人工智能AI在营销中的应用市场前景及投资研究报告-培训课件外文版2024.4

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TRENDSArtificialintelligence(AI)useinmarketingCHAPTER

01OverviewMarketsizeandrevenuecomparisonforartificialintelligenceworldwidefrom2018to2030(inbillionU.S.dollars)ArtificialIntelligence(AI)marketsize/revenuecomparisons2018-2030IDC(February2021)Tractica(March2020)NextMoveStrategicConsulting(January2023)(October2023)2,0001,8001,6001,4001,2001,0008001,847.41,4151,068.7795.3511.3738.72030659.52029582.9445.9584.8554.3600420.4370.2327.5227.6305.9400281.4241.8207.970.9414324.38126108.420095.494.4151.2734.87202110.114.69201922.5902018202020222023202420252026202720283Description:Themarketforartificialintelligence(AI)isexpectedtoshowsignificantgrowthinthecomingdecade,accordingtoavarietyofsources.Accordingtodata,theAImarketsizeisprojectedtorisefrom241.8billionU.S.dollarsin2023toalmost740billionU.S.dollarsin2030,accountingforacompoundannualgrowthrateof17.3%.Meanwhile,accordingtoꢀ

NextMoveStrategyConsulting,itsvalueofapproximately208billionU.S.dollarsin2023isexpectedtogrowninefoldby2030,[...]ReadmoreNote(s):Worldwide;2018-2023Source(s):IDC;NextMoveStrategyConsulting;TracticaLeadingMachineLearningOperations/Platformstartupsworldwidein2024,byfundingraised(inmillionU.S.dollars)FundingofMachineLearningOperations/Platformstartupsworldwide2024FundinginmillionU.S.Dollars02,0004,0006,0008,00010,00012,00011,300.1OpenAIScaleAI602.6415414.9259AdeptCohere.aiAnyscaleInflectionAIWeights&BiasesHuggingFaceOctoML225200160.2131.9118.5AI21Labs4Description:OpenAI,thecreatorsof2022sensationsDall-EandChatGPT,werethemostfundedMachineLearningOperations/Platformin2024.Thefullfundingforthe2015companywasvaluedatover11billionU.S.dollars.Bycontrast,thenextcompanyoperatinginthesamefieldhadalittleover600millionU.S.dollars.However,allofthetop10mostfundedMLOpsstartupshadafundingofover100millionU.S.dollars.ReadmoreNote(s):Worldwide;January2024Source(s):NFXArtificialintelligence(AI)adoptionworldwide2022,byindustryandfunctionAIadoptioninorganizationsworldwide2022,byindustryandfunctionHuman

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salesPAllindustries11%11%14%1%8%10%4%5%9%3%7%2%4%Business,legal,andprofessionalservicesConsumergoods/retailFinancialservices8%Healthcare/pharma15%6%7%Hightech/telecom6%5Description:Artificialintelligence(AI)isheavilyusedforserviceoperationsandstrategyandcorporatefinance,withnearlyallindustriesreportingaround20percentusageofAIinthesefunctions.ThegreatestuseofAIinproductmakingwasinthefinancialservicesindustry,withover30percentofrespondentsusingAIin2023.TheuseofAIinmanufacturingandmarketingislow,asthesecanrequireindividualhumaninstinctsandsolendthemselveslesseasilytoAIapplications.ReadmoreNote(s):Worldwide;2022Source(s):McKinsey&Company;StanfordUniversityGlobaltotalcorporateartificialintelligence(AI)investmentfrom2015to2022(inbillionU.S.dollars)AIcorporateinvestmentworldwide2015-2022100908070605093.591.967.8548.8544.0843.8140302010017.712.75201520162017201820192020202120226Description:In2022,theglobaltotalcorporateinvestmentinartificialintelligence(AI)reachedalmost92billionU.S.dollars,aslightdecreasefromthepreviousyear.In2018,theyearlyinvestmentinAIsawaslightdownturn,butthatwasonlytemporary.PrivateinvestmentsaccountforabulkoftotalAIcorporateinvestment.AIinvestmenthasincreasedmorethansixfoldsince2016,astaggeringgrowthinanymarket.ItisatestamenttotheimportanceofthedevelopmentofAIaroundtheworld.

ReadmoreNote(s):Worldwide;2015to2022Source(s):CrunchBase;NetBaseQuid;S&PCapitalIQ;StanfordUniversityLeadinggenerativeartificialintelligence(AI)texttoolsmarketshareofusersgloballyin2023MarketshareofleadinggenerativeAItexttoolsworldwidein2023Shareofusers1002468121416182022ChatGPTJasperChatYouChat19.7313.4212.2812.14DeepLSimplifiedNeuroflashWritesonicTypeheroPerplexity9.749.378.737.487.17Description:ChatGPTisthemostwidelyusedtextgenerationAItoolintheworldin2023,withnearly20percentshareofusers.Itslaunchinlate2022markedasignificantspikeinbothawarenessandinterestinAItoolsandtheirdevelopment.ReadmoreNote(s):Worldwide;August2023Source(s):Fundingraisedbyselectedartificialintelligence(AI)marketing-relatedstartupsworldwideasofMarch2023(inmillionU.S.dollars)FundingofselectedAImarketingstart-upsglobally2023FundinginmillionU.S.dollars020406080100120140JasperSynthesiaAnywordCopysmithRembrandPattern89Phrasee13166.630.11087.85.33.93.4PencilSellscale8Description:AsofMarch2023,amongthepresentedcompanies,themostfundedartificialintelligencemarketing-relatedstart-upwasJasper,anAI-platformallowingcompaniesandteamstoscaletheircontentstrategies,with131millionU.S.dollars.Synthesia,anAIvideoplatformthatgeneratescontentindifferentlanguages,followedwithalmost67milliondollarsinfunding.ThirdcameAnyword,anAIcopywritingsoftware,witharound30million.ReadmoreNote(s):WorldwideSource(s):CrunchBase;CHAPTER

02AIusecasesinthemarketingindustryThemosteffectiveusecasesofartificialintelligence(AI)andmarketingautomationaccordingtomarketersworldwideasofMarch2023LeadingusecasesforAIandautomationaccordingtomarketersworldwide202390%84%80%80%70%60%50%40%30%20%10%0%74%AligningwebcontentwithsearchintentImprovingtheuserexperienceontheirsiteRaisingtheirSERPranking10Description:DuringaMarch2023surveyamongmarketersworldwide,84percentofrespondentssaidthataligningwebcontentwithsearchintentisthemosteffectiveuseofartificialintelligence(AI)andmarketingautomation.Improvinguserexperiencecamenext,with80percent,whileraisingtheSearchEngineResultsPages(SERP)rankingroundedupthetopthreewith74percent.ReadmoreNote(s):Worldwide;March2023;>1350;amongglobalmarketing,sales,service,andSEOprofessionalsSource(s):10Web.io;HubSpotLeadingareasinwhichmarketersusedartificialintelligence(AI)worldwideasofMarch2023LeadingareasinwhichmarketersusedAIworldwideasof2023Shareofrespondents20%0%10%30%40%50%60%NoneCustomerservice/supportAdtargetingandanalysisAnalysis/forecasts/projectionsContentcreation53%19%18%17%17%Contentdistribution12%Dynamicpricing10%9%Segmentation/personalization11Description:DuringaMarch2023survey,whenaskedabouttheirprimarywaysofusingartificialintelligence(AI)formarketingpurposes,53percentofrespondingprofessionalssaidtheydidnotuseAIinanyfield.AmongthemainareasinwhichmarketersusedAIstoodcustomerserviceandsupport,aswellasadvertisementtargetingandanalysis,with19and18percent,respectively.ReadmoreNote(s):Worldwide;March2023;358respondents;amongmarketingDecision-Makers(55percent:owners,partners,C-level)Source(s):Ascend2Leadingreasonsformarketingprofessionalstouseartificialintelligence(AI)toimprovecustomerexperience(CX)worldwideasofDecember2022Artificialintelligencetypesusedforcustomerexperienceimprovementworldwide2022Shareofrespondents0%10%20%30%40%50%60%70%PredictcustomerbehaviorandneedsUncoverfrequentcustomerjourneysImproveomnichannelmessagingPersonalization,evenhyper-personalizationCustomizecontent60%47%45%40%37%37%36%SeamlessCXthroughcutomerjourneystagesDynamiccustomersegmentationandtargetingRecommendproductsandservicesIdentifyrootcauseofCXproblemsEnablingself-service32%31%29%28%26%26%IdentityandheadoffchurnCreattecontentReal-timedecisioningImproveMQLs(e.g.chatbots)23%12Description:Accordingtoasurveyconductedin2022worldwideamongmarketingleaders,60percentofrespondentsstatedthatthemostpopularreasonforusingartificialintelligence(AI)toimprovecustomerexperienceistopredictcustomerbehaviorandneeds.Another47percentofthemsaidthattheyuseAIintheirmarketingcompanyinordertouncoverfrequentcustomerjourneys.Incomparison,only23percentofmarketingleaderssharedthattheyuseAItoimproveMQLs(e.g.chatbots).

ReadmoreNote(s):Worldwide;asofDecember2022;1,000respondents;amongmarketingleadersatB2B(52%),B2C(23%),andhybrid(25%)companiesSource(s):CMOCouncil;MarketingCharts;SASInstituteLeadinggenerativeartificialintelligence(AI)toolsandplatformsusedinmarketingandadvertisingworldwideasofJuly2023GenerativeAItools&platformsusedinmarketing&advertisingworldwide202380%75.2%70%60%50%40%30%20%10%0%16.8%Bing16.8%Bard9.9%8.4%7.4%5.9%4%2%ChatGPTMidjourneyJasperDALL-E2AdobeFirefly

StableDiffusionOther13Description:DuringasurveyconductedamongmarketingandadvertisingprofessionalsinNorthandSouthAmericaaswellasinEuropeinJuly2023,over75percentofrespondentsstatedusingChatGPTatwork.Nearly17percentofrespondentsusedMicrosoft'sAI-poweredBing,whilethesameshareusedGoogle'sAItoolBard.Amongdesign-relatedtools,therespondentsmentionedMidjourney,DALL-E2,andAdobeFirefly.Accordingtothesamestudy,generativeAIusesinadvertisingand[...]

ReadmoreNote(s):NorthAmerica,Europe,CentralandSouthAmerica;July2023;202respondents;amongmarketingandadvertisingprofessionalsfromtopagencies,B2BandB2Ccompanies,non-profits,andpublishersSource(s):BasisTechnologiesMaintasksinwhichmarketingandadvertisingprofessionalsusedgenerativeartificialintelligence(AI)worldwideasofJuly2023LeadinggenerativeAIusesaccordingtomarketers&advertisersworldwide2023Shareofrespondents0%10%20%30%40%50%60%Draftingcontent/creativeIdeation/brainstorming52.5%48.5%Research33.2%Generatingsummariesoflong-termcontentRepurposingexistingcontentSEOoptimization/IdentifyingkeywordsAdpersonalization29.2%24.3%24.3%13.4%11.4%Producingimagesand/orvideosMediabuyingstrategy6.4%14Description:DuringaJuly2023surveyconductedamongmarketingandadvertisingprofessionalsinNorthandSouthAmericaaswellasinEurope,over50percentstatedtheyusedgenerativeAItodraftcontent,while48.5percentapplieditforbrainstorming.One-thirdofrespondentsusedgenAIforresearchingand13percentforadpersonalization.ReadmoreNote(s):NorthAmerica,Europe,CentralandSouthAmerica;July2023;amongmarketingandadvertisingprofessionalsfromtopagencies,B2BandB2Ccompanies,non-profits,andpublishersSource(s):BasisTechnologiesLeadingwaysinwhichmarketersworldwideuseartificialintelligence(AI)assistedwritingasofMarch2023TopwaysforusingAI-assistedwritingformarketingworldwide202360%53%50%39%40%30%20%10%0%5%4%MakeminoreditstothegeneratedtextbeforepublishingMakemajoreditsChangethetextcompletelyMakenoeditswhatsoever15Description:DuringaMarch2023surveyamongmarketersworldwide,53percentofrespondentswhousedartificialintelligence(AI)asanassistantinwritingsaidthatbeforepublishing,theyonlymakeminoreditstotheAI-generatedtext.Another39percentmademajoreditsbeforegoingonline,while5percentchangedthetextaltogether.ReadmoreNote(s):Worldwide;March2023;<1350;amongglobalmarketing,sales,service,andSEOprofessionalsSource(s):10Web.io;HubSpotShareofmarketersusinggenerativeartificialintelligence(AI)intheircompaniesintheUnitedStatesasofMarch2023PopularityofgenerativeAIinmarketingintheU.S.2023NotusinggenerativeAItools27%UsinggenerativeAItools73%16Description:Accordingtoa2023studyconductedwithmarketersintheUnitedStates,73percentofrespondentsreportedusinggenerativeartificialintelligencetools,suchaschatbots,asapartoftheircompany'swork.Only17percentofAmericanmarketingprofessionalswerenotusingthegenerativeAItools.ReadmoreNote(s):UnitedStates;March2023;1,000respondents;B2BandB2Cmarketingprofessionals,three-quartersofthemwerefromcompanieswith100ormoreemployeesSource(s):Botco.ai;MarTechLeadinggenerativeartificialintelligence(AI)toolsusedformarketingpurposesbyprofessionalsintheUnitedStatesasofMarch2023LeadinggenerativeAItoolsusedformarketingpurposesintheU.S.202360%55%50%40%30%20%10%0%42%36%29%28%25%24%ChatGPTCopy,aiJasper,aiPeppertype.aiLensaDALL-EMidJourney17Description:InasurveyconductedintheUnitedStatesinMarch2023,55percentofmarketerssaidthattheyuseChatGPTforthetheirmarketingpurposes.Another42percentofmarketersusedCopy.ai-anaturallanguageprocessingsoftwarethatproducesproductdescriptionsandsocialmediacontent-forthesamereasons.ReadmoreNote(s):UnitedStates;March2023;1,000respondents;B2BandB2Cmarketingprofessionals,three-quartersofthemwerefromcompanieswith100ormoreemployeesSource(s):Botco.aiNewmarketingtacticsandchannelsplannedtobeexploredaccordingtoB2BcompaniesintheUnitedStatesin2023NewB2BmarketingtacticstobeusedintheU.S.2023Shareofrespondents0%5%10%15%20%25%30%35%40%45%ArtificialintelligenceandautomationVideomarketing42%32%InfluencermarketingPersonalizationMobile-firststrategyInboundmarketingAccount-basedmarketingBrandstorytelling30%26%26%25%24%24%Virtualevents&webinarsPodcasting&livestreamingCRMsoftware23%21%20%20%19%SocialmediaadvertisingRetargeting18Description:Over40percentofbusiness-to-business(B2B)marketerssurveyedintheUnitedStatesplannedtoexploreartificialintelligence(AI)andautomationin2023.Videomarketingandinfluencermarketingwerealsoamongthestrategiestobeexperimented,mentionedby32and30percentoftherespondents,respectively.ReadmoreNote(s):UnitedStates;2022;>900Source(s):FleetManagementWeekly;MarketingProfsLeadingwaysinwhichB2Bmarketersaredeployingartificialintelligence(AI)intheUnitedStatesin2023TopwaysinwhichB2BmarketersuseAIintheU.S.2023Shareofrespondents15%0%5%10%20%25%30%35%CodingChatbots31%31%31%DesignPresentationsContent30%30%29%ProductivityWebsitedevelopmentAutomation26%23%VideocreationNotapplicable18%2%19/statistics/1451357/b2b-marketers-ways-ai-usageOver30percentofbusiness-to-business(B2B)marketerssurveyedintheUnitedStateswereusingartificialintelligence(AI)forcoding,chatbotsanddesign.Another30percentofthesameprofessionalsdeployedAIsoftwareforpresentationsandcontent.ReadmoreNote(s):UnitedStates;2023;>2,400;amongprofessionalsacrossB2Bindustries,includingtechnology,healthcare,industrial,andbusinessservicesSource(s):SagefrogLeadingplanstoprioritizefocusonartificialintelligence(AI)inthefollowing12monthsaccordingtochiefmarketingofficers(CMOs)inCanadaandtheUnitedStatesasofAugust2023TopplanstoprioritizefocusonAIaccordingtoCMOsinCanada&theU.S.202360%53%49%50%40%30%20%10%0%45%32%30%28%5%Dataanalysis&reportingStrategy,creative&

Audiencetargeting&

Resources/operationsMediaplanningMediainvestmentand

Noneoftheabovebuyingcontentdevelopmentformediausesegmentationtiedtoourmediafootprint20Description:DuringanAugust2023surveyamongchiefmarketingofficers(CMOs)inCanadaandtheUnitedStates,around53percentofrespondentslisteddataanalysisamongtheirplansforprioritizingfocusonartificialintelligence(AI)overthenext12months.Strategy,creativeandcontentdevelopmentformediauserankedsecondwith49percent,whileaudiencetargetingandsegmentationroundedupthetopthree,mentionedby45percent.

ReadmoreNote(s):Canada,UnitedStates;August2023;607*;*NumberofrespondingCMOsinCanada:206.NumberofrespondingCMOsintheUnitedStates:401.Thesourcedoesnotspecifythesurveytype.Multipleanswerswerepossible.

ReadmoreSource(s):B2BInternational;DentsuMainwaysinwhichcreatorsintheUnitedStatesutilizedartificialintelligence(AI)asofApril2023TopwaysforcreatorsusingAIintheU.S.2023Shareofrespondents10%0%5%15%20%25%EditingcontentGeneratingimages/videosGeneratingtext/captionsforaccessibilityBrainstorming/researchingcontentOutlininge-mails21%20.9%19%15%10.1%Designinggraphics8.5%Idon'tuseAI5.5%21Description:In2023,accordingtotheresultsofasurveyconductedamongcreatorsbasedintheUnitedStates,21percentofthemusedartificialintelligence(AI)foreditingcontentpurposes.Another21percentuseditforgeneratingimagesorvideos.FivepercentandahalfofU.S.creatorsstatedthattheydidnotuseAI.ReadmoreNote(s):UnitedStates;April2023;660respondents;18yearsandolderSource(s):TheInfluencerMarketingFactoryCHAPTER

03MarketerinsightsAttitudestowardartificialintelligence(AI)in2024amongbusiness-to-business(B2B)marketersintheUnitedStatesasofAugust2023AttitudestowardAIin2024amongB2BmarketersintheU.S.202335%33%30%25%20%15%10%5%25%15%14%13%0%VeryoptimisticSomewhatoptimisticNeutralCautiouslyskepticalVeryskeptical23Description:DuringanAugust2023surveyamongbusiness-to-business(B2B)marketersintheUnitedStates,58percentofrespondentssaidtheywereeitherveryorsomewhatoptimisticregardingadoptingartificialintelligenceinB2Bmarketingthefollowingyear.Slightlymorethanaquarter(or27percent)oftheintervieweesstatedbeingcautiouslyorveryskeptical.Accordingtothesamestudy,chatbots,coding,anddesignwereamongtheleadingartificialintelligence(AI)usagesamongU.S.B2B[...]

ReadmoreNote(s):UnitedStates;August1to30,2023;>2,400Source(s):SagefrogLeadingbenefitsofusingartificialintelligence(AI)toolsaccordingtomarketingprofessionalsintheUnitedStatesasofJune2023TopmarketingbenefitsofAIusageinU.S.companies2023Shareofrespondents0%10%20%30%40%50%60%IncreasingspeedorefficiencyofworkflowsorprocessesDataprocessing52%51%Automatingdigitaltasks50%Discoveringinformation47%Simplifyingworkflowsorprocesses47%24Description:AsurveycarriedoutinJune2023intheUnitedStatesfoundoutthat52percentofmarketingprofessionalsthatwereusingartificialintelligence(AI)toolsintheirmarketingprogramssaidthattheirleadingbenefitwastheincreasedspeedorefficiencyofworkflowsorprocesses.Another51percentofprofessionalsworkingwithAIstatedthatthesametoolsbenefitedtheirdataprocessing.ReadmoreNote(s):UnitedStates;June2023;281respondents;18yearsandolder;professionalswhoworkfull-timeinmarketing,advertising,customerservice,HR/finance,sales,orITdepartmentsandhavesomelevelofinvolvementinmarketing-relatedactivities;workforcompaniescurrentlyusingartificialintelligenceormachinelearningsoftwareforadvertising,content,orcopywritinggenerationSource(s):CapterraEffectivenessofchat-basedsearchadvertisingaccordingtopaidsearchmarketersintheUnitedStatesasofJuly2023Effectivenessofchat-basedsearchadvertisingintheU.S.2023Noteffectiveatall9%Extremelyeffective20%Slightlyeffective11%Moderatelyeffective19%Veryeffective41%25/statistics/1401608/effectiveness-chat-based-search-advertising-usaDuringa2023survey,ninepercentofrespondingpaidsearchmarketersfromtheUnitedStatesstatedthattheybelievedfuturechat-basedsearchadvertisingwouldnotbeeffectiveatall.Theremaining91percentsaiditwouldbeatleastslightlyeffective.ReadmoreNote(s):UnitedStates;asofJuly2023;1,000respondents;amongpaidsearchmarketersSource(s):NeilPatelEffectivenessofartificialintelligence(AI)inemailmarketinginEuropeandintheUnitedStatesasofAugust2023EffectivenessofAIinemailmarketinginEurope&theU.S.202360%50.7%50%40%30%20%29.9%10.4%9%10%0%MoreeffectivethantraditionalapproachesinemailmarketingNosignificantdifferenceAseffectiveastraditionalapproachesUncertain26Description:Duringa2023surveycarriedoutamongemailmarketersfromtheUnitedStates,theUnitedKingdom,andotherEuropeancountries,itwasfoundthatapproximately51percentofrespondentsbelievedthatAI-supportedemailmarketingwasmoreeffectivethantraditionalemailmarketingapproaches.Roughly20percentnoticednosignificantdifferenceorsaidtheybelieveditwasaseffectiveastraditionalapproaches.ReadmoreNote(s):UnitedKingdom,UnitedStates;asofAugust2023;1,250respondents;amongCEOsandmarketersusingtheSelzyemailmarketingplatform;widerindustrymetricsmayvarySource(s):SelzyCHAPTER

04ConsumerinsightsLeadingconsumertrendsaccordingtomarketersworldwideasofApril2023Leadingconsumertrendsthatmarketerswatchoutforworldwide2023Shareofrespondents20%

30%0%10%40%50%48%60%59%70%GenerativeAI(e.g.ChatGPT,Dall-E)TikTok/socialvideoCTV/streaming57%E-commerceeverywhereConsumerprivacyGaming35%32%26%Metaverse20%Politicalandadvocacytrends15%28Description:AccordingtoasurveyconductedamongmarketersworldwideinApril2023,59percentofrespondentssaidtheconsumertrendthattheywerewatchingoutforinthesameyearwasgenerativeartificialintelligence(AI),suchasChatGPTandDall-E.AnothertrendwasTikTokorsocialvideowhichwasmentionedby57percentoftherespondents.ReadmoreNote(s):Worldwide;April2023;712respondents;across23countriesrepresentingbrands,agencies,mediacompanies,measurementfirms,techplatforms,andothermarketingindustryconstituents.Source(s):Mediaocean;TechValidateConsumerattitudestowardsbrands'usageofartificialintelligence(AI)andmachinelearning(ML)intheUnitedStatesasofJanuary2023Consumerattitudestowardsbrands'usageofAI&MLtoolsintheU.S.202380%73%70%60%50%40%30%20%10%0%48%45%BelievethatAIandMLhavepotentialtoimpactcustomerexperience(CX)WouldinteractwithAImorefrequentlyifitmade

LackunderstandingofhowthesetechnologiesworkmyCXwithabrandmoreseamless,consistent,andconvenient29Description:DuringasurveycarriedoutinJanuary2023intheUnitedStates,45percentofrespondingconsumersexpressedalackofunderstandingofhowartificialintelligence(AI)andmachinelearning(ML)technologiesworked.However,73percentofrespondentssaidthattheybelievedthatAIandMLhadpotentialtoimpactcustomerexperience(CX)an48percentstatedtheywouldinteractwithAImorefrequentlyifitmadetheirCXwithabrandmoreseamless,consistent,andconvenient.

ReadmoreNote(s):UnitedStates;January2023;1,000respondents;18yearsandolderSource(s):Dynata;RedpointGlobalLeadingwaysinwhichartificialintelligence(AI)willimproveonlineshoppingaccordingtogen-zersandmillennialsfromselectedcountriesworldwideasof2023TopwaysinwhichAIwillimproveonlineshoppingaccordingtoyouthworldwide2023Shareofrespondents0%10%20%30%40%50%60%PricecomparisonsFindingdeals50%46%Relevantofferings/productsPersonalizedassistanceReviews41%35%29%30Description:DuringaMay2023surveyamonggen-zersandmillennialsintheUnitedStates,UnitedKingdom,France,Germany,Australia,andJapan,halfoftherespondentslistedpricecomparisonsasoneofthewaysinwhichartificialintelligence(AI)couldimproveonlineshopping.Findingdealsstoodsecond,mentionedby46percentofrespondents,whilerelevantofferings/productsroundedupthetopthreewith41percentofshares.

ReadmoreNote(s):Worldwide;May2023;6,023respondents;amongconsumersacrosstheUnitedStates,UnitedKingdom,France,Germany,Australia,andJapan.Source(s):HarrisPoll;MarketingCharts;RoktLevelsofappealofgenerativeartificialintelligence(AI)imagesinsocialmediacreatedbyadvertisersaccordingtoconsumersintheUnitedStatesasofJanuary2023,byageAppealofgenerativeAIimagesinsocialmediaadvertisingintheU.S.2023Brands/advertisers14%Socialmediainfluencers18%16%14%12%10%8%16%13%12%6%4%3%3%2%2%2%2%1%0%18to34yearsold35to44yearsold45to54yearsold55to64yearsold65+yearsold31Description:InasurveyconductedintheUnitedStatesin2023,16percentofrespondentsagedbetween35and44-years-oldstatedthatgenerativeartificialintelligence(AI)imagescreatedand/orsharedbybrands/advertiserswereextremelyappealing.Another12percentofrespondentsagedbetween18and34-years-oldstatedthatgenerativeAIimagesareextremelyappealinginsocialmediaadvertisingwhencreatedand/orsharedbyinfluencers.

ReadmoreNote(s):UnitedStates;January9to11,2023;1,008respondentsSource(s):BigVillageHowappealingdoyoufindgenerativeartificialintelligence(AI)imagesinsocialmediathatarecreatedand/orsharedbyeachofthefollowing?AppealofgenerativeAIinsocialmediaintheU.S.2023,bycontentcreatorcategory30%25%25%20%15%10%5%23%22%19%19%19%18%0%Artists/MusiciansEntertainmentprovidersSkilledamateurs/DigitalartistsBrands/AdvertisersEducatorsEverydaypeopleSocialmediainfluencers32Description:Generativeartificialintelligence(AI)contentfromartistsandmusiciansonsocialmediawasmostappealingtoUnitedStatescitizens.Bycontrast,respondentswereleastint