客户忠诚类型及其案例

客户忠诚类型

2021/5/91目录1.垄断忠诚2.亲缘忠诚3.利益忠诚4.情性忠诚5.信赖忠诚6.潜在忠诚2021/5/92

垄断忠诚含义：企业或者产品在行业中处于垄断地位，消费者无论满意与否，只能长期使用这些企业的产品或服务。例子：1.我们城市居民喝的自来水2.我们用的电力服务等3.还有我们学校用的电信移动等行业2021/5/93

亲缘忠诚含义：企业的员工甚至员工的亲属因为忠诚于企业所以忠诚于企业的产品。例子：1.假如该公司生产的汽车是福特，那么企业的员工或亲属大多会选择这类汽车2.如果是电信公司，他们的员工会使用电信2021/5/94

利益忠诚含义：这种忠诚源自于企业给予的额外的利益，例子：

1.价格刺激、促销活动

2.双十一的到来绝对是一种价格刺激2021/5/95

情性忠诚含义：有些客户出于方便或者因为情性会长时间保持一种忠诚。例子：1.网上购物的兴起2.很多人会固定的光临一些大型超市2021/5/96

信赖忠诚含义：客户对产品或者服务满意，并逐渐建立一种信赖关系，随着时间的推移这种信赖就成为了一种忠诚，且持续性高例子：1.在众多的手机中苹果手机被人们所喜爱，从iphone4s到5s都被当代人所追捧，产品质量好高科技，人们希望苹果公司在创新。2021/5/97

潜在忠诚含义：是指客户虽然拥有但还没有表现出来的忠诚。2021/5/98ContentsClicktoaddtitleinhereClicktoaddtitleinhereClicktoaddtitleinhereClicktoaddtitleinhere4123ThemeGalleryisaDesignDigitalContent&ContentsmalldevelopedbyGuildDesignInc.2021/5/99HotTip

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