意大利汽车保险公司prima assicurazioni用户市场调研和分析报告（英文版）-2024年1月上传培训课件

CONSUMERS&BRANDSCar

insurance:

PrimaAssicurazioni

customers

in

ItalyConsumer

InsightsAugust

2023Consumer

Insights

GlobalsurveyIntroductionReport

overviewGlobalsurveymethodology(1)Design:OnlineSurvey,

splitquestionnaire

designThisreport

offers

thereader

acomprehensiveoverview

ofPrimaAssicurazioni

customers

inItaly:who

theyare;

what

theylike;

what

they

think;

andhowtoreach

them.

Itprovides

insightson

theirdemographics,

lifestyle,

opinions,andmarketingtouchpoints.Duration:

approx.

15

minutesLanguage:

official

language(s)

ofeach

country

withAmerican

Englishoffered

asanalternativeRegion:

56countriesAdditionally,thereport

allows

thereader

toNumberof

respondents:benchmark

PrimaAssicurazioni

customers

inItaly(’’brandusers’’)

againstItalian

carinsuranceholders

ingeneral

(’’category

users’’),

and

theoverall

Italianonliner,

labelled

as’’all

respondents’’

inthe

charts.•

12,000+

forcountries

with

theextended

survey(including

Italy)•

2,000+

forthebasicsurveySample:

Internet

users,

aged18–64,quotasset

ongender

and

ageThereport

isupdatedquarterly

andisbased

on

datafrom

theConsumer

InsightsGlobal

survey,

anFieldwork:international

survey

thatcovers

more

than15,000brandsacross

56

countries.•

Continuousfrom

JanuarytoDecember•

Countries

thatreceive

theextended

survey

areupdatedfourtimesayear2Notes:(1):

Seethe

full

methodology

foradetailed

overviewofthe

study

designConsumer

Insights

Global

as

of

August

2023Sources:CHAPTER

01Management

summary•

Brand

usage•

Key

insightsPrima

Assicurazioni

ranks

fourth

amongcar

insurance

brandsin

ItalyManagement

summary:

brandusageand

competitionTop10

most

used

car

insurance

brandsinItalyAllianzUnipolSaiGenerali17%17%9%Prima

AssicurazioniAXA7%7%ConTe5%Genertel4%4%GenialloydVittoria4%4%Zurich4Notes:"Fromwhich

ofthe

following

providers

have

youtaken

outyour

carinsurance?";

Single

Pick;

Base:

n=1416,

carinsurance

holdersConsumer

Insights

Global

as

of

August

2023Sources:The

share

of

car

insurance

holders

using

Prima

Assicurazioni

stayed

the

samesince

Q2

of

2022Management

summary:

brandusagetimelineTimeline

of

carinsuranceholdersusing

Prima

Assicurazioni8%7%7%7%7%2022

Q22022

Q32022

Q42023

Q12023

Q25Notes:"Fromwhich

ofthe

following

providers

have

youtaken

outyour

carinsurance?";

Single

Pick;

Base:

n=48

-

108

PrimaAssicurazioni

customers,

n=734

-

1448

carinsurance

holdersConsumer

Insights

Global

as

of

August

2023Sources:Prima

Assicurazioni

customers

in

ItalyManagement

summary:

key

insightsDemographic

profileConsumerlifestyleConsumerattitudesMarketing

touchpointsPrima

Assicurazioni

ismore

popularamong

Generation

Xthanother

carinsurancebrands.Ahappy

relationship

ismore

importanttoPrima

Assicurazioni

customers

thantoothercarinsuranceholders.Itstands

out

that36%

ofPrimaAssicurazioni

customers

couldimaginemanagingtheirinsuranceexclusivelyonline.Prima

Assicurazioni

customers

accessthe

internet

viaasmart

speaker

lessoften

than

theaverage

carinsuranceholder.Prima

Assicurazioni

ismore

popularVehicles

andmobility

arerelativelyamong

male

carinsuranceholders

than

prevalent

interests

of

Primafemale

carinsuranceholders.

Assicurazioni

customers.17%

ofPrima

Assicurazioni

customersareearly

adopters,

when

itcomes

toinnovation.Arelatively

highshare

ofPrimaAssicurazioni

customers

only

usesocialmedia

passively.Prima

Assicurazioni

hasasmaller

share

PrimaAssicurazioni

customers

haveof

customers

withahighincome

thanother

carinsurancebrands.similar

hobbiesasother

carinsuranceholders.Rising

prices,

inflation&cost

of

livingareof

particularconcern

to

PrimaAssicurazioni

customers.Prima

Assicurazioni

customersremember

seeing

adson

videostreaming

services

less

often

thanothercarinsuranceholders.Prima

Assicurazioni

customers

aremorelikely

to

liveincities

withover

1millioninhabitants

than

carinsuranceholdersingeneral.6Sources:Consumer

Insights

Global

as

of

August

2023CHAPTER

02Demographic

profile•

Generations•

Gender•

Education•

Income•

Household

classification•

Typeofcommunity•

LGBTQ+Prima

Assicurazioni

is

more

popular

among

GenerationX

than

other

carinsurance

brandsDemographic

profile:

generationsAgeof

consumersinItalyBrand

users4%30%52%14%14%12%Category

usersAllrespondents12%31%43%19%31%38%Generation

ZMillennialsGeneration

XBaby

Boomers8Notes:’’Howoldareyou?’’;

Single

Pick;"Fromwhich

ofthe

following

providershave

youtaken

outyour

carinsurance?";

Single

Pick;

Base:

n=105,

PrimaAssicurazioni

customers,n=1416,

carinsurance

holders,

n=12196,

allrespondentsSources:Consumer

Insights

Global

as

of

August

2023Prima

Assicurazioni

is

more

popular

among

male

car

insurance

holders

thanfemale

car

insurance

holdersDemographic

profile:

genderGenderofconsumersinItalyBrand

users63%37%Category

usersAllrespondents51%50%49%50%MaleFemale9Notes:’’Whatis

yourgender?’’;

Single

Pick;"Fromwhich

ofthe

following

providers

have

youtaken

out

yourcarinsurance?";

SinglePick;Base:

n=105,

PrimaAssicurazioni

customers,n=1416,

carinsurance

holders,

n=12196,

allrespondentsSources:Consumer

Insights

Global

as

of

August

202337%

of

Prima

Assicurazioni

customers

have

an

upper

secondary

education

withthe

permission

to

go

to

universityDemographic

profile:

educationConsumer’s

level

of

educationinItaly37%30%30%22%21%19%17%17%16%

16%15%10%9%8%8%8%5%5%3%

3%1%Noformaleducation

/primary

schoolLower

secondary

UppersecondaryTechnical

/vocationaleducationBachelor

degree

Master

degree

Doctoral

degreeeducation

(noteligible

foreducation(eligible

foror

equivalentor

equivalentor

equivalentuniversity

study)

university

study)Brand

usersCategory

usersAllrespondents10

Notes:Sources:’’Whatis

the

highest

levelofeducation

youhave

completed?’’;

Single

Pick;"Fromwhich

ofthe

following

providers

have

you

taken

out

yourcarinsurance?";

Single

Pick;Base:

n=105,

PrimaAssicurazioni

customers,n=1416,

carinsurance

holders,

n=12196,

all

respondentsConsumer

Insights

Global

as

of

August

2023Prima

Assicurazioni

has

a

smaller

share

of

customers

with

a

high

income

thanother

car

insurance

brandsDemographic

profile:

incomeShare

ofconsumersinItaly

inthehigh,

middle,

andlowthirdsofmonthly

household

gross

incomeBrand

users30%38%32%Category

usersAllrespondents37%34%29%33%33%33%HighMiddleLow11

Notes:Sources:Recalculated

toonly

include

respondents

that

provide

income

information,

recodebased

on’’Monthly/annual

household

income

(local

currency)’’;Single

Pick;"Fromwhich

ofthe

following

providers

have

youtaken

outyourcarinsurance?";

Single

Pick;Base:

n=105,

PrimaAssicurazioni

customers,n=1416,

carinsurance

holders,

n=12196,

all

respondentsConsumer

Insights

Global

as

of

August

2023Compared

to

other

car

insurance

holders,

Prima

Assicurazioni

customers

arerelatively

likely

to

live

in

a

couple

householdDemographic

profile:

household

classificationType

of

householdsin

whichconsumersinItaly

live38%35%33%29%23%23%21%18%12%12%

12%11%9%5%

6%3%3%2%

2%Multi-generationalfamily1%1%SinglehouseholdCoupleSingleparenthouseholdPartnersandchildrenTwo

or

moreOtherhouseholdrelated

adults

household

typesBrand

usersCategory

usersAllrespondents12

Notes:Sources:Typology

based

on’’household

size’’,’’household

constellation’’

and

’’children

under

the

age

of14

in

household’’;

Single

Pick;"Fromwhich

ofthe

following

providers

have

youtaken

outyour

carinsurance?";

Single

Pick;

Base:n=105,

PrimaAssicurazioni

customers,n=1416,

carinsurance

holders,

n=12196,

all

respondentsConsumer

Insights

Global

as

of

August

2023Prima

Assicurazioni

customers

are

more

likely

to

live

in

cities

with

over

1

millioninhabitants

than

car

insurance

holders

in

generalDemographic

profile:

typeofcommunityCommunities

whereconsumersliveinItaly33%32%27%26%25%24%21%20%20%16%12%11%11%11%11%Rural

communitySmall

townMedium-sized

townCategory

usersLarge

cityCitywithover

1million

inhabitantsBrand

usersAllrespondents13

Notes:Sources:’’Inwhat

type

ofcommunity

do

youlive?’’;Single

Pick;

"From

which

ofthe

following

providershave

youtaken

outyourcarinsurance?";

Single

Pick;Base:n=105,

PrimaAssicurazioni

customers,

n=1416,

carinsurance

holders,n=12196,

all

respondentsConsumer

Insights

Global

as

of

August

20232%

of

Prima

Assicurazioni

customers

consider

themselves

part

of

the

LGBTQ+communityDemographic

profile:

LGBTQ+LGBTQ+

statusof

consumersinItalyBrand

users2%90%9%8%9%Category

usersAllrespondents5%87%5%86%YesNoWould

rathernot

say14

Notes:Sources:’’Do

youconsider

yourself

partofthe

LGBTQ+community?’’;

Single

Pick;"Fromwhich

ofthe

following

providers

have

youtaken

outyourcarinsurance?";

Single

Pick;Base:n=105,

PrimaAssicurazioni

customers,n=1416,

carinsurance

holders,

n=12196,

all

respondentsConsumer

Insights

Global

as

of

August

2023CHAPTER

03Consumer

lifestyle•

Lifevalues•

Main

interests•

Hobbies

&leisure

activities•

Sportsactivities•

SportsfollowedA

happy

relationship

is

more

important

to

Prima

Assicurazioni

customers

thanto

other

car

insurance

holdersConsumer

lifestyle:

lifevaluesMost

important

aspectsof

lifefor

consumersinItaly64%64%62%59%57%54%41%37%34%30%29%34%29%32%32%30%27%24%19%

22%16%14%14%17%14%10%14%9%7%5%AhappyrelationshipAnhonest

andrespectable

lifeSafety

andsecurityHavingagood

timeLearningnew

thingsMaking

myown

decisionsSocial

justiceTraditionsTobesuccessfulAdvancingmy

careerBrand

usersCategory

usersAllrespondents16

Notes:Sources:’’Outofthe

following

list,

which

are

the

3mostimportant

aspects

toyouin

life?

Pleasechoose

exactly

3.’’;Multi

Pick;"Fromwhich

ofthe

following

providershave

you

taken

outyourcarinsurance?";

Single

Pick;Base:n=105,PrimaAssicurazioni

customers,

n=1416,

carinsurance

holders,

n=12196,

all

respondentsConsumer

Insights

Global

as

of

August

2023Vehicles

andmobility

are

relatively

prevalent

interests

of

Prima

AssicurazionicustomersConsumer

lifestyle:

main

interestsTop10

interestsofPrima

Assicurazioni

customers

inItaly62%61%61%61%56%58%56%56%50%46%47%46%41%45%39%42%42%42%38%33%31%35%35%35%32%32%31%30%25%23%TravelFood

&diningMovies,TVshows&musicSportsHealth

&fitnessScience

&technologyHome

&gardenPolitics&societyandcurrentworld

eventsHistoryVehicles

&mobilityBrand

usersCategory

usersAllrespondents17

Notes:Sources:’’Whattopics

are

youpersonally

interested

in?’’;Multi

Pick;"Fromwhich

ofthe

following

providers

have

youtaken

outyour

carinsurance?";

Single

Pick;

Base:

n=105,

PrimaAssicurazioni

customers,n=1416,

carinsuranceholders,

n=12196,

all

respondentsConsumer

Insights

Global

as

of

August

2023Prima

Assicurazioni

customers

have

similar

hobbies

as

other

car

insuranceholdersConsumer

lifestyle:

hobbies

&leisure

activitiesTop10

hobbiesandleisure

activities

ofPrima

Assicurazioni

customers

inItaly51%50%45%46%43%41%40%40%37%36%36%35%36%36%34%34%34%32%31%31%29%29%28%26%27%26%25%24%23%23%TravelingCooking/bakingReadingOutdooractivitiesTech

/computersPetsGardeningandplantsDIYandarts&craftsDoing

sportsandfitnessSocializingBrand

usersCategory

usersAllrespondents18

Notes:Sources:’’Whatare

your

personalhobbies

and

activities?’’;Multi

Pick;"Fromwhich

ofthe

following

providers

have

youtaken

out

yourcarinsurance?";

Single

Pick;Base:

n=105,

PrimaAssicurazioni

customers,n=1416,

carinsuranceholders,

n=12196,

all

respondentsConsumer

Insights

Global

as

of

August

2023Prima

Assicurazioni

customers

participate

in

similar

sports

and

activities

asother

car

insurance

holdersConsumer

lifestyle:

sports

activitiesTop10

sports

activitiesofPrima

Assicurazionicustomers

inItaly20%17%17%16%15%13%13%12%11%12%11%10%9%9%9%9%8%8%8%8%6%5%4%3%3%3%3%3%3%2%Running/JoggingCyclingFitness,aerobics,cardioSwimming/DivingHikingSoccerYoga

/PilatesHunting/FishingTableTennisVolleyball

/Beach

VolleyballBrand

usersCategory

usersAllrespondents19

Notes:Sources:’’Which

ofthese

sports

oractivities

do

youdo

at

leastoccasionally?’’;Multi

Pick;"Fromwhich

ofthe

following

providers

have

you

taken

outyourcarinsurance?";

Single

Pick;Base:n=48,

PrimaAssicurazioni

customers,n=748,carinsurance

holders,

n=5965,

all

respondentsConsumer

Insights

Global

as

of

August

2023Prima

Assicurazioni

customers

follow

similar

sports

leagues,

teams,

andcompetitions

as

customers

of

other

car

insurance

brandsConsumer

lifestyle:

sports

followedTop10

sports

followed

byPrima

Assicurazioni

customersinItaly38%

38%34%19%17%16%15%13%14%12%12%12%12%12%11%11%10%10%10%9%8%9%8%6%6%6%6%4%4%4%SoccerTennisMotorsportsVolleyballSwimming/divingBasketballCyclingAthletics(track&

field)RugbyGymnasticsBrand

usersCategory

usersAllrespondents20

Notes:Sources:’’Inwhich

ofthese

sports

do

youfollow

competitions,

leagues

orteams?’’;Multi

Pick;"Fromwhich

ofthe

following

providers

have

youtaken

out

yourcarinsurance?";

Single

Pick;Base:

n=49,

PrimaAssicurazioni

customers,n=645,

carinsurance

holders,

n=5094,

all

respondentsConsumer

Insights

Global

as

of

August

2023CHAPTER

04Consumer

attitudes•

Attitudestowards

insurance•

Innovation

adoption•

Challenges

facing

thecountry•

Politics21Itstands

out

that

36%

of

Prima

Assicurazioni

customers

could

imaginemanaging

their

insurance

exclusively

onlineConsumer

attitudes:insuranceAgreementwithstatements

towards

insurance

inItaly36%31%30%28%28%26%26%24%20%19%18%17%15%14%10%Icould

imaginemanagingmy

insuranceexclusively

onlineI’mwell

informedaboutmy

personalinsurancepoliciesItrustmy

insuranceprovider

to

takecare

ofmy

claimsIcould

benefit

ifItookadvicebyaninsuranceexpert

(e.g.,onIamwilling

toautomaticallyshareinformationaboutmy

behaviorwith

my

insuranceforbetter

ratespremiums,

coverage)Brand

usersCategory

usersAllrespondents22

Notes:Sources:’’Which

ofthese

statements

apply

toyou?’’;

Multi

Pick;"Fromwhich

ofthe

following

providers

have

youtaken

out

yourcarinsurance?";

Single

Pick;Base:

n=105,

PrimaAssicurazioni

customers,n=1416,

carinsurance

holders,n=2032,

all

respondentsConsumer

Insights

Global

as

of

August

202317%

of

Prima

Assicurazioni

customers

are

early

adopters,

whenit

comes

toinnovationConsumer

attitudes:innovation

adoptionInnovation

adopter

typesbasedonstatements

towards

innovation

byconsumersinItaly52%51%

51%18%18%17%17%17%16%14%13%12%2%1%0%InnovatorsEarly

adoptersBrand

usersEarly

majorityCategory

usersLatemajorityAllrespondentsLaggards23

Notes:Sources:Recode

based

on’’Which

ofthese

statements

regardingtechnology

apply

to

you?’’;

Multi

Pick;

"From

which

ofthe

following

providershave

youtaken

outyourcarinsurance?";

Single

Pick;Base:n=105,

PrimaAssicurazionicustomers,n=1416,

carinsurance

holders,

n=12196,

all

respondentsConsumer

Insights

Global

as

of

August

2023Rising

prices,

inflation

&

cost

of

living

are

of

particular

concern

to

PrimaAssicurazioni

customersConsumer

attitudes:challenges

facingthecountryThe

10

most

important

issuesfacing

Italy

accordingtoPrima

Assicurazioni

customers62%62%62%61%59%53%59%59%56%53%53%52%46%49%45%48%50%47%

44%41%47%41%44%43%41%37%41%

38%35%41%Rising

prices

Unemployment/inflation/EconomicsituationHealth

andsocial

securityPovertyClimatechangeCrimeEnvironmentImmigrationEducationcost

of

livingBrand

usersCategory

usersAllrespondents24

Notes:Sources:’’Whatdo

youpersonally

think

are

the

mostimportant

issues

in

yourcountry

ofresidence

that

need

to

be

addressed?’’;MultiPick;"Fromwhich

ofthe

following

providershave

youtaken

outyour

carinsurance?";

Single

Pick;Base:

n=105,

PrimaAssicurazioni

customers,n=1416,

carinsurance

holders,

n=12196,

all

respondentsConsumer

Insights

Global

as

of

August

2023Many

Prima

Assicurazioni

customers

have

centrist

political

viewsConsumer

attitudes:politicsPolitical

attitudes

ofconsumersinItalyBrand

users21%29%27%24%Category

usersAllrespondents25%26%31%18%26%24%29%21%LeftCenterRightPrefer

nottoanswer25

Notes:Sources:Recode

based

on’’Manypeople

use

the

terms’left’

and

’right’when

they

want

to

describe

political

views.Where

would

youplace

yourself

ona

scale

fromleft

to

right?’’;

Single

Pick;"Fromwhich

ofthe

following

providers

haveyoutaken

out

yourcarinsurance?";

Single

Pick;Base:

n=105,

PrimaAssicurazioni

customers,n=1416,

carinsurance

holders,

n=12196,

all

respondentsConsumer

Insights

Global

as

of

August

2023CHAPTER

05Marketing

touchpoints•

Internet

usagebydevice•

Social

media

usage•

Media

usagebychannel•

Digitaladvertising

touchpoints•

Non-digital

advertising

touchpointsPrima

Assicurazioni

customers

access

the

internet

via

a

smart

speaker

less

oftenthan

the

average

car

insurance

holderMarketing

touchpoints:internet

usagebydeviceDevicesconsumersinItalyuseregularly

toaccesstheinternet95%

96%94%80%73%70%

70%69%67%63%58%54%50%49%47%35%

36%

35%30%28%28%26%25%25%25%21%20%SmartphoneLaptopSmart

TVTabletDesktop

PCGaming

consoleAllrespondentsSmartwatchStreaming

device

Smart

speakersBrand

usersCategory

users27

Notes:Sources:’’Which

ofthese

devices

do

youregularlyuse

with

an

internet

connection?’’;

Multi

Pick;"Fromwhich

ofthe

following

providershave

youtaken

out

yourcarinsurance?";

Single

Pick;Base:

n=105,

PrimaAssicurazionicustomers,n=1416,

carinsurance

holders,

n=12196,

all

respondentsConsumer

Insights

Global

as

of

August

2023A

relatively

high

share

of

Prima

Assicurazioni

customers

only

use

social

mediapassivelyMarketing

touchpoints:social

media

usageSocial

mediaactivitiesinItaly

by

type63%57%64%61%60%53%51%47%50%43%

47%41%

42%44%42%33%30%30%23%26%

27%20%24%18%15%21%18%18%10%10%9%

9%9%5%4%

4%Sentprivate

Liked

postsPostedpictures/videosFollowedpeopleCommentedon

postsSharedpostsbyother

usersPosted

texts/statusLikedcompanypostsFollowedcompaniesSharedcompanypostsIhaveonly

Ihaven’t

usedused

social

social

mediamediamessagesbyotherusersupdatespassivelyBrand

usersCategory

usersAllrespondents28

Notes:Sources:’’Which

ofthese

things

have

youdone

onsocial

media

in

the

past

4weeks?’’;

Multi

Pick;

"From

which

ofthe

following

providershave

youtaken

outyourcarinsurance?";

Single

Pick;Base:n=105,

PrimaAssicurazionicustomers,n=1416,

carinsurance

holders,

n=12196,

all

respondentsConsumer

Insights

Global

as

of

August

2023Prima

Assicurazioni

customers

tend

toread

online

news

websites

less

oftenthan

car

insurance

holders

in

generalMarketing

touchpoints:media

usagebychannelType

of

mediaconsumersinItaly

havebeen

using

inthepast4weeks90%88%87%72%

72%62%71%67%66%56%49%44%

42%41%

42%42%36%33%36%32%30%

30%28%22%

23%18%18%18%

18%17%16%15%14%TVRadioDigitalvideo

Digitalmusic

OnlinenewsMovies

/cinemaDailynewspapersPodcastsMagazinesOnlinemagazinesWeeklynewspaperscontentcontentwebsitesBrand

usersCategory

usersAllrespondents29

Notes:Sources:’’Whatkind

ofmedia

have

youused

in

the

past

4weeks?’’;

Multi

Pick;

"From

which

ofthe

following

providershave

youtaken

outyourcarinsurance?";

Single

Pick;Base:n=50,

PrimaAssicurazioni

customers,n=702,

carinsurance

holders,

n=6103,

all

respondentsConsumer

Insights

Global

as

of

August

2023Prima

Assicurazioni

customers

remember

seeing

ads

on

video

streamingservices

less

often

than

other

car

insurance

holdersMarketing

touchpoints:digitaladvertising

touchpointsTop10

placeswherePrima

Assicurazioni

customers

inItalyhave

come

across

digital

advertisinginthepast4weeks46%44%43%41%39%38%38%35%34%32%29%31%30%28%22%25%24%24%23%22%21%20%19%18%18%17%17%12%16%13%Video

portals

Search

engines

Social

mediaOnlinestores

Video

streamingservicesOtherappsWebsitesandappsof

brandsEditorialwebsitesandappsNewslettersVideo

gamesBrand

usersCategory

usersAllrespondents30

Notes:Sources:’’Wherehave

youcomeacrossdigital

advertisements

in

the

past4

weeks?’’;

Multi

Pick;"Fromwhich

ofthe

following

providers

have

youtaken

out

yourcarinsurance?";

Single

Pick;

Base:n=105,

PrimaAssicurazionicustomers,n=1416,

carinsurance

holders,

n=12196,

all

respondentsConsumer

Insights

Global

as

of

August

2023Prima

Assicurazioni

customers

remember

advertising

they

heard

on

the

radioless

often

than

other

car

insurance

holdersMarketing

touchpoints:non-digital

advertising

touchpointsPlaces

whereconsumersinItalyhave

come

across

non-digital

advertisinginthepast4weeks71%66%65%40%36%34%35%33%31%30%30%29%27%26%22%22%

22%21%18%17%16%15%15%13%OnTVOnadvertisingspacesDirectly

inthestoreBy

mailshot

/advertisingmailOntheradioInprinteddailynewspapersInprintedmagazinesandjournalsAtthemovies/cinemaon

the

goBrand

usersCategory

usersAllrespondents31

Notes:Sources:’’Wherehave

youcomeacrossnon-digital

advertisements

in

the

past4weeks?’’;

Multi

Pick;"Fromwhich

of