时代：城市传播方略(中英文目录)

PAGE《C时代：城市传播方略》——目录—— 丛书总序/序/前言/导论C时代的战略应用：城市传播的确立/关键概念术语•核心操作工具/1．C时代城市价值“三重门”：生产、消费与传播/2．丈量生产与消费的距离：城市传播的价值观照/3．城市传播研究的径路：环境、视角和方法/第一章庞杂的队伍：城市传播传者群落的行为整合/关键概念术语•核心操作工具/案例导视•关键点思考/1.不做孤独的舞者：五大传者群落的角色定位/群落化生存：城市五大传者的角色描述/角色系统化：城市传者的社会整合/2.奏响庞杂队伍的和谐乐章：传者行为一致性策略/行为失范：传者传播行为的缺位与越位/贵在统一：传者传播行为一致性策略/关键概念术语•核心操作工具/第二章新经济引擎：城市文本的生产与消费关键概念术语•核心操作工具/案例导视•关键点思考/1.识别与表征：文本化城市/文本新观察：城市识别与文化消费的载体/独特风景线：城市的特殊文本/2.值得期待的消费引擎：城市传播的特殊文本开发/品鉴“凝固的音乐”：城市建筑的消费图腾/破茧化蝶：城市形象传播的价值提升/另一道曙光：强势业态与特别事件的文本价值利用/3.符号经济的消费盛宴：文化产业运作与城市文本消费/行走“符号江湖”：文化产业内容生产与城市文本特性/运作“智本”：文化产业建设与城市文化资本集聚策略/刷新消费神话：城市文本的符号消费策略/第三章精确制导的方向：城市传播中的受众关键概念术语•核心操作工具/案例导视•关键点思考/1.聚焦与发散：城市传播的受众构成/聚焦：城市内传播的受众/发散：城市外传播的受众/2.“曲高”不能“和寡”：城市传播的受众互动/城市传播受众的角色描述：期待、认同与异化/地位的重构：受众与城市传播的良性互动/第四章枢纽工程：城市传播的渠道建设关键概念术语•核心操作工具/案例导视•关键点思考/1．信息畅通的魔盒：城市传播渠道建设/抢占制高点：城市传播的有效途径/连横合纵：城市传播渠道的整合/2．重点突破：城市传播渠道的创新开发/第五媒体：手机版城市的翘楚隐形媒体：游戏版城市的神谕“南宁经验”：媒体外交攻略第五章化险为夷的城市睿智：城市危机传播管理关键概念术语•核心操作工具/案例导视•关键点思考/1.社会转型的炼狱：突发事件信息的恶性扩散/危机就在门外：社会转型期城市的突出矛盾/危机如何生成：风险社会城市矛盾的危机演绎过程剖析/微观考察：城市危机事件的传播规律与机制/2.临阵不乱的睿智：城市危机传播管理策略/科学化的指南：城市危机传播管理预案的制定/立言以取信：城市危机传播中新闻发言人制度的实施/重视媒介的力量：城市危机传播中的媒介利用策略/突破“危机门”：城市危机传播的阶段性控制/转危为安：城市危机传播效果的优化/第六章弥合“二元鸿沟”：城市与农村的互动传播关键概念术语•核心操作工具/案例导视•关键点思考/1.尴尬的身份：“农民工”/伤口：二元格局对城市农村互动传播的桎梏/偏见：城市传播中对农民工群体的刻板成见/出路：传播学视野下农民工问题的解决路径/2.从割裂到沟通：城市农村互动传播的和谐路径/让农民走进城市：城市化与城市传播/沟通城乡之间：中国城乡新型传播关系的探索实践/第七章代际传播的思量：“旧城改造”与“城市失忆”关键概念术语•核心操作工具/案例导视•关键点思考/1.文化遗产的分量：城市传播学视野下的旧城价值/一个追问：旧城本质的廓清/两个时态：旧城的“完成时”与“进行时”/2.繁荣背后的苍凉：“旧城改造”与“城市失忆”/“存”与“弃”：旧城改造的是是非非/警惕病态城市：“旧城改造”与“城市失忆”症/赓续与复兴：旧城现代性利用与开发策略/第八章寻找国际位置：城市的国际传播关键概念术语•核心操作工具/案例导视•关键点思考/1.理解“小小环球”：“地球村”与“国际都市”/“地球村”时代：国际都市及其传播场域/信息霸权：信息流通与国际都市战略地位的确立/2.城市的信息筹码：跨境数据资料流通与城市整合/跨境解困：运用跨境数据资料流通提高“信息生产力”/城市的“跨栏”训练：跨境数据资料流通的开发与管理/3.隐匿国界：城市与国际组织的协作/有别于国家的力量：国际组织在国际传播中的作用/需要掌握的技术：城市与国际组织协作关系的构建/4.“城市好兄弟”：友好城市发展战略/一种有效的路径：缔结友好城市与城市跨文化传播/“结拜者”的共识表达：友好城市传播价值的实现形式/第九章城市的未来：“流城市”的规划与建设关键概念术语•核心操作工具/案例导视•关键点思考/1.回视与瞻望：城市智能化发展现状与趋势/信息时代的城市：城市智能化的发展现状/未来的“新城运动”：城市智能化的发展趋势/2.未来的城市革命：“流城市”规划与建设/未来城市空间的分层与弥合：“流城市”与城市空间“超文本”重点工程：移动通信终端城市嵌入技术的开发与利用/地图经济：功能性行业地图系统的规划与建设/参考文献附1：城市传播研究关键词索引附2：本书案例索引附3：本书图表索引附4：本书原创性建议与对策索引后记CONTENTSAGeneralPrefacetoThisCollection（OuyangHongsheng）PrefaceForewordIntroductionThepracticeofStrategyofC-Times:OntheestablishmentoftheValueofUrbanCommunication/1.ThreePhasesofUrbanValue:Prodution,ConsumeandCommunication/2.TheGapbetweenMeasureProdutionandMeasureConsume:AStudyontheValueofUrbanCommunication/3.TheMethodologyoftheStudyonUrbanCommunication:Surroundings,PerspectivesandMethods/Chapter1TheHugeCommunity:OntheStandardizationoftheActionofUrbanCommunicationcommunitiesparticipants/TheKeyTerm·KeyToolofPerforming/AIntroductionofParticularCases·TheDeliberationsonSomeKeyPoints/1．RejecttheLonelyDancer:OntheFivecommnities’DefinedFunctionsinUrbanCommunication/TheDepictionabouttheFunctionsofthe‘FiveCommunities’ofUrbanCommunication/UrbanCommunication’s‘SystematizedFunctions’anditsStandardizationinSociety/2．Performthe‘MusicalMovement’oftheHugeCommunities:OntheContinuityofCommunicationParticipants’Action/TheActionthatIsOutofRegulations:TheAbsenceandTranscendingofCommunication’sAction/TheKeyPointofSystematize:TheStrategyoftheSystematizedCommunication’sAction/ASignificantStrategy:AStudyontheStrategyofEmploying‘EventsResources’inStandardizingtheUrbanCommunication/Chapter2TheNewMotivationofEconomy:TheProductionandConsumeofUrbanTexts/TheKeyTerm·KeyToolofPerforming/AIntroductionofParticularCases·TheDeliberationsonSomeKeyPoints/1．IdentifyingandSymbolizing:’TextizedCities’/ReviewingtheTexts:IdentifyingofCitiesandEmbodimentofCultureConsuming/TheUniqueScenery:TheSpecialTextofCities/2．TheConsumeMotivationthatDeservesLongingFor:TheDevelopmentofSpecialTextsaboutUrbanCommunication/Appreciatingthe‘SolidifiedMusic’:TheConsumeTotemofUrbanBuildings/TheWormthatIsabouttoBeAButterfly:ThecommunicationofUrbanAppearanceandtheFormulatingofUrbanTradeMark/AnotherHope:TheAuthoritativeConditionofPracticeandtheUseforTexts’ValueofSpecialEvents/3．TheConsumeCarnivalofSymbolicEconomy:TheOperationofCultualIndustryandConsumeof‘UrbanText’Wanderinginthe‘SymbolicalItinerary’:TheProductionofContentsonCultualIndustryandtheFeatureofUrbantexts/Performingthe‘Resourcefulness’:TheFormulatingofCulturalIndustryandtheStrategyonAccumulatingtheUrbanResourcesofCulture/RecomposingtheConsumeMyth:TheStrategyonSymbolicalConsumeofUrbanTexts/Chapter3AccuratelyOrientatedDirection:TheReceiversinUrbanCommunication/TheKeyTerm·KeyToolofPerforming/AIntroductionofParticularCases·TheDeliberationsonSomeKeyPoints/1．FocusingandDispersing:TheReceiverFormersofUrbanCommunication/Focusing:ReceiversofCommunicationinsideCities/Dispersing:ReceiversofCommunicationoutsideCities/2．TheoriesMustFitPractice:TheInter-influencesamidtheReceiversofUrbanCommunication/DepictionontheCharacteristicofUrbanCommunicationReceivers:Expectation,identificationanddissimilation/RestructionofPosition:ReceiversandPositivelyOperatatingofUrbanCommunication/ConversationofPresence:TheStrategyonReceivers’Inter-influencesinUrbanCommunication/Chaper4ThePivotProject:TheConstructionofUrbanCommunicationApproaches/TheKeyTerm·KeyToolofPerforming/AIntroductionofParticularCases·TheDeliberationsonSomeKeyPoints/1．TheMagicBoxinwhichInformationIsBeingUnobstructedlyTransferred:TheConstructionofUrbanCommunicationApproachesSeizingtheCommandingPoint:AnEffectiveApproachtoUrbanCommunication/SynthesizingtheApproaches:TheSystematizedApproachesofUrbanCommunication/2．TheKeyBreakthrough:TheCreativityofApproachestoUrbanCommunication/TheFifthMedia:TheMostBrilliantmediainCitiesofMobilePhoneVersion/Nanning’sExperiences’:DiplomaticStrategyofMedia/Chapter5ACity’sWisdomsthatHeadOffCrises:TheAdministationofUrbanCommunicationofCrises/TheKeyTerm·KeyToolofPerforming/AIntroductionofParticularCases·TheDeliberationsonSomeKeyPoints/1．SocialIssuesandUrbanCrises:TheNegativeDispersalofInformationTheJustCrisesOutdoor:Cities’ProminentIssuesduringtheAgeofSocialTransforming/HowCrisesAreInduced:AstudyontheDevelopingProcessoftheCrisesCausedbyCities’Issues/TheMeticulousObservation:TheLawandMechanismofCommunicationonCrisisEvents/2．TheCalmWisdom:TheStrategyonAdminisrationofUrbanInformationofCrises/ScientificGuide:FormulatingtheBlueprintofCrisisCommunication/SpeakinginOrdertoAcquireTrust:ImplementingtheNewsConferenceInstitutioninCrisisCommunication/StressingMedia’sPower:TheStrategyonTakingtheUseofMediaofCrisisCommunication/Resolvingthe‘Crisisgate’:PhasingintheControloverCrisisCommunication/TurningCrisesintoSafty:OptimizingtheeffectofCrisisCommunication/Chapter6BridgingtheGap:ReciprocalActionbetweenUrbanandRuralCommunicationTheKeyTerm·KeyToolofPerforming/AIntroductionofParticularCases·TheDeliberationsonSomeKeyPoints/1．TheAwkwardCharacters:’LabourersfromCountryside’TheAnguish:ReciprocalAction’sShacklesbetweenUrbanandRuralCommunication,whichResultedfromtheOppositePattern/ThePrejudice:TheRigidBiasagainstLabourersfromCountysideinUrbanCommunication/TheApproach:TheSolutiontotheIssuesofLabourersfromCountrysideinthePerspectiveofCommunication2．FromIsolationtoExchange:TheConcordantWayofReciprocalActionbetweenUrbanandRuralCommunication/AdmittingPeasantsintoCities:UrbanizationandUrbanCommunication/BridgingtheSpatialDifference:TheExplrationoftheNewCommunicationRelationshipamidcitiesandCountrysideinChinese/Chapter7ConsiderationonCommunicationamidAges:’RestructuringtheOldCity’and‘LosingtheMemoriesaboutOldCities’/TheKeyTerm·KeyToolofPerforming/AIntroductionofParticularCases·TheDeliberationsonSomeKeyPoints/1．TheSignificanceofCulturalHeritage:TheValueofOldCitiesinthePerspectiveofUrbanCommunication/Aquestion:ClarifyingtheIntrinsicQualityofOldCities/DoubleTenses:OldCities’‘PastTense’and‘PresentTense’/2．TheDesolationCoveredwithProsperity:’RestructuringtheOldCity’and‘LosingtheMemoriesaboutOldCities’/‘Retaining’or‘Abandoning’:MeritsandDemeritsabouttheRestructuringofOldCities/KeepingVigilanceagainstAbnormalCities:Symptomsof‘RestructuringOldCities’and‘LosingtheMomoriesaboutOldCities’/InheritingandReviving:TheStrategyonUsingandDevelopingtheModernityofOldCities/Chapter8TheAttemptatOrientationinGlobalCommunication/TheKeyTerm·KeyToolofPerforming/AIntroductionofParticularCases·TheDeliberationsonSomeKeyPoints/1．Comprehending‘theLittleglobe’and‘InternationalCities’/TheAgeof‘GlobeVillage’:InternationalCitiesandFieldsofCommunication/TheMonopolyofInformation:TheCirculationofInformationandtheIdentifiedStrategicalPositioninInternationalCities/2．TheUrbanCountersofInformation:DatasCirculationThatIsbeyondBoundariesandtheSystematizedCities/TheSolutionsbeyondboundaries:MakingUseofDatasCirculationThatIsbeyondBoundariesinOrdertoMotivatethe‘ProductiveForceofInformation’/TheUrbanTrainingof‘Hurdles’:TheDevelopmentandProgrammeofDatasCirculationThatIsbeyondBoundaries/3．CoveredNationalBoundaries:TheCooperationbetweenCitiesandInternationalCommunities/ThePowerThatDiffersfromThatofNations:TheRoleThatIsPlayedbyInternationalCommunitiesinInternationalCommunication/TheTechniquesThatOughttoBeMastered:ConstructuringtheCooperativeRelationshipbet