Unit1-intoduction-to-logistics市公开课一等奖省赛课微课金奖课件

物流英语1/74Unit1IntroductiontoLogisticsText1WhatisLogisticsDialogue1IntroductiontoLogisticsCompanyText2ActivitiesinLogisticsSystemDialogue2VisitingaLogisticsCompany2/74Text1WhatisLogistics【Para1】TheDefinitionofLogistics（物流概念）Therearevariousdefinitionsofdifferentedition.Butingeneral,therearemainlytwotypesofdefinitioninpractice.3/74Text1WhatisLogisticsInChineseLogisticsTerms,logisticsmeansthephysicalmovementofgoodsfromthesupplierpointtothereceivepoint.Basedonpracticalneed,integratedorganicallythevarietyofthebasicfunctionalactivitiesincludingtransportation,storage,loadingandunloading,handling,package,distributionandinformationmanagement,etc.4/74Text1WhatisLogisticsTheCouncilofLogisticsManagementhasadoptedthisdefinitionoflogistics：Logisticsisthatpartofthesupplychainprocessthatplans,implements,andcontrolstheefficient,effectiveflowandstorageofgoods,services,andrelatedinformationfromthepointoforigintothepointofconsumptioninordertomeetcustomers’requirement.5/74Text1WhatisLogistics【Para2】TheimportanceofLogistics（物流主要性）Sincethebeginningofhumancivilization,therehasbeenthe“move”ofthegoods,soweshouldsay,“logisticsisanythingbutanewbornbaby.”However,whenitcomestomodernlogistics,mostprofessionalsinthebusinessconsideritoneofthemostcompetitiveandexcitingjobs,invisibleasitis.“Logisticsisauniqueglobalpipelinethatoperates24hoursaday,sevendaysaweekand52weeksayear,planningandcoordinatingthetransportanddeliveryofproductsandservicetocustomerstheworldover.”6/74Text1WhatisLogistics【Para4】DevelopmentofLogisticsManagement（物流管理发展）Logisticsmanagementhasevolvedoverthelastthreedecadesfromthenarrowlydefineddistributionmanagementtotheintegratedmanagementandtotheglobalsupplychains.Themissionoflogisticsmanagementistoplanandcoordinateallactivitiestoachievedesiredlevelsofdeliveredserviceandqualityathelowestpossiblecost.Inordertosucceedintoday’sglobalmarketplace,companiesmustbeevercognizantofthesetrendsanddevelopalogisticsmanagementstrategythatcapitalizesonthebest-of-breedtechnologysolutionavailabletoday,sothattheycanmeetthedemandsoftheircustomerstodayandbewellpreparedforthefuture.7/74Text1WhatisLogisticsNewWordsandPhraseslogisticsn.后勤学，物流definitionn.定义，概念implementv.推行，推进civilizationn.文明professionaln.教授，专业人员pipelinen.管道8/74Text1WhatisLogisticsacquisitionn.取得manufacturen./v.加工，制造storagen.储存，仓储distributionn.配送maintenancen.维持dispositionn.配置constructionn.建设，组成provisionn.供给，提供volatileadj.多变9/74Text1WhatisLogisticscriticaladj.关键性，决定性budgetn.预算evolvev.演变，发展integratev.整合，综合cognizantadj.知道，认识capitalizev.变成资本，作资本用10/74Text1WhatisLogisticsNotes1．Therearevariousdefinitionsofdifferentedition.物流定义有很多版本。11/74Text1WhatisLogistics2．InChineseLogisticsTerms,logisticsmeansthepgysicalmovementofgoodsfromthesupplierpointtothereceivepoint.Basedonpracticalneed,integratedorganicallythevarietyofthebasicfunctionalactivitiesincludingtransportation,storage,loadingandunloading,handling,package,distributionandinformationmanagement,etc.国家标准物流术语中，物流定义为物品从供给地向接收地实体流动过程，依据实际需要，将运输、储存、装卸、包装、配送、信息处理等基本功效实现有机结合。12/74Text1WhatisLogistics3．TheCouncilofLogisticsManagementhasadoptedthisdefinitionoflogistics：Logisticsisthatpartofthesupplychainprocessthatplans,implements,andcontrolstheefficient,effectiveflowandstorageofgoods,services,andrelatedinformationfromthepointoforigintothepointofconsumptioninordertomeetcustomers’requirement.美国物流管理协会修订了物流定义：物流是供给链过程中一部分，是以满足客户需要为目标，为提升产品、服务和相关信息从起始点到消费点流动储存效率和效益而对齐进行计划、执行和控制过程。13/74Text1WhatisLogistics4．However,whenitcomestomodernlogistics,mostprofessionalsinthebusinessconsideritoneofthemostcompetitiveandexcitingjobs,invisibleasitis.说到当代物流，业内教授认为，尽管看不见摸不着，却是最富有挑战性和最激感人心工作。14/74Text1WhatisLogistics5．Thisimpliesthatmanagementmustfirstunderstandwhatthoserequirementsarebeforealogisticsstrategycanbedevelopedandimplementedtomeetthem.这意味着在开发和推进客户满意物流战略前，必须首先切实了解他们需求。15/74Text1WhatisLogistics6．Inpractice,logisticsreferstothesystematicmanagementofthevariousactivitiesrequiredfromthepointofproductiontothecustomer.实际上，物流是指从生产地点到客户所需各种活动系统管理。16/74Text1WhatisLogistics7．Gettingtherightamountofgoodstotherightplaceattherighttimeiscritical,especiallyinanagewhenbudgetsaretightandcustomersdemandsareunpredictable.尤其是资金预算担心和客户需求无法预测时，在正确地点和时间得到正确数量货物才显得颇为关键。17/74Text1WhatisLogistics8．Logisticsmanagementhasevolvedoverthelastthreedecadesfromthenarrowlydefineddistributionmanagementtotheintegratedmanagementandtotheglobalsupplychains.物流管理在最近30年中从狭义配送管理至一体化管理，最终发展为全球供给链管理。18/74Text1WhatisLogistics9．Inordertosucceedintoday’sglobalmarketplace,companiesmustbeevercognizantofthesetrendsanddevelopalogisticsmanagementstrategythatcapitalizesonthebest-of-breedtechnologysolutionavailabletoday,sothattheycanmeetthedemandsoftheircustomerstodayandbewellpreparedforthefuture.为了赢得全球市场，在现有资金和技术条件下，企业必须清楚地知道自己发展意向以及相关物流战略，方便于企业能够满足客户需求并为未来发展做好充分准备。19/74Dialogue1IntroductiontoLogisticsCompany（LiJian,thesalesrepresentativeofZhongjiShippingcompany,istalkingwithErik,Apotentialcustomer.）Li：Welcometoourcompany,Mr.Erik.Nicetomeetyou.Erik：Metoo.Li：Mr.Erik,mynameisLiJian.Hereismycard.I’mwillingtointroducemycompany.Erik：Thankyouforalotofcare.20/74Dialogue1IntroductiontoLogisticsCompanyLi：Ourbusinesscoversimportandexportcontainertransportationandagency,doortodoorpickupanddelivery,customsclearance,warehousingandconsolidation.Erik：Isee.Li：ZhongjihasbecomeoneofthemarketleadersinChina’sfreightforwardingandlogisticsindustrytoday.21/74Dialogue1IntroductiontoLogisticsCompanyErik：Uh-huh.Li：WehavehelpedFordtosubstantiallyreducelogisticscosts.Erik：Pleaseexplainindetail.22/74Dialogue1IntroductiontoLogisticsCompanyLi：Ofcourse,thatwasoneofthebestresultsachievedinthebeginningofthes.Erik：Oneofthebestresults?Inwhatway?Li：Weimprovedtheirmanagementbyoptimizingtheirplansofdemonstrationbeforeplungingintoaction.Asaresult,theoverallutilizationwasraisedconsiderably.Erik：It’samazing.23/74Dialogue1IntroductiontoLogisticsCompanyLi：Ifyouareconcernedaboutlogisticsquestions,youcanaskanyone.Wehaveareputationfortopservice.Erik：Ihopeso.Li：Ifyouhaveamoment,I’mhopingtovisityou.Erik：Well,youarewelcome,I’dliketohearyoursuggestion.24/74Dialogue1IntroductiontoLogisticsCompanyNewWordsandPhrasescontainern.集装箱transportationn.运输warehousev.仓储，储存consolidationn.集货，配货freightn.运输，运费forwardv.发送，递送25/74Dialogue1IntroductiontoLogisticsCompanyoptimizev.优化，充分利用demonstrationn.运行utilizationn.利用pickupanddelivery货物交接customsclearance通关，清关plunge…intoaction把……投入26/74Dialogue1IntroductiontoLogisticsCompanyNotes1．Ourbusinesscoversimportandexportcontainertransportationandagency,doortodoorpickupanddelivery,warehousingandconsolidation.我们企业业务涵盖了集装箱进出口运输和代理，门到门交接货物，仓储和配货。27/74Dialogue1IntroductiontoLogisticsCompany2．Weimprovedtheirmanagementbyoptimizingtheirplansofdemonstrationbeforeplungingintoaction.Asaresult,theoverallutilizationwasraisedconsiderably.我们在运行计划投入前对其进行优化，从而提升了管理水平，全方面利用率得以大幅度提升。28/74Dialogue1IntroductiontoLogisticsCompanyTips：1.Excuse…2.Nicetomeetyou.3.It’sverykindofyouto…4.Ourbusinesscovers…5.Ourcompanyprovideslogisticsservicessuchas…6.I’vecomeheretodayseewhetheryouhaveinterestinourservice.7.Ifyouhaveanyquestions,pleasefeelfreetocontactmeanytime.8.I’mlookingforwardtoournextmeeting.29/74Exercise供给链supply______在制品库存in-process_______原材料___materials增值服务________service成品_____product物料搬运materials________整合物流integrated_______采购计划________planning商务计划框架_________framework竞争策略competitive________30/74ExerciseAnotherfactorwhichcontributestothechangingfaceoflogisticsisthevaluethatorganizationsareplacingondiversitytoday.

促使物流业不停繁荣（出现新貌）另一个原因就是今天各个组织都在重视多样性。Logisticsisdefinedasabusinessplanningframeworkforthemanagementofmaterial,service,informationandcapitalflows.Itincludestheincreasingcomplexinformation,communicationandcontrolsystemsrequiredintoday’sbusinessenvironment.

物流是一个商业计划框架，用于物资管理、服务管理、信息管理和流动资金管理。它包含现今商业环境所需不停增加复杂信息、交通和控制系统。31/74Exercise3.Whenitcomestomodernlogistics,mostprofessionalsinthebusinessconsideritoneofthemostchallengingandexcitingjobs,invisibleasitis.说到当代物流，业内专业人士认为尽管看不着摸不着，却是最富有挑战性和最激感人心工作。

4.Inlogisticsactivities,likeintransportation,stocking,loadingandunloading,transferandpacking,everyoperationisnecessarilyaccompaniedbythebirthofalotofinformationforshorteningtransportationtime,achievingzeroinventory,realizingtimelysupplyandguaranteeingcontinuityandstablenessofsupplychains.物流活动中，如运输、仓储、装卸、传递和包装，每一项操作都必定伴随产生很多关于缩短运输时间、到达零存货、实现及时供货和确保供货链连续稳定很多信息资料。32/74Text2ActivitiesinLogisticsSystemAlogisticssystemcanbemadeupofmanydifferentfunctionalactivities,someofwhicharedescribedbrieflybelow.【Para1】Customerservice（客户服务）Inabroadsense,customerserviceistheoutputoftheentirelogisticssystem.Itinvolvesmakingsurethattherightpersonreceivetherightproductwiththerightquantityattherightplaceattherighttimeintherightconditionattherightcost.Atpresent,manylogisticscompanymayhaveacustomerservicedepartmentthathandlecomplaints,specialorders,damageclaims,returns,billingproblems,etc.33/74Text2ActivitiesinLogisticsSystem【Para2】Demandforecasting（需求预测）Demandforecastingestimatetheneedforpreciseamountofproductandservicethatcustomerswillrequireinthefuture.Thelogisticssystemcanensuretherightproductsorservicesareavailabletomeetthoserequirements.Itinvolvesinforecastinghowmuchshouldbeorderedfromitssuppliers,andhowmuchoffinishedproductsshouldbetransportedineachmarket.34/74Text2ActivitiesinLogisticsSystem【Para3】Transportation（运输）Transportationreferstothephysicalmovementofgoodsfromonepointtoanotherpoint.Itincludesspecificactivitiessuchasselectingthetransportmode,choosingtheparticularroute,selectingtherightcarrier,complyingwithvariouslocaltransportationregulations.Transportationisusuallythemostcostlylogisticsactivity.Itmayaccountfor40%-60%ofacompany’stotallogisticscost.35/74Text2ActivitiesinLogisticsSystem【Para4】Warehousing（仓储）Warehousingisanintegralpartofeverylogisticssystem.Itplaysanimportantroleinprovidingadesiredlevelofcustomerserviceatthelowestpossibletotalcost.Itreferstoplaceswheregoodscanbestoredforaparticularperiodoftime.Generally,thegreaterthetimelagsbetweenproductionandconsumption,thelargerthelevelofwarehousingrequired.36/74Text2ActivitiesinLogisticsSystem【Para5】Inventorymanagement（库存管理）Inventorymanagementdealswithbalancingthecostofmaintainingadditionalproductsonhandagainsttheriskofnothavingthoseitemswhenthecustomerwantsthem.Thistaskhasbecomemorecomplexasfirmshavegraduallyloweredinventorylevels.37/74Text2ActivitiesinLogisticsSystem【Para6】Packaging（包装）Industrialpackagingfocusesonprotectingtheproductwhileitisbeingtransportedandstored.Itconveysimportantinformationtoinformthecustomerandprovideprotectionduringstorageandtransport.Inamarketingsense,thepackageactsasaformofpromotionoradvertising.Itssize,weight,color,andprintedinformationattractcustomersandconveyknowledgeabouttheproduct.38/74Text2ActivitiesinLogisticsSystem【Para7】Procurement（采购）Procurementisthepurchaseofmaterialsandservicesfromoutsidetosupportthefirm’soperationsfromproductiontomarketing,salesandlogistics.Itincludestheselectionofsupplysourcelocation,timingofpurchases,pricedetermination,qualitycontrolandmanyotherfacets.39/74Text2ActivitiesinLogisticsSystem【Para8】Materialhandling（物资搬运）Materialhandlingisabroadsenseconcerningallshort-distancemovementsofrawmaterials,workinprocess,orfinishedgoodswithinafactoryorwarehouse.Asmaterialshandlingtendstoaddcostsratherthanvaluetologisticssystems,managerstendstominimizethenumberofhandlingwheneverpossible.40/74Text2ActivitiesinLogisticsSystem【Para9】Informationmanagement（信息管理）Informationlinksallareasofthelogisticssystemtogether.Informationprocessingisbecomingincreasinglyautomated,complex,andrapid.Itiscriticaltotheefficientfunctioningofsystem.41/74Text2ActivitiesinLogisticsSystem【Para10】Otherlogisticsactivities（其它物流活动）Otheractivitiessuchaswastedisposal,returngoodshandling,etc.arealsoimportant.Logisticsmanagershavetoconsiderthesocialcostsassociatedwithwastedisposal.Thehandlingofreturnedgoods,oftenreferredtoasreversedistribution,isanimportantpartofthelogisticsprocess.42/74Text2ActivitiesinLogisticsSystemNewWordsandPhrasesfunctionaladj.功效上，职责上outputn.产量，产品complaintn.埋怨，投诉damagen./v.损失，损坏claimn./v.要求，索赔requirementn.需求，要求43/74Text2ActivitiesinLogisticsSystemtransportn./v.运输transportationn.运输regulationn.管制，规则integraladj.完整warehousen./v.储存，仓库inventoryn.库存，存货maintainv.维持，保持conveyv.传送，传递44/74Text2ActivitiesinLogisticsSystempromotionn.促进，提升，促销procurementn.采购，取得purchasen./v.采购facetn.（事情之）一面reverseadj.相反,逆向rawmaterial原材料workinprocess半成品，在加工产品finishedgoods成品wastedisposal废弃物处理45/74Text2ActivitiesinLogisticsSystemNotes1．Inabroadsense,customerserviceistheoutputoftheentirelogisticssystem.总来说，客户服务是整个物流系统主要产出。46/74Text2ActivitiesinLogisticsSystem2．Itinvolvesmakingsurethattherightpersonreceivetherightproductwiththerightquantityattherightplaceattherighttimeintherightconditionattherightcost.客户服务就是要以恰当成本使恰当客户在恰当时间，恰当地点以恰当情况和恰当价格收到恰当产品。（这7个“right”就是物流服务关键理念）47/74Text2ActivitiesinLogisticsSystem3．Demandforecastingestimatetheneedforpreciseamountofproductandservicethatcustomerswillrequireinthefuture.需求预测就是预计客户未来对产品和服务准确需求数量。48/74Text2ActivitiesinLogisticsSystem4．Transportationreferstothephysicalmovementofgoodsfromonepointtoanotherpoint.Itincludesspecificactivitiessuchasselectingthetransportmode,choosingtheparticularroute,selectingtherightcarrier,complyingwithvariouslocaltransportationregulations.运输是指货物在不一样地点之间物理性移动。它包含选择运输方式、详细路线、恰当承运人以及恪守各种运输法规等详细活动。49/74Text2ActivitiesinLogisticsSystem5．Itplaysanimportantroleinprovidingadesiredlevelofcustomerserviceatthelowestpossibletotalcost.仓储在以最低可能成本提供相对满意客户服务水平方面占据着主要地位。50/74Text2ActivitiesinLogisticsSystem6．Generally,thegreaterthetimelagsbetweenproductionandconsumption,thelargerthelevelofwarehousingrequired.普通来讲，生产与消费间隔时间越长，所需求库存量越大。51/74Text2ActivitiesinLogisticsSystem7．Inventorymanagementdealswithbalancingthecostofmaintainingadditionalproductsonhandagainsttheriskofnothavingthoseitemswhenthecustomerwantsthem.库存管理平衡库存持有成本和销售损失成本。52/74Text2ActivitiesinLogisticsSystem8．Procurementisthepurchaseofmaterialsandservicesfromoutsidetosupportthefirm’soperationsfromproductiontomarketing,salesandlogistics.采购是指从企业外部进行原材料和服务购置，以确保企业生产、销售、物流正常运转。53/74Text2ActivitiesinLogisticsSystem9．Materialhandlingisabroadsenseconcerningallshort-distancemovementsofrawmaterials,workinprocess,orfinishedgoodswithinafactoryorwarehouse.Asmaterialshandlingtendstoaddcostsratherthanvaluetologisticssystems,managerstendstominimizethenumberofhandlingwheneverpossible.广泛意义上讲，物资搬运是指在工厂或仓库内原材料，半成品或成品短距离移动。其在物流系统中只能增加成本而不能创造价值，所以经理们尽可能将搬运数量降到最低。54/74Text2ActivitiesinLogisticsSystem10．Thehandlingofreturnedgoods,oftenreferredtoasreversedistribution,isanimportantpartofthelogisticsprocess.对退回货物物流处理，通常被称作逆向物流，是物流流程主要组成部分。55/74Dialogue2VisitingaLogisticsCompany（GaryisfromDaZhongElectricCompany.PeterisfromZhongJiLogisticsCompany.GaryismakinganappointmentwithPeteronthephone）Gary：Hi!ThisisGarycallingZhongJiLogisticsCompany.Peter：Goodafternoon,itsZhongJiLogisticsCompany.CanIhelpyou?56/74Dialogue2VisitingaLogisticsCompanyGary：I’dliketospeaktoPeterwhoisinchargeofwarehousing.Peter：ThisisPeter.MayIaskwho’scalling?Gary：Great!ThisisGaryfrom

DaZhongElectricCompany.Ihavebeenlookingforwardtomeetingyou.Doyouhaveanyappointmentstoday?Peter：Nicetomeetyou!Ihavenoappointmenttoday.57/74Dialogue2VisitingaLogisticsCompanyGary：Good.I’dliketomeetyouassoonaspossibleandhopeyougivemesomeintroductionaboutyourcompany.（GarygoestoZhongJiLogisticsCompanytomeetPeter）Peter：Iappreciatethatyougivemethisopportunitytointroducemycompany.Gary：Thankyou.58/74Dialogue2VisitingaLogisticsCompanyPeter：Ourlogisticscompanyprovidesdifferentmeansoftransportation.Andweareespeciallygoodatrailway,highwayandairway.Gary：I’mveryimpressed.However,I’dliketoknowhowwellisyourwarehousingbusiness.Peter：Yes,ofcourse.Letmeshowyouaround.I’dliketoshowyoutheheadquartersandwarehouse.59/74Dialogue2VisitingaLogisticsCompanyGary：Ok,let’sgo.Peter：Takeiteasy.Wherewestandistheheadquarters.Let’sgodownstairs.Sincethewholecompanyisverylarge,we’lltakeacartowarehouse.60/74Dialogue2VisitingaLogisticsCompanyGary：Afteryou!（arrivingatthewarehouse）Peter：Thisisourwarehouse.Gary：Wow,whatabigspace!Peter：Ourcompanycanprovidecustomerswithavarietyofgoodsinventory,suchasrawmaterial,semi-finishedproducts,finishedproducts,sparepartsetc.Wehavespecialconcessionsonpredominantgoodsandlong-termcontract.61/74Dialogue2VisitingaLogisticsCompanyGary：I’minterestedinthat.Perhapswewillhavethepossibilityofcooperationinthefuture.Peter：That’sgoodnewsforus.Wearelookingforwardtoit.62/74Dialogue2VisitingaLogisticsCompanyNewWordsandPhraseswarehousen.仓库meansn.方法，伎俩railwayn.铁路highwayn.公路airwayn.空运headquartersn.总部63/74Dialogue2VisitingaLogisticsCompanyconcessionn.优惠inchargeof负责，主管rawmaterial原材料semi-finishedproducts半成品finishedproducts成品predominantgoods大宗货物64/74Dialogue2VisitingaLogisticsCompanyNotes1．Ourlogisticscompanyprovidesdifferentmeansoftransportation.Andweareespeciallygoodatrailway,highwayandairway.我们企业提供各种不一样运输方式，我们尤其擅长于铁路，公路和航空运输。65/74Dialogue2VisitingaLogisticsCompany2．Ourcompanycanprovidecustomerswithavarietyofgoodsinventory,suchasrawmaterial,semi-finishedproducts,finishedproducts,sparepartsetc.我们企业能够为客户提供各种货物库存，诸如原材料，半成品，成品和零部件等。66/74Dialogue2VisitingaLogisticsCompany3．Wehavespecialconcessionsonpredominantgoodsandlong-termcontract.对于大宗货物和租期较长协议，我们都有尤其优惠。67/74Dialogue2VisitingaLogisticsCompanyTips：1.Doyouhaveanappointment…2.Ihaveanappointmentwith…3.I’dliketoseethepersoninchargeof…4.That’sthereasonI’mhere---tobuildupthebusinessrelationshipwithyou.5.Doyouhavesamples?6.Wewillmakeeveryefforttogiveyoufullsatisfaction.7.Wehopetoestablishregularbusinessrelationswithyou.8.Lookingforwardtofurthernewswithinterest.9.Withkindestregards.68/74Exercise物流对国内经济和全球经济有巨大影响。Logisticshashugeimpactondomesticandglobaleconomy.

物流最主要目标就是用最低成原来运输货物和信息。Logisticsismainlytomovegoodsandinformation