世纪商务英语写作训练Lesson-3-补充-新课件

Lesson3StructureandStyleofBusinessLetters商业信函的结构与格式1最新版整理pptRememberthearrangementofeveryelementinabusinessletter.5stylesofbusinesslettersPunctuationstyles2waystoaddressenvelopSampleanalysisNotesfromonpage41,especiallynote3.Exercises2最新版整理pptLetterStructuresandPlacement

Broadlyspeaking,businesslettersareusuallycomposedoftwelveelements,amongwhichsevenelementsarenecessaryforabusinessletter,whiletheothersareoptional.Sevennecessaryelements:letterheaddateinsideaddresssalutation(称呼）thebody（正文）thecomplementaryclose（结尾敬词）signature3最新版整理pptLetterStructuresandPlacementLetterheadThenameofthefirminletterheadshouldbethesender’sname,sotheaddressshouldbethesender’saddress.DateDateistypedafewlinesbelowthelastlineoftheletterhead.ThecommonformatisusuallyAmericanone(Month/Day/Year).Toavoidconfusion,themonthwritteninfullispreferred.InsideaddressInsideaddressshouldbethereceiver’saddress.Itistypedsingle-spacedattheleftmargin.Attentionline指明收信人Ifyousendyourmessageofficiallytoanorganization,anattentionlineallowsyoutosenditdirectlytoaspecificindividual,officer,ordepartment.4最新版整理pptLetterStructuresandPlacementSalutation称呼Itistwolinesbelowthelastlineoftheinsideaddressortheattentionline(ifused).Iftheletterisaddressedtoanindividual,usethatperson’scourtesytitleandlastname(DearMr.Lanbam).Evenifyouareonafirst-namebasis(DearLeslie),besuretoaddacolon(oracomma,notasemicolon)afterthesalutation.Useanindividual’sfullname(DearLeslieLanbam)onlywhengenderisunknown.SubjectLine事由/主题行Asubjectlinehelpsidentifythesubjectoftheletter.Althoughexpertssuggestplacingthesubjectlinetwolinesbelowthesalutation,manybusinessesactuallyplaceitabovethesalutation.Asubjectlineisoftenunderlinedortypedincapitals.e.g.SUBJECT:OFFICELETTERSTYLE5最新版整理pptLetterStructuresandPlacementBody正文/信文Thisistheactualmessageofaletter.Mostbusinesslettersaresinglespacedwithdoublelinespacingbetweenparagraphs.ComplimentaryClose结尾敬词Itistypedtwolinesbelowthelastlineoftheletter,thecomplimentaryclosemaybeformal(Verytruly/sincerely/cordiallyyours),orinformal(Sincerely/Cordiallyyours).

6最新版整理pptDifferentkindsofclosingbasedonformality:

SalutationComplimentarycloseFormalDearSir/MadamVerytrulyyours,Yoursverytruly,Verysincerelyyours,Verycordiallyyours,Semi-formalDearMr./Mrs./MissSincerelyyours,Cordiallyyours,Yourssincerely,InformalDearLindaSincerely,Cordially,Yourstruly,Yours,7最新版整理pptLetterStructuresandPlacementSignature签名1）OrganisationName:Ifanorganisationnameisusedafterthecomplimentaryclose,thenameshouldbetypedentirelyincapitalsbelowthecomplimentaryclose.2)Author,Title,andDepartment:Theauthoroftheletterneedsspacetosignhisorhername;therefore,threeblanklinesshouldbeleftabovethetypednameoftheauthor.Ifshort,theauthor’stitleordepartmentmayappearonthesamelineastheauthor’sname.Iflong,itshouldbetypedimmediatelybelowtheauthor’sname.

8最新版整理pptSpecialNotationsAsforreferenceinitials,enclosureandcopynotation,sometextbookcallthemspecialnotations特别标注，togetherwithmailingandclassificationnotationandpostscript.Referenceinitials打字员姓名缩写Rememberwhatreferenceinitialsmeans,wheretoandhowtowritereferenceinitials.EM:/mefMR:/RGEnclosure附件Whereandhowtowriteenclosurenotation.Enc.Enclosure:…Enclosures(3)Enclosure:ContractCatalogueCopynotation(Carboncopynotation)抄送RememberhowandwheretowritecopynotationCC:Cc:cc:9最新版整理pptSpecialNotationsMailingandclassificationnotation邮寄等级标Occasionally,abusinesslettercouldbeofacriticalissueandthewriterdoesnotwantanyoneotherthanthereceivertoreadit.Inthiscase,thewritermaywriter“Confidential”机密beneaththedateline.Ifabusinessletterrequiresaspecialservicebythepostoffice,theword“Registered”挂号or“SpecialDelivery”专递maybewrittenbothonthestationeryandtheenvelop.10最新版整理pptSpecialNotationsPostscript附笔Ifyouwanttoaddsomethingaftercompletingtheletterortobringsomethingtotheattentionofthereceiver,youmayuseapostscript.Normally,apostscriptisindicatedby“P.S.”onespacebeneaththenotationifany.Forexample:LT/wtCC:Mr.GeorgeSternP.S.WewillincreasethepriceoftheportablerecorderfromUSD123to$145inJune.YEN11最新版整理pptStylesofBusinessLettersTherearefivestylesofbusinessletters:BlockStyle齐头式ModifiedBlockStyle改良齐头式SimplifiedStyle简化式IndentedStyle缩进式PersonalBusinessLetterStyle私人商务信函格式It’ssuggestedthatalearnershouldchooseoneduringhiswriting.12最新版整理pptPunctuationStylesTherearetwostyles:mixedandopen.Payattentiontothedifferencebetweenthem.Lettersusingmixedpunctuationstylehaveacolonafterthesalutaionandacommaafterthecomplimentrayclose.Lettersusingopenpunctuationstyledonothaveacolonafterthesalutationandacommaafterthecomplimentaryclose.e.g.DearMr.Emerson:DearMr.EmersonSincerely,SincerelyP.S.Somebusinesswritersusecommaafterbothsalutationandthecomplimentaryclose.Thisstyleisnotusedmuchinformalbusinesswriting.13最新版整理pptEnvelopAddressingTheaddressontheenvelopcanbewrittenintwoforms:theindentedform缩进式andtheblockedform齐头式.e.g.theindentedform:ChinaNationalMachineryImport&ExportCorp.36,JiangshanRoadBeijing,100008People’sRepublicofChinaP&GCompany