大学体验英语综合教程第三版2详细答案Uint

UnitOne

Lead-in

1competing2variety3choose4drink5consumers

6compare7makedecisions8respond9Pollution10provides

PassageA

ThinkAboutIt

1Yes,ofcourse.Forexample,Ihavelearnedfromoneadsayingthatdifferentkindsofusedcansandbottlesshouldbethrownintodifferentdustbinssoastohelpclassifythemforrecycling.NotonlydidImyself

doso,Ialsoaskedotherpeopletofollowtheadvice.

2Herearesomeexamples:“Smokingisdangerousforpeople'shealth.”

“Forthesafetyofyourfamilyandyourself,drivecarefully.”

3Yes,Ido.Theyhelpraisepeople'sawarenessofsomepublicconcerns.Forinstance,nowadayspeoplehavebecomemuchmoreconsciousabout

environmentprotectionandpublicservicecampaignsplayabigpartinit.

ReadAboutIt

ContentAwareness

ReadAndThink

2Workwithyourpartnerandanswerthefollowingquestions.

1TheAdCouncilisapublicserviceorganizationthathelpstosolvethe

mostpressingsocialissues.

2Theycanraisepeople'sawareness,inspireindividualstotakeaction,

andsavelives.

3ThepurposeofUNCFistohelpminoritystudentstograduatefrom

college.

4Theyremindpeopleofwearingsafetybelts.

5Publicserviceadvertisementsplayanimportantroleinsociety.Theycanhelppeopleraiseawarenessofenvironmentalprotection,reduce

trafficaccidents,savewaterandenergy,etc.

3Decidewhetherthefollowingstatementsaretrue(T)orfalse(F)

accordingtothepassage.

1F2F3T4T5T

4Fillintheblankswiththewordsgivenbelow.Changetheform

wherenecessary.

1economic2estimated3measurable4inspired5maximize

6motivate7created8distribute9concerning10abuses

5Completethefollowingsentenceswithphrasesorexpressionsfrom

thepassage.Changetheformwherenecessary.

1byname2identify,with3participatein4speakfor5take,action

6FillineachblankwithawordfromPassageAaccordingtothedefinitiongiveninthebrackets.Thenumberoftheparagraphinwhichthetargetwordappearsisalsosuppliedinthebrackets.

Changetheformwherenecessary.

1awareness2recruiting3motivate4concerning5adopt

7TranslatethefollowingsentencesintoEnglish.

1Ifinditincreasinglydifficulttolivewithinmyincome.

2ModernpoliticianstrytoreachouttoordinarypeopleintheirTV

speeches.

3Pupilsshouldbehelpedtoadoptapositiveattitudetolife.

4Everyoneintheclassisexpectedtoparticipateinthesediscussions.

5Ifyoucommitacrimeyoumustexpecttobepunished.

8ReadandcomparetheEnglishsentences,payingattentiontotheiritalicizedparts,andthentranslatetheChinesesentencesby

simulatingthestructureoftheEnglishsentences.

1Youmaynotknowhowacomputerworks,butyoudoknowthatitisan

inseparablepartinourdailylife.

2Computersaremorethanacalculatingtool-theyenablepeopletodoa

lotmorethings,suchassearchingforinformation,communicatingwith

friendsonline,shoppingviatheInternet,etc.

3SincethecartoonwasintroducedtotheAsianmarket,moreandmore

youngpeoplehavebecomehisfans.

4Shefeelsthathermissioninlifeistohelpoldpeople.

5Crimehasbeenontheincreaseinrecentmonths.Hence,weneedmore

policetoprotectus.

9Lookatthefollowingpublicserviceadvertisements.Havea

discussionwithyourpartnerandshareyourviewonwhatpublic

serviceadvertisementcandoforusinChina.Thefollowingwords,

phrasesandsentencepatternsmaybeofhelptoyou.

Publicserviceadvertising,withitsfocusonpublicwelfare,isverypopulararoundtheworld.Oftentimeswecomeacrosspublicserviceadvertisementswithcatchyslogansandvividcartooncharacters.Thegeneralpublicliketheseadvertisements.Asamatteroffact,manyoftheseadvertisementsaremorethanmemorable-theyraiseawarenessandinspirepeopletoactinanupright,moralwayandengageinphilanthropy.Theymotivatepeopletojoininsocialstrugglebetween

goodandevil.

Likeelsewhere,publicserviceadvertisinginChinaalsoplaysamajorroleinimprovingpublicwelfare.ManypublicserviceadvertisementshavebeencreatedtoencouragepeopletosayNOtosmokinganddrugabuse,andtoshowconcernforenvironmentandhomelesschildrenetc.CelebritiessuchasJackieChenandYaoMinghavetakenanactivepartinthepublicserviceadvertising,andfortheirpersonalcharm,theyhave

influencedalotofpeopleindoinggoodtosociety.

10Writeashortpassageofaround80wordsexplainingthefunctionsofpublicserviceadvertisements.Thefollowingtwopointsshouldbeincludedandthepossiblekeywordsandphrasesaregiven

tohelpyou.

Publicserviceadvertisingplaysaveryimportantroleineverycountry.It

usuallytargetsatoneofthemostpressingsocialissues.Differentkindsofpublicserviceadvertisementsarecreatedtoraiseawareness,inspirepeopletoactinanupright,moralwayandengageinphilanthropy.They

motivatepeopletojoininsocialstrugglebetweengoodandevil.

IntheInternetage,advertisinghasbeendevelopingfastalongwiththeadvancementofinformationtechnology.Toremaincommittedandvigilantinestablishingafootholdforpublicserviceadvertisinginarapidlychangingmedialandscape,weneedmoreandbetterpublic

serviceadvertisements.

PassageB

ThinkAboutIt

1Someoftheadvantagesofadvertisementsare:

·amoreefficientwaytopromoteproductsformanufacturers(e.g.

launchingnewproducts,promotionsales);

·quickeraccesstopotentialcustomers(e.g.advertisingonradioandTV,innewspapersandmagazines,throughadbrochuresand

instructionsheets,etc);

·convenientforcomparingpricesandspecificationsofthecommoditiesadvertisedbydifferentsuppliers;real-time

informationsources(rmationofjobvacancies);

·aquickandstrongmeansofpublicserviceeducation(e.g.public

serviceadvertisementsaboutAIDS,cancer).

Someofthedisadvantagesofadvertisementsare:

·misleadingandfalseinformationandclaims(e.g.exaggerationof

thequalityofthepromotedproducts);

·negativeinfluenceonpeople'smindandhealth(e.g.alcoholand

tobaccoadvertising).

2Iwouldagreewithwhathappenswithregardstoemotions.Ifanadiscapableofstrikingaconsumerrightattheheartofhisemotions,it'sgottobeeffective.Thisiswhymanufacturersareplayingonemotionsinalloftheirpromotionalactivities.Emotionsarehardinfluencersandweall

feelthemsoweareaweaktargetforadvertisingpeople.

3Open

Referencepoints:

·Manyhighlypromoted"healthy"productssalesturnouttobe

cheating.

·Peoplewholookforbargainsalesusuallyfeeldisappointedand

cheatedintheend.

ReadAboutIt

ContentAwareness

ReadAndThink

11Workwithyourpartnerandanswerthefollowingquestions.

1Theyareplacedintheclassifiedsectionsbecauseitismoreeconomical

todoso.

2Byactingassponsorsforsports,largecompaniesmaketheirproductsknowntotheconsumerswhereassportsgetfinancialsupportfor

development.

3Sinceadvertisementisoneofthemostefficientmethodstoreachpotentialemployeesinacountry,anemployercanselectthebestofthe

jobseekers.

4Misleadingthepublicisthemostcommonformofabuseof

advertisement.

5Ittriestoattracttheattentionoftheviewersbybombardingthemwith

relentlessadvertisement.

12Decidewhetherthefollowingstatementsaretrue(T)orfalse(F)

accordingtothepassage.

1T2F3T4T5F

13Fillintheblankswiththewordsgivenbelow.Changetheform

wherenecessary.

1bargain2discard3sponsor4reveal5destructive

6abuses7authorities8economical9staged10eliminate

14Completethefollowingsentenceswithphrasesorexpressions

fromthepassage.Changetheformwherenecessary.

1Inshort2weedout3comesincontactwith4turnablindeyeto5be

takenin

15TranslatethefollowingsentencesintoEnglish.

1Theoldwomanwasnumbedbyherson'sdeath.

2Inthemidstofalltroubles,hemanagedtoremaincheerful.

3Theymanagedtocarryontheirexperimentsinspiteofthedifficulties.

4Wehavetoweedoutunqualifiedapplicants.

5Thedoctortoldhimtocutdownonsmoking.

17Readeachofthefollowingsentences,andfillinthecoordinatingconjunctionthatbestexpressestherelationshipbetweenthetwo

completethoughts.

1but2so3for4and5or

18Eachofthefollowingthoughtsiscompletebyitself,butyoucanjointwoofthemtogethertomakemoreinterestingsentences.Combinethesethoughtsintopairs,usingand,but,yet,for,so,andor,

andwritesixnew