国际商务礼仪Unit 22 Trade Show Etiquette会

UnitTwenty-TwoTradeShowEtiquette〔会展礼仪〕FocalPoints

1.Howtocreateagoodfirstimpressionintradeshows2.Nonverbalcommunicationintradeshows3.OtherconsiderationsintradeshowetiquetteA.CreatingFirstImpression〔留下良好的第一印象〕Wordstoknow1.

lucrative:producingagoodprofit获利多的，赚钱的Shehasalucrativebusinesssellingleathergoods.她做皮货生意,利润丰厚2.attires:clothing服装Helikescasualattires.他喜欢休闲服装。3.scuffed:wornout磨损的Thefloorwasbadlyscuffedwheretheyhadbeendancing.他们在上面跳过舞的那块地板磨损得十分厉害。4.query:questions询问n.疑问，质问；疑问号vi.询问；表示疑心Iqueryhistrustworthiness.

我对他的可靠性有疑心。5.munch:chewnoisily大嚼Hewasmunchinganapple.他在津津有味地嚼着苹果。Wewatchedhermunchthroughtwopacketsofpeanuts.我们看她津津有味地嚼了两包花生米。6.getengrossedin:beimmersedin使全神贯注7.amicable:[‘æmikəbl]

characterizedbygoodwillandfriendship友好的，温和的Thetwonationssettledtheirquarrelinanamicableway.两国以和睦友好的方式解决了他们的争端。8.demeanor:thewayapersonbehavestowardotherpeople行为，举止，态度Hisgooddemeanorspokewellforhimwhenhewenttoapplyforthejob.他去申请工作时,他良好的举止帮了他不少忙。Flaunt:炫耀,夸耀Shewasflauntinghernewfurcoat.她正在夸耀她那件新的皮大衣。B.Nonverbalcommunicationintradeshows〔会展中的体态交际〕Wordstoknow

1.fauxpas失态，失礼2.slouch:无精打采地站〔或坐、走〕Severalstudentswereslouchingagainstthewall.有几个学生没精打采地倚在墙上。3.salespitch:宣传标语

COtherconsiderationsintradeshowetiquette(会展礼仪中的其他本卷须知)Wordstoknow1.hardcoreselling硬性推销2.grumpy:bad-tempered,angry生气的Theoldmanisagrumpyelder.这老人是个脾气坏的长者。Don’tbesogrumpyandcynicalaboutit.不要为此这么生气,这么愤世嫉俗。3.elicit:callforth引出，探出Inonehourhehadelicitedthetruth.不到一个小时,他就查明了真相。4.dismantling:theactoftakingsomethingapart分解

5.SuperBowl:美国橄榄球超级杯大赛，一般在每年1月份的最后一个或是2月份的第一个星期天举行，被称为“超级碗〞〔SuperBowl〕的这一天是所有球迷的狂欢节。

ExercisesI.Role-playactivity:Dividetheclassintoseveralpairs.Theneachpairjustfollowstheprotocoltoimitateandactindifferenttradeshowsashostsandattendees.Finallytheyaregoingtocomparewhichpairperformsthebest.II.Thewholeclasswillbedividedintogroupstodiscussthefollowingcaseinclass,perhapssomestudentsmayintroducesimilarcasesoftradeshowetiquette.

Severalyearsago,Iwasstaffingaboothwithacoupleofotherpeoplewhenwalkedaverybeautifulwomanalongwithherblindhusband.Theyaskedacoupleofquestionsandleft.Afewmomentslateroneoftheotherstaffmembersstartedtalkingaboutthiswoman’sfeaturesingreatdetail,thensaid“It’sashame,awomanlikethat,andherhusbandcan’tevenseewhathe’smissing.〞Atthatpointherhusbandmadehiswaybackfromtwoboothsawayandsaid,“Imightnotbeabletosee,butIcanhear.〞Thepointis:Whetherit’saboutotherboothstaffers,competitorsorattendees,yourconversationscanandwillbeoverheard.Willwhatyousayencouragetrustinyouasaperson?Intheend,ourdecisiontobuyisbasedonwhatwethinkofyou.Whatyousellisalmostancillary〔辅助的〕III.Readthefollowingarticletoobtainfurtherinformationontradeshowetiquetteandhaveadiscussioningroups.

InternationalTradeShowEtiquetteTradeshowsintheUnitedStatesarefairlypredictable,especiallyintheindustrialsector.Somecompanieshavedeterminedthattheformulaforsuccessandattractingvisitorstoyourboothisprettygirlsinrevealing(buttasteful)clothing,alcoholandpromotionalitemswithpunsheavyonthesexualinnuendo.Thishasworkedformanufacturersandautomakersforyears,sowhywouldanyonechange?Theanswerisbecauseyouwanttoattractinternationalcustomers.TheInternethasmadethemarketplacetrulyglobal,whichmeansthatindustrialcompanieshavemoreopportunitiestoexpandtheirreachthanever.Theenergyindustryespeciallyfaceshugepotentialgains.Butitalsomeansawholenewsetofrulesneedstobelearned.Forinstance,variousculturesandreligionsfindwomeninskimpyclothingoffensive—andsomeculturesbarmenfromevenconversingwithawomanwhoselegsorarmsareshowing.Similarly,alcoholconsumptionisprohibitedbysomereligions.Andasforpromotionalitemswithsuggestivepuns,they’reperceivedasrudeandshocking.Ifyou’reattendingAmerican-onlytradeshows,thesepointsaren’taproblem.Butifyouhaveabooththatwillbevisitedbypotentialcustomersfromallovertheworld,youmightwanttorethinkthebikinigirlsandfreebeer.