《架构流程图库》课件

WebAgencyServiceDomainWebBuildingWebSolutionWebConsultingWebCIWebDesignWebapplicatione-BusinessConsultingMarketAnalysis1编辑pptWebAgencyServiceDomainWebWebAgencyServiceDomainWebBuildingWebSolutionWebConsultingWebCIWebDesignWebapplicatione-BusinessConsultingMarketAnalysis2编辑pptWebAgencyServiceDomainWebWebAgencyServiceDomainWebBuildingWebSolutionWebConsultingWebCIWebDesignWebapplicatione-BusinessConsultingMarketAnalysis3编辑pptWebAgencyServiceDomainWebe-BusinessValueChaine-MarketingE-CRMe-MarketplaceSCMSupplierCustomerSupplierCustomer협력업체및고객네트워크를통합,상호간의정보를공유하고협력을강화함으로써효율적인OrderFulfillment를수행하고고객니즈에신속하게대응4编辑ppte-BusinessValueChaine-Markete-MarketingE-CRMe-MarketplaceSCMSupplierCustomerSupplierCustomer협력업체및고객네트워크를통합,상호간의정보를공유하고협력을강화함으로써효율적인OrderFulfillment를수행하고고객니즈에신속하게대응e-BusinessValueChain5编辑ppte-MarketingSupplierCustomerSupConsultingMarketingContentsFlashDesignCodingCTIUMSMailingServerD/BCreativeInteractionSystemebizIntegrationStrategySoppingeCRMIRMVOC/RMSe-LearningInteractiveFullService통일된프로세스기반하에ebiz전략수립,개발및솔루션을통합하여구축eSolution6编辑pptConsultingMarketingContentsFlaeBizSector&Solution

사이버아파트포탈사이트구축하이테크도시건설에필요한eSolution인프라구축LIFESystemINFORMATIONCOMMUNICATIONTechnoVillage공과금/민원서류공지/주민신고/처리쇼핑/공동구매/예약반상회/동호회영화/연극/음악화상회의/통화시스템Mail+SMS+Fax+메신저테크노빌리지뉴스생활토탈정보사이버교육정보종합DB검색원격경비시스템원격진료시스템재택근무시스템홈뱅킹/홈트레이딩7编辑ppteBizSector&Solution사이버아파트ConsultingMarketingContentsFlashDesignCodingCTIUMSMailingServerD/BCreativeInteractionSystemebizIntegrationStrategySoppingeCRMIRMVOC/RMSe-LearningInteractiveFullService통일된프로세스기반하에ebiz전략수립,개발및솔루션을통합하여구축eSolution8编辑pptConsultingMarketingContentsFlaeBizTotalServiceeBizStrategyeBizOperationeBizConsultingPlanningContentsSolutionMarketingeBusinessIntegratoreBizBuildingeBiztotalservice9编辑ppteBizTotalServiceeBizeBizeBizeBusinessTransformationSupplierSupplierSupplierstockholderEmployeesOn-lineOff-lineSCMERPIPSeCompanyEIP/KMS/GWIRM/RMS/PRMWebSiteCRM/CPPartners10编辑ppteBusinessTransformationSupplSupplierSupplierSupplierstockholderEmployeesOn-lineOff-lineSCMERPIPSeCompanyEIP/KMS/GWIRM/RMS/PRMWebSiteCRM/CPPartnerseBusinessTransformation11编辑pptSupplierSupplierSupplierstockhSupplierSupplierSupplierstockholderEmployeesOn-lineOff-lineSCMERPIPSeCompanyEIP/KMS/GWIRM/RMS/PRMWebSiteCRM/CPPartnerseBusinessTransformation12编辑pptSupplierSupplierSupplierstockhPACSERPCRMEIPMailingB2EmallIntegrationDevelopersWebServiceEnterpriseSolutionBusinessFields:SIDevelopment&Solutions13编辑pptPACSERPCRMEIPMailingB2EmallWebeBizTotalServiceeBizStrategyeBizOperationeBizConsultingeBusinessIntegratoreBizBuildingeBiztotalservicePlanningContentsSolutionMarketing14编辑ppteBizTotalServiceeBizeBizeBizPACSERPCRMEIPMailingB2EmallIntegrationDevelopersWebServiceEnterpriseSolutionBusinessFields:SIDevelopment&Solutions15编辑pptPACSERPCRMEIPMailingB2EmallWebPACSERPCRMEIPMailingB2EmallIntegrationDevelopersWebServiceEnterpriseSolutionBusinessFields:SIDevelopment&Solutions16编辑pptPACSERPCRMEIPMailingB2EmallWebe-BusinessValueChaine-MarketingE-CRMe-MarketplaceSCMSupplierCustomerSupplierCustomer협력업체및고객네트워크를통합,상호간의정보를공유하고협력을강화함으로써효율적인OrderFulfillment를수행하고고객니즈에신속하게대응17编辑ppte-BusinessValueChaine-MarketeCompany가치체인망SCM/IPSDW/CRMCustomerStockholderSuppliereCompanyIRM/RISGW/KMSERP/EIP18编辑ppteCompany가치체인망SCM/IPSDW/CRMCueBizSector&Solution

사이버아파트포탈사이트구축하이테크도시건설에필요한eSolution인프라구축LIFESystemINFORMATIONCOMMUNICATIONTechnoVillage공과금/민원서류공지/주민신고/처리쇼핑/공동구매/예약반상회/동호회영화/연극/음악화상회의/통화시스템Mail+SMS+Fax+메신저테크노빌리지뉴스생활토탈정보사이버교육정보종합DB검색원격경비시스템원격진료시스템재택근무시스템홈뱅킹/홈트레이딩19编辑ppteBizSector&Solution사이버아파트eBizTotalServiceeBizStrategyeBizOperationeBizConsultingPlanningContentsSolutioneBusinessIntegratoreBizBuildingMarketingeBiztotalservice20编辑ppteBizTotalServiceeBizeBizeBizeBizSector&Solution

사이버아파트포탈사이트구축하이테크도시건설에필요한eSolution인프라구축LIFESystemINFORMATIONCOMMUNICATIONTechnoVillage공과금/민원서류공지/주민신고/처리쇼핑/공동구매/예약반상회/동호회영화/연극/음악화상회의/통화시스템Mail+SMS+Fax+메신저테크노빌리지뉴스생활토탈정보사이버교육정보종합DB검색원격경비시스템원격진료시스템재택근무시스템홈뱅킹/홈트레이딩21编辑ppteBizSector&Solution사이버아파트ConsultingMarketingContentsFlashDesignCodingCTIUMSMailingServerD/BCreativeInteractionSystemebizIntegrationStrategySoppingeCRMIRMVOC/RMSe-LearningInteractiveFullService통일된프로세스기반하에ebiz전략수립,개발및솔루션을통합하여구축eSolution22编辑pptConsultingMarketingContentsFlaSCM/IPSDW/CRMCustomerStockholderSuppliereCompanyIRM/RISGW/KMSERP/EIPeCompany가치체인망23编辑pptSCM/IPSDW/CRMCustomerStockhold

고객Data의IntegrationEnterpriseCRMeCRMDataWarehousing/IntegrationWebLog

DataDataBaseTransaction

Data

CustomerProfile24编辑ppt고객Data의IntegrationEnterprisEnterpriseCRMeCRMDataWarehousing/IntegrationWebLog

DataDataBaseTransaction

Data

CustomerProfile

고객Data의Integration25编辑pptEnterpriseCRMeCRMDataWarehouSMMUSIMUNIMUR&DMUeBizTotalServiceeBizTotalService26编辑pptSMMUSIMUNIMUR&DMUeBizeBiz통합회원관리및활용방안ServiceSalesCRMDataWarehousing/IntegrationSMSChannelWebFAXChanneleMailChannelWebSiteChannelPostchannelConsumerInvestorPurchaserAnalystThepressClub투자자충성고객미래고객MarketingCustomerInteractionPlatformsInteractionManagementInfrastructureCustomerCommunicationse-CRM27编辑ppt통합회원관리및활용방안ServiceSalesCRME-Mail문서EDMSGW자료실KMS2단계(시스템연동)ERP1단계(솔루션개발)CRMSCME-PlanningOfficeManagementSystem자산관리고객관리업무관리인력관리손익관리28编辑pptE-Mail문서EDMSGW자료실KMS2단계(시스템연동CustomerACustomerBCustomerCSupplierASupplierBSupplierC55%15%20%10%eBizConsultingeBizSolutionseBizIntegrationeBizSolutions&ServiceInternetAreaBSPAreaSIAreaNIArea29编辑pptCustomerACustomerBCustomerC55%15%20%10%eCRMWCMSIRM/PRMMailingMESCTIPABXIBSNetworkIntegrationAutomationSystemEnterpriseNetworkCRM/DWEIP/EKPERP/SCMGW/KMSSIconsultingSIdevelopmentSImanagementWebconsultingWebdevelopmentWebmanagementNIAreaSIAreaWebSIAreaeBizSolutions&ServiceWebSIAreaSIAreaNIAreaSystemArea30编辑ppt55%15%20%10%eCRMWCMSIRM/PRMMaiCRMForecasting,OpportunityManagement,Configuration,Generation……Forecasting,CustomerCareSpareManagement………ForecastingPersonalizationCampaignManagementMarketingEncyclopediaERPCMSSCMEIPeStrategySolution&Service-SIDevelopment&SolutionsMarketingSalesServices31编辑pptCRMForecasting,Forecasting,FOne-StopService10%10%5%5%BSPITconsultingITdevelopmentITmanagementN/WmanagementNewtechnologyWirelessInternetWebContentsWebMailingWebSIeBizSolutions&ServiceBSPAreaInternetAreaSIAreaNIAreaConsultingAreaBSPMU:(BusinessServiceProviderManagementUnit)32编辑pptOne-Stop10%10%5%5%BSPITconsInternetAreaBSPAreaSIAreaNIArea55%15%20%10%eBizSolutions&ServiceConsultingforeBizeStrategyConsulting.eManagementConsultingeBusinessRestructureConsultinge-CRM,e-MarketingConsultinge-Solution/e-Infra/e-InfraSIconsulting&managementNetworkIntegration/AutomationSystemITdevelopment&management

33编辑pptInternetArea55%15%20%10%eBizSCMCRMe-SupplychainManagemente-CustomerRelationshipManagementE-biztransformationSystem-고객정보,고객관계는전략적자산-다양한채널을통합한고객서비스제공-파트너와의협력은전략적자산-SupplyChain를활용한경쟁우위확보ERP/EIPe-BusinessPerspective34编辑pptSCMCRMe-SupplychainManagemene-CRMfunctione-CustomerRelationshipManagemente-CRMe-CRMAdaptationAnalysisDataGatheringeBizSolutionanalysis_e-CRM

로그분석및접속자통계분석회원의메뉴별/그룹별성향및접속통계분석회원성향분석을통한부문별통계및접근방법론회원의구매패턴이나관심분야를분석하여,

거기에대응하는마케팅전략수립고객의소비성향과구매욕구분석및맞춤서비스다른분야간연관관계각종분석기능및분석데이터활용프로그램35编辑ppte-CRMfunctione-CustomerRelat1.잠재고객5.고정고객현안전략4.반복고객3.구매고객2.신규고객1.잠재고객

우리회사의(가장적합한)고객은누구인가?

그들을유치하기위한방법은무엇인가?

고객들은우리Site에서어떤행동을보이는가?

고객들은우리Site와경쟁Site에서

어떤태도(정부수집,구매등)의차이를보이는가?

반복구매를위한교차판매/상승판매방법은?

고객의방문을어떻게개인화할것인가?

이탈이예상되는고객은누구인가?

휴면고객을활성화하는방법은무엇인가?

신규고객유치전략경쟁사고객유치전략고객가치

증대전략우수고객유지전략휴면고객활성화전략고객이탈방지전략이탈고객

재유치전략eCRM

e-CRM구축관점36编辑ppt1.잠재고객5.고정고객현안전략4.반복고객3123

템플턴그로스2호신탁유형원본보전환매90일이상경과시중도해지수수료없이환매가능

주식에의투자:신탁자산의60%이상

(평균80∼90%유지)

없음

채권에의투자:신탁자산의40%이하37编辑ppt123템플턴그로스2호신탁유형원본보전환매90일창조적지식국가구현디지털지식정보자원확충표준화및기술개발지식정보자원유통활성화법-제도정비

국가지식정보자원관리의비전과목표지식정보자원관리체제정비출처:정보통신부자료5대핵심정책과제38编辑ppt창조적지식국가구현디지털지식표준화및지식정보자원법-Off-line과On-lineBusiness연계를위한단계적접근웹사이트및시스템통합설계에따른비용절감효과제고WCMS와e-CRM솔루션구축1.7개계열사이트통합구축(통합아이덴티티제고)2.WebSolution구축과시스템업그레이드병행OfflineBusiness와

OnlineBusiness의최적화VisionMissionPlanning1.Summary-웹솔루션도입에따른비젼과미션39编辑pptOff-line과On-lineBusiness연계를CustomerPartnerShareholderEmployee

service

sellproduction

supplyMateriale-BusinessSolutionsSCMe-PMSKMS/GWEDMSCRM/e-CRMe-MarketplaceCMSERPEIPe-marketing40编辑pptCustomerPartnerShareholderEmplSalesTeamSystemTeamConsultingTeamSIMUNetworkTeamAutomationSystemTeamEnterpriseNetworkTeamNIMUeBizCRMEIPR&DeBizCollaborationNetwork41编辑pptSalesSystemConsultingSIMUNeHimart2.하이마트는충성고객이이끌어간다.성장과이익충성고객서비스품질매우만족내부고객만족[팀웍,동료애]

왜친절해야하는가?42编辑pptHimart2.하이마트는충성고객이이끌어간다.성장PublishInteractTransactIntegrateCustomerInformationAccessHSECommunicationCustomerandTechnicalSupportSupplierRelationshipManagementElectronicOrdertoCashElectronicProcurementSupplierBidding&SelectionIntegratedPlanningandForecastingIntegratedPlantManagement출처:앤더슨컨설팅e-Business구현단계_FulfillDemand43编辑pptPublishInteractTransactIntegraProposal-WebSite및System통합안Value2003200420052006

각사이트별구축/운영온라인홍보채널시스템호스팅e-Branding최적화국내외B2B/B2E기반최적화

Web기반업무최적화(EIP정착)personalization(e-CRM/DM)제안E-Biz극대화통합구축및운영123

통합Branding&Identity(WebCI)

홍보채널과Business채널분리사이트별/메뉴별선택과집중(SiteConcept정의)

통합System&Solutions44编辑pptProposal-WebSite및System통WebSite~2003~2004EIPe-BizSIWebSIWeb~2005eBizPlanningeBizIntegratione-Package/Solutione-learningSolutione-TotalMarketingWebIdentityWebContentsWebPromotionWebApplicationsWebSIPlanningWebSystemIntegrationSMS/eFax/MailingeCRM/IRM/CMSe-Marketing(PRM)WebSI&eSolutioneBizValueeBizTransformatione-bizTotalSolution45编辑pptWebSite~2003~2004EIPee-Business의발전단계ConvergenceIndustry

TransformationValueChain

Integration

ChannelEnhancementDevelopmentImplementationEvaluationDesignAnalysis자료참고:PwCeBizTransformation46编辑ppte-Business의발전단계ConvergenceSolutionDevelopment30%60%30%60%CustomerCustomerSupplierSupplierLoyaltySystemIntegrationeCRMIRMPRMSolutionDevelopment47编辑pptSolutionDevelopment30%60%30%eOffice

eConsultingeVentureeSolutioneCompanyBusinessDomaineBizStrategyConsulting.eBizManagementConsultingeBizRestructureConsulting

eCRM(Webcallcenter)eCommunityeFAX(DialFax)eIRMWCMSRealestateportalNetworkswapserviceInternetFaxTourportalInternetbroadcastingCommunityportal

EDMSGroupWareEnterpriseKnowledgeInternetPurchasingSystem48编辑ppteOfficeeConsultingeVentureeSolApplicationWebDBIntegrationMobileApplicationCustomerIntegratedHomePageSystemSolutione-brandingWebStyleGuideOn-lineMarketingDB/WebServerMultimediaServerWireless/Securitye-CRMe-MarketingWCMS….e-BusinessTransformationMarketingInnovationChannelInnovation49编辑pptApplicationWebDBIntegrationApplicationWebDBIntegrationMobileApplicationCustomerIntegratedHomePageSystemSolutione-brandingWebStyleGuideOn-lineMarketingDB/WebServerMultimediaServerWireless/Securitye-CRMe-MarketingWCMS….e-BusinessTransformationMarketingInnovationChannelInnovation50编辑pptApplicationWebDBIntegration

직원의근태및야근관리직원의인사평가및경력관리장비와비품관리

개인별팀별업무관리영업및손익관리프로젝트및리스크관리eOfficeSolutionPlanning인력관리의최적화업무관리의효율화

일일업무프로젝트관리일정관리업무검색…..업무관리

예산(원가)관리경비관리매출/매입관리교육비관리

….손익관리

근태관리교육관리이력서관리인사평가관리

……인력관리

고객사관리영업망관리협력사관리명함관리…..영업관리45%15%5%35%

업무관리접속률이높게나타남.51编辑ppt개인별팀별업무관리eOfficeSolutionKMSEISEDMSSCMCRMNon-formalInformationEnterpriseKnowledge/InformationPortalEKP-EIPSolution&Service-

SIDevelopment&SolutionsGWERPHowconvenientwoulditbe,ifwecanviewallthenumerousinformationscatteredontheinternet,suchasIntranet,GroupWare,(ERP),(CRM),(SCM)gatheredinsinglescreen?52编辑pptKMSEISEDMSSCMCRMNon-formalInfeBizSolution도입단계eCRM200320042002SMSCMSPMSEIPERPSCM53编辑ppteBizSolution도입단계eCRM2003200ElectronicDecisionMakingE-mailE-boardScheduleManagementMISNameCardManagementCareerManagementHumanRelationshipManagementSurveymessengerSolution&Service-eagleOfficeGWeagleOffice54编辑pptElectronicE-mailE-boardScheduDefenseDefense,theAgencyfornational

securityinstitutionetc.

FinanceBank,Insurance,Security,CreditCard,InvestmentTrustetc.

ChemistryPetrochemical,heavychemical/explosive/energyetc.Service

Distribution/service/leisure/educationalinstitutionetc.Publicsector

Governmentorganization/governmentinvestmentinstitutionetc.Industry

Machine,construction,assembling,equipmentetc.SIMUBusinessFieldsBusinessFields:SIMU55编辑pptDefenseFinanceChemistryServiceCompanyOrganizationCompanyOrganizationeBizSolutionConsultingInternetBizSystemSolutionMuR&DMUPlanningMUINFRAMU56编辑pptCompanyOrganizationCompanyOrOrganizationPlanning&PublicSupportingTeamPresident&CEOCSteamBiz1teamBiz2teamBiz3teamSales1teamSales2teamSISystemteamSIDevelopteamSales1teamSales2teamAutomationteamNetworkteam

Consulting1teamConsulting2teamConsulting3teameBizteamSolutionteamSIMUINFRAMUConsultingMUR&DMUBSPMU57编辑pptOrganizationPlanning&PublicINFRAMUsales1teamSales2teamAutomationteamNetworkteamConsultingMU

Consulting1teamConsulting2teamConsulting3teamR&DeBizteamMbizteamSIMUSales1teamSales2teamSISystemteamSIDevelopteamBSPMUCSteamBiz1teamBiz2teamBiz3teamOrganization58编辑pptINFRAMUConsultingMUR&DSHowtoreachonlineuserandprovideCustomisedIn-depthproductinformation?HowtosellproductsandprocessordersOvertheWeb?Whatarenewofferings,uniquetotheWeb?Howtorevolutionisebusinessmodelsandshiftvaluecreation?Product/ServiceInnovationBusinessModelInnovationMarketingInnovationChannelInnovationSo