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PHILIPPINECOFFEEINDUSTRYROADMAP
2021-2025PHILIPPINECOFFEEINDUSTRYROADMAP
2021-2025DepartmentofAgricultureHIGHVALUE
CROPSDEVELOPMENTPROGRAMThe
Philippine
Coffee
Industry
Roadmap
(2021-2025)Copyright2022.All
rights
reserved.Nopartofthispublicationmaybereproduced,distributed,ortransmittedinanyformorbyanymeans,includingphotocopying,recording,orotherelectronicormechanicalmethods,withoutthepriorwrittenpermissionoftheCoordinating
Office,exceptinthecaseofbriefquotationsembodiesincriticalreviewsandcertainothernoncommercialusespermittedbycopyrightlaw.Editorialcorrespondenceandrequeststopublish,reproduceortranslatethispublicationinpartorinwholeshouldbeaddressedtotheauthorsandthepublisher.Publishedby:Departmentof
Agriculture-Bureauof
AgriculturalResearchthroughtheUPLBFoundation,Inc.incollaborationwiththePhilippine
Council
forAgriculture
and
FisheriesCoordinatingOffice:High
Value
Crops
Development
ProgramDepartmentof
AgricultureDiliman,QuezonCity,
PhilippinesCover&BookDesign:AlphabetCommunicationsGraphics&PrintQuezonCity,
Philippinesalphabetprinting@i
iPHILIPPINECOFFEEINDUSTRY
ROADMAPDEVELOPMENTTEAMTeam
LeaderMr.DavidT.
Santos,KatribuCo-Team
LeaderDr.MiriamD.
Baltazar,CvSUTechnical
ConsultantsProf.
ValentinoMacanes,BSUDr.JulieE.
Albano,SKSUDr.NoraD.
Carambas,UPLBProf.
AlbertsonAmante,BatSUTechnical
WriterMs.MariaRowenaM.BaltazarRepresentative
from
the
Private
SectorMs.CherryCruz,BCAAMs.MyrnaPablo,FormerDTIREDMs.JojiPantoja,CoffeeforPeaceMs.RuthNovales,NestlePhilsMr.FaustinoG.
Caedo,PCCI-LipaMs.ShirleyPalao-Ay,
TUUBENGCOGAMr.ApolonioDanlayan,Region4ACoffeeCouncilMs.AlviraReyes,PCAIMs.PacitaJuan,PCBIi
i
iRepresentative
fromDepartment
of
Science
and
TechnologyMs.MariaTeresa
deGuzmanRepresentative
fromDepartment
of
Trade
and
IndustryOIC-REDJulietLucasRepresentatives
fromDepartment
of
AgricultureMr.PaoloG.
Tatlonghari,HVCDPMr.NoliP.
Garcia,BPIMr.BernardoP.
Pascua,BSWMMs.AngelicaL.
Ecito,BSWMMs.NemielynnPangilinan,ATIMs.RosemarieDulla,ATIMs.LeonoraV.
Gabriel,AMASMr.MarlonCharlesRufo,AMASMr.ManuelCorinas,PCICMr.JosephC.
Manicad,PMSMr.AlecKarloM.Bagunu,PMSMr.ClarenceOlimpo,PCAFMs.CindyRoseApostol,PCAFMr.ArvinJasperAdan,DA
PCICEngrChristyPolido,BAFEEngr.DenverCamania,BAFEMs.JoanBasay,
ACPCMs.MichelleImperial,ACPCi
vTABLEOFCONTENTSvTABLE
OFCONTENTSLISTOFTABLESLISTOFFIGURESMESSAGEviiixxxiixiii1FOREWORDPREFACEEXECUTIVESUMMARYINTRODUCTIONRationale445Objectives6Definition
of
TermsData
Sources
and
MethodologyData
sources777Analytics11121515192122242527INDUSTRYSITUATION
ANDOUTLOOKStructurePerformanceProduction,
area
and
yieldKey
production
areasCoffee
typesDomestic
pricesConsumptionTradeBrands
and
playersvANALYSIS
OFTHECOFFEEINDUSTRYCost
and
Return
Analysis
(per
ha)Robusta3131313440404949505151626565656666686869698787888991ArabicaValue
Chain
AnalysisSupply
Chain
Segments
and
PlayersSupport
IndustriesKey
Institutions
and
ProgramsNational
coffee
programsPrivate
sector
initiativesSWOT
AnalysisMARKETTRENDSANDPROSPECTSTHECOFFEEINDUSTRYROADMAP–WAY
FORWARDTARGET
SETTINGIndustry
Vision,
Mission
and
GoalsTargetsArea
targetsSufficiency
LevelSTRATEGIES
ANDPOLICIESAction
Programs
and
Priority
ActivitiesLevels
of
engagementPLANIMPLEMENTATION
ANDMONITORINGPlan
Implementation
and
MonitoringIndustry
Cluster
Governance
NetworkREFERENCESAPPENDICESv
iLISTOFTABLESTable
1.Table
2.Table
3.Table
4.Table
5.Table
6.Table
7.CoffeeFarmsbyType,
PhilippinesNumberofBearingTrees
perRegion,2020CoffeeTypes13131415151619Types/Forms
ofCoffeeProductsProducedCoffeeExportsTo
p30CoffeeProducingCountriesin2020LocalProduction,AreaHarvestedandYield/haandvariety,
2020Table
8.Table
9.GlobalCoffeeConsumption,in60kgBagsCoffeeBrandsinthePhilippines,2020242729Table
10.
GBOCompanySharesinChainedCafés/Bars:%FoodserviceValue
2016-2020Table
11.
CostandReturnAnalysisofRobustaCoffee3235Production(1HA.Area)Table
12.
CostandReturnAnalysisofOneHectareArabicaCoffeePlantationintheCordilleraAdministrativeRegion(CAR)usingtheArabicaCoffee-PineBasedAgroforestrySystemofGAP-CoffeeTable
13.
Value
ChainSegmentsandActivities475054Table
14.
KeyInstitutionsoftheCoffeeIndustry,
PhilippinesTable
15.
SWOTAnalysisofthePhilippineCoffeeIndustryv
i
i6767Table
16.
PhysicalTargets
forCoffeeProduction,2022–2026Table
17.
FinancialRequirementsforCoffeeProduction,2023–2026(Php)Table
18.
PhysicalTargets
forCoffeebyType,
2022–20266870Table
19.
ActionProgramsandKRAsfortheCoffeeIndustryasguidedbythesixvaluechainpillars–Agriculture,Training,
ManufacturingandProcessing,Marketing,ResearchandDevelopment,andPolicy,
CreditandInsurancev
i
i
iLISTOFFIGURESFigure1.
Volume
ofCoffeeProductioninmetrictons,2015-2020Figure2.
CoffeeAreaPlanted,2015-20201617181920Figure3.
CoffeeYieldLevels,2016-2020(MTDC/GCB)Figure4.
CoffeePlantingDensity,
2016-2020Figure5.
Driedcherriescoffeebeans%ShareinProductionbyRegion,2020Figure6.
PercentShareinAreaPlantedtoCoffeebyRegion,2020Figure7.
DriedCherries:ProductionbyCoffeeType,
2020Figure8.
AreaPlantedtoCoffeebyType,
202021222223Figure9.
DriedCherries/GreenCoffeeBeans:FarmgatePrices,2018-2020Figure10.
GreenCoffeeBeans:WorldPrices,2015-20202426Figure11.
ComparativePhilippineImportsbyProductDescription/Forms,2016-2020Figure12.
ComparativePhilippineCoffeeExportsbyProduct27DescriptionForm,2016-2020Figure13.
Investment–Roastery393948Figure14.
InvestmentonCoffeeShopFigure15.
SelectedStakeholdersandPlayersalongtheCoffeeValueChainPillarsi
xMESSAGEIn
the
wake
of
unprecedented
events
and
emergingcrises,
the
Department
of
Agriculture
(DA)
launched
thePlant,
Plant,
Plant
Program
to
ensure
that
all
Filipinofamilies
would
have
adequate
supply
of
nutritious,healthy,
accessible
and
affordable
food
to
meet
thedemands
of
these
challenging
times.As
a
testament
of
our
firm
resolve
to
triumph
over
thisformidable
foe,
the
DA
was
re-energized
to
act
as
one,but
is
committed
at
the
same
time
to
delivering
resultsfrom
various
projects
under
the
different
major
programsof
the
Department.In
light
of
this,
I
wish
to
congratulate
all
the
principal
actors
who
paved
the
way
for
the
crafting
andupdating
of
High
Value
Crops
Development
Program
(HVCDP)
Roadmap.
Through
the
completionand
publication
of
this
HVCDP
Roadmap,
we
enshrine
the
spirit
of
excellence,
collaboration,
andresilience
as
inherent
characteristics
of
our
agricultural
inheritance
and
legacy.The
progressive
cross-cutting
and
continuing
collaboration
among
all
stakeholders
in
pursuit
ofattaining
competitive
advantage
and
relevant
growth
is
an
output
designed
into
the
pages
of
thisroadmap.I
am
proud
and
grateful
that
such
a
focused
work
on
this
commodity
could
be
undertaken
toensure
that
a
brighter
future
for
the
industry
can
reasonably
be
expected
and
attained
because
thisblueprint
already
exists
to
assure
it.MaramipongsalamatatMabuhay!WILLIAMD.DAR,Ph.D.SecretaryDepartmentofAgriculturexMESSAGEITnhteh
ePhwilai
pkpei
noef
ucnopffreeec
eadnednctaecdaeovienndtussat
rni
edsepmlaeyr
gaingcf
ur
insde
sa,mt
heentDalerpoal
ertminetnhteosfoAc
igor-ieccuoltnuorem(iDcAa)dlvaaunnccehme
de
ntthePolfaonut
,rPcloaunnt,trPylaansttPhreoygcrraematteoeemnps
ul
orey
mtheanttaollpFpi
loi
pr
ti
nuonitiesfaanmdi
lpierosmwo
tueldahcauvlteuar
ed
eoqf
uqautaelitsyupfoprl
yl
oocfanl
uptrroitdi
ouuctss,
thathei
gahltlhigyh,
tacthcespsribolfesasniodnaflfiosmrdaobf
loeufropoedotpolemaenedt
tsheervices.dWeimt
hacnodfsf
eoefat
hnedsceacchaaollceonngsi
ni
dgetrei
mdehsi.gh-value
cropsand
emerging
agriculture
products
in
the
country,
it
isAs
a
testament
of
our
firm
resolve
to
triumph
over
thisonly
imperative
that
we
bridge
the
various
gaps
in
ourformidable
foe,
the
DA
was
re-energized
to
act
as
one,supply
chain
towards
a
more
responsive
and
globally-but
is
committed
at
the
same
time
to
delivering
resultscompetitive
coffee
and
cacao
industries.from
various
projects
under
the
different
major
programsoTfhrtoh
eu
gDheopuatrtthmeeynet
.ars,
the
Department
of
Agriculture(DA)
has
been
an
invaluable
and
dedicated
partner
oftheIn
light
of
this,
I
wish
to
congratulate
all
the
principal
actors
who
paved
the
way
for
the
crafting
andDepartment
of
Trade
and
Industry
(DTI)
in
this
endeavor.
Together
with
the
commitment
of
industryupdating
of
High
Value
Crops
Development
Program
(HVCDP)
Roadmap.
Through
the
completionorganizations
and
the
participation
of
our
private
sector
partners
and
stakeholders,
our
combinedand
publication
of
this
HVCDP
Roadmap,
we
enshrine
the
spirit
of
excellence,
collaboration,
andefforts
for
a
more
unified
action
at
the
national
and
local
levels
have
provided
enabling
mechanismsresilience
as
inherent
characteristics
of
our
agricultural
inheritance
and
legacy.that
empower
and
support
the
long-term
development
of
farmers.The
progressive
cross-cutting
and
continuing
collaboration
among
all
stakeholders
in
pursuit
ofThe
updated
Philippine
Coffee
and
Cacao
Industry
Roadmaps
serve
as
guides
in
improvingattaining
competitive
advantage
and
relevant
growth
is
an
output
designed
into
the
pages
of
thisproduction
while
ensuring
that
the
respective
industries
are
cost-competitive,
aligned
with
globalroadmap.quality
standards,
reliable
and
environment-friendly,
and
will
provide
sustainable
benefits
to
farmers,processors,
traders,
and
exporters.
These,
in
turn,
will
accelerate
the
growth
of
the
agriculture
sectorI
am
proud
and
grateful
that
such
a
focused
work
on
this
commodity
could
be
undertaken
toas
we
address
issues
on
food
security,
economic
prosperity,
and
social
inclusion
for
micro,
small,
andensure
that
a
brighter
future
for
the
industry
can
reasonably
be
expected
and
attained
because
thismedium
enterprises
(MSMEs).blueprint
already
exists
to
assure
it.As
we
strengthen
and
position
the
Philippine
brand
of
coffee
and
cacao
on
the
global
stage,
letMaramipongsalamatatMabuhay!us
remain
steadfast
in
charting
realistic,
responsive,
and
strategic
actions
in
promoting
our
localproduce
so
that
we
may
be
able
to
secure
the
sustainable
and
inclusive
growth
of
our
industries
andprovide
a
more
comfortable
life
for
all
Filipinos.WILLIAMD.DAR,Ph.D.SecretaryDepartmentofAgricultureRAMONM.LOPEZSecretaryDepartmentofTrade
andIndustryx
iFOREWORDThe
Covid-19
pandemic
that
ravaged
life
and
livelihoodin
the
country
for
almost
2
years
now
proved
to
be
anexistential
threat
to
our
way
of
life.
On
the
positive
side,it
elicited
generosity
and
a
sense
of
community
in
all
ofus,
and
became
a
catalyst
of
change
in
many
areas
of
ourlives.It
is
in
these
multi-faceted
circumstances
that
the
HighValue
Crops
&
Rural
Credit
(HVCRC)
of
the
Departmentof
Agriculture
(DA),
working
collaboratively
with
variousstakeholders
and
industry
experts,
undertook
the
neededupdating
of
this
industry
roadmap
as
an
integral
part
of
the
Secretary
of
the
Department
ofAgriculture,
Dr.
William
D.
Dar’s
18
transformative
strategies,
and
formulated
in
alignment
tohis
One‑DAtoTransformVision
of
Philippine
Agriculture,
in
order
to
achieve
a
Food
Secureand
Resilient
Philippines,
with
empowered
and
prosperous
farmers
and
fisher-folk.
While
thisindustry
roadmap
is
the
handiwork
of
many
minds
and
multi-stakeholders,
in
its
core
it
subscribesto
the
interdependent
and
inter-related
approaches
of
Industrialization,FarmConsolidation,Mechanization,andProfessionalization
as
pillars
of
its
foundation.This
roadmap
is
envisioned
to
serve
as
a
guide
to
all
industry
stakeholders
for
the
realization
ofthe
targets
set
in
it
for
2021
–
2025.
It
is
an
embodiment
of
how
the
industry
will
achieve
its
goalsof
transformative
growth
through
the
value
chain
approach,
as
well
as
increase
in
quality
andsustained
yields
and
incomes.
It
is
with
pride
and
pleasure
that
I
express
my
heartfelt
gratitude
toeveryone
both
in
the
private
sector
and
government,
who
unselfishly
lent
their
time
and
talent
forthis
timely
and
necessary
endeavor.
More
than
the
lofty
legacy
and
memorable
milestone
we
shallleave
behind
because
of
this
worthwhile
work,
it
is
more
the
comfort
in
the
knowledge
that
theentire
industry
would
have
a
clear
pathway
to
follow
in
the
years
ahead
to
realize
its
vision
that
istruly
more
meaningful
to
remember
us
all
by.
Thank
you.EVELYN
G.LAVIÑAUndersecretary
forHighValue
Crops
andRuralCreditDepartmentofAgriculturex
ii
iiPREFACEWe,
in
behalf
of
the
members
of
the
Philippine
CoffeeIndustry
Road
Map
Technical
Working
Group
and
allthe
stakeholders
of
the
Philippine
Coffee
Industryparticularly
our
coffee
farmers
and
indigenous
people,we
are
pleased
to
be
part
of
this
valuable
documentthat
translates
the
aspirations
of
every
one
within
thesupply
chain.Adopting
the
bottom-up-down
approach,
each
sectorshared
their
issues
and
concerns
as
well
as
insights
tocome
up
with
real
situation
of
the
coffee
industry
to
laydown
the
framework
with
achievable
objectives
and
do-able
activities
for
2022-2026
andmedium
and
long
term
plans
for
Ambisyon
2040.May
this
Coffee
Road
Map
serve
as
lighted
pathway
to
boost
and
enhance
the
coffeesector’s
competitiveness
in
a
niche
market
of
excellent
coffee
cup
quality
in
the
world
whichwe
have
achieve
it
and
address
as
well
the
major
issues
and
concerns
on
productivity,
foodsecurity,
poverty
and
climate
change.We
seek
and
appeal
to
all
Government
Line
Agencies
and
Local
Government
Units
tosupport
whole
heartedly
the
entire
coffee
industry
especially
the
coffee
farmers
who
needmost
technical
and
social
amelioration
to
empower
them
towards
social
enterprises.We
thank
the
Department
of
Agriculture,
Department
of
Trade
and
Industry,
Departmentof
Agrarian
Reform,
State
Universities
and
Colleges,
the
DA-
Philippine
Agricultural
andFishery
Council
and
High
Value
Crops
Development
Program,
the
Non-governmentOrganizations,
Civil
Society
Organizations,
Coffee
Farmers
Associations/
Cooperatives
andthe
Private
Sectors-
Processors,
Manufacturers
for
the
untiring
support
and
assistance
forthe
realization
of
the
Philippine
Coffee
Industry
Road
2022-2026
and
beyond.
To
God
bethe
glory.DAVID
T.
SANTOS,KATRIBUUGANGSALANGFOUNDATIONTeam
LeaderCoffeeIndustryRoadmapDevelopmentTeam”xx
ii
ii
iiEXECUTIVESUMMARYCoffee
has
been
an
agricultural
commodity
spanning
four
centuries
of
production
inthe
Philippines.
Through
the
years,
coffee
has
become
undeniably
an
industry
thatmakes
a
positive
impact
to
the
Philippine
economy
with
an
increasing
trend
in
domesticconsumption
for
the
last
10
years
from
2009
to
2019
(ICO,
2021).
As
proof
of
its
beinga
viable
agricultural
commodity,
all
coffee
stakeholders
have
united
to
develop
a
long-awaited
Philippine
Coffee
Industry
Roadmap
for
2017-2022.
However,
as
the
firstroadmap
is
yet
to
fully
implement
and
accomplish
identified
targets,
new
issues,
concernsand
changing
scenarios
in
the
coffee
industry
have
emerged
that
need
to
be
taken
intoconsideration.
Hence,
the
Department
of
Agriculture
(DA),
Department
of
Science
andTechnology
(DOST)
and
the
Department
of
Trade
and
Industry
(DTI)
initiated
the
reviewand
modification
of
the
coffee
roadmap
targeting
a
short-
(2021
–
2025),
medium-
(2026–
2030),
and
long-term
(2031
–
2040)
timelines
to
achieve
target
goals/objectives.The
new
coffee
roadmap
is
an
immediate
response
to
the
Top
5
PriorityRecommendations
of
the
DA
for
a
food
secure
and
self-sufficient
industries
of
coffee
andcacao,
where
a
separate
roadmap
for
the
cacao
industry
has
also
been
prepared.
Thesepriority
recommendations
are:1)
Development
of
a
program
that
will
encourage
and
assist
private
sector
processors
todevelop
quality
local
coffee
and
cacao
products
which
can
compete
with
internationalbrands
(Medium-term
target,
2026-2030)2)
Creation
of
a
harmonized
online
industry
information
database
(price,
production,yield,
etc.)
that
can
be
easily
accessed
by
the
concerned
stakeholders
(Medium-
toLong-term
targets,
2031-2040)3)
Increased
promotion
on
patronizing
local
coffee
and
cacao
products
(Short-termtarget
2021-2025)4)
Forging
of
partnership
between
local
coffee
and
cacao
farmers
with
high-end
andlocal
coffee
shops
(Medium-term
target,
2026-2030)15)
Profiling
of
different
coffee
and
cacao
varieties
to
establish
authenticity
throughresearch
and
laboratory
analysis
as
an
input
to
the
traceability
system
(Medium-termtarget,
2026-2030)The
roadmap
further
brings
into
account
the
current
condition
of
the
country’s
coffeeindustry
in
light
of
bridging
various
gaps
in
the
value
chain
towards
a
more
responsiveand
globally
competitive
coffee
industry
favorable
to
its
particular
customers
andbeneficiaries.
Particularly,
this
roadmap
hopes
to
achieve
the
vision
and
mission
setthrough
the
goals,
objectives,
and
targets
laid
down
for
the
short-term
period,
2021-2025,
with
a
carryover
positive
sustained
continuum
in
achieving
more
targets
in
themedium-term
period,
2026-2030,
and
hopefully,
beyond.The
roadmap
is
composed
of
three
sections;
Where
are
we?-
current
status/situation
ofthe
coffee
industry;
Where
do
we
want
to
go?
–
target
achievable
goals
and
objectives,and
How
do
we
get
there?
–
strategies,
plan
of
action
and
implementation
as
guided
bya
detailed
complementation
of
activities
in
the
identified
value
chain
pillars.
It
providesboth
internal
and
external
assessments
of
the
industry.
The
roadmap
outlines
the
vision,mission,
goals,
strategies
and
action
plans
to
enhance
the
growth
of
the
coffee
industryfrom
the
short-term
period
of
2022
to
2026.
Both
primary
and
secondary
data
presentedwere
gathered
from
several
meetings
and
consultations
among
the
coffee
stakeholders
inthe
government
and
private
sectors.The
Philippine
Coffee
Industry
Roadmap
looked
back
at
its
current
production
volumes
of60,640.95
metric
tons
(MT),
with
an
area
of
113,264.89
hectares
(ha),
and
an
average
yieldof
0.54
metric
tons
per
hectare
(MT/ha)
of
dried
cherries.
The
following
were
taken
intoaccount:
the
issues
and
concerns;
cost
and
return
confronting
the
coffee
growers,
tradersand
processors;
the
market
vis-a-vis
its
benefits
to
the
coffee
drinker-customers
e.g.
lowproductivity,
senile
trees,
low
soil
fertility,
and
limited
control
of
pests
and
diseases;
limitedskills
and
technical
know-how;
lack
of
post-harvest
facilities;
and
access
to
credit
and
markets.These
challenges
guided
the
directions
and
action
plans,
following
the
value
chainanalysis
based
on
these
pillars
and
identified
concerns
under
them
-
1.
Agriculture
2.Training
3.
Manufacturing
4.
Marketing
5.
Research
and
Development
and
6.
Policy,Credit,
and
Insurance.2D
E
P
A
R
T
M
E
N
T
O
F
A
G
R
I
C
U
L
T
U
R
E
H
I
G
H
V
A
L
U
E
C
R
O
P
S
D
E
V
E
L
O
P
M
E
N
T
P
R
O
G
R
A
MThe
various
stakeholders
in
the
government,
civil
society
groups
–
giving
a
representationto
women
and
the
youths
as
emerging
key
players
–
and
the
private
sector
laid
downseveral
strategies
and
approaches
to
address
the
increasing
demand
and
limitedsupply
of
quality
green
coffee
beans
(GCBs);
to
wit:
the
use
of
improved/registeredcoffee
planting
materials;
adoption
of
the
good
agricultural
practices
(GAP)
of
coffee;initial
provision/subsidy
of
farm
inputs
and
appropriate
post-harvest
facilities
to
aid
inthe
booming
manufacturing
component
of
the
industry;
access
to
credit
and
marketoutlets
of
coffee
growers
addressing
an
accessible
digitalization
through
an
e-commercemarket
setup,
and
conduct
of
continuing
education
programs
among
coffee
growers,manufacturers,
and
processors
particularly
the
booming
coffee
shops
and
baristas,through
the
support
services
from
government
and
private
sector
stakeholders,specifically
on
technical,
educational
and
business/economical
gains
for
coffee
farmers,manufacturers,
and
entrepreneurs.At
the
end
of
the
short-term
target
in
2026,
it
is
expected
that
the
coffee
growers
haveincreased
their
average
yield
of
2
metric
tons
per
ha,
supplied
the
needed
volume
of164,704.00
MT
dried
cherries
(GCB)
with
self-sufficiency
level
from
15%
to
39.46%
andhave
increased
farmers’
income
and
farm
productivity,
as
well
as,
coffee
entrepreneurs
inthe
small
and
medium
scale
enterprises.This
Roadmap
is
a
product
of
many
stakeholders
of
the
Coffee
Industry.
It
will
serve
asa
guide
to
all
coffee
players
and
advocates
in
the
different
Philippine
regions,
on
thedifferent
aspects
of
the
Value
Chain
of
Coffee,
for
their
consideration,
as
they
craft
theirown
implementing
guidelines
and
budgets
in
their
respective
regions.P
H
I
L
I
P
P
I
N
E
C
O
F
F
E
E
I
N
D
U
S
T
R
Y
R
O
A
D
M
A
P
2
0
2
1
-
2
0
2
53INTRODUCTIONRationaleWhy
invest
in
coffee?
A
sizeable
portion
of
the
population
loves
coffee
as
a
beverage
andas
a
health
drink
with
antioxidants
that
fight
free
radicals.
For
a
farmer,
coffee
is
a
lucrativebusiness
and
provides
livelihood
to
many.
Luckily,
the
Philippines
is
an
ideal
place
togrow
quality
coffee.
However,
local
coffee
production
is
decreasing
by
3.5%
per
year
overthe
past
10
years,
when
the
Philippines’
coffee
consumption
for
the
last
three
years,
2018to
2020
increased
by
2.1%.The
Philippines
used
to
be
a
top
exporter
of
coffee
but
over
the
years,
this
has
changedand
as
of
December
2020,
the
country
is
only
15%
food
sufficient.
Approximate
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