2023学年完整公开课版4开课ModuleunitWriting

教院附中王春燕Unit5inModule9InsideadvertisingWriting-----Commentsonadvertising2010.12.14Grammar(Someofthesesentencesarefromthetext)

1.Icansmellsomethingburning.2.YesterdaymyfatherhadtheTVsetrepaired.3.Theyarecalledacodeofethics.(P89)Wecallthemacodeofethics.4.Inordertopersuadepeople

todosomething...(P42)5.KeepingAdvertisers

Honest(P48)6.

Idon’tthinkitdifficulttolearnaforeignlanguage.----ObjectComplementWhatisthecomponentoftheredwords？1.Advertisementsoftenappealtoourhopesanddreamsorouremotions.(SBP42）2.Weareexposedtohundredsofdifferentadvertisementseveryday.(SBP46)3.Wearefloodedwithadvertisementsinourmodernworld.(SBP49)4.You’llliveanexcitinglife.(SBP42)5.Otheradsaremorelikelytobenoticediftheyarefunny.(SBP42)6.Thisiswhygovernmentsallovertheworldpayalotofmoneyfor…(SBP3)Usefulexpressionsandpatterns:1.

Withsomanymessagesfromadvertisersfillingourdailylives,itisimportanttounderstandhowadvertisementswork.(ReadingSB43)2.Aswellasworryingaboutthe

expense,advertisersmustconsiderwhichmediaisthemostappropriatefortheirproduct.(P43Reading)Usefulexpressionsandpatterns:Means:Inourdailylivestherearesomanymessagesfromadvertisers,itisimportanttounderstandhowadvertisementswork.

Means:Advertisersworryabouttheexpense,andtheymustconsiderwhichmediaisthemostappropriatefortheirproduct.3.Theyattractourinterest,desire,dreams,hopes…Forexample:Rhymesattractattentionandareeasilyremembered.2.Iremembersomeadvertisementsbecauseofthebeautifulpictures,pleasantcolor,unforgettableshape,movingwordsandwonderfulmusic…Usefulexpressionsandpatterns:1.Whenitcomestoadvertising,consumersneedtobeeducatedabouttechniquesusedbyadvertiserssotheycanjudgetheclaimsforthemselvesandnotblindlyaccepteverything…

Whatmakesagoodcomposition?Organization

（谋篇布局）

Expression（遣词造句）

Coherence（连贯性，条理性）OpeningBodyEndingproper（准确）Concise（简明）vivid（鲜明）Specific（具体、独特）…Opening：ShowfactsLayoutFromthead,wecansee…It’sevidentthattheadshowsus…Thereis/are…inthead.…Theadshowsusthat…Asyouknow,…Body:Givedifferentopinions

1.Some…whileothers…2.Ontheonehand,…Ontheotherhand…3.Foronething…foranother…4.Firstofall,…besides,

…Moreimportantly,…5.First,…What’smore,…Inaddition,…Finally,…Ending:Conclusion---ownideas1.AsfarasIamconcerned,…2.Personally,Ithink…3.Asissaidabove,…

4.Asmentionedabove,…5.Inbrief,…/Inmyopinion,../Inaword,…/Ingeneral,…WANTHELP?PHONETHESMOKELINEON0800848484(ScotlandSmokingHelpline)

Showthestudents'articles!1.Fromthead,weanseeclearthat…2.Besides,ituseaeasyexampletomadeusunderstandsmokingisbadforourhealthy.cigarettescankillusaswellasbullets.Theonlydifferenceisthatbulletskillusquicklywhilecigarettesleadtodeathslowly.4.Thepicturesaidthebulletisquicklykillus,…Thepicturetellsusthebulletkillsusquickly,…sclearlynmakehealth3.Thisadvertisementtellingusthecigarettelikethebullet.Itattractsmyinterest.tells6.Thesmallbulletcanleadyoutodeathquicklybutthecigarettewillleadyoutoslowlydeathgradually.5.WhydoIthinkit’screative?Becauseit’smeaningful.whilethecigarettewillkillyouslowly.ThereasonwhyIthinktheadvertisementiscreativeisthatit’smeaningful.leadsbtodosth=influencewhatsbdoesorthinkslead(up)tosth=havesthasaresult/causeofsth7.TheAdsputthetwothingstogethercanmakeaevidentcomparisonwhichcanletyoueasytounderstand.Theadputsthetwothingstogether.Itcanmakeanevidentcomparison,whichletyouunderstandeasilywhattheadwantsyoutodo.Theadputsthetwothingstogether.Itisevidentthattheadtellsussmokingisharmfultoourhealth.oradsnShowthestudents'articles!Version:It’sevidentthattheadsuggestsusthatweshouldgiveupsmoking.Thereisabulletwithaword“quick”andacigarettewithaword“slow”

inthead,whichmeanscigarettescanalsokillsmokers.It’sreallyacreativeadvertisement.ThereasonwhyIlikethisisthattheadcanattractmyattentionandappealtomyemotions.Firstofall,theadisdecentandhonest.What’smore,it’sethical.Forthesereasons,theadcanmakemebelievethatsmokingisharmfultoourhealth.Moreimportantly,aswellasdrawingmyattention,theadcanidentifymyinterest,whichmakesme