充满干劲的盐步人抓住机遇，内销与外销相结合，通过不断引入先进的生产技术与设备，以及科学的经营管理理念，在经历了二十多年市场的历练之后，逐步涌现出一批具规模、上档次的品牌经营企业和企业家，打造出一个又．一个品质优良、信誉卓著的内衣品牌。如〞美思〞、〞戴安娜〞、〞奥丽侬〞、〞嘉莉诗〞、〞依之妮〞、〞莎莲妮〞、〞姐妹花〞等。1979,Hongkong"bust"to"kingofMr.JielunLuoHongkongHoldingsLimited"withthenameofYanbuIndustrialCityCorporationincooperation,"threetomakeupa"intheformofaplantprocessingunderwearexport.ThisistheChineseunderwearproductsarethefirsttostepdoorgoingabroadopportunity--soldintheUnitedStatesofamerica.Goupcenturyeightytimemetaphase,Yanbupeoplehavesetuptheirownunderwearbusiness,fromfamilyworkshopstostart,beginpoineeringroad.EnergeticYanbuwhoseizetheopportunity,thecombinationofdomesticandexport,throughcontinuousintroductionofadvancedproductiontechnologyandequipment,andscientificmanagementideas,aftermorethan20yearsofmarketexperience,hasgraduallyemergedinanumberoflarge-scale,onthegradeofthebrandmanagementofenterprisesandentrepreneurs,tocreatea.Agoodquality,reputablebrandunderwear.Suchas"beauty","thinkofDiana","Oleno","Jealousy","Yizhini","Shaly","Jemis".2.2、政府大力扶持In2.2,thegovernmentgivesaidtoenergetically盐步内衣能作为一个地域性品牌，能作为一个现象出现，盐步政府起了很大的推波助澜的作用。有了政府的大力扶持，及巨额资金上的投入，才有了盐步内衣今日的辉煌。比方举办首届内衣模特大赛、建立南海国际内衣城、举办内衣博览会、内衣文化节等都属于政府行为。曾有记者采访盐步领导班子谈及盐步经济开展前景规划时，Yanbuunderwearasaregionalbrand,asaphenomenon,thegovernmentplaysaveryimportantrole.Withgovernmentsupport,andahugeamountofmoneyontheinput,onlytheYanbuunderweartoday'sbrilliant.Forexample,heldthefirstunderwearmodelcontest,theSouthChinaSeacity,establishinternationalunderwearunderwearunderwearculturefestivalExpoheld,allbelongtotheactofgovernment.TherewasareportertointerviewleadersspokeofYanbuYanbueconomicdevelopmentplanning,盐步政府大力建造的南海国际内衣城也以其恢弘的气势和宣传推广将载入中国内衣行业的史册，成为盐步内衣开展历史中的一个重要标志，尽管近期纷传盐步镇将拍卖南海国际内衣城，实现转制经营，但丝毫不影响其为盐步内衣行业所作出的奉献，从商业的行为来说，内衣城的运做也许是失败的，但从内衣文化及推动产业开展的的角度来看，南海国际内衣城把盐步内衣带入一个全新的高度。内衣城里的霓裳会西餐厅可以边看内衣秀边用餐，成为一个中国最秀色可餐的主题餐厅。YanbugovernmentstronglybuiltseainternationalunderwearCitywithitsmagnificentmomentumandpromotionwillberecordedinChineseunderwearindustryhistory,becomeYanbuunderwearinthehistoryofdevelopmentofanimportantsign,despitetherecentspeculationofYanbutownwillauctiontheNanhaiinternationalunderwearCity,realizethemanagementtransformation,butdidnotaffecttheYanbuunderwearindustrythecontribution,fromcommercialbehavior,underwearCityoperationmaybefailed,butfromunderwearcultureandpromoteindustrialdevelopmentfromthepointofviewoftheSouthChinaSeacityofYanbuinternationalunderwear,theunderwearintoanewheight.Thecostumewillunderwearrestaurantcanwatchfashionshowwhiledining,becomeoneofChina'smostbebeautifulenoughtofeasttheeyesofthethemerestaurant.2.3、市场定位准确2.3,marketpositioningaccuracy盐步内衣企业认准了一个很大的空白市场，中国内衣业一直呈两极分化的局面，或高端或低端。以黛安芬、华歌尔等为代表的国外品牌占据了品牌的高端，它们以商场专柜销售为主，竞争非常剧烈，它们价位较高，毕竟只有少数高收入女性才能承受。而低端产品质量、款式、面料等方面又无法满足消费者日益增长的要求，所以，盐步内衣大多数品牌采用了中档价格的定位，采用专卖店经营为主的方式，避开了与商场专柜的正面抗衡，利用优良的性价比迅速在市场上翻开局面，上世纪末，成衣服饰业专卖店销售模式的开展呈燎原之势，而内衣的专卖店还是这两年出现的，但内衣店开展速度之快，足以令所有的行业侧目。Yanbuunderwearandpassedalargegapinthemarket,China'sunderwearindustryhasbeeninthesituationofpolarization,orhigh-endandlow-end.Totriumph,Wacoal,onbehalfoftheforeignbrandsoccupythehigh-endbrand,toshoppingmallscountersales,competitionisveryintense,theirpriceishigher,afterall,onlyasmallnumberofhigh-incomewomencanbear.Whilethelowerendproductquality,style,fabrics,andunabletomeetthegrowingconsumerdemand,therefore,Yanbuunderwearmostbrandsusemid-rangepricepositioning,thestorerunsthewaythatgivepriorityto,avoidconfrontationwiththestorecounter,withexcellentcost-effectivequicklyinthemarkettoopenthesituation,thelastcenturyattheendoftheapparelindustry,clothingstoresalesmodelofthedevelopmentofaprairiefire,andtheunderwearstoreorthetwoyears,buttheunderwearstoredevelopmentspeed,enoughtomakealloftheindustryby.2.4、优秀的企业家造就优秀企业2.4,outstandingentrepreneursbringupexcellententerprise政府搭台、企业唱戏，盐步内衣业的兴旺，最重要的一个原因还是因有一批优秀的内衣企业家。嘉莉诗、奥丽侬、美思等无疑是盐步内衣企业的优秀代表。Thegovernmenttakesastand,theenterpriseactsinaChineseopera,Yanbuunderwearindustryisflourishing,oneofthemostimportantreasonsorbecausethereareanumberofoutstandingentrepreneuroftheunderwear.Jealousy,Oleno,MeiseeistheoutstandingdelegateofYanbuunderwear.嘉莉诗是盐步的另一个神话，这家95年才成立的企业，成立时候仅有二十几台机车，其开展的速度之快，足以令所有同行侧目。可以说，嘉莉诗是依靠其出色的营销手段取得市场的。正是这一批优秀的企业家和他们优秀的企业，他们的辛勤努力为他们的共同的地域带来了更多的繁荣。他们和他们的企业也成为盐步内衣这块大旗下荣耀的旗手。Carriepoetryisofanothermyth,thiscompanyin95yearsbeforetheestablishmentofthecompany,setuptimeonly20locomotive,itsdevelopmentspeedisquick,enoughtomakeallpeerattention.Cansay,Carriepoetryistorelyontheexcellentmarketingmeanstoobtainthemarket.Thisisagroupofexcellententrepreneursandtheirexcellententerprise,theirhardworkfortheircommonareasbroughtmoreprosperity.TheyandtheirenterpriseshavealsobecomeYanbuunderwearunderthebannerofthegloriousflag.3、环市童服In3,centralcitychildrenclothing佛山环市童装产业基地建筑面积11万多平方米，位于广东省佛山市禅城区祖庙街道(原环市镇已并入祖庙街道)朝安路。Foshanringchildren'swearindustrybaseconstructionareaof11morethan10000squaremeters,islocatedinGuangdongProvinceFoshanCityChanchengDistrictTempleStreet(formerlythecentraltownhasbeenincorporatedintotheTempleStreet)towardsanroad.形成了童装设计、加工、生产、物流的完整产业链以及联动互补的童装产业集群，成为全国最大的童装集中生产基地和厂家直销中心，产品远销美国、加拿大、俄罗斯、南非和中东等国家和地区，涌现出〞一大批知名品牌。近几年，环市街道先后投入近4亿元，建设童服城、印花城和服饰市场等硬件设施，还在北京举办了首届的童装新闻发布会，让更多人认识了〞环市童服〞。现在又开始筹建童装会展中心和交易市场，争取将环市建成世界著名的童装生产、物流、发布中心。Formedadesign,processing,production,logisticsandacompleteindustrialchainandthecomplementaryinteractiongarmentsindustrygroup,becomethethroughoutthecountry'sbiggestkidsconcentrateproductionbaseandmanufacturersofdirectsalescenter,productsareexportedtotheUnitedStates,Canada,Russia,SouthAfricaandtheMiddleEastandothercountriesandregions,"alargenumberofwell-knownbrandshaveemerged.Inrecentyears,centralcitystreetshasinvestednearly400000000yuan,theconstructionofchildrenclothingcity,printingandclothingmarketandotherhardwarefacilities,alsoinBeijingheldthefirstchildren'spressconference,toletmorepeopleknowthe"centralcitychildrenclothing".Nowbegintopreparetoconstructchildren'sWear目前，环市街道以朝安路环市童服城为中心，在方圆５平方公里的区域内，涌现了1０００多家生产童装以及与之配套的企业，童装行业从业人员达７万人左右，童装年产量１．７亿件，形成了童装设计、加工、生产、物流等完整的产业链，以及联动互补的童装产业集群。环市童装还培育出〞青蛙皇子〞、〞纽仕丹〞、〞婴姿坊〞、〞小方块〞、〞光头仔〞等一批知名童装品牌，环市已成为全国最大的童装集中生产基地和厂家物流中心。据介绍，环市街道将进一步整合产业资源，优化产品结构，力求最终形成〞佛山童装〞的区域品牌核心文化概念，形成浓厚的童装产业文化气氛，将环市进一步打造为〞中国童装文化名城〞和〞国际儿童文化名城〞。Atpresent,centralcitystreetstotowardsanroadcentralcitychildrenclothingcityasthecenter,intheareaof5squarekilometersarea,therehavebeen1000morethantheproductionofchildren'swearandchildren'swearindustrysupportingbusinesses,employingupto70000people,children'sannualoutput170000000,formedadesign,processing,production,logistics,acompleteindustrialchain,aswellasthecomplementaryinteractiongarmentsindustrycluster.Centralcitykidsalsobred"FrogPrince","Newstan","",""babyappearancemilldice,"skinheads"andanumberofotherwell-knownchildren'sclothingbrand,centralcity,hasbecomethecountry'slargestchildren'sclothingmanufacturersconcentratedproductionbaseandlogisticscenter.Accordingtointroducing,centralcitystreetswillfurtherintegrateindustryresources,optimizetheproductstructure,andstrivetoeventuallyform"Foshankids"regionalbrandcoreculturalconcept,formedastrongchildren'swearindustryculture,thecentralcitytofurtherbuildthe"China'sculturalcity"and"InternationalChildren'sculturecity".

曾一度占据中国童装市场绝对“霸主〞地位的环市童装城，已于今年8月31日撤除，近100多家企业都搬迁，13至15栋厂房由于所在地块属禅城区镇安村而不在拆迁范围之内逃过了这一劫。OnceoccupiedtheChinesechildren'swearmarketabsolutely"hegemony"statusofthecentralcitychildrencity,inAugust31stthisyeartodemolition,nearly100enterpriseswererelocated,13to15workshopduetotheplotisChanchengdistricttownvillagenotindemolitionrangeescapedtherobbery.4、西樵面料In4,Xiqiaofabric广东西樵轻纺城建成于1997年，投资6亿元，占地1000亩，建筑面积38万平方米，集聚了西樵本地和全国各地生产企业和客商，销售产品和效劳涵盖服装面料、家纺布料、纺织原材料、家饰设计制作、物流货运等，截至2024年底，全镇共有纺织企业813家，拥有年产各种纺织面料20多亿米的生产能力，成为中国第二大纺织面料生产以及销售基地。2024年，西樵轻纺城市场销售额约230亿元。拥有超过3000家商铺，产品销往全国各地和日本、加拿大、俄罗斯等世界多个国家和地区，成为全国三大纺织品批发市场之一和华南地区最大的一级纺织品交易批发市场。目前，西樵轻纺城在国内纺织界中根本确立了四个中心地位：GuangdongXiqiaoTextileCityin1997,investment600000000yuan,coversanareaof1000mu,buildingareaof380000squaremeters,gatheredinXiqiaolocalandmanufacturingenterprisesthroughoutthecountryandabroad,salesofproductsandservicescoverapparelfabrics,textilefabrics,textilerawmaterials,furnituredesign,logisticsandsoon,bytheendof2024,wholetownhastextileenterprise813,withanannualoutputofabout2000000000metersofvariousfabricsproductioncapacity,hasbecomeChina'ssecondlargesttextilefabricproductionandsalesbase.In2024,XiqiaoTextile一是纺织新产品孵化中心，每年推出市场的面料新品种超过5000个，其中大局部领导我国新产品潮流，其中特色牛仔、休闲面料、装饰布料成为西樵面料的拳头产品。Anewtextileproductincubatorcenter,launchedayearmarketfabricmorethan5000varieties,mostofwhichleadournewproducttrends,whichfeaturesacowboy,leisurefabrics,decorativefabricsbecomeXiqiaofabricproducts.二是纺织品集散中心，产品销往全国各地和日本、加拿大、俄罗斯等世界多个国家和地区，据不完全统计，西樵轻纺城各类纺织面料交易量占全国10%、广东省40%。Twoisatextilehub,theproductsaresoldthroughoutthecountryandJapan,Canada,Russiaandothercountriesandregionsintheworld,accordingtoincompletestatistics,XiqiaoTextileCityofallkindsoftextilefabricstradevolumeaccountedfor10%40%,Guangdongprovince.三是价格形成中心，作为纺织品一级批发市场，西樵面料的价格对全国纺织产品市场起到很大的影响作用，其他纺织强省也十分关注西樵面料的价格动向，〞西樵价格〞在一定程度上代表着〞中国价格〞。Threeisthepriceformationcenter,asatextilewholesalemarket,Xiqiaofabricpriceofcountrywidespinproductmarkethasplayedagreatrole,othertextilestrongprovinceconcernedXiqiaofabricpricetrends,"Xiqiaoprice"toacertainextentrepresentsthe"Chinaprice".四是信息发布中心，?中国纺织报?、?纺织服装周刊?、中国纺织经济信息网等国内各大纺织权威专业报刊及网站均把