波兰电视市场前景及投资研究报告-培训课件外文版2024.4

DIGITAL

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TRENDSTelevisioninPolandCHAPTER

01OverviewTelevisionandvideomarketrevenueinPolandfrom2020to2026(inbillionU.S.dollars)RevenueoftheTVandvideomarketinPoland2020-20262.52.142.112.082.062.041.941.952.01.51.00.50.0202020212022*2023*2024*2025*2026*4Description:In2022,theTVandvideomarketinPolandwillbeworthovertwobillionU.Sdollars.By2026,thesector'srevenuewillgrowto2.14billionU.S.dollars,withaCAGRof1.24percentbetween2022and2026.

ReadmoreNote(s):Poland;2020to2021;*ForecastReadmoreSource(s):PwCLicensefeesforusingatelevisionoratelevisionandradiosetinPolandin2023(inzloty)TVlicensefeesinPoland2023FeeamountinPLN1500501002002503003501month2months3months6months12months27.35378.7155.7294.95Description:In2023,Poleswhowishedtowatchtelevisionorusetheirtelevisionandradiosetforoneyearwouldhavetopayatotalfeeof294.9zloty.

ReadmoreNote(s):Poland;2023Source(s):KrajowaRadaRadiofoniiiTelewizjiNumberofusersoftraditionalTV&homevideoinPolandfrom2018to2027(inmillions)NumberofusersoftraditionalTV&homevideoinPoland2018-20274034.0233.9833.9433.8933.8533.8133.7633.7233.7233.653530252015105020182019202020212022202320242025202620276Description:ThenumberofTVviewersinthe'TraditionalTV&HomeVideo'segmentofthemediamarketinPolandwasforecasttocontinuouslydecreasebetween2023and2027byintotal0.2millionusers.Theindicatorisestimatedtoamountto33.65millionusersin2027.ReadmoreNote(s):Poland;2018to2027Source(s):Advertising&MediaInsightsNumberofPolish-languagetelevisionchannelsinPolandfrom2008to2022Polish-languageTVchannelsinPoland20223002502772702682682492362292192062001881881781631571451501005002008200920102011201220132014201520162017201820192020202120227Description:Overtheperiodobserved,thenumberofPolish-languagechannelsavailableontelevisioninPolandhassteadilygrown.In2022,therewere277ofthesechannels-anincreaseofsevencomparedtotheyearbefore.

ReadmoreNote(s):Poland;2008to2022;*ExcludingHDduplicates.ReadmoreSource(s):AKPAPolskaPress;WirtualneMediaMostinfluentialtelevisionstationsinPolandfrom2020to2022,bynumberofcross-mediareferences(in1,000s)MostinfluentialtelevisionstationsinPoland2022Numberofcross-mediareferenceswithinsampleinthousands202220212020200510152530354016.29TVN24PolsatNewsTVPInfo34.3335.2612.3811.3924.9225.3213.314.639.9710.5310.34TVN5.96.18TVPSportTVP13.324.14.184.412.391.821.41CANAL+2.132.75Polsat3.811.892.62TVRepublikaPolsatSport1.461.462.081.858Description:IntheIMMrankingofPoland`smostfrequentlyquotedtelevisionstationsin2022,firstplacewastakenbyTVN24(over16thousandcross-mediareferences),followedbyPolsatNewsandTVPInfo.

ReadmoreNote(s):Poland;2020to2022;385.863*;Mediamessages;*Samplefortheyear2022.Theresearchwasdoneonthebasisofmonitoringmaterialsfromthepress,radio,televisionandInternetportalswheremedianameswerementioned:-press[...]

ReadmoreSource(s):InstytutMonitorowaniaMediówAssessmentofmaintelevisionstationsinPolandin2023AssessmentofTVstationsinPoland2023Good52%BadIt'shardtosay70%60%50%40%30%20%10%0%66%45%39%25%TVN23%22%16%11%TVPPolsat9Description:In2023,almostsevenin10PoleshadagoodopinionofthePolsattelevisionstation.Atthesametime,thepublictelevisionstationTVPwasconsideredbadby45percentoftherespondents.

ReadmoreNote(s):Poland;June2023;1,081respondents;18yearsandolderSource(s):PublicOpinionResearchCenterMostpopularfilmgenresonTVinPolandin2022PopularfilmgenresonTVinPoland202260%53%50%40%40%40%30%20%10%0%34%31%ComediesThrillersCrimefilmsSensationmoviesRomanticcomedies10Description:ThemostpopularfilmgenreonTVaccordingtoPolesin2022wascomedy,votedforby53percentofrespondents.

ReadmoreNote(s):Poland;March21to28,2022;1098respondents;15yearsandolderSource(s):PolishFilmInstituteMostwatchedPolishmoviesin2022MostwatchedmoviesinPoland2022Poles15+*Cinemaaudiences**Streamplatforms***18%16%14%12%10%8%16%13%12%12%12%12%11%11%11%10%10%9%6%4%2%0%FuriozaPitbullBowemniejestseksWolka11Description:Themost-watchedfilmin2022incinemasinPolandwasPitbull.However,accordingtothegroupsurveyed,themost-watchedmovieonstreamplatformswasFurioza.

ReadmoreNote(s):Poland;March21to28,2022;15yearsandolder;*N=1098**N=519***N=851ReadmoreSource(s):PolishFilmInstituteMostfamousfilmdirectorsinPolandin2022MostfamousfilmdirectorsinPoland2022ShareofrespondentsPoles15+*60%Cinemaaudiences**80%

100%0%20%40%85%84%120%81%79%140%160%180%AndrzejWajdaRomanPolaskiAgnieszkaHollandKrzysztofZanussiKrzysztofKielowskiWadysawPasikowskiKrzysztofKrauze73%64%58%53%49%44%68%58%52%50%45%JerzyKawalerowiczSylwesterChęciskiWojciechSmarzowski34%35%38%39%38%12Description:Themostwell-knownfilmdirectorin2022accordingtosurveyedPolesovertheageof15(85percent)andcinemagoers(81percent)wasAndrzejWajda.

ReadmoreNote(s):Poland;March21to28,2022;15yearsandolder;*N=1098**N=519ReadmoreSource(s):PolishFilmInstituteCHAPTER

02AdvertisingRevenueofthetraditionalTVadvertisingmarketinPolandfrom2018to2027(inmillionU.S.dollars)RevenueofthetraditionalTVadvertisingindustryinPoland2018-2027980970960950940930920910975.67956.41954.67951.93951.47947.9944.07939.44929.122018918.1420202019202120222023202420252026202714Description:TherevenueofthetraditionalTVadvertisingmarketinPolandwasforecasttocontinuouslydecreasebetween2023and2027byintotal12.3millionU.S.dollars.Accordingtothisforecastin2027,theindicatorwillhavedecreasedforthefourthconsecutiveyearto944.07millionU.S.dollars.ReadmoreNote(s):Poland;2018to2027Source(s):Advertising&MediaInsightsRevenueoftheTVadvertisingmarketinPolandfrom2020to2026(inbillionU.S.dollars)TVadvertisingmarketrevenueinPoland2020-20261.21.051.041.031.011.010.991.00.80.60.40.20.00.89202020212022*2023*2024*2025*2026*15Description:In2022,theTVadvertisingmarketinPolandwillbewortharoundonebillionU.Sdollars.By2026,thesector'srevenuewillgrowto1.05billionU.S.dollars,withacompoundannualgrowthrate(CAGR)of0.96percentbetween2022and2026.

ReadmoreNote(s):Poland;2020to2021;*Forecast.Figureshavebeenrounded.ReadmoreSource(s):PwCAdvertisingrevenuesoftelevisionchannelsinPolandfromJuly2022toJuly2023(inmillionzloty)LeadingTVchannelsinPolandin2022-2023,byadvertisingrevenuesAdvertisingrevenuesinmillionPLN20232022200050100150250300350348.78400367.09PolsatTVN183.77177.36124.57138.28TVP1100.4593.14TVP265.24TVN748.4637.13TVPSerialeTVPulsTVN24TV433.8436.3428.0534.2734.8932.1325.9429.38TTV29.9216Description:In2022,Polsathadthehighestadvertisingrevenue,atover367millionzloty.TVNandTVP1werenext,withanadvertisingrevenueof183.77and124.57millionzloty,respectively.

ReadmoreNote(s):Poland;July2022toJuly2023Source(s):NielsenAudienceMeasurement;WirtualneMediaAdvertisingandsponsoringrevenuecomparedtototalannualrevenueofTVNS.A.between2018and2020(inbillionzloty)TVN'sadvertisingrevenuesinPoland2020-2021202020212.52.01.51.00.50.02.081.871.461.290.20.17AdvertisingrevenueSponsoringrevenueTotalrevenue17Description:Advertisingrevenueconstitutedover70percentofTVN'stotalrevenuein2021.However,theyear2021broughtincreasesinTVN'srevenues.Themediagroupgeneratedatotalrevenueof2.08billionzlotyin2021.

ReadmoreNote(s):Poland;2020to2021Source(s):TVNMedia;WirtualneMediaYear-on-yearchangeinadvertisingrevenuesofTVstationsinPolandinJuly2023Year-on-yearchangeinadrevenuesofTVstationsinPoland2023YoYchange20%0%5%10%15%25%30%35%40%TVN74Fun.TVZoomTVTVPuls34.63%31.42%31.04%29.54%29.04%4FunKids4FunDancePolsat228.1%25.49%TV423.87%AXNSpinAXNWhiteTVPSerialeAXNBlackTVP215.29%15.06%9.74%9.13%7.85%18Description:InJuly2023,TVN7recordedthehighestincreaseinadvertisingrevenueatnearly35percentyear-on-yearchange.ReadmoreNote(s):Poland;July2023Source(s):NielsenAudienceMeasurement;WirtualneMediaTotalnumberofadvertisingspotsontelevisioninPolandfromMarch2021toMarch2022(in1,000s)NumberofadspotsontelevisioninPoland2021-20224,0003,664.223,455.993,5003,0002,5002,0001,5001,0005000March2021March202219Description:InMarch2022,over3.66millionadvertisingspotswerebroadcastedontelevisioninPoland.Thiswasanincreasecomparedtothesameperiodin2021.

ReadmoreNote(s):Poland;March2021toMarch2022Source(s):NielsenAudienceMeasurement;WirtualneMediaTotaldurationofadvertisingspotsontelevisioninPolandfromMarch2021toMarch2022(in1,000hours)DurationofTVadvertisingspotsinPoland2021-20222521.3120.5920151050March2021March202220/statistics/1094145/poland-duration-of-tv-ad-spotsThetotaldurationofadvertisingspotsonTVinPolandinMarch2022was21.31thousandhours,whichtranslatestoroughly2.5years.Thiswasanincreasecomparedtothesameperiodin2021whenthetotaldurationamountedto20.59thousandhours.ReadmoreNote(s):Poland;March2021toMarch2022Source(s):NielsenAudienceMeasurement;WirtualneMediaBrandswiththehighesttelevisionadvertisingexpenditureinPolandfromNovember2021toNovember2022(inmillionzloty)TelevisionadvertisingexpenditureinPolandin2021-2022,bybrandTVadvertisingexpenditureinmillionPLNNovember2022November2021020406080100120140122.5119.4AflofarmFerrero102.3117.761.1LidlPolska7477.2Polpharma72.774.3NaturProduktPharmaUSPharmaciaInc.Pepsico53.552.783.966.648.151.1JeronimoMartinsOrangeSA41.959.357.948.845.9ReckittBenickiserGlaxoSmithkline55.954.221Description:InNovember2022,AflofarmhadthemostsignificantTVadexpenditureinPoland,withover122.5millionzloty.BrandsthatspentalotonTVadvertisingtendedtobeintheindustriesofpharmaceuticals,FMCG,andtelecommunication.ReadmoreNote(s):Poland;November2021toNovember2022Source(s):NielsenAudienceMeasurement;WirtualneMediaCHAPTER

03PayTVandVideo-on-DemandPricesofmonthlyandannualPlayerVODsubscriptionsinPolandin2023,bytype(inzloty)PricesofPlayersubscriptionsinPoland20231201008060402009920Monthly(noads)6-month(noads)23Description:In2023,PolishuserswhowishedtohaveaccesstothePlayerVODservice,andavoidadvertisements,hadtopay20zlotypermonth.

ReadmoreNote(s):Poland;AsofMay2023Source(s):player.plNumberofusersofvideostreaming(svod)inPolandfrom2018to2027(inmillions)Numberofusersofvideostreaming(svod)inPoland2018-20279.58.57.56.59.078.678.177.566.845.755.695.54.53.52.54.893.893.25201820192020202120222023202420252026202724Description:Thenumberofusersinthe'VideoStreaming(SVoD)'segmentofthedigitalmediamarketinPolandwasforecasttocontinuouslyincreasebetween2023and2027byintotal2.2millionusers(+32.16percent).Afterthefifthconsecutiveincreasingyear,theindicatorisestimatedtoreach9.07millionusersandthereforeanewpeakin2027.ReadmoreNote(s):Poland;2018to2027Source(s):DigitalMarketInsightsRealusersofleadingVoDandOTTplatformsinPolandin2022RealusersofVoDandOTTplatformsinPoland202214,000,00012,815,01012,000,00010,000,0008,000,0006,000,0004,467,1504,199,688HBOMax3,845,394Player4,000,0002,000,00003,001,212TVP2,875,6622,567,376CanalPlusNetflixDisney+PrimeVideo25Description:TheVoDplatformwiththehighestnumberofrealusersinPolandinOctober2022wasNetflix,withmorethan12.8million.Disney+platform,withmorethanfourmillionrealusers,followed.ReadmoreNote(s):Poland;October2022;WebsitesandapplicationsSource(s):Gemius;PolskieBadaniaInternetu;WirtualneMediaAverageviewingtimeofleadingVoDandOTTplatformsinPolandin2022(inhours)ViewingtimeofVoDandOTTplatformsinPoland202265.555432102.582.562.282.121.511.23NetflixTVPPlayerDisney+CanalPlusHBOMaxPrimeVideo26Description:TheVoDplatformwiththehighestnumberofhoursspentwatchinginOctober2022wasNetflix,whereusersinPolandspentabout5.5hoursonaverage.ReadmoreNote(s):Poland;October2022;WebsitesandapplicationsSource(s):Gemius;PolskieBadaniaInternetu;WirtualneMediaMostpreferredvideo-on-demand(VOD)paymentmethodsinPolandin2022PreferredVODpaymentmethodsinPoland202270%66%60%50%40%30%20%10%0%18%4%3%3%2%MonthlysubscriptionAnnualsubscription

Forwatchingavideoonce

Weeklysubscription(perepisode)ForthepackageofepisodesDailysubscription27Description:Accordingtothesource,in2022,ninein10Polesweree-viewers:individualswhoatleastsometimeswatchedmovies,series,andotherlongvideoformatsontheinternet.Sixty-sixpercentofPoleswhosometimespaidforonlinevideopreferredthemonthlysubscriptionmodel.Theannualsubscriptionmodelwaspopularamong18percentofrespondents.ReadmoreNote(s):Poland;November2022;1,500respondents;PeoplewhosometimespayforonlinevideoSource(s):Wavemaker;WirtualneMediaNumberofNetflixrealusers(RU)inPolandfrom2022to2023(inmillions)NumberofNetflixrealusersinPoland2022-20231413.0312.9212.912.5812.1911.861210811.110.719.966420Nov'22Dec'22Jan'23Feb'23Mar'23Apr'23May'23Jun'23Jul'2328Description:ThenumberofNetflixrealusersinPolandfluctuatedintheobservedperiod.ThehighestnumberofRUwasrecordedinNovember2022,reachingover13million.InJuly2023,Netflixhadmorethan10.5millionrealusers.

ReadmoreNote(s):Poland;December2022toJuly2023Source(s):Gemius;PolskieBadaniaInternetu;WirtualneMediaNumberofDisney+realusers(RU)inPolandfrom2022to2023(inmillions)NumberofDisney+realusersinPoland2022-20235.04.464.54.03.53.02.52.01.51.00.50.04.314.164.174.153.973.843.622.96Nov'22Dec'22Jan'23Feb'23Mar'23Apr'23May'23Jun'23Jul'2329Description:ThenumberofDisney+realusersinPolandfluctuatedintheobservedperiod.ThehighestnumberofRUwasrecordedinNovember2022,reachingover4.4million.InJuly2023,Disney+hadmorethan3.6millionrealusers.

ReadmoreNote(s):Poland;December2022toJuly2023Source(s):Gemius;PolskieBadaniaInternetu;WirtualneMediaNumberofHBOMaxrealusers(RU)inPolandfrom2022to2023(inmillions)NumberofHBOMaxrealusersinPoland2022-20235.04.54.03.53.02.52.01.51.00.50.04.734.544.0243.643.223.132.932.54Nov'22Dec'22Jan'23Feb'23Mar'23Apr'23May'23Jun'23July'2330Description:ThenumberofHBOMaxrealusersinPolandfluctuatedintheobservedperiod.ThehighestnumberofRUwasrecordedinNovember2022,reachingover4.7million.InJuly2023,HBOmaxhadmorethan3.2millionrealusers.

ReadmoreNote(s):Poland;December2022toJuly2023Source(s):Gemius;PolskieBadaniaInternetu;WirtualneMediaNumberofCanalPlusrealusers(RU)inPolandfrom2022to2023(inmillions)NumberofCanalPlusrealusersinPoland2022-20233.02.812.772.692.622.552.512.52.01.51.00.50.02.172.132.04Nov'22Dec'22Jan'23Feb'23Mar'23Apr'23May'23Jun'23Jul'2331Description:ThenumberofCanalPlusrealusersinPolandfluctuatedintheobservedperiod.ThehighestnumberofRUwasrecordedinDecember2022,reachingover2.8million.InJuly2023,CanalPlushadmorethantwomillionrealusers.

ReadmoreNote(s):Poland;December2022toJuly2023Source(s):Gemius;PolskieBadaniaInternetu;WirtualneMediaCHAPTER

04ConsumptionhabitsNumberofradioandtelevisionlicensesinPolandfrom2015to2021NumberofradioandTVlicensesinPoland2015-2021RadioTelevision40035030025020015010050337322321310291289287212323222222210201520162017201820192020202133Description:Between2015and2021,thenumberofradiolicensesincreasedfrom287to321.Thenumberoftelevisionlicenses,however,remainedstableandamountedto21in2021.

ReadmoreNote(s):Poland;2015to2021;*LicensesgrantedbytheNationalBroadcastingCounciltoprivateentitiesforbroadcastingradioandtelevisionprogrammesviaground-basedtransmitters.

ReadmoreSource(s):CentralStatisticalOfficeofPoland;UrządStatystycznywKrakowieViewabilityrateofleadingtelevisionnewsandinformationchannelsinPolandfromMarch2022toMarch2023ViewabilityofTVnewschannelsinPoland2022-2023Viewabilityrate(SHR)March20233%March20224%0%1%2%5%6%7%8%9%4.9%TVN24TVPInfo6.78%4.6%7.85%1.57%PolsatNewsTVP32.96%0.9%0.78%0.65%Wydarzenia24TVN24BiS0.84%0.51%1.15%0.1%PolsatNews2TVRepublikaTelewizjaWPOLSCE.PLBIZNES240.11%0.09%0.1%0.03%0.02%0.03%0.02%34Description:InMarch2023,24-hournewschannelTVN24wastheleaderamongnewsandinformationTVchannelsinPoland,witha4.9percentviewabilityrate.Thiswasadecreasecomparedtothepreviousyear.ThenextleadingchannelswereTVPInfoandPolsatNews.ReadmoreNote(s):Poland;March2022toMarch2023;4yearsandolderSource(s):WirtualneMediaAverageviewershipofNewYear'sEvecelebrationeventsontelevisioninPolandin2022(in1,000averageviewers)ViewabilityofNewYear'sEvecelebrationsonTVinPoland2022,bychannelAverageviewershipinthousandviewers2,000

2,500

3,00005001,0001,5003,5004,0004,5005,0005,500TVPintotalTVP24,908.84,198.4TVPPoloniaPolsatintotalPolsat710.43,827.32,934.7PolsatNewsPolsat2579.631335Description:TVPattractedover4.9millionaverageTVviewersonNewYear'sEve2022inPoland.Atthesametime,Polsathadanaverageviewershipofalmostfourmillionacrossitschannelscombined.

ReadmoreNote(s):Poland;December31,2022toJanuary1,2023Source(s):WirtualneMediaAverageviewingtimeoflineartelevisioninPolandfrom2011to2022(inhours)LineartelevisionviewingtimeinPoland2011-20224.44.34.24.234.214.24.24.184.174.164.074.064.034.024.14.03.93.83.73.63.53.5520112012201320142015201620172018201920202021202236Description:TheaveragedailylinearTVviewingtimeinPolanddecreasedbyalmosttwominutesbetween2017and2019,whichwasacontinuationofthegradualdeclineinTVviewingtimesince2015.However,theaverageviewingtimejumpedfrom4hours16minutesto4hours20minutesbetween2019and2020.In2022,itdecreasedagainandamountedto3hoursand55minutes.ReadmoreNote(s):Poland;2011to2022Source(s):Nielsen;WirtualneMediaDailytimespentwatchingtelevisioninPolandfrom2019to2021,byage(inhours)DailytelevisionconsumptioninPoland2019-2021,byage20192020202187657.226.366.066.025.545.585.385.095.064.584.484.434.414.314.224.12432103.553.583.563.443.23.082.512.522.382.041.41.351.191.081.021.010.5710-1516-1920-2425-2930-3435-3940-4445-4950-5455-5960+37Description:In2021,Polesaged60yearsoldandoverspentoversevenhourswatchingtelevisioneveryday.Comparedto2019,thetimespentonwatchingTVbyPolishseniorsincreasedbyapproximately4minutes.YoungPoles,aged16to19yearsold,dedicatednearlyfourhourstotheirdailytelevisionconsumptionin2021.ReadmoreNote(s):Poland;2019to2021Source(s):KrajowaRadaRadiofoniiiTelewizji;Nielsen;WirtualneMediaRankingofleadingfifteenDVB-TchannelsinPolandfrom2021to2022,byviewabilityLeadingDVB-TchannelsinPoland2021-2022,byviewabilityViewabilityrateDecember2022

December20216%0%2%4%8%10%12%14%16%13.08%13.56%TVP1TVP2PolsatTVN11.4%11.11%10.36%8.76%6.67%6.96%7.62%8.41%TVPInfoTVPulsTV44.37%4.19%5.33%3.4%2.82%2.83%TVN7Puls2TTV3.95%3.51%3.85%2.13%2.03%TV6FokusTV2.4%1.9%2.63%38Description:AmongPolishDVB-T(DigitalVideoBroadcasting-Terrestrial)channels,TVP1wastheleaderinDecember2022,witha13.08viewabilityrate-a3.54percentagepointdecreasefromDecember2021.

ReadmoreNote(s):Poland;2021to2022;4yearsandolderSource(s):WirtualneMediaPreferencesforfilmswatchedonTVinPolandin2022,byoriginPreferencesforfilmswatchedonTVinPoland2022,byorigin60%49%50%40%30%20%10%0%27%22%Nopreference,aslongasitisgoodForeignPolish39Description:Twenty-sevenpercentofpeoplesurveyedinPolandstatedtheyweremostlikelytowatchforeign-originfilmsonTVin2022.ReadmoreNote(s):Poland;March21to28,2022;1098respondents;15yearsandolderSource(s):PolishFilmInstituteTerrestrialTVchannelsthatviewerswouldliketoreplacewithdifferentchannelsinPolandin2023TopdislikedterrestrialTVchannelsinPoland2023Shareofrespodents20%0%5%10%15%25%30%35%40%TVTrwamPoloTV36%18%TVPInfo15%TVPKobietaWPtelewizja12%11%40Description:In2023,TVTrwamwasthemostdislikedterrestrialTVchannelinPoland.Almost40percentofPoleswouldlikeittobereplacedwithadifferentchannel.ReadmoreNote(s):Poland;FebruarytoMarch,2023;1,500respondents;16yearsandolder;IndividualswithinternetaccessSource(s):Wavemaker;WirtualneMediaTerrestrialTVchannelswhichviewerswouldmissthemostinPolandin2023ToplikedterrestrialTVchannelsinPoland202345%39%40%35%30%25%20%15%10%5%36%17%16%16%0%PolsatTVNTTVStopklatkaTVP241Description:In2023,PolsatwasthemostlikedterrestrialTVchannelinPoland.Nearly40percentofviewerswouldmisstheprogramifitdisappearedfromtelevision.

ReadmoreNote(s):Poland;FebruarytoMarch2023;1,500respondents;16yearsandolder;IndividualswithinternetaccessSource(s):Wavemaker;WirtualneMediaCHAPTER

05ContentViewabilityofleadingtelevisionnewsprogramsinPolandfrom2021to2022ViewabilityofTVnewsprogramsinPoland2021-2022Viewabilityrate(SHR)2022

202115%0%5%10%20%25%30%25.57%26.35%Teleexpress-TVPFakty-TVN22.63%22.1%20.57%20.38%Wiadomoci-TVPWydarzenia-PolsatPanorama-TVP15.59%14.8%14.49%13.68%43Description:TVP's"Teleexpress"wasthemostviewablenewstelevisionprograminPolandin2022,witha25.57percentviewabilityrate.Secondwas"Fakty",whoseviewabilityincreasedintheobservedperiod.

ReadmoreNote(s):Poland;2021to2022;4yearsandolderSource(s):WirtualneMediaMostpopulartelevisionprogramsonFacebookinPolandinJuly2023,byFacebookfans(in1,000s)LeadingTVprogramsonFacebookinPoland2023,byFacebookfansFacebookfansinthousands300

400

50001002006007008009001,000926.56KubaWojewódzki-KrólTVNTheVoiceofPolandTVPMjakmio854.16839.94835.12796.75751.75KabaretnaywoDzieDobryTVNTheWojciechCejrowskiFaktyTVN648.31625.24620.16591.8MaturaToBzduraTVNUWAGA!KatarzynaBosacka44Description:ThemostpopularTVprogramamongFacebookusersinPolandinJuly2023wastheKubaWojewódzkishow.FollowingthatcamecloselyTheVoiceofPolandTVPandMjakmio,asoapoperathathasbeenairingforover20years,with854.16and839.94thousandFacebookfans,respectively.Thetenmostpopularprogramsrepresentedavarietyofgenres,includingmorningtelevision,cooking,news,andcomedy.

ReadmoreNote(s):Poland;July2023Source(s):SotrenderRankingofleadingtelevisionsportschannelsinPolandfrom2021to2022,byaudienceshareLeadingtelevisionsportschannelsinPoland2021-2022,byaudienceshareAudienceshare2022

20210.4%0.0%TVPSportEurosport1PolsatSport0.2%0.6%0.8%1.0%1.2%1.11%1.09%0.64%0.62%0.59%0.51%0.16%Canal+SportElevenSports1Eurosport2PolsatSportExtra0.14%0.16%0.14%0.16%0.13%0.15%0.12%0.09%nSport+(since04/04/2022Canal+Sport5)PolsatSportNewsHDCanal+Sport20.07%0.06%0.06%0.03%0.03%0.04%PolsatSportFight0.04%0.02%0.04%ExtremeSports45Description:TVPSportwasbyfartheleadingsportstelevisionchannelinPoland,witha1.11percentaudiencesharein2022.Eurosport1followed,witha0.64percentshare.

ReadmoreNote(s):Poland;2021to2022Source(s):NielsenAudienceMeasurement;WirtualneMediaRankingofleadingfifteenDVB-TchannelsinPolandfrom2021to2022,byviewabilityLeadingDVB-TchannelsinPoland2021-2022,byviewabilityViewabilityrateDecember2022

December20216%0%2%4%8%10%12%14%16%13.08%13.56%TVP1TVP2PolsatTVN11.4%11.11%10.36%8.76%6.67%6.96%7.62%8.41%TVPInfoTVPulsTV44.37%4.19%5.33%3.4%2.82%2.83%TVN7Puls2TTV3.95%3.51%3.85%2.13%2.03%TV6FokusTV2.4%1.9%2.63%46Description:AmongPolishDVB-T(DigitalVideoBroadcasting-Terrestrial)channels,TVP1wastheleaderinDecember2022,witha13.08viewabilityrate-a3.54percentagepointdecreasefromDecember2021.

ReadmoreNote(s):Poland;2021to2022;4yearsandolderSource(s):WirtualneMediaRankingofleadinglifestyletelevisionchannelsinPolandfromJanuary2022toJanuary2023,byaudienceshare(SHR)LeadinglifestyleTVchannelsinPoland2022-2023,byaudienceshareAudienceshare202320220.4%0.0%PolsatPlayTVNStylePolsatCafeHGTV0.1%0.2%0.3%0.5%0.6%0.7%0.8%0.66%0.69%0.37%0.52%0.45%0.4%0.31%0.36%0.2%0.22%TLC0.13%FoodNetworkTVPKobietaCanal+DomoCanal+KuchniaActiveFamilyBBCLifestyleDiscoveryLife0.17%0.3%0.27%0.15%0.13%0.14%0.13%0.1%0.07%0.06%0.07%0.08%0.08%47Description:PolsatPlaywastheleadinglifestyletelevisionchannelinPolandin2023,witha0.66a