日本休闲食品市场调研和分析报告（英文版）-2024年1月上传培训课件

INDUSTRIES

&

MARKETSSnackfoodsinJapanCHAPTER

01OverviewRevenueoftheconfectionery&snacksmarketworldwidein2022,bycountry(inbillionU.S.dollars)Revenueoftheconfectionery&snacksmarketworldwide2022,bycountryRevenueinbillionU.S.dollars150050100200250300350UnitedStatesJapan293.27253.62China119.12India100.48NigeriaMexicoRussiaIndonesiaEgypt47.9141.5538.6935.2130.8927.26ItalyCanadaFranceTurkey26.4925.1321.964Description:Comparingthe20selectedregionsregardingtherevenueinthe'Confectionery&Snacks'segmentofthefoodmarket,theUnitedStatesisleadingtheranking(293.27billionU.S.dollars)andisfollowedbyJapanwith253.62billionU.S.dollars.AttheotherendofthespectrumisUkrainewith11.82billionU.S.dollars,indicatingadifferenceof281.45billionU.S.dollarstotheUnitedStates.ReadmoreNote(s):Worldwide;Jan1sttoDec31st2022Source(s):ConsumerMarketInsightsProductionvolumeofconfectioneryinJapanfrom2013to2022(in1,000metrictons)ConfectioneryproductionvolumeinJapan2013-20222.52.032.021.981.991.971.961.931.922.01.51.00.50.01.91.920132014201520162017201820192020202120225Description:In2022,almosttwomilliontonsofconfectionerieswereproducedinJapan.ThemostimportanttypeofsweetsproducedinthecountryaretraditionalJapaneseconfectioneries(wagashi),snackfoods,biscuitsandchocolate,withtheproductsleadingthedomesticconfectioneryproduction.ReadmoreNote(s):Japan;2013to2022;figuresareestimatesSource(s):AllNipponKashiAssociation(Japan)ProductionvolumeofconfectioneryinJapanin2022,byproductcategory(in1,000metrictons)ConfectioneryproductionvolumeinJapan2022,byproductProductionvolumeinthousandmetrictons50

100

1500200250300350Japaneseconfectionery(wagashi)Snackfood289.7282.88Biscuits249.9240.69ChocolateRicecrackers212.52190.16Westernstyleconfectionery(yônamagashi)Candy(ame)155DeepfriedconfectioneryWheatbasedcrackers(senbei)54.4349.23ChewinggumOther17.87216.56Description:In2022,traditionalconfectioneries(wagashi)weretheleadingtypeofconfectioneryproducedinJapan,withtheproductionofthesugar-basedsnacksreachingaround290thousandtons.Snackfoods,encompassingprimarilysavorysnacksreachedaproductionvolumeofalmost283thousandtons.ReadmoreNote(s):Japan;2022;figuresareestimatesSource(s):AllNipponKashiAssociation(Japan)RetailsalesvalueofconfectioneryinJapanfrom2013to2022(intrillionJapaneseyen)ConfectioneryretailsalesvalueinJapan2013-20224.03.433.443.393.393.363.53.02.52.01.51.00.50.03.333.33.253.223.1820132014201520162017201820192020202120227Description:In2022,theretailsalesvalueofconfectioneryinJapanamountedtoaround3.4trillionJapaneseyen.Thisrepresentedaslightincreasefromabout3.3trillionyeninthepreviousyear.

ReadmoreNote(s):Japan;2013to2022;figuresareestimatesSource(s):AllNipponKashiAssociation(Japan)RetailsalesvalueofconfectioneryinJapanin2022,byproductcategory(inbillionJapaneseyen)ConfectioneryretailsalesvalueinJapan2022,byproductRetailsalesvalueinbillionJapaneseyen100

200

3000400500600575700ChocolateSnackfood476.8470.3Japaneseconfectionery(wagashi)Westernstyleconfectionery(yônamagashi)Biscuits408.4398Ricecrackers362.6Candy(ame)253Chewinggum7169.452.1Wheatbasedcrackers(senbei)DeepfriedconfectioneryOther299.58Description:In2022,retailsalesvalueofchocolateamountedtoaround575billionJapaneseyen,accountingforthelargestshareoftheconfectioneryretailsalesinJapan.TraditionalJapaneseconfectionery(wagashi)rankedinthird,withmorethan470billionyen.Wagashireferstobite-sizedsweetsinJapanandarecommonlyservedduringJapaneseteaceremony.

ReadmoreNote(s):Japan;2022;figuresareestimatesSource(s):AllNipponKashiAssociation(Japan)MarketsizeofconfectionerywithtoysinJapanfromfiscalyear2015to2022(inbillionJapaneseyen)CandywithtoysmarketsizeinJapanFY2015-2022605048.145.84036.635.235.333.230.929.63020100201520162017201820192020202120229Description:Infiscalyear2022,themarketsizeofconfectioneriessoldwithtoysinJapanamountedto48.1billionJapaneseyen.Themarketgrewslightlybyaroundtwobillionyencomparedtothepreviousfiscalyear.

ReadmoreNote(s):Japan;fiscalyears2015to2022;thefiscalyearsendedMarch31ofeachstatedyearSource(s):BandaiNamco;FujiKeizaiGroupCHAPTER

02SweetsnacksProductionvalueoftraditionalJapaneseconfectionery(wagashi)inJapanfrom2013to2022(inbillionJapaneseyen)WagashiproductionvalueinJapan2013-2022450385385385385.940035030025020015010050382382381.2381.2350.93280201320142015201620172018201920202021202211Description:Theproductionvalueoftraditionalconfectionery(wagashi)inJapanamountedtoalmost386billionJapaneseyenin2022.Wagashireferstoawidearrayofsmallconfectionsinitiallyhand-craftedaccordingtoanartisticorapoetictheme.Populartypesofwagashiencompasspredominantlyriceflourorglutinousrice-basedproductssuchasstuffedglutinousricecakes(daifuku).ReadmoreNote(s):Japan;2013to2022;figuresareestimatesSource(s):AllNipponKashiAssociation(Japan)ProductionvalueofbiscuitsinJapanfrom2013to2022(inbillionJapaneseyen)CookieproductionvalueinJapan2013-2022300278275266264261.5258256253.5240250200150100502270201320142015201620172018201920202021202212/statistics/744614/japan-biscuit-production-valueTheproductionvalueofbiscuitsinJapanamountedtoaround278billionJapaneseyenin2022,anincreasefromabout227billionyenin2013.BiscuitsinJapanincludeavarietyofcrisp,bakedgoodslikecookies,crackers,pretzel,andpiesamongothers.ReadmoreNote(s):Japan;2013to2022;figuresareestimatesSource(s):AllNipponKashiAssociation(Japan)ProductionvalueofchocolateinJapanfrom2013to2022(inbillionJapaneseyen)ChocolateproductionvalueinJapan2013-2022450399.8397398388387390400380364351350300250200150100503260201320142015201620172018201920202021202213Description:In2022,theproductionvalueofchocolateinJapanamountedtoaround400billionJapaneseyen,reachingadecade-high.ChocolateisamajorsegmentwithintheJapaneseconfectionerymarket,withgeneralsnacks,chocolate-coveredproducts,andflavoredvariationsbeingwidelyavailable.ReadmoreNote(s):Japan;2013to2022;figuresareestimatesSource(s):AllNipponKashiAssociation(Japan)ProductionvalueofWesternstyleconfectionery(yô-namagashi)inJapanfrom2013to2022(inbillionJapaneseyen)WesternconfectioneryproductionvalueinJapan2013-2022400337.633635030025020015010050334.2333.4328.5327.8330321.2311.92970201320142015201620172018201920202021202214Description:Theproductionvalueofwestern-styleconfectionery(yô-namagashi)inJapanamountedtoover321billionJapaneseyenin2022,anincreasefromabout312billionyeninthepreviousyear.PopularwesternconfectionerydistributedinJapanincludecreampuffs,waffles,anddonuts.ReadmoreNote(s):Japan;2013to2022;figuresareestimatesSource(s):AllNipponKashiAssociation(Japan)Productionvalueofcandy(ame)inJapanfrom2013to2022(inbillionJapaneseyen)CandyproductionvalueinJapan2013-2022250202197195192200188179176176175171150100500201320142015201620172018201920202021202215Description:In2022,theproductionvalueofcandy(ame)inJapanamountedto197billionJapaneseyen,reachingasimilarlevelaspriortotheCOVID-19pandemic.Japanesecandycanbeseparatedintotwodistinctcategories:hard-boiledcandyandsyrupy-likecandy(mizuame).ReadmoreNote(s):Japan;2013to2022Source(s):AllNipponKashiAssociation(Japan)CHAPTER

03SavorysnacksProductionvalueofsnackfoodinJapanfrom2013to2022(inbillionJapaneseyen)SnackfoodproductionvalueinJapan2013-2022400350335319.8316.9312305298.5299.8296.1296.2290.3300250200150100500201320142015201620172018201920202021202217Description:In2022,theproductionvalueofsnackfoodinJapanwasestimatedtoreach335billionJapaneseyen,representingthehighestamountinthelastdecade.TheproductionvalueofsnackfoodsinJapanhasbeengraduallyincreasing,remainingabove300billionyeninrecentyears.ReadmoreNote(s):Japan;2013to2022;figuresareestimatesSource(s):AllNipponKashiAssociation(Japan)ProductionvalueofricecrackersinJapanfrom2013to2022(inbillionJapaneseyen)RicecrackersproductionvalueinJapan2013-2022300285.6283.2281.6279.6277.8278273273262.9255.8250200150100500201320142015201620172018201920202021202218Description:In2022,theproductionvalueofricecrackersinJapanamountedto278billionJapaneseyen,anincreasefromaround256billionyenin2013.RicecrackersdistributedinJapanincludepuffedricesnacks(arare),andsenbei,whichalsohaswheatflourvariants.ReadmoreNote(s):Japan;2013to2022;figuresareestimatesSource(s):AllNipponKashiAssociation(Japan)Productionvalueofdeepfriedconfectionery(aburagashi)inJapanfrom2013to2022(inbillionJapaneseyen)DeepfriedconfectioneryproductionvalueinJapan2013-20224035.63534.9353534.333.934353025201510533.333.10201320142015201620172018201920202021202219Description:Theproductionvalueofdeep-friedconfectionery(aburagashi)inJapanamountedtoaround33billionJapaneseyenin2022.Aburagashi,literally"oilconfectionery",distributedontheJapanesemarketcommonlyencompassesconfectionerieslikekarinto,small,deep-friedflour-basedsnackscoveredwithbrownsugar.ReadmoreNote(s):Japan;2013to2022;figuresareestimatesSource(s):AllNipponKashiAssociation(Japan)Productionvalueofwheatflourbasedcrackers(senbei)inJapanfrom2013to2022(inbillionJapaneseyen)WheatbasedcrackersproductionvalueinJapan2013-20226051.85251.251.250.850.8505040302010047.337.135.6201320142015201620172018201920202021202220Description:In2022,theproductionvalueofwheatflour-basedcrackers(senbei)inJapanamountedto47.3billionJapaneseyen,reversingthedownwardtrendoftherecentyears.Senbeiarepopularsouvenirspurchasedduringtravels,withtouristhotspotsofferingavarietyofuniqueflavors.ReadmoreNote(s):Japan;2013to2022;figuresareestimatesSource(s):AllNipponKashiAssociation(Japan)CHAPTER

04RetailRetailsalesvalueofchocolateinJapanfrom2013to2022(inbillionJapaneseyen)RetailsalesvalueofchocolateinJapan2013-20227006005755635505475525375265044865004003002001000452201320142015201620172018201920202021202222Description:In2022,theretailsalesvalueofchocolateinJapanamountedtoaround575billionJapaneseyen.Thisrepresentedanincreasefromabout552billionyeninthepreviousyear.

ReadmoreNote(s):Japan;2013to2022;figuresareestimatesSource(s):AllNipponKashiAssociation(Japan)RetailsalesvalueofsnackfoodinJapanfrom2013to2022(inbillionJapaneseyen)SnackfoodretailsalesvalueinJapan2013-2022600500476.8455.7457447.6436.1425.3422.5428.4421.8413.54003002001000201320142015201620172018201920202021202223Description:TheretailsalesvalueofsnackfoodinJapanamountedtoarecordhighofalmost477billionJapaneseyenin2022,anincreasefromover413billionyenin2013.SnackfoodinJapanmostcommonlyreferstosavoryfriedorpuffedsnacksconsumedinbetweenofmealslikechips,puffedgrainsorcorn-basedsnacks.ReadmoreNote(s):Japan;2013to2022;figuresareestimatesSource(s):AllNipponKashiAssociation(Japan)RetailsalesvalueofrawtraditionalJapaneseconfectionery(wagashi)inJapanfrom2013to2022(inbillionJapaneseyen)WagashiretailsalesvalueinJapan2013-202250045040035030025020015010050475475475472.5470470.3467465427.63960201320142015201620172018201920202021202224Description:In2022,theretailsalesvalueoftraditionalJapaneseconfectionery(wagashi)inJapanamountedtomorethan470.3billionJapaneseyen.Wagashireferstoavarietyoftraditionalconfectionsmanufacturedmainlyfromriceflourorglutinousricethatarecommonlycraftedaccordingtoaseasonalorpoetictheme.ReadmoreNote(s):Japan;2013to2022;figuresareestimatesSource(s):AllNipponKashiAssociation(Japan)RetailsalesvalueofWesternstyleconfectionery(yônamagashi)inJapanfrom2013to2022(inbillionJapaneseyen)WesternconfectioneryretailsalesvalueinJapan2013-2022450424.8425422.9417.5416.7419.6415.4408.4392.7400350300250200150100503740201320142015201620172018201920202021202225Description:In2022,theretailsalesvalueofWestern-styleconfectionery,so-called(yô-namagashi),inJapanamountedtoaround408billionJapaneseyen,crossingthe400billionyenmarkforthefirsttimesince2019.Western-styleconfectioneryrefersprimarilytobackedgoodslikespongecakes,puffpastry,andpiesamongothers.ReadmoreNote(s):Japan;2013to2022Source(s):AllNipponKashiAssociation(Japan)TotalsalesvalueoftheicecreamindustryinJapanfromfiscalyear2013to2022(inbillionJapaneseyen)IcecreamindustrysalesvalueinJapanFY2013-2022600553.4525.8518.6519.7515.1511.4493.95004003002001000464.7436.9433201320142015201620172018201920202021202226Description:ThetotalsalesvalueoftheJapaneseicecreamindustryamountedtoover553billionJapaneseyeninfiscal2022,upfrom433billionyensoldin2013.IcecreamsalescontinuedtoriseinJapanandpeakedinthemostrecentyear.

ReadmoreNote(s):Japan;fiscalyear2013to2022;theJapanesefiscalyearstartsApril1ofthestatedyearandendsMarch31ofthefollowingyearSource(s):JapanIceCreamAssociationCHAPTER

05DomesticmanufacturersNetsalesofCalbee,Inc.fromfiscalyear2014to2023(inbillionJapaneseyen)Calbee'snetsalesFY2014-2023300250279.32266.75255.94252.42251.58248.66246.13245.42222.15199.94200150100500201420152016201720182019202020212022202328Description:Infiscalyear2023,theJapanesesnackfoodmanufacturerCalbeegeneratedaround279.3billionJapaneseyeninnetsales.Thisrepresentsadeclinefromarecordhighrecordedinthepreviousyear.

ReadmoreNote(s):Japan;fiscalyear2014to2023;thecompany'sfiscalyearendedMarch31ofeachstatedyearSource(s):CalbeeNetsalesofEzakiGlicoCo.,Ltd.fromfiscalyear2013to2022(inbillionJapaneseyen)Glico'snetsalesFY2013-2022400353.22353.43350.27344.05338.44338.57350319.39315.4303.92288.193002502001501005002013201420152016201720182019*20202021202229Description:Infiscalyear2022,thenetsalesofEzakiGlicoamountedtoalmost304billionJapaneseyen,downfromover338billionJapaneseyeninthepreviousfiscalyear.TheJapanesefoodmanufacturerisheadquarteredinOsaka,whereitwasfoundedin1922.Thecompanyisbestknownforitschocolate-coatedpretzelsticks,soldunderthebrandnamePocky.ReadmoreNote(s):Japan;fiscalyear2013to2022;consolidatedfigures;*Fortheyearspriortofiscalyear2019,thefiscalyearsstartedApril1ofeachstatedyearandendedMarch31ofthefollowingyear.Forthefiscalyear2019,theperiodforconsolidated[...]

ReadmoreSource(s):GlicoNetsalesofMorinaga&Co.,Ltd.fromfiscalyear2015to2023(inbillionJapaneseyen)Morinaga'snetsalesFY2015-2023250200208.88205.02205.37199.48194.37181.87181.25177.93168.2415010050020152016201720182019202020212022202330Description:Infiscalyear2023,thenetsalesofMorinagaamountedtoaround194billionJapaneseyen,upfromabout181billionJapaneseyeninthepreviousfiscalyear.HeadquarteredinTokyo,Japan,thecompanyisanaffiliateofMorinagaMilkIndustryCo.,Ltd.andmanufacturesconfectionery.ReadmoreNote(s):Japan;fiscalyears2015to2023;fiscalyearsendedMarch31ofeachstatedyear;consolidatedfiguresSource(s):MorinagaNetsalesofKamedaSeikaGroupfromfiscalyear2013to2022(inbillionJapaneseyen)KamedaSeikaGroup'snetsalesFY2013-2022120103.81103.3199.52100.0498.2197.3210080604020094.8594.9992.8385.16201320142015201620172018201920202021202231Description:KamedaSeikaGroupgeneratedmorethan95billionJapaneseyeninnetsalesinfiscalyear2022.KamedaSeikaGroupwasfoundedin1946andisamanufactureranddistributorofricecrackersandsnacksheadquarteredinNiigata,Japan.

ReadmoreNote(s):Japan;fiscalyears2013to2022;thecompany'sfiscalyearstartsonApril1ofthestatedyearandendsonMarch31ofthefollowingyearSource(s):KamedaSeikaNetsalesofthefoodsegmentofMeijiHoldingsCo.,Ltd.fromfiscalyear2013to2022(intrillionJapaneseyen)Meiji'sfoodbusinessnetsalesFY2013-20221.21.081.071.061.061.051.021.0211.00.80.60.40.20.00.870.83201320142015201620172018201920202021*202232Description:InthefiscalyearendedMarch31,2023,MeijiHoldingsgeneratedaround870billionJapaneseyeninnetsalesthroughtheirfoodbusiness.ThedomesticfoodsegmentisMeiji'smajorbusiness,accountingforthelargestshareofthecompany'sconsolidatednetsales.ReadmoreNote(s):Japan;fiscalyear2013to2022;thecompany'sfiscalyearstartedonApril1ofeachstatedyearandendedonMarch31ofthefollowingyear;*Asoffiscalyear2021,theAccountingStandardforRevenueRecognitionandrelated[...]

ReadmoreSource(s):MeijiCHAPTER

06ConsumerpreferencesFavoritedessertsamongconsumersinJapanasofOctober2022MostpopulardessertsinJapan2022Shareofrespondents0%5%10%15%20%25%30%35%40%45%50%47.7%55%IcecreamCake/creampuffChocolate20%15.5%Japanesesweets(wagashi)Pudding/jelly6.5%4.1%Yoghurt2.9%1.5%1.4%0.4%Danishpastry/donutsBiscuits/cookiesOthers34Description:IcecreamwasratedthemostpopulardessertinJapan.AccordingtoasurveyconductedinOctober2022,over47percentofrespondentsnamedthefrozentreatastheirnumberonesweetsnack.Forconsecutiveyears,icecreamwasthedessertofchoiceforthemajorityofconsumersinJapan.ReadmoreNote(s):Japan;October20to28,2022;1,400respondents;15yearsandolder;figuresonlyshowthefirstchoice;consumerswhoboughticecreamatleastonceintwomonthsSource(s):JapanIceCreamAssociationFavoriteicecreamflavorsamongconsumersinJapanasofOctober2022MostpopularicecreamflavorsinJapan2022Shareofrespondents0%5%10%15%20%25%30%35%40%Vanilla33.7%Chocolate16.1%CookiesandCream10.6%10.2%MatchaAdzukibean8.6%7.9%StrawberryMint(includingchocolatemint)3.9%3.6%MilkSoda3.4%OtherfruitflavorsOther1%1.1%35Description:VanillaicecreamwasratedthemostpopularicecreamflavorinJapanin2022.AccordingtoasurveyconductedinOctober2022,over33percentofJapaneserespondentschosethevanillaflavoredversionastheirfavoritefrozentreat.

ReadmoreNote(s):Japan;October20to28,2022;1,400respondents;15yearsandolder;figuresonlyshowthefirstchoice;consumerswhoboughtandateiceatleastonceintwomonthsSource(s):JapanIceCreamAssociationMostpopularcakesinJapanasofApril2022PreferredcakesinJapan2022Shareofrespondents0%5%10%15%20%25%30%35%ShortcakesNo-bakecheesecakes32.5%27.5%27.5%27.2%Chocolatecakes(includingSachertorte,chocolategâteau,etc.)MontBlancBakedcheesecake22.5%36Description:ThemostpopularcakevarietyinJapanwasshortcakeasrevealedinasurveyconductedinApril2022.Almostoneinthreerespondentsnamedshortcakestheirpreferredcakes,whichcommonlytaketheformofsponge-basedstrawberrycakesinJapan.StrawberryshortcakesareapopularholidayconfectioneatenonChristmas.ReadmoreNote(s):Japan;April7to11,2022;5,254respondents;15-64years;weightedfigures;respondentswereusersoftheLINEappSource(s):LINEResearchMostpopulartraditionalconfectioneries(wagashi)inJapanasofSeptember2023FavoritewagashiinJapan2023Shareofrespondents10%

15%0%5%20%25%30%35%40%Dango(mitarashidango,sanshokudango,etc.)Arare,senbei,okakiWarabimochi36.8%32.3%31.1%Taiyaki28.7%Fruitsdaifuku(strawberrydaifuku,etc.)Castella26.9%24.7%24.6%Imagawayaki,oban-yaki,kaiten-yakiOhagi,botamochi19.7%19.6%DorayakiO-shiruki,zenzai15.4%37Description:Themostpopulartraditionalconfectioneries(wagashi)inJapanwere,withalmost37percentofvotes,dangoasrevealedinasurveyconductedinSeptember2023.Thetraditionalsweetsrefertodumplingsmadefromriceandglutinousriceflours,commonlyservedonskewers.Therearedifferentvariationsofdango,includingsavoryandgrilledversions.ReadmoreNote(s):Japan;September7to11,2023;5,256respondents;15-64years;multipleanswersallowedSource(s):LINEResearchMostpopularflavorsofWestern-styleconfectionssoldatconveniencestoresandsupermarketsinJapanasofJanuary2023PopularflavorsforconveniencestoreandsupermarketsweetsinJapan2023Shareofrespondents0%10%20%30%40%50%60%70%VanillaChocolate61.2%58.3%Milk50%StrawberryCheeseAnko(redbeanpaste)Caramel40.8%38.5%36.9%36.4%ChestnutCoffeeMatcha33.2%31.6%30.8%30.8%30.2%28.5%BlackteaMapleRoastedsweetpotato38Description:VanillawasthemostpopularflavorforWester-stylesweetssoldatconveniencestoresandsupermarketsinJapanasrevealedinasurveyconductedinJanuary2023.Over61percentofrespondentsnamedvanillaasapreferredflavorfordessertslikecakes,pudding,andpastry.ReadmoreNote(s):Japan;January21to22,2023;5,000respondents;16-74years;consumerswhobuyWestern-stylesweetsatconveniencestoresorsupermarketsatleastonceamonthSource(s):MonteurCHAPTER

07PurchasebehaviorPreferredpurchasechannelforsnacksandsweetsinJapanasofSeptember2022PreferredpurchasechannelforconfectioneriesinJapan2022Shareofrespondents30%

40%0%10%20%50%47%60%70%80%90%100%SupermarketsConveniencestores85.9%Drugstores40%Discounterstores17.9%100yenstores13.4%10.3%OnlinestoresDagashiya(retailerforbulkconfectionery)Mail-orderretailapartfromonlinestoresOthers4.9%0.8%2.1%6.1%Idonotbuysweetsorsnacksformyself40Description:SupermarketswerethepreferredshoppingchannelsforconfectioneriesasrevealedinasurveyconductedinJapaninSeptember2022.Whilealmost86percentofrespondentsstatedthattheyvisitedsupermarketstobuysugarconfectioneriesandsavorysnackfoods,lessthanonepercentorderedvianon-electronicmail-orderretailer.ReadmoreNote(s):Japan;August30toSeptember2,2022;4,000respondents;20yearsandolder;multipleanswersallowedSource(s):NeoMarketing;Planet,Inc.AttitudeifthepricesofpreferredsnacksandsweetsweretoriseinJapanasofJuly2023ImpactofinflationonconfectionerypurchasebehaviorinJapan2023Shareofrespondents0%5%10%15%20%25%30%35%40%BuyasimilartypeofproductatalowerpriceBuyitevenifthepriceincreasesChangetheplaceofpurchase33.5%18.5%14.4%Stopbuyingit10.2%Buyadifferenttypeofproductatalowerprice9.8%41Description:Buyinglower-pricedalternativesofconfectioneryproductswasthemainactionJapaneseconsumerswouldtakeifthepricesoftheirpreferredsnacksandsweetsweretorise.AsrevealedinasurveyconductedinJuly2023,around33.5percentofrespondentswouldchooseasimilartypeofproductatalowerpricelevelifpricehikesweretoaffecttheirpreferredconfections.Only18.5percentwouldbuythesameproductatthesamestoreregardlessofpricecha