市场营销英语

本文格式为Word版下载后可任意编辑和复制第第页市场营销英语correctiveaction矫正行动costanalysis成本分析

costeffectiveness成本有效性

costleadershipstrategy成本事先战略costofcapital资本成本

costofgoodssold(COGS)产品销售成本costreductions降低成本产品

cost-and-volumerelationship成本-数量关系cost-orientedpricing成本导向定价法

cost-plus/mark-uppricing成本加成/溢价定价法costsandbenefitsofmarketingfunctions营销职能的成本和效益

costsofcompetitors竞争者成本costsofdistribution分销成本countertrade对等贸易coupons优待券courtesy礼貌

contraction/strategicwithdrawalstrategy收缩/coverageofgeographicmarket地域性市场的范围战略性撤退战略coverageofrelevantretailers相关零售商的销售contractualentrymodes契约式进入模式

contractualverticalmarketingsystems合约式垂直营销系统contributionmarginanalysis边际贡献（贡献毛利）分析

contributrionmargin边际贡献controlstrategies掌握战略

conveniencefoodstores便利食品商店conveniencegoods便利品convenience服务的便利性CoolWhip凉爽维普

范围

credibility信誉

creditterms信贷条款

criticalassumptions关键假设cross-elasticity交叉弹性

customarypricing习惯性定价法customeranalysis顾客分析customercontact顾客接触customerdemand顾客需求customerintimacy顾客亲热度customerloyalty顾客忠诚度

co-operativeadvertising合作性广告customerneed顾客需要

co-ordinationandconflictresolution协调与冲customerorganizationofsalesforce按客户组织突解决

co-production合作生产

corebenefitproposition(CBP)核心利益方案/提议

corollary-datamethod推定数据法corporateHQ公司总部

corporatescope公司（经营）范围

销售队伍

customerretention顾客维系/保留customersatisfaction顾客满足度

customersegmentpricing顾客细分市场定价customerservice顾客服务

customer-orientedpricing顾客导向定价法customersperception顾客感知

corporatestrategy公司战略customerspreferences顾客偏好

corporateverticalmarketingsystems公司式垂直customerspricesensitivity顾客的价格敏感度营销系统customizing定制

3

datacollection数据收集dataconfidentiality数据保密dataresearch数据讨论datasources数据来源dealers经销商

deceptiveadvertisements哄骗性广告deciders决策者

decliningmarkets衰退市场decoding解码defectrate缺陷率

defenderstrategy防备型战略

defensivenew-productdevelopmentstrategy防备性新产品开发战略

defensivepositioning防备性定位deliverytime交付时间delivery配送

demandcharacteristics需求特征demandcurve需求曲线

demand-orientedpricing需求导向定价法demographicenvironment人口统计环境departmentstores百货商店dependability牢靠性deregulation放松管制deriveddemand衍生需求

descriptiveresearch描述性讨论designdecisions设计决策

desiredpercentagemark-uponretail预期零售利润率

desiredpercentagereturn预期回报率determinantattributes关键属性determinants打算因素differentresponses差别反应

differentiateddefenderstrategy差异化防备战略

differentiatedmarketing差异化营销differentiationovertime不同时间的差异differentiationstrategy差异化战略

differentiation差异化

diffusionofinnovationtheory创新集中理论dimension因素

dimensionsofquality质量维度

directcostingprofitabilityanalysis直接成本盈利性分析

directmail直接邮寄

directmarketingviaadvertisingmedia通过广告媒体的直接营销

directmarketing直接营销

directproductprofitability(DPP)直接产品盈利性/利润率

directselling直销discountrate贴现率discountstores折扣商店discount折扣

discount/premiumpricepolicies折扣/溢价策略discriminantanalysis差异分析法discriminatoryadjustments卑视价格调整discriminatorypricingadjustments卑视定价调整

disjunctivemodel分别模型displayspace陈设空间disposableincome可支配收入

dissonance-attributionhierarchy不和谐-归属层次结构

distributionchanneldesigns分销渠道设计distributionchannelobjectives分销渠道的目标distributionchannel分销渠道distributiondecisions分销决策distributionpolicies分销策略distribution分销

distributor/store(privatelables)brands分销商/私有品牌

distributors分销商diversification多元化divest撤退divest出让

4

divestmentorliquidation收回投资或清算dividend红利dogs瘦狗类

domestictargetmarketingstrategies国内目标市场定位的营销战略

droppingproducts放弃产品drycleaning干洗

dual/twochanneldistributionsystems双重分销系统

duplication（媒体）重复DuPont杜邦公司durability耐用性

earlyvslateadoption早期选购与后期选购earningspershare每股收益

economicandtechnologicalfactors经济技术因素

economicpower经济权economiesofscale规模经济educationservices训练服务effectiveness有效性efficiency效率emergencygoods急需品emotionalappeals情感诉求empathy移情作用

empiricalevidence阅历性实例empowerment授权encoding编码enduse最终使用endorsement赞同

engineering（产品）工程设计entrepreneurialstrategy企业家战略entrystrategies进入战略

environmentandpackagingdisposal环境与包装处理

environmentfactors环境因素

environmentalscanning环境扫描/分析environmentalstrategy环境战略

establishment机构

ethicalaudit（公司）伦理审计ethicsofmarketing营销伦理道德ethniccomposition种族构成EuropeanCommunity欧共体

evaluationandrewardsystems评估与嘉奖体系evaluationandselectionofsupplier评估和选择供应商

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