中国零售业态

中国零售业态2024/3/29中国零售业态ShiftHappens

你知道吗中国零售业态中国是有着很大的区域差异的巨大的市场+/-30度从南到北4000公里-/+20厘米中国零售业态中国市场一览中国零售业态中国市场一览中国零售业态

2008年，中国零售市场17%的增长，

到2010年预计有21%增长

中国零售业态ChinaTotalSocietyRetailSalesTurnover

2004-2005年零售额销售趋势13.3%12.9%13.7%16.8%21.6%15.0%Source:ChinaNBS中国零售业态不同业态的渠道销售增长趋势渠道销售金额（十亿元为单位）年度复合增长率变化%200520082013E'05-'13ECAGR'05-'13ECash&Carry11.5515.3519.8378.3品类专家127.75287.99474.6817.83346.9便利店31.6253.978.8812.1147.3百货商店29.5958.9993.0915.463.5折扣店4.886.739.869.185药店7.6914.122.5314.3914.8大卖场124.16197.54365.5414.45241.4非店铺零售9.7116.8136.6418.0526.9连锁超市112.12159197.967.3685.8Source:MVIConsulting中国零售业态中国不同业态销售面积

(以千英尺为单位)

业态2005200720082009E2010E2011E2012E2013E'05-'07CAGR'07-'13ECAGRCash&Carry4,967.535,609.095,691.795,739.976,086.696,338.966,611.696,661.246.30%2.90%便利店9,349.9312,708.5413,826.7914,703.4315,643.9316,535.4017,406.6818,296.9216.60%6.30%便利折扣店1,709.361,785.141,872.711,926.301,985.272,050.632,130.362,212.192.20%3.60%百货商店14,895.0322,508.4624,245.1425,436.3427,487.5329,657.2631,150.8233,436.4422.90%6.80%非处方药店312.35432.78502.93561.18625.77684.76743.76805.4717.70%10.90%大卖场48,764.4765,214.7474,758.2681,799.6888,649.9295,275.54102,203.85108,562.5915.60%8.90%珠宝店5.1212.7920.4620.4620.4623.0223.0223.0258.10%10.30%折扣店1,014.251,242.751,450.261,540.861,631.461,700.411,769.361,838.3110.70%6.70%办公楼大型商店-7049241,144.001,408.001,672.001,892.002,112.00-20.10%其他零售2,569.832,901.912,938.092,962.213,093.973,225.733,369.553,621.016.30%3.80%购物中心30,388.0938,778.6444,891.5351,610.9660,583.9171,172.5381,841.1092,804.9413.00%15.70%连锁超市85,649.6998,780.23103,987.61107,905.01112,274.30116,665.72121,267.86119,792.047.40%3.30%Source:MVIConsulting中国零售业态区域按行政级别按渠道类型城市县农村批发&零售餐饮其他全国100%67.7%11.1%21.1%84.1%13.8%2.0%东区37%68.4%9.7%21.9%86.1%12.4%1.5%西区13%58.2%17.5%24.3%80.8%16.0%3.2%中区27%65.2%10.7%24.0%83.6%14.5%1.9%北区14%70.2%12.2%17.6%85.0%13.4%1.7%东北9%80.6%7.4%12.0%84.7%14.0%1.3%最高最低中国大陆2008年达到10,849BnRMB

社会零售总额区域贡献占比如下Source:ChinaNBS中国零售业态分区域销售趋势

区域#ofstores门店数

OperationSize,000sqm2经营面积（平方）Employees,000人员RetailSalesbn销售量SalesperstoreMn单店销售persqm2,000平方销售perhead,000人员产出East东65,05638,9098666079.3416701West西19,53012,8022091065.438508Central中41,77032,7615073548.4711698North北14,73313,67423118812.7714815Northeast东北4,2772,295505112.02221,032

#ofemployeesannualturnoverWholesale>20>20mnRetail>60>5mnHotelhigherthan1StarRestaurant>40>2mnSource:ChinaNBS中国零售业态前100位零售商区域性分析

前100位零售商数量门店数量门店%营业额('000)销售%

前10010042,311100.0%587,694,190100.0%东区5023,44255.4%375,300,24063.9%西区52,5165.9%10,945,0601.9%中区2112,02228.5%129,863,15022.1%北区204,1139.7%67,871,45011.5%东北42180.5%3,714,2900.6%Source:Linkshop,CCFA中国零售业态在在KeyretailersinmainlandChinaItisadynamic,challengingandexcitingplace©GlendinningManagementConsultants200713中国零售业态China:Top10零售商

Top10RetailersbyContributionTop2retailersbycontributionareChinesecategoryspecialistsThoughWalmartisclosethird,withfarlessstoresLessthanexpectedcontributionbyothertopglobalretailersAftertop10,muchlessconcentratedSource:MVIResearch中国零售业态全球零售商通过扩张增加市场份额Source:MVIMarch200615中国零售业态2008年快消品公司和零售杂货市场

的业绩对比Source:ACNielsen,GMCResearch

2008门店覆盖'000%2008营业额'000'000%单店平均销售金额RMB中国零售杂货店3,640100.0%5,000,000100.0%1,373,626前100位食品杂货商421.2%588,00011.76%14,000,000P&G2,11258.0%36,0000.72%17,045KSFNoodles1,93053.0%30,0000.60%15,544CocaCola1,80049.5%25,0000.50%13,889Nestle1,10030.2%13,0000.26%11,818Mars45012.4%3,0000.06%6,667Wrigley2,94981.0%5,0000.10%1,695中国零售业态现代渠道将继续引领市场中国零售业态零售商生命周期占地阶段建立临界点新店驱动增长大量门店投资巩固阶段效率为导向降低成本提炼供应链成本中心分衰败市场分额的减少竞争落后太多的问题导致衰落缺少客户的商业主张兴盛阶段建立成功的业态市场份额的增长引入新的业态收购可对比增长快速增长减缓兴盛衰败转折点占地巩固兴盛或衰败中国零售业态零售商生命周期可对比增长快速增长减缓兴盛衰败转折点占地巩固兴盛或衰败中国零售业态占地巩固衰败兴盛????讨论：不同阶段零售商的策略中国零售业态1.ACQUISITION获益Oneoftheeasiestwaystogetadditionalvolume获取附加值的最简便途径之一Expensive高利润Willnotautomaticallyfixproblemsinexistingbusiness不在现有业务中自动产生问题2.NEWSTORES新开门店Replicatingsuccess复制成功“Conquering”anewplace攻克新高地Needgoodlocationsthatfitstrategy需要与策略相符的优势位置3.MORESHOPPERS更多购物者Highertraffic高客流Notonlyattractnewshoppers,butalsokeepexistingcustomers

吸引新顾客，留住老顾客Verycompetitiveinitiative竞争主动性零售商成长战略中国零售业态4.INCREASETHEBASKETSIZE提高购买量Getshopperstobuymoreproducts促使顾客购买更多商品Getshopperstospendmoremoney(value)促使顾客消费更多Encourageimpulsebuy推动冲动性消费5.INCREASESHOPPERLOYALTY加深顾客忠诚度Getshopperstobuymoreoftheirrequirementsfromyou

使顾客从你那里购买更多必需品Extendproductrangese.g.,financialservices扩大业务范围如：金融服务6.INCREASEPROFITABILITY提高收益率Aggressivelyreducecosts尽可能降低成本SupplyChainandPOPEfficiencies提高供应链及购买点效率PressureSupplierstoincreaseTradingTerms迫使供应商提高贸易条款RetailerGrowthStrategies零售商成长战略中国零售业态“基于品类想法的领导力”“协约”“合作的”“顾问性的”“战术性的”“保持距离”