高一英语The Advertising Game课件1

Unit11TheMediaLesson3TheAdvertisingGame(PeriodOne)北京九中学高一英语备课组2021/5/91

Objectives

Bytheendofthislesson,you’llbeableto◆knowthedesign,theideaandtheeffectofadvertisements;◆

understandadvertisementdevelopment;◆discussadvertising2021/5/92Lead-inWatchavideoofanadvertisementandguess,“Whatproductisitfor?”2021/5/93

BeCreativeJustdoit.只管去做吧!

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BeCreativeImpossiblemadepossible.使不可能变为可能。（佳能打印机）

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BeCreativeIntelligenceeverywhere.

智慧演绎，无处不在。（摩托罗拉手机）

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BeCreativeThetasteisgreat.

味道好极了。（雀巢咖啡）

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BeCreativeThechoiceofanewgeneration.

新一代的选择（百事可乐）2021/5/98

BeCreativeLet'smakethingsbetter.

让我们做得更好。（飞利浦电子）

2021/5/99BeCreativeObeyyourthirst.

服从你的渴望（雪碧）

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BeCreative只溶在口，不溶在手（M＆M巧克力）M&Msmeltinyourmouth,notinyourhand.2021/5/911Pre-readingCanyouthinkofsomeadvertisementsyouhaveseen?Wherehaveyouseenadvertisements?onTVinthenewspaperontheInternetontheradiointhestreetatbus/train/subwaystationonthebusinthemagazineontheballoonontheclothesinthecatalogueontheboardinthewindowdisplay2021/5/912Choosethewordsfortheirdefinitions1.tomakeknowntothepublic,e.g.inanewspaperoronTV____________2.somethingusedforadvertisingthings_______________3.thebusinessofencouragingpeopletobuygoodsbymeansofads____________4.thepersonwhomakesads____________advertiseradvertiseadvertisementadvertisingadvertiseadvertisementadvertisingadvertiser2021/5/913While-reading:1streading

Whatdoesthepassagetalkabout?

A.TheadvantagesanddisadvantagesofadsB.DifferentsortsofadsC.ThedevelopmentofadvertisingD.TheeffectofadsonourlifeE.People’sattitudetowardads2021/5/914While-reading:2ndreading–Re-arranging1.Productsaresometimeslinkedwithdifferentconceptsorideas.2.Newandunusualideasoftenappearintoday’stopadvertisements.3.Anadmaygivedirectinformationlikenamesorlocations.4.Publicadshavehelpedtoincreasepublicknowledge.5.Adsaremadevisuallyattractivetoholdtheattentionofthepublic.123452021/5/915While-reading:3rdreading–Answering1.Whendoesthesimplesttypeofadvertisementwork?2.Whyaremoderntechniquesofdesignnotenoughforadvertisementstobenoticedinmoderncities?3.Whatideasdotoday’sadvertisersusetomakeyounoticetheirproducts?4.Whathasthegovernmentdoneduringthelastdecade?

2021/5/9161.Whendoesthesimplesttypeofadvertisementwork?

AnswerthefollowingquestionsTheyworkforproductsthatpeopleneedwhenthereisnotmuchcompetition.2021/5/9172.Whyaremoderntechniquesofdesignnotenoughforadvertisementstobenoticedinmoderncities?Becausepeopleareusedtoseeinghighstandardsofvisualdesign.2021/5/9183.Whatideasdotoday’sadvertisersusetomakeyounoticetheirproducts?newandunusualideashumourous

Theyusehumouraswellasnewandunusualideastosurprisepeople.Theyhopetomakepeopleforgetthatsomeoneistryingtosellthemsomething.2021/5/9194.Whathasthegovernmentdone

duringthelastdecade?savingwaterfightingaidshelpingthepoorgivingupsmokingOverthelastdecade,thegovernmenthasworkedhardatusingadvertisementstoeducatethepubliconfightingAIDS,savingwater,helpingthepoor,givingupsmoking,etc.2021/5/920TheadvertisinggameEnjoytheadvertisementsandputtheminthesuitableplaces.2021/5/921ProblemsHowtosolve?ExamplesTypes1234Readindetailandcompletethetable.2021/5/922

①DetailsProblemsHowtosolve?ExamplesTypesItis_____tobejustthe_____ofa_______ora______________.Adsneedto_______and_____the_________ofthepublic.Someads________picturesorthe_____ofexperts,otherstryto____adsthatpeoplesimply__________at.________advertisementslikelynamecompanygenerallocationattractholdattentionconsistofwordscreateenjoylookingCelebrity2021/5/923②DetailsProblemsHowtosolve?ExamplesTypesPeopleareusedto_________________________________.Modernadsmust________the_______standardswithideastomakethemmore_________.Someadsmayusethe_______of_______tosellthecar.Othercommonideasinclude________,_______and_______.________advertisementsseeinghighstandardsofvisualdesigncombinehighestattractivefreedomconcepthappinesswealthsuccessConcept2021/5/924③DetailsProblemsFormanyoftoday’sadvertisers,________oldideasisnotasuccessfulapproach.Howtosolve?Theadvertiserslookforotherwaystomakepeople____________________.ExamplesThetopadvertisersuse________aswellas_____and_______ideastosurprisepeople.Types_________advertisementsrepeatingnoticetheirproductshumournewunusualCreative2021/5/925④DetailsProblemsSomeadvertisingisabout____________and________forprofit.How