商务英语课件

BusinessEnglishcoursewareCATALOGUE目录IntroductiontoBusinessEnglishBusinessEnglishcommunicationBusinessEnglishVocabularyanBusinessEnglishConversation01IntroductiontoBusinessEnglishThedefinitionofBusinessEnglishBusinessEnglishisalanguagespecificallyusedinbusinesssettings,coveringareassuchasbusinessnegotiations,internationaltrade,marketing,andhumanresourcemanagement.ThecharacteristicsofBusinessEnglishBusinessEnglishhasthecharacteristicsofprofessionalism,practicality,andclarity,requiringuserstobeabletoexpressandreceiveinformationclearly,accurately,andinatimelymanner.TheImportanceofBusinessEnglishWiththeaccelerationofglobalizationandthecontinuousdevelopmentofinternationaltrade,BusinessEnglishhasbecomeanimportanttoolforcommunicationandcooperationbetweenenterprises.DefinitionofBusinessEnglishTheroleofBusinessE…BusinessEnglishisanindispensabletoolininternationaltrade,whichcanhelpenterprisescommunicateandnegotiateeffectively,andpromotetradecooperation.ThepositionofBusine…Inmultinationalcorporations,BusinessEnglishhasbecomeanimportanttoolforinternalcommunicationandcoordination,aswellasanimportantmeansofexternalpromotionandimagedisplay.BusinessEnglishandCareerDevelopmentMasteringBusinessEnglishplaysanimportantroleinpromotingcareerdevelopment,improvingpersonalcompetitiveness,andincreasingopportunitiesforcareerdevelopment.TheImportanceofBusinessEnglishWritingskillsAbletoaccuratelyandnormativelywritebusinessdocumentsandmaterials,includingemails,reports,contracts,etc.ListeningskillsAbletoaccuratelylistentoandunderstandtheotherperson'swords,andgraspkeyinformation.OralskillsAbletoexpressone'sideasandviewpointsclearlyandfluently,whilealsopossessinggoodoralexpressionskills.ReadingskillsAbletoquicklyreadandunderstandbusinessdocumentsandmaterials,includingcontracts,emails,reports,etc.SkillsrequirementsforBusinessEnglish02BusinessEnglishcommunicationActivelisteningItinvolvesgivingthespeakerfeedback,soasnoddingorrepeatingwhattheyhavesaid,toshowthatyouarelisteningClarificationUnderstandingthemainpointsanddetailsofwhatisbeingsaidThisrequiresconcentrationandfollowingthespeaker'slineofthoughtAnalyzinginformationIdentifyingkeyfactsanddetails,aswellastheoverallmessage,inwhatisbeingsaidThishelpsinmakinginformeddecisionsbasedontheinformationreceivedListeningskillsUsingsimplelanguageandavoidingjargonortechnicaltermstoensurethateveryonecanunderstandyouSpeakingclearlySpeakingwithoutstatements,ums,ers,orstuttersPracticingspeakinginfrontofamirrororreceivinglinescanhelpimprovefluencyFluencySpeakingloudlyenoughforeveryonetohearwithoutshowingUsingaclear,audiblevoicethatprojectswellhelpineffectivecommunicationVoiceprojectionOralskillsReadingquicklyandefficientlywhilestillretainingthekeyinformationThisskillisacquiredthroughpracticeandcanbeimprovedbyreadingdifferentmaterials,suchasnewspapers,books,andonlinearticlesUnderstandingtheoverallmessagebyreadingbetweenthelinesandanalyzingthecontextofthetextThishelpsincomprehendingthematerialbetterBuildingalargevocabularythroughreadingdifferentmaterialsandlearningnewwordsThisexpandsone'sknowledgeandimprovesreadingcomprehensionSpeedreadingContextunderstandingVocabularyReadingskill010203ClarityWritinginasimple,clear,andconsensusmanntoensurethatthemessageisunderstoodbythereaderAvoidingjargonandtechnicallanguagehelptocommunicateeffectivelyOrganizationArrangingthecontentinalogicalorderwithanintroduction,body,andconclusionThishelpsthereadertofollowthematerialeasilyProofreadingCheckingforgrammar,spelling,andpunctuationerrorsbeforesubmittingthedocumentProofreadinghelpstoensurethatthewritingisfreefrommissesandreadsprofessionallyWritingskills03BusinessEnglishVocabularyanBusinesstermsAcollectionofwordsandphrasesthatarecommonlyusedinbusinessEnglish,suchas"quotation,""order,""invoice,"etcCollaborationPrefixedphrasesthatarecommonlyusedtogether,suchas"intermsof,""inthecontextof,""inrelationto,"etcIdiomsAfixedEnglishexpressionthatusuallycannotbetranslatedliterally,forexample,"inthered"meansloss,"intheblack"meansprofit.TechnicaltermsSpecializedrevenuerelatedtospecificindustriesorfields,suchas"ROI"(returnoninvestment),"IPO"(initialpublicoffering),etc01020304CommonvocabularyandphrasesOpeningstatementsExpressionsusedatthebeginningofanegotiationtoestablishapositiveatmosphere,suchas"Let'scuttothechaseandtalkabouttherealissue,"or"Iwanttobeclearaboutourmutualinterestshere."ProcessmakingExpressionsusedduringanegotiationtoshowflexibilityandwillingnesstomakecomposites,suchas"Wecanlivewiththat,aslongaswecanagreeonthemainpoints."ClosingstatementsExpressionsusedattheendofanegotiationtosummarizetheagreementandconfirmtheunderstandingofallparties,suchas"Ithinkwehaveadeal.Let'sshakeonit."BusinessnegotiationexpressionsSalutationsandclosuresProposewaystoaddressthereaderandendabusinessemail,suchas"DearMr./Ms.[Name],"and"Bestwishes,[YourName]."EmailstructureTypicalelementsofabusinessemail,includingasubjectline,greeting,body,andclosing,witheachparthavingaspecificpurposeandtoneEmailetiquetteRulesforemailetiquetteinbusinesssettings,suchasusingprofessionallanguage,avoidingallCAPSormultipleexceptionmarks,andincludingrelevantinformationinthesubjectlineBusinessemailwritingstandards04BusinessEnglishConversationGreetingandintroduction01Whenmeetingclientsorbusinesspartners,itisimportanttouseappropriategreetingsandintroductionstoestablishagoodfirstimpressionInquiryaboutbusinessmatters02Duringthereceipt,youcaninquireaboutthebusinessmattersthattheguestsareinterestedin,suchastheircompany'sproductsandservices,marketshare,etcEntertainmentandsmalltalk03Inordertocreatealivelyatmosphere,youcanalsotalkaboutsomeentertainmenttopicsormakesmalltalkwiththeguestsBusinessreceptionconversations要点三AgendasettingAtthebeginningofthemeeting,youcansettheagendatoensurethatthemeetingprocessesareinanorderlymanner要点一要点二DiscussionsanddecisionmakingDuringth