牛津高中英语模块四unit1welcome-and-reading

WelcometotheunitUnit1AdvertisingWherecanwefindads?TvsRadiosWebsitesNewspapersonproductsMeansoftransportationOnbillboardsonbannersPicture-talking:Whichadsmakeyouwanttobuyaproductorservice?Whichadsmakeyouthinkaboutsocialproblems?1234TypesofadvertisementsCommercialadvertisements

Topromoteaproductorservice.Publicserviceadvertisements(PSAs)

Toeducatepeopleabouthealth,safetyoranyotherissuewhichaffectspublicwelfare.

EnjoyagroupofpicturesEnjoyyourmusic,EnjoyyourSony!Shoescanfly!Sodoyourdreams!SedalShampooEverythingispossible!CommercialadvertisementsMoreadsforyoutodiscuss:Protectwater,Protectourselves.thinkaboutagoodsloganforeachad

少了这一点就不是一个完整的中国下岗……找到适宜的土壤生命就会焕发新的荣耀StopsmokingToprotectourenvironment!Publicserviceadvertisements(PSAs)Unit1ReadingAdvertisementsWhatdoadstrytopersuadepeopletodo?

2.Whereareadvertisementsusuallyfound?3.WhatdoesPSAstandfor?4.WhatdoPSAsaimtodo?5.WhendidChinabeginanationwidepublicserviceadvertisingcampaign?Tobuyaproductorservice,ortobelieveinanidea.Theyareusuallyfoundinnewspapersandmagazines,ontheInternet,radioandtelevision.Publicserviceadvertisement.Theyaimtoteachusandhelpusleadbetterlives.In1996.TrueorFalseMostpeoplearenotawareofhowmanyadsarearoundthem.Advertisementsarealwaysmeanttopromoteaproductorservice.PSAsareonlyfoundinnewspapersandonTV.TFF4.PSAsandcommercialadsusesomeofthesamemethods.5.Commercialadsoftengiveusvaluableinformationabouthowtoliveourlives.6.AnadwarningpeopleagainstsmokingisanexampleofaPSA.TFT2________Providinginformationandusing3______________topersuadepeopletobuyaproductorservice,ortobelieveinanidea.4._______6_______

Features10_______Wemustbeintelligentandnotbeaslavetoads.Title

1_______________5__________________________CommercialadvertisementsPublicserviceadvertisementsToadvertiseaproductorserviceToteachusandhelpus7_______________Nottellingpeople8______________BeingpaidforNottrickingpeopleBeingrun9_______leadbetterlivesAdvertisementsDefinitionwordsandpicturesthecompletetruthAimsforfreeConclusionTypes1.wecanfindadvertisementsalmostwhereverwego.(L1)Youshouldmakeadistinctionbetweenrightandwrong____________

youdo.Somepeopleenjoythemselves_______theyare._______youcome,youarewelcome.______breakstherulewillbepunished._______ofusgetshomeearliercookssupper._______muchheeats,hedoesn’tgetfat.whateverwhereverWheneverWhoeverWhicheverHowever2.Wearesousedtothemthatweoftendonotevenrealizehowmanyweseeandhearinaday.beusedtodo被用来做beusedtodoingsth习惯于做某事usedtodosth过去常做这个机器是用来增加〔increase〕产量的，但我还没习惯操作(operate)它。1.Thismachine____________product,butI______________________itnow.2.Woodcan____________(被用来造纸).3.I_____________onSundays.(以前常去钓鱼〕isusedtoincreasehaven’tbeenusedtooperatingbeusedtomakepaperusedgofishing3.Anadsuseswordsandpicturestopersuadepeopletobuyaproductorservice....(L6)1)persuadesbtodosth

成功劝服某人去做某事2)persuadesbinto/outof(doing)sth劝某人(不)去做某事拓展：talk/fool/tricksbinto/outofdoingsth说服/愚弄/欺骗某人(不)去做某事我成功地劝服了我丈夫戒烟：Ipersuadedmyhusbandtogiveupsmoking.4.PSAsareoftenrunforfreeandaremeanttoeducatepeopleabouthealth….1〕bemeanttodosth旨在....2〕meantodosth打算做某事，意图....3)meandoingsth意味着....4〕bemeantforsb/sth打算作……用,为….所设计1)Thetoy___________childrenaged3andup.2)Whathesaidatthemeeting____makeussupporthisidea.A.meanttoB.meanstoC.wasmeanttoD.ismeantto3)Missingthebusmeans__________foranothertwohours.Soweshouldhurryup.A.towait B.waiting C.towaitingD.waitismeantforBC5.However,westillmustbeawareoftheskillfulmethodsusedinadstotrytosellusthings.1)beawareof意识到，觉察到2)beawarethat3)awareness〔n)意识我已经意识到了英语的重要性.近十年来，人们的环保意识增强了。IhavebeenawareoftheimportanceofEnglish.Inrecent10years,people’senvironmentalawarenesshasincreased.6.Evenifanaddoesn’tlie,itdoesn’tmeanitisaltogetherinnocent.

altogether:①完全地②总共，总计即使下雨，我们也会准时到的。Evenifitrains,wewillarriveontime.7.Thisstatementtriestofoolyouintoassumingthatthetoothpastecuresbadbreath….

foolsbintodoingsth骗某人做某事

curesbofsth治愈某人的病，改掉某人陋习汤姆骗很多人相信他。Tomfooledmanypeopleintobelievinghim.这种药治好了他的头痛。Thismedicinecuredhimofhisheadache.他改掉了吸烟的习惯。Hewascuredofhishabitofsmoking.8.PSAsaimtoteachusandhelpusleadbetterlives.〔L29〕aimtodosthaimatdoingsth.aimatsth目的在于(做)…

Businesseswillhavetoaimatlong-termgrowth,notthepresentprofit.他目的在于掌握英语。HeaimsatmasteringEnglish.

HeaimstomasterEnglish.9.Alloftheseadsaremeanttobenefitthepublic.〔L38〕vt.有益于，对....有利2)vi.从....中受益(benefitfrom....)3)adj.beneficial有益的，有好处的bebeneficialto==beofbenefitto对....有益骑自行车对我们的健康很有益

①Cycling__________________ourhealth.isbeneficialto10.Whenitcomestoadvertisements,wemustbeintelligentandnotbeaslavetoads.

whenitcomesto…当谈到…，当涉及…说到电脑，他是个专家。Whenitcomestocomputer,heisanexpert.习惯于L1对进行研究L3与分享L5劝做L6相信信任L7免费L11打算做L11保护，免受L14明白L15诱使做L17对满意L23上…的当L25旨在做L29欺骗捉弄L26鼓励某人做…L35当谈到…L41beusedtodoingsthdosomeresearchonshare…withpersuadesbtodo/intodoingsthbelieveinforfreebemeanttodoprotect…frombeawareoffoolsbintodoingfeelpleasedwithfallforaimtodoplaytricksonencouragesbtodosthWhenitcomesto…这个工程旨在帮助地震灾民我们是好朋友，因此应该分享幸福和忧伤。3.社会的开展让我们意识到了知识的重要性。4.我的老师总是鼓励我勇敢地面对困难。Theprojectismeanttohelptheearthquakevictims.Wearegoodfriends.Soweshouldsharehappinessandsorrow