牛津译林版必修四Unit Advertising 全市一等奖

dvertisingAUnit1Welcome

totheUnitEnjoymoreadsEnjoymoreadsEnjoymoreadsEnjoymoreadsTypesofadvertisementsCommercialadvertisementsTopromoteaproductorservicePublicserviceadvertisements(PSAs)Toeducatepeopleabouthealth,safetyoranyotherproblemthataffectspublicwelfare

let’sgoObservation:

ObservethefourpicturesonPage1.Trytodividethemintotwoparts.Observation:Publicserviceadvertisements(PSAs)Commercialadvertisements

EarthDaySay‘No’todrugsOxlinAirlinesSoftshineshampooFree-Talk:1Wherecanwefindtheseads?2Whydoweliketheseads?Onbillboards,ontheInternet,innewspapers/Magazines,onTV,inleaflets,orinbusesetc.Theyarequiteinteresting,creativeandwecangetsomeusefulinformationfromthem.雀巢咖啡

Thetasteisgreat.味道好极了。麦当劳

I‘mlovin’it!我就喜欢！三星电子

feelthenewspace.感受新境界。百事可乐

thechoiceofanewgeneration.新一代的选择。IBM

nobusinesstoosmall,noproblemtoobig.

没有不做的小生意，没有解决不了的大问题。东芝电子

taketoshiba,taketheworld.拥有东芝，拥有世界。麦斯威尔咖啡

goodtothelastdrop.滴滴香浓,意犹未尽。雪碧

obeyyourthirst.服从你的渴望。经典英文广告Unit1ReadingAdvertisementsWhatmaybetalkedaboutinthisexpositorywriting?Prediction:

advertisementsReadingstrategy:readingexpositorywriting（说明文）introductionofthesubjectsupportingdetailsconclusionasubjectStructureofthewriting:SubjectIntroductionofthesubjectSupportingdetailsConclusionParagraph1Paragraph2Paragraph3-4Paragraph5Fast-reading1.Whatdoadstrytopersuadepeopletodo?Tobuyaproductorservice,ortobelieveinanidea.2.WhatdoesPSAstandfor?3.WhatdoPSAsaimtodo?Publicserviceadvertisement.Theyaimtoteachusandhelpusleadbetterlives.Listentothepassageandfillinthenumberedblankswithnomorethanthreewords.Carefulreading:

2________Somethingusing3________________topersuadepeopletobuyaproductorservice,ortobelieveinanidea.Types/categories4________________5_______

Validity（准确性）Title1_______________CommercialadvertisementsPublicserviceadvertisementsToadvertiseaproductorserviceToteachusandhelpus6_______________Nottellingpeople7______________8______________PeoplelearningalotbyfollowingtheadvicetheygiveleadbetterlivesAdvertisementsDefinitionWordsandpicturesBeinghelpfulthecompletetruthAimsReadthetextagainandanswerthequestions.1.Whereareadvertisementsusuallyfound?Theyareusuallyfoundinnewspapersandmagazines,ontheInternet,radioandtelevision.Carefulreading2.WhatisthemajordistinctionbetweencommercialadvertisementsandPSAs?

Acommercialadvertisementisonewhichsomeonehaspaidfortoadvertiseaproductorservice,whileapublicserviceadvertisementisoftenrunforfree,andismeanttoeducatepeopleabouthealth,safety,oranyotherproblemthataffectspublicwelfare.3.Whyaresomeoftheadvertisementscleveraccordingtothearticle?4.WhendidChinabeginanationwidepublicserviceadvertisingcampaign?Becauseevenifanaddoesnotlie,itdoesnotmeanitisaltogetherinnocent.In1996.5.WhyshouldwefollowtheadviceinPSAs?

BecausePSAsaremeanttobenefitthepublic,andbyfollowingtheadviceinPSAs,wecanoftenlearnalot.TrueforFalseMostpeoplearenotawareofhowmanyadsarearoundthem.Advertisementsarealwaysmeanttopromoteaproductorservice.PSAsareonlyfoundinnewspapersandonTV.TFF4.PSAsandcommercialadsusesomeofthesamemethods.5.Commercialadsoftengiveusvaluableinformationabouthowtoliveourlives.6.Anadwarningpeopleagainstsmokin