商务英语写作公司简介-Company-Profile

CompanyProfile

公司简介

Lesson13GeneralIntroductionAcompanyprofileisessentiallyaresumeforthecompanythatyouusetoestablishyourcredibilitywiththemarket.Themainpurposeofmakingagood“companyprofile”istoapproachthepotentialcustomerswithyourcompany’sstrengthintermsofcapacity,quality,financialstatementsandexperience.ProcedurestoWriteaCompanyProfiletoprovideageneraloverviewtoreviewthehistory

todescribecurrentsituationtoshowfutureprospectsToProvideaGeneralOverviewAgeneraloverviewofacompanyusuallyincludesnatureofbusiness,businessscope,positioninaspecificbusinessarea,foundingtime,headquarterandsoon.SamplesofAGeneralOverviewStateGridCorporationofChina(SGCC)wasestablishedonDecember29th,2002.Itisagovernment-ownedenterpriseapprovedbytheStateCounciltoconductgovernmentauthorizedinvestmentactivities.SGCCwasrankedthe8thintheFortuneGlobal500in2010,sevenrankshigherthan2009,andisthelargestutilityintheworld.SamplesofAGeneralOverviewRoyalPhilipsoftheNetherlandsisadiversifiedtechnologycompany,focusedonimprovingpeople’slivesthroughmeaningfulinnovationintheareasofHealthcare,ConsumerLifestyleandLighting.HeadquarteredintheNetherlands,Philipsposted2012salesofEUR24.8billionandemploysapproximately114,000employeeswithsalesandservicesinmorethan100countries.ToReviewtheHistoryIfthecompanyhasagoodreputationaswellasalonghistory,itisnecessarytointroduceitsdevelopment.Tosomeextent,alonghistorygivestheimpressionthatthequalityoftheproductsorservicescanbeguaranteed.Ifthecompanyismergedwithtwoormorecompanies,itisalsonecessarytomentionthisinformation.However,ifthecompanywasfoundednotlongago,thispartcanbeomitted.ASampleofCompanyHistoryJPMorganChase&Co.isoneoftheoldest,largestandbest-knownfinancialinstitutionsintheworld.Thefirm'slegacydatesbackto1799whenitsearliestpredecessorwascharteredinNewYorkCity....In1991,...In1995,...In1996,......In2000,...ToDescribeCurrentSituationAcompanyprofilewillundoubtedlyfocusonthedescriptionofthecompany’scurrentsituation.Thispartmainlyconsistsoftheproductsorservicesprovidedbythecompany,strategiesandmissions,sizeofthecompany,businessperformance,corporateculture,etc.Thesecontentsneedtobepresentedclearlyandprofessionallytohighlightthecompetitiveadvantagesofthecompany.ProductsorServicesWe(Shell)providetransportfueltoaround10millioncustomerseachdaythroughour44,000servicestationsworldwide.Weareworkingtodelivercleanerburningandmoreefficientfuels.Ourproductsandservicesarealsodesignedtomeettheneedsofbusinesses---fromtheconstructionindustrytoaviation,chemicalstoshipping.StrategiesandMissionsImprovingpeople'slivesthroughmeaningfulinnovation

Forover120yearsourmeaningfulinnovationshaveimprovedthequalityoflifeformillions,creatingastrongandtrustedPhilipsbrandwithmarketaccessallovertheworld.Inlightofkeyglobaltrendsandchallenges---e.g.thedemandforaffordablehealthcare,theenergyefficiencyimperative,andpeople’sdesireforpersonalwell-being---weareconfidentinourchosenstrategicdirection.SizeoftheCompanyWe(Shell)areaglobalgroupofenergyandpetrochemicalscompanieswitharound92,000employeesinmorethan70countriesandterritories.We(JPMorganChase)arealeadingglobalfinancialservicesfirmwithassetsof$2.4trillion.

Weoperateinmorethan60countries.

Wehave260,000employees.

Weservemillionsofconsumers,smallbusinessesandmanyoftheworld'smostprominentcorporate,institutionalandgovernmentclients.BusinessPerformanceAtrustedpartneratmorethanonemillioncustomerlocations,Ecolab(ECL)isthegloballeaderinwater,hygieneandenergytechnologiesandservicesthatprotectpeopleandvitalresources.With2013salesof$13billionand45,000associates,Ecolabdeliverscomprehensivesolutionsandon-siteservicetopromotesafefood,maintaincleanenvironments,optimizewaterandenergyuse,andimproveoperationalefficienciesforcustomersinmorethan170countriesaroundtheworld.CorporateCultureOur（P&G)Values

Integrity/Leadership/Ownership/PassionforWinning/Trust

OurPrinciples

WeShowRespectforAllIndividuals.

TheInterestsoftheCompanyandtheIndividualAreInseparable

WeAreStrategicallyFocusedinOurWork......ToShowFutureProspectsIntheend,youmaylistsomeshort-termorlong-termplansofthecompany.SamplesofFutureProspectsOur(Ecolab)visionkeepsusfocusedonwhatwestrivefor---tobethegloballeaderinwater,hygieneandenergytechnologiesandservices;providingandprotectingwhatisvital:cleanwater,safefood,abundantenergyandhealthyenvironments.AtPhilips,westrivetomaketheworldhealthierandmoresustainablethroughinnovation.Ourgoalistoimprovethelivesof3billionpeopleayearby2025.Wewillbethebestplacetoworkforpeoplewhoshareourpassion.Togetherwewilldeliversuperiorvalueforourcustomersandshareholders.SummaryAsyour“companyprofile”representsyourcompany,itisabsolutelyessentialtoprepareitprofessionally.Ofcourse,youmayaddordeletesomecontentswhilewritingtheprofile.Putyourselfinthepositionofyourpotentialcustomersandincludeinformationthatyouthinktheywouldliketoknow.Andtheorderofeachpartisnotfixedbutflexible.ItmaybeusefultofollowtheAIDAstructurestepbystep.FirstcatchtheAttention,thengenerateInterestandcreateDesiretogethimintoAction.What’smore,beinformativeandbusinesslike.UsefulExpressions1.各种企业的表述soleproprietorshipenterprise/soleinvestmententerprise

个人独资企业state-runenterprise国营企业state-ownedenterprise国有企业big-and-medium-sizedstate-ownedenterprise国有大中型企业townshipenterprise乡镇企业publicenterprise公营企业UsefulExpressionsprivateenterprise私营企业jointstate-privateenterprise公私合营企业jointventure合资企业export-orientedenterprise外向型企业labor-intensiveenterprise劳动密集型企业technology-intensiveenterprise技术密集型企业Sino-foreignjointventures/Sino-foreigncooperativeenterprise/foreign-fundedenterprise三资企业（中外合资企业、中外合作企业、外方独资企）UsefulExpressions2.公司概况1)...isoneoftheworld’sleadingdevelopers/providersof...

......是世界领先的......开发商/供应商之一。2）Weareoneoftheleadingdistributorsof...Productsintheworld.

我公司是世界领先的......产品分销商之一。3）...wascreated/founded/incorporatedin...

...（公司）始建于.....年。UsefulExpressions4）...isbased/headquarteredin.........(公司)总部设在......5）Weareatradingcompany,specializingin...我公司是专门从事......贸易的公司。UsefulExpressions3.公司历史1）Overtheyears,weexpandedourhorizonsto...

经过多年的努力，我公司已将经营范围扩展到......2）Overthepast...Years,thecompanyhasgrownandprosperedandisnow...

在过去的......年里，公司逐渐成长、壮大，现已成为......3）Inthepast...Years,thecompanyleapedforwardandcurrentlyowns...

在过去的......年里，公司迅猛发展，目前已拥有......UsefulExpressions4.公司现状1）Thecompanyhasastaffof.../Thereare...employeesinthecompany.

公司共有......名员工。2）Thegroupemploys...People.

整个集团雇佣了......名员工。3）Thecompanyhas...employeesamongwhom...areseniorexpertise.

公司拥有员工......（人），其中高级专业人员.....（人）。4）WehaveasaleofUS＄...我公司年销售额达到......美元。UsefulExpressions5）Ourturnoverhasreached£...

我们的营业额达到......英镑。6）ThecompanyisabletodevelopandprocesstheproductswithQualifiedQ.C.(QualityControl)andcommodityinspection.

公司具备产品开发、加工、质量监控、卫生检验的能力。7）Wecantimelymeetthespecialneedsofourcustomersbydesigningandmakingvarioustypesof...Products.

我们可以根据客户独特的需求及时设计、制造出各类......产品。UsefulExpressions8）Ourproductshaveundergonemultiplechangesfrom...to...公司产品经历了从......到......的转变。9）Weproduce/manufacture/make/sellallkindsof...我公司生产、制造、出售各种......10）Ourproductsrangefrom...to...我们的产品包括从......到......UsefulExpressions5.企业文化1)Thecompanywillbeinsistingontheconceptsofdevelopmentbyscienceandtechnology,survivingbyquality,winningclientsoverbysincerityaswellasprofitsbymanagement.

公司将坚持以科技求发展、以质量求生存、以信誉赢客户、以管理求效益的经营理念。2）ServingCustomers;AccuracyandTruthSeeking;TrustworthinessandIntegrity;InnovativeandCanDoSpirit.

服务顾客、追求卓越、信誉至上、大胆创新UsefulExpressions3）QualityPrimacy,HighReputation/Prestige,ServiceSupremacy,EqualityandMutualBenefit质量第一，信誉第一，服务至上，平等互利4)GoodQuality,HighEfficiencyandClientSatisfaction/Customer-satisfyingService质优高效，客户满意5）Unity,Striving,HardWork,CreationandDedication团结、拼搏、务实、创新、奉献WritingPracticeI.Completethefollowingcompanyprofileswiththeh