ANA：2024年广告业多元化报告

ADIVERSITY

REPORTFORTHE

ADVERTISING/

MARKETINGINDUSTRY

FEBRUARY2024

INPARTNERSHIPWITH:

APERSPECTIVEFROMBOBLIODICE

WelcometotheANA’ssixthannualdiversityreportfortheadvertising/marketingindustry.

Webeganourdiversitytrackingjourneyin2018whenthemarketingindustrystruggled

tomeasurealmostanythinginthemulticulturalmarketingandDEIBindustries.Sixyears

later,wenowhaveabetterunderstandingofindustrytrendsandareasoffocusthatare

criticaltoourecosystem.

TheANA’sdiversityreportisespeciallyneededasDEIBsupportseemstoshowsignsof

wavering,witheringundertheweightofarecentSupremeCourtrulingandtheblowback

fromseveraltransgendermarketingdilemmas.Asthereporthighlights,real-timediversityfor

88client-sidemarketermembercompaniesdeclinedmodestlyinthecurrentstudy.Althoughone

yeardoesnotmakeatrend,itcouldrepresentatippingpointwheretheindustrygivesupsomeofitshard-earnedgainsfromthelastfewyears.Bufferingsomeoftheseconcernswereimprovementsinthe

“rollingthree-yeardiversitytrend”(inaseparatestudyoftheANAoverallmembership),genderdiversitystrength,andarobustimprovementinthenumberofdiversesenior-levelmarketersandCMOsinparticular.

Thekeytakeawayfromthereportisthatwemustberelentless.Diversity,multiculturalmarketing,andsystemicdiversemediainvestmentgrowtharefoundationaltotheANA’sefforts.TheANAisconvinced,byallempiricaldata,thatoverarchingstrategicprogressisconsistentwithbrandandbusinessgrowth.

AndthatiswhytheANAenthusiasticallysupportstheDEIBGrowthAgenda.

APERSPECTIVEFROMBOBLIODICE

OurpursuitisrepresentedbymultipleANAstrategicendeavors:

.TheAllianceforInclusiveandMulticulturalMarketing(AIMM)prioritizestheaccurateportrayalofdiversecultureinads,media,andentertainment.

.SeeHeraddressestheaccurateportrayalofwomeninads,media,andentertainment.

.TheANAEducationalFoundation(AEF)championsmarketingasacareerpathparticularlyfordiversesegmentsoftheuniversitystudentpopulation.

.SupplierdiversityissupportedbycriticalANAinstitutionssuchastheDiverseMediaGrowthFronts,theSeeHerSheFronts,supplierdiversityfairs,andourresourcelistofcertifieddiversesuppliers.

.GEM®(GenderEqualityMeasure®)andCIIM®(CulturalInsightsImpactMeasure®)continuetobedeployedtoimprovediverseadcreativeasbrandandbusinessdrivers.

.Our2023launchofEngageResponsiblyhasasitsmissionthereductionofonlinehatespeechthroughconsumerandsmall-tomedium-sizedbusinesscampaigns.

.TheANAMulticulturalExcellenceAwardsareanannualcelebrationofthebestinmulticulturaladvertising.

.TheANA’smulticulturalmarketingworkrecognizesthebestinmulticulturalmarketingandchampionsincreasedspendinginpursuitofgrowthopportunitiesforbrands.

We’re“allin”onDEIBandmulticulturalmarketing.Let’sworktogethertodrivediversityinourecosystemandincreasinglybecomeaForceforGrowthandaForceforGood!

BobLiodice

CEO

ANA

TABLEOFCONTENTS

I.Background 5

AbouttheAuthors 5

TheBusinessCaseforDiversity 7

MeasuringDiversityatANAMemberCompanies 8

II.ExecutiveSummary 10

III.ANABoardOfDirectorsandSelectMemberCompanies

DiversityBenchmark:2023Survey 13

IV.ANAOverallMembership:RollingThree-YearAverage 25

V.ANAMemberCMOs 31

VI.KeyActionStepstoImproveDiversityWithinthe

MarketingDepartment 35

Appendix 46

HistoricalMemberCaseStudies 47

AdditionalResources(AEF,AIMM,EngageResponsibly,

SeeHer,andSupplierDiversity) 48

Acknowledgements 52

4//ADiversityReportfortheAdvertising/MarketingIndustry

I.BACKGROUND

ABOUTTHEAUTHORS

ANA

The

ANA

’s(AssociationofNationalAdvertisers)missionistodrivegrowthformarketingprofessionals,brandsandbusinesses,theindustry,andhumanity.TheANAservesthemarketingneedsof20,000brandsbyleveragingthe12-pointANAGrowthAgenda,whichhasbeenendorsedbytheANAGlobalCMOGrowthCouncil.TheANA’smembershipconsistsofU.S.andinternationalcompanies,includingclient-sidemarketers,nonprofits,fundraisers,andmarketingsolutionsproviders(datascienceand

technologycompanies,adagencies,publishers,mediacompanies,suppliers,andvendors).TheANAcreatesMarketingGrowthChampionsbyserving,educating,andadvocatingformorethan50,000

industrymembersthatcollectivelyinvestmorethan$400billioninmarketingandadvertisingannually.

fIMM

AllianceforInclusiveandMulticulturalMarketing(AIMM)

The

ANA’sAllianceforInclusiveandMulticulturalMarketing

(AIMM)wasestablishedin2016to

providecorporationswithviablesolutionsforgrowthbyaddressingopportunitiesinmulticulturalandinclusivemarketing.Currentlyat225members,AIMMcomprisessenior-leveladvertisers,media/

publishers,researchanddatacompanies,agencies,non-profits,andtradeorganizationstocultivate

authenticandculturallyresonantconnectionsbetweenbrandsandconsumersandspotlightthemissedgrowthpotentialinGeneral,Hispanic,AfricanAmerican,AsianAmerican,Indigenous,andLGBTQ+

markets.Thisextraordinaryworkinggroupofindustryleadersistransformingthewaymulticulturalandinclusivemarketingisseenandunderstoodviaanindustry-widereboot.Withasharedvisionofamoreinclusivefuture,theallianceservesasacatalystforindustry-widetransformation,ensuringthateveryvoiceisheard,everystoryistold,andeveryindividualisvalued.

5//ADiversityReportfortheAdvertising/MarketingIndustry

I.BACKGROUND

ABOUTTHEAUTHORS

SEEHER

SeeHer

SeeHer

istheglobalinitiativetochampionthepositiverepresentationofwomenandtheleading

globalmovementtoeliminategenderbiasinmarketing,media,andentertainment.Launchedin

2016bytheAssociationofNationalAdvertisers(ANA),SeeHer’scoalitionofleadersiscommittedtosettingthegenderequalityagendafortheindustryanddrivinggrowthfortheirbusinesses.

Tohelpitsmembersbenchmarksuccessandbecomecatalystsforchange,SeeHerspearheadedthedevelopmentoftheGenderEqualityMeasure®(GEM®),thefirstresearchmethodologythat

quantifiesgenderbiasinadsandprogramming.WinningtheprestigiousESOMARResearch

EffectivenessAward,GEM®istheglobalmeasurementstandard,provingthatcontentaccuratelyportrayingwomenandgirlsdramaticallyincreasespurchaseintentandbrandreputation.SeeHer'ssuiteoftrainingandresources,includingGEM®,enablesmarketerstoprioritizebestpractices

aspartofanalways-onapproachtodrivinggrowth.Themovementincludesthefollowingverticalexpertise:SeeHerinSports,SeeHerEntertainment,SeeHerHealth,andtheSeeHerMediaTaskForce.Visit

SeeH

tojointhemovementandfollowSeeHeron

LinkedIn

and

Instagram

.

6//ADiversityReportfortheAdvertising/MarketingIndustry

I.BACKGROUND

THEBUSINESSCASEFORDIVERSITY

Thereisastrongbusinesscasefordiversity,accordingtoaseriesofreportsfromMcKinsey.

•

DiversityMattersEvenMore

(2023)

•

DiversityWins:HowInclusionMatters

(2020)

•

DeliveringThroughDiversity

(2018)

•

WhyDiversityMatters

(2015)

McKinsey’slatestresearch—justpublishedinDecember2023—showsthatthebusinesscasefordiversity,equity,andinclusion(DEI)notonlyholds,butisgrowingevenstronger.

•Companieswithdiverseleadershipteamscontinuetobeassociatedwithhigherfinancialreturns.Plus,thereisalinkbetweengreaterdiversityinleadershiprolesanddiversityacrossthe

organization.

•Thebusinesscaseforgenderdiversityonexecutiveteamshasmorethandoubledoverthepastdecade.

•Astrongbusinesscaseforethnicdiversityisalsoconsistentovertime,witha39percentincreasedlikelihoodofoutperformanceforthoseinthetopquartileofethnicrepresentationversusthebottomquartile.

•Thepenaltiesforlowdiversityonexecutiveteamsareintensifying.Companieswithrepresentationofwomenexceeding30percent(andthusinthetopquartile)aresignificantlymorelikelyto

financiallyoutperformthosewith30percentorfewer.Similarly,companiesinthetopquartileforethnicdiversityshowanaverage27percentfinancialadvantageoverothers.

•Bothformsofdiversityinexecutiveteamsappeartoshowanincreasedlikelihoodofabove-averageprofitability.Companiesinthetopquartileforbothgenderandethnicdiversityinexecutiveteamsareonaverage9percentmorelikelytooutperformtheirpeers.

•Astrikingnewfindingisthatleadershipdiversityisalsoconvincinglyassociatedwithholisticgrowthambitions,greatersocialimpact,andmoresatisfiedworkforces.

•Companieswithgreaterdiversityontheirboardsofdirectorsaremorelikelytooutperformfinancially.Forthefirsttime,thiscorrelationisstatisticallysignificantforbothgender

andethnicity.

Thisyear,thebusinesscasefordiversityisthestrongestithasbeensinceMcKinseybegantrackingit.

7//ADiversityReportfortheAdvertising/MarketingIndustry

I.BACKGROUND

MEASURINGDIVERSITYATANAMEMBERCOMPANIES

Forthesixthconsecutiveyear,theANAisreleasing“ADiversityReportfortheAdvertising/Marketing

Industry.”Thisisanannualbenchmarktotrackthegenderandethnicdiversityofmarketing

departmentemployeesofANAmembercompaniesandidentifyactionstepstoimprovediversity.

Discussionsaboutdiversity/genderequalityissuesintheadvertisingandmarketingindustryhave

beenongoingforsometime.Toaccuratelyknowthecurrentstateofdiversity/genderequalityandthe

progresswearemaking(orlackthereof),wemustmeasureit.TheANAiscommittedtosuchapublicmeasurementannually(andhavedonesosince2018),sowearenowpresentingour2023report.

Censusresults

confirmthattheUnitedStatesisincreasinglydiverseandmultiracial.Themost

prevalentracialorethnicgroupfortheUnitedStateswastheWhiteNon-Hispanicpopulationat

57.8percent,butthisdecreasedfrom63.7percentin2010.Themulticulturalpopulationincreasedfrom36.3percentin2010to42.2percentin2020.

2020U.S.CENSUS

Population

191,697,647

PercentChangefrom2010Census

-2.6

Percentageof

TotalPopulation

57.84

62,080,044

23.0

18.73

39,940,338

6.0

12.05

19,618,719

35.6

5.92

13,548,983

127.1

4.09

2,251,699

0.2

0.68

1,689,833

179.7

0.51

622,018

331,449,281

29.2

0.19

100.00

White(Non-Hispanic)

Hispanic

Black(Non-Hispanic)

Asian(Non-Hispanic)

TwoorMoreRaces(Non-Hispanic)

AmericanIndian/AlaskaNative(Non-Hispanic)

SomeOtherRace(Non-Hispanic)

Hawaiian/OtherPacificIslander(Non-Hispanic)

TOTAL

8//ADiversityReportfortheAdvertising/MarketingIndustry

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Agenda,whichprovidesaguidefortheindustrytoleveragemarketingasasustainablegrowthdriver.AspecificmandatefortheSociety

andSustainabilityworkinggroupisto

achieveequalrepresentationinthemedia

andcreativesupplychain.Thisincludes

marketers,agencies,productioncrews,

andmediaprovidersthatcreate,distrib-

ute,andmonetizeadvertising,programs,

andcontent.Thismeansthatateverylink

inthechain,ateverylevel,weaspireto

achieveequalgenderrepresentationand

ethnicrepresentationequaltotheU.S.pop-ulation.Forethnicity,thatwas42percentdi-

verseinthe2020census.Withequalrepresen-

tation,thereisgreatercreativityandinnovationas

wellasincreasedaccesstoopportunity,whichtogetherleadtoequityinincomeandwealthcreation.Thatleadstopurchasingpower—whichleadstomarketgrowth.

DrivingBusiness&BrandGrowth

I.BACKGROUND

MEASURINGDIVERSITYATANAMEMBERCOMPANIES

Agenda

Growth

ThisworkisanimportantinitiativefortheSociety

andSustainabilitypriorityoftheANAGrowth

Brand

Purpose/

Brandsfor

Humans

Brand/

MarketingInnovation

Mediaand

SupplyChainTransparency

MeasurementandAccountability

Marketing

Data,Analytics,andTechnology

Privacy,

Advocacy,and

Self-Regulation

OrganizationandAgencyManagement

Talent/

Leadership

Development

Diversity,Equity,

and

Inclusion

Academia/Next-GenMarketers

Global

Sustainability

BrandSafetyandAdFraud

Justasin2018,2019,2020,2021,and2022,threestudieshelpprovideanunderstandingofdiversityatANAmembercompaniesin2023:

1.ANABoardofDirectorsandSelectMemberCompaniesDiversityBenchmark:GenderandethnicdiversityamongtheU.S.-basedmarketingdepartmentsof88ANAclient-sidemarketermembercompanies,representing19,949marketersintotal.Thissurveyisdoneatasingle,

recentpointintime—June302023forthisyear’sstudy,orasclosetothatdateaspossible—sothisisareal-timemetric.Thisanalysisincludesinformationonsexualorientationanddisabilities.Thereisalsolearningonkeyactionstepsthathavehelpedimprovediversity

withinmarketingdepartments.

2.ANAOverallMembership:GenderandethnicdiversityoftheoverallANAmembership,representingapproximately1,600companiesand31,116individualswhoprovidedgenderidentityand27,572whoprovidedethnicdiversityinformation.Thissurveyisbasedonathree-yearrollingaveragefortheperiodbetweenJuly1,2020andJune30,2023.

Thisanalysisalsoincludesinformationonsexualorientation.

3.ANAMemberCMOs:GenderandethnicdiversityoftheCMO/CMO-equivalentat936ANAmemberclient-sidemarketercompanymembersasofJune30,2023.

9//ADiversityReportfortheAdvertising/MarketingIndustry

TOTALDIVERSE

AfricanAmerican/Black

AmericanIndian/AlaskanNative

2023

30.8%

7.2%

0.3%

10.3%

9.5%

0.2%

2.4%

0.9%

30.8%

32.3%

10.2%

10.9%

11.7%

0.8%

2.2%

8.9%

0.4%

0.5%

2.5%

0.3%

0.3%

0.6%

6.6%

7.2%

2022

2021

Asian

Hispanic/Latino

NativeHawaiian/PacificIslander

Multiracial

Other

II.EXECUTIVESUMMARY

Theethnicdiversityoftheadvertising/marketingindustrytookastepbackwardsin2023.

Theoverallethnicskewdeclinedfrom32.3percentin2022to30.8percentin2023,andis

nowbackto2021levels.Thisraisesconcernsthatdiversity,aprovengrowthdriverperMcKinsey,maybeslippinginstrategicimportanceforsomebrands.

2023

2022

2021

2020

2019

2018

30.8%

32.3%

30.8%

28.5%

27.6%

29.4%

ThedatafromtheANAboard

ofdirectorsandselectmember

companiesdiversitybenchmark

isthebestmeasureforcurrent

diversity,asitisdoneatasingle,

recentpointintime—June30,2023forthisyear’sstudy,orascloseto

thatdateaspossible—sothisis

a“realtime”metric.

Theoverallethnicskewofthe

marketing/advertisingindustry

is10.3percentAsian,9.5percentHispanic/Latino,and7.2percentAfricanAmerican/Black.Hispanic/Latinorepresentationdeclined

dramatically—from10.9percentto9.5percent.

10//ADiversityReportfortheAdvertising/MarketingIndustry

II.EXECUTIVESUMMARY

Twostudiesprovideameasureofethnicityforthetopmarketingjobs:

.InthestudyofANAboardofdirectorsandselectmembercompanies,theseniorlevelisdefinedas“Thehighestlevelwithinthemarketingteam,likely5to10percentoftotal.”In2023,thislevelincreasedto27.9percent(from27.4percent),thesecondhighestpercentageofethnicdiversityoverthesix-yearstudyperiod.

.InthestudyofANAmemberCMOs,therewas17.3percentethnicdiversity(upfrom14.6percent),thehighestinthesix-yearstudyperiod.

AfricanAmerican/BlackandHispanic/Latinoremainunder-representedinthetopmarketingjobsinbothstudies.

The30.8percentethnicdiversityoftheadvertising/marketingindustryremainsbelowthe42.2

percentdiversityofthetotalU.S.population.Andaftermakingprogressin2022,thedeclinein

2023isverydisappointing.EthnicdiversityremainsparticularlypoorfortheAfricanAmerican/BlackandHispanic/Latinosegments.

Anespeciallytroublesomefindingisthedeclineinethnicdiversityamongentry-levelprofessionals—from34.2percentin2022to31.3percentin2023.

Again,Hispanic/Latinorepresentationdeclineddramatically,from10.9percentin2022to

9.5percentin2023(adeclineof1.4points).ThereweredeclinesforHispanics/Latinosatmostjoblevels.ThedeclineamongtheEntry-LevelProfessional(from11.8percentto10.0percent)wasespeciallydisappointingsincetheHispanic/Latinosegmentskewsyoungerthanthegeneralpopulationandwewouldhaveexpectedanincreasehere.Instead,theindustryexperienced

adecline.

Thequalitativefeedbackreceivedonkeyactionstepsthathavehelpedimprovediversitywithinthemarketingdepartmentshouldbestronglyconsidered.Thataddressesareasincludingtalentrecruitmentandtalentretention.

Forgender,femalerepresentationattheseniorleadershiplevelis57.7percentaccordingtothe

ANAboardofdirectorsandselectmembercompaniesdiversitybenchmarkand59.9percentintheanalysisoftheANAmemberCMOs.Bothareatthehighestlevelsinthesix-yearhistoryofthestudy.

Womencomprisethemajorityofthemarketingindustry’sworkforce:67.2percentaccordingtotheANAboardofdirectorsandselectmembercompaniesdiversitybenchmarkand69.5percentintheanalysisoftheANAoverallmembership.Pertheformerstudy,thegenderofentry-levelprofessionalstaffisalsomajorityfemale(68.9percent).Aspointedoutinpriorreports,fortrueequalitythe

industryneedstorecruitmoreyoungmentoenter(andremainin)theadvertising/marketingindustrytoreflectamorebalancedgenderrepresentation.

11//ADiversityReportfortheAdvertising/MarketingIndustry

II.EXECUTIVESUMMARY

AfocusoftheANAGlobalCMOGrowthCouncilisto“usemarketingtopromoteequityandinclusiontoachieveabetterworldforhumanityandmoregrowthandvalueforbusiness.”Itfurtherspecifies:

•“Ouraspirationmeanseverylinkinthechain,ateverylevel,reflectsequalgenderrepresentation:50percentwomen,50percentmen.Thismeansracialandethnicrepresentationequaltothe

U.S.population.Whenweachievethislevelofequality,evidenceconsistentlypointstobetter

innovation,betterproblem-solving,andmoregrowth.Equalrepresentationbuildsgreateraccesstoopportunity.Equalrepresentationleadstoequityinincomeandwealthcreation.Thatleads

tomorepurchasingpower—whichleadstomarketgrowth.”

Toaccuratelyknowthecurrentstateofdiversity/genderequalityandtheprogresswearemaking

(orlackthereof),wemustmeasureit.TheANAiscommittedtosuchapublicmeasurementregularly.

Tofurthermeasurerepresentationinthemediaandcreativesupplychain,wecontinuetoencourageoursisterindustrytradeassociationstocollectandpubliclyreportthediversitydatafortheir

members(justastheANAhasdonesohere)—foragencies(4A’s),mediacompanies(VAB),andproductioncompanies(AICP).

TheANAGlobalCMOGrowthCouncil,AIMM,SeeHer,andtheANADE&IForumwillhold

discussionsthroughouttheupcomingyeartofurtherpromotediversity,equity,andinclusion.

12//ADiversityReportfortheAdvertising/MarketingIndustry

13//ADiversityReportfortheAdvertising/MarketingIndustry

III.

ANABOARDOFDIRECTORSAND

SELECTMEMBERCOMPANIES

DIVERSITYBENCHMARK:

2023SURVEY

2023

2022

2021

2020

2019

2018

III.ANABOARDOFDIRECTORSANDSELECTMEMBERCOMPANIESDIVERSITYBENCHMARK:2023SURVEY

ThisstudymeasuredgenderandethnicdiversityamongtheU.S.-basedmarketingdepartmentsofANAboardmembercompaniesandothermembercompanies(allclient-sidemarketers).Thestudy,calleda“diversitybenchmark,”hadfourquestions:

•Genderidentity:Brokenoutbyfivedifferentjoblevels.Jobleveldescriptionsandjobtitleexampleswereprovidedtohelpwithconsistencyamongrespondents.

•Ethnicity:Alsobrokenoutbyfivedifferentjoblevels.

•Orientation/Ability:“Doyouremployeeshavetheopportunitytoself-identifyasbeingeitherLGBTQ+oraPersonwithaDisability?”

•Open-endedquestion:“Arethereanykeyactionstepsthathavehelpedyourcompanyimprovediversitywithinthemarketingdepartment?Inaddition,arethereanyuniquepainpointsor

challengesyouhaveencounteredtoimprovediversity?”

Eighty-eightcompaniescompletedthediversitybenchmark—16ANAboardmembercompaniesand72otherANAmembercompanies,representing19,949marketersintotal.Thediversityofparticipantsmakesthe2023respondentbasemorerepresentativeofANAmembershipoverallthananyofthepriorstudies.Therewereparticipantswithover1,000marketersaswellas

participantswithunder10marketers.

Averageper

Company

88

19,949

227

16ANAboardmembers,72othermembers

81

19,966

246

19ANAboardmembers,62othermembers

61

16,514

271

20ANAboardmembers,41othermembers

40

15,419

385

19ANAboardmembers,21othermembers

26

13,078

503

19ANAboardmembers,7AIMMmembers

179,67756917ANAboardmembers

NumberofCompanies

RespondentBase

NumberofMarketers

ThecompletedbenchmarksweresubmittedtotheANAbetweenJuneandDecember2023,askingfordataasofJune30,2023,orasclosetothattimingaspossible.Individualcompanymetricshave

beenkeptconfidentialand“rolledup”toreportaggregateresults.

14//ADiversityReportfortheAdvertising/MarketingIndustry

67.2%

Female

67.5%

Female

63.8%

Female

36.1%

Male

62.9%

Female

37.1%

Male

64.0%

Female

36.0%

Male

62.7%

Female

37.3%

Male

III.ANABOARDOFDIRECTORSANDSELECTMEMBERCOMPANIESDIVERSITYBENCHMARK:2023SURVEY

TheANABoardofDirectors

TheANAremainscommittedtohavingadiverseboard,andconsidersfactorsincludinggender,ethnicity,industrycategory,andregion.TheANAboardofdirectorshad39membersasoftheOctober2023ANAboardofdirectorsmeeting.

•Gender:22women,17men

•Ethnicity:24WhiteNon-Hispanic,2Hispanic,8AfricanAmerican,5Asian

Theboardis38percentethnicallydiverse,versus40percentin2022,40percentin2021,33percentin2020,and24percentin2019.

ItremainsaprioritytomaintainthediversityoftheANAboard.

GenderIdentity

Overall

Thegenderidentityforthe

marketingdepartmentsof

participatingANAmember

companiesskewshighlyfemale:

67.2percentfemaleand

32.6percentmaleinthe

2023study.

2023

2022

2021

2020

2019

2018

Male32.6%

Non-Binary0.2%

Male32.4%

Non-Binary0.1%

Non-Binary0.1%

15//ADiversityReportfortheAdvertising/MarketingIndustry

III.ANABOARDOFDIRECTORSANDSELECTMEMBERCOMPANIESDIVERSITYBENCHMARK:2023SURVEY

ByJobLevel

Thegenderofmarketingdepartmentstaffskews

femaleforeveryjoblevel.Generallyspeaking,the

higherthejoblevel,thelowerthepercentageof

women:74.0percentforadmin(thelowestjoblevel)

and57.7percentforsenior.

SeniorLevel

Thiscategoryisreservedforthehighestlevelwithinthemarketingteam,likely5to10percentoftotal.Includesindividualswhoplan,direct,andformulatestrategy.

Jobtitleexamples:DivisionPresident,GeneralManager,ManagingDirector,ChiefMarketingOfficer,ChiefBrandOfficer,Other“Chief”Officer,ExecutiveVP,SeniorVP,VicePresident

Mid-Level/UpperEnd

Individualsinthiscategorytakedirectionfromthoseattheseniorlevel.Thisjobcategoryincludesmanagers

atthegroup,regional,ordivisionallevelofthemarketingteam.Generallyhasatleasttwodirectreports.

Jobtitleexamples:AssistantVP,Director,Category

Manager/Leader,GroupProductManager,Country

Manager,NationalManager

Mid-Level/LowerEnd

Mayleadfirst-lineemployees(entryandprofessional

staff)orworkprimarilyindependentlyoverafunction

orprocess.Jobminimallyrequirescollegedegreeor

experienceofacomparablebackground.

Jobtitleexamples:AdvertisingManager,BrandManager,BusinessManager,MarketingManager,MediaManager,ProductManager,SalesManager,Manager,Supervisor

Entry-LevelProfessional

Usuallyholdjunior-levelprofessionalpositionsthat

requirespecificskillsorcollegedegrees.Generally

hasnosupervisoryresponsibilityoverothers.

Jobtitleexamples:AssociateManager(Advertising,

Brand,Business,Product),AccountExecutive

Admin/Clerical/Support

Includesallclericaland/oradministrativesupportstaff

whotypicallyworkunderclosesupervision.

Jobtitleexamples:Coordinator,Administrator,Assistant,Associate

ALL

SeniorLevel

Mid-Level/UpperEnd

Mid-Level/LowerEnd

Entry-LevelProfessional

Admin/Clerical/Support

Non-Binary

0.2%

0.2%

0.2%

0.3%

0.1%

0.4%

68.2%

68.9%

62.4%

32.6%

25.6%

74.0%

37.4%

67.2%

57.7%

31.0%

31.5%

42.1%

Female

Male

16//ADiversityReportfortheAdvertising/MarketingIndustry

SeniorLevel

Theseniorlevelwasdefinedtostudyparticipantsas

“Thehighestlevelwithinthemarketingteam,likely5to10

percentoftotal.”Thislevelhasahigherfemaleskewin2023thanatanyotherpointinthesix-yearhistoryofthestudy.

Entry-LevelProfessional

Theentry-levelprofessionalwasdefinedinpartas“Usuallyholdjunior-levelprofessionalpositionsthatrequirespecificskillsorcollegedegrees.”

Thegenderofentry-levelprofessionalstaffispredominantlyfemaleat68.9%percent.

Accordingtothe

NationalStudentClearinghouseResearch

Center,

asofSpring2023womenmadeup58percentof

U.S.collegeundergraduates,andeachyearfarmorewomen

areenrollinginhighereducationthanmen.

TheWallStreet

Journal

and

LosAngelesTimes

havebothreportedonthisissue.Thismacropopulationtrendisakeydriverintheincreased

femaleskewinadvertising/marketingattheentrylevel.

III.ANABOARDOFDIRECTORSANDSELECTMEMBERCOMPANIESDIVERSITYBENCHMARK:2023SURVEY

SeniorLevel

FemalePercentage

202357.7%

2022

55.6%

2021

54.8%

2020

56.2%

2019

52.3%

201846.0%

Entry-LevelProfessionalFemalePercentage

202368.9%

2022

67.8%

2021

70.8%

2020

65.5%

2019

65.3%

201867.6%

17//ADiversityReportfortheAdvertising/MarketingIndustry

III.ANABOARDOFDIRECTORSANDSELECTMEMBERCOMPANIESDIVERSITYBENCHMAR