肯德基公司介绍及管理模式(英文)课件

KFC肯德基公司介绍及管理模式(英文)KFCcompanybelongstotheworld'slargestcateringgroup,withmorethanonehundredcountriesincludingdistributioninthearea,andnearlythreethousandchain.YumsglobalfoodgroupKFCrestaurantsPizzahutTacoBellGrouporganizationalchart组织结构肯德基公司介绍及管理模式(英文)肯德基在中国所开店数肯德基公司介绍及管理模式(英文)销售规模肯德基公司介绍及管理模式(英文)差异化战略肯德基公司介绍及管理模式(英文)KFCinChina'sdevelopmentexperience

KFCafteryearsofexploration,effectivelyusethelocalizationstrategytoovercometheeconomic,management,andsysteminChinameetvariousobstacles,andavoidthewaterandtheculturaldifferences,establishedtomeettheconsumerdemandasthecoreofmarketingstrategyinChina.肯德基经过多年的探索，有效地利用本土化战略，以克服经济，管理和制度在中国满足各种障碍，并避免了水与文化的差异，建立以满足消费者需求为营销战略在中国的核心。肯德基公司介绍及管理模式(英文)1,talentlocalizationtraining,promotionanduseoflocaltalent,givefullplaytoitsfamiliarwiththecharacteristicofthepolicyenvironmentandmarketadvantage.Currentlyhas16marketinChinainthegeneralmanagerofeightwiththemainland.Theseniormanagementpersonneldirectlyinchargeofrestaurantoperationssuchas"operationsmanager","manager"and"therestaurantmanager",allthelocalization.人才本土化培训，推广和使用本地人才，充分发挥其熟悉政策环境和市场优势的特点。目前有16个在中国市场的八个与大陆总经理。高级管理人员直接负责餐厅营运，如“业务经理”，“经理”和“餐厅经理”，全部本土化。肯德基公司介绍及管理模式(英文)2,qualityofservicestandardization.Emphasizetheserviceistheextensionofproductquality,attentiontomakecustomerfeeltheenthusiasmofthewaiterpoliteandconsiderateservices,andbyKFCrespectfullyexperiencethefeeling.Whethertohaveasmileserviceconsciousnessasahiredemployeesimportantexaminationcontent,andthenewemployeesarenearly200hoursoftraining,toensurethatemployeeshaveahighlevelofserviceconsciousnessandserviceskills.服务标准化质量。强调服务是产品质量，重视让顾客感受到服务员礼貌和周到服务的积极性，并通过肯德基方面充分体验到的感觉的延伸。是否有一个微笑的服务意识作为录用员工的重要考核内容，与新员工近200小时的培训，以确保员工具备的服务意识和服务技能高的水平。肯德基公司介绍及管理模式(英文)3,repastenvironmentstandardization.Emphasisoncleanandelegantdiningenvironmentistheembodimentofthebrandvalue,onaregularbasistotherestauranttodecorateandtherenewaloftheequipmentandfacilities,tofullyenjoydiningserviceandfood,andfeelthevalue.Hasclearelaborationtothecleanenvironmentmaintenancestandardsandspecifications,suchastoiletsanitation,cleanthe,whatitems,howlongwillittakewhatdegreequalified,andwhoisgoingtocheckallhavedetailedandclearstandardsandrequirements.就餐环境标准化。注重干净和优雅的就餐环境是品牌价值的体现，定期到餐厅装饰及设备设施的更新，充分享受餐饮服务和食品，并觉得很值。有明确的阐述，以环境清洁维护标准和规范，如洗手间卫生，清洁，有什么项目，多长时间会采取何种程度的资格，并且谁去检查所有的都有详细和明确的标准和要求。肯德基公司介绍及管理模式(英文)HistoryandSignofKFC

Inrecognitionofhiscontributiontohishome,KentuckygavehimthehonorarytitleofColonelSanders.ColonelSandersasuit,gray-hairedandbeardedimageofthegoathasbecameaninternationalbrand.whichisthebestsymbolofKFC.肯德基公司介绍及管理模式(英文)KFC'svaluesOurmissionOurexpectationOurbeliefOurworkattitude肯德基公司介绍及管理模式(英文)ModeofoperationFast-foodchainformIndustrializedproductionStandardizedproductsEmployeelocalizationRawmaterialsareimportedProvidecondimentandbeveragesupplierdirectlyFriedchickenburgerandfriesandin-storeprocessingAnewkindoffoodpermonth肯德基公司介绍及管理模式(英文)KFCenterprisecultureKFC企业文化ServiceandthepursuitofexcellenceAttentionandperfectservicequality"Positive,encouraging."“Restaurantmanagerfirst”Work,toexcellence肯德基公司介绍及管理模式(英文)ProductsafetyandhealthmanagementSupplier'ssafetyandhealthmanagement:Strictrequestallsupplierstofowl-runandplantmanagementIneverylinkinanyinfectionmaypreventcomprehensively,Forsuppliersarerequiredbylocalanimalquarantinedepartmentissuedbytheanimalproductsthereofoutofquarantinecertificate"and"animalsandanimalproductsvehicledisinfectionproof"肯德基公司介绍及管理模式(英文)Restaurantsoperatinghealthmanagement:

Requestforrestaurantdiningtimesdailyfacilitiesandequipmentofallcleaninganddisinfection,Tostrengthenstaffpersonalhealthandhygienemanagement,Thestorageofrawmaterialsstrictsafetyandhealthmanagement,FromthatKFCrestaurantsoperatingonproductsafety.请给餐馆就餐时间每天设施和所有的清洗和消毒的设备，要加强对员工的个人健康及卫生管理，原料严格的安全和健康管理的存储，从肯德基餐厅在产品安全运行。肯德基公司介绍及管理模式(英文)KFCinChina

ThegrowthinChina'sKFCrestaurants肯德基公司介绍及管理模式(英文)KFCChina'schaineffectInChina,16yearsinthecityhasbeenopened1,000230stores,ProductrawmaterialsfrommainlandChina100%HundredsofmillionsofdollarsannuallypurchasesKFCestablishedinmainlandChinawith480enterprisessuppliernetworkEveryyear,directlyorindirectly,creatingjobs23millionInthenextfewyears,KFCwillpromotemoreitemsfromabroadanddomesticproduction,supplyintoChinaandbuildinChinaforbasetotheworld'ssupplyofnew"chain"肯德基公司介绍及管理模式(英文)KFCsecretofsuccessandmanagementexperience:Nevertovigorous,willingtochallengetheiryoung,andtoopenthedoortothetrainingofthestaff,encourageemployeesandKFCgrowtog