全球行政用车市场前景及投资研究报告-培训课件外文版2024.4

INDUSTRIES

&

MARKETSExecutive

Cars:

market

data

&analysisMarket

Insights

report2023Table

of

ContentsOverviewAppendixOverview56Recommended

studies&reportsAnalysisbycountry8687888994ClassprofileExecutive

summaryExecutive

Carsmarket

worldwideTechnicalSpecifications7Methodology8Country/territory

coverageProduct

overview

andauthors10AnalysisbyregionMarket

share141721Revenue

andunitsalesPricecomparisonAnalysisbymakeTop

makes2325In-depth

analysis2MARKET

INSIGHTSThis

report

is

part

ofour

Market

Insights

productGainabetterunderstandingofmarketsacross190+

geographicalentities

–

onaglobal,

regional,country,

and/orstatelevel.

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industrialsector,mobility,andtechnology•

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management10sectors190+geographicalentities1,000+markets400+reportsFind

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Market

Insightscom/outlook/3CHAPTER

01Overview•

Market

definition•

Classprofile•

Executive

summary•

Passenger

Cars

market

worldwideThe

Executive

Cars

marketis

an

essential

part

of

theInsightMobility

MarketOverview:

market

definitionInscopeOutof

scopeMarket

Definition•

The

Mobility

Insightdelves

intothe

Passenger

Carsmarket,

offering

acomprehensive

analysisofvarious•

Passenger

carsfrom

theExecutive•

Motorcycles,

Buses

andTrucksCarsmarketautomotive

markets,

encompassing

small

andlargecars,SUVs,

luxuryvehicles,

andsports

cars,among

others.•

Thepresented

key

metrics

exclusively

capturethe

sales

dataof

new

cars

intheirbasicconfigurationsfortherespectiveyears.

Notably,the

analysisexcludes

considerations

forused

vehicles

andanyaftermarket

modifications

forthenewly

sold

cars.

Thedisclosed

prices,

revenues,

andthedetailed

breakdown

of

attributessuchasconnectivity,

drivetypes,autonomy

levels,

andaverage

CO2emissions

aremeticulously

derived

fromthefundamentalspecifications

ofthese

basicmodels.5About

1.6

million

Executive

Cars

were

sold

worldwide(1)

in

2022Overview:

class

profileKeyFactsEuropean

Car

market:

E(Executive

Cars)ExecutiveCars

–

backgroundTheExecutive

Cars

market

includes

passengercars

withanaveragefootprint

of

around

4.6m2(50ft2),anaveragemass

of

about

1855kg(4100lbs),and

apassenger/cargovolumeexceeding3.4m3(120ft3).

Knownfortheir

high

performance

and

comfortfeatures,executivecars

areoften

regarded

asstatussymbols,withasignificant

portion

ofthe

market

consistingofcompanycars.U.S.

Car

market:

Large

CarsChineseCarmarket:

Category

BAlsoknown

as:Full-size

Cars,Mid-size

LuxuryCarsExample

Models:

AudiA6,BMW

5Series,

JaguarXF,Peugeot

607,

Saab9-5,Volvo

S80Originating

fromthe

1960s,

theterm

"Executive

Cars"describeslarge,luxurious

vehiclestargeting

upper-middle-class

consumers,including

seniormanagers.Despite

their

historicalsignificance,changesinconsumerpreferences

and

market

dynamics

ledtoadeclineinexecutivecar

production

by

the

1990s,

withUS$76.8bn-5.0%in2022CAGR(2)

2018-2022Revenue1.6mcars

sold

in2022-4.4%CAGR(2)

2018-2022Unitsalesmanufacturers

redirecting

efforts

toother

markets.6Notes:(1)

Worldwide

includes

all

countries

that

are

coveredby

the

Mobility

MarketInsight

(2)

CAGR:

Compound

Annual

GrowthRate/

average

growthrate

per

yearMobility

MarketInsight

2023Sources:In

2022,

4.4%

of

the

Passenger

Cars

revenue

was

realized

in

the

Executive

CarsmarketOverview:

executive

summaryExecutivesummaryPassengerCars(1)

revenue

worldwide(2)

in2022•

In2022,

globalunitsales

of

Passenger

Cars

exceeded

61.8

million,

generating

atotalrevenue

of

US$1745.3

billion.

Theforecasted

compound

annual

growth

rate(CAGR)forrevenue

from

2015

to

2028

is

-0.6%.6%

4%2%1%1%6%6%•

Executive

Carsrepresented

4.4%

of

the

global

market

revenue

in2022,

marking

a0%negligible

changecompared

tothe

market

sharein2018.6%PassengerCars0%revenueUS$1.75tnin2022•

Thehighestrevenue

share

ofExecutive

Cars

sales

in2022

were

generated

inChina

(8.7%)

andSweden

(7.5%).11%43%•

Thebest-performing

make

intheExecutive

Carsmarket

in2022

was

Mercedes-Benz

(revenue

ofUS$16.4

billion),followed

byBMW

(US$11.5

billion)

andAudi(US$9.4

billion).13%SUVsPickupTrucksMinivansSportsCarsExecutive

CarsMini

CarsLuxuryCarsFull-size

VansLarge

SUVsMedium

CarsLarge

CarsSmall

Cars7Executive

Cars

continue

to

fall

globally

with

a

CAGR(1)

of

0.6%Overview:

Executive

Carsmarket

worldwide

(1/2)ExecutiveCars

revenuesworldwide(2)

inbillionUS$-0,6%(1)101,199,497,895,294,293,990,890,584,781,879,476,276,862,6201520162017201820192020202120222023202420252026202720288Notes:(1)

CAGR:

Compound

Annual

GrowthRate/average

growthrate

per

yearThe

global

market

share

of

Executive

Cars

held

steady

at

4.4%

from2018

to2022.Overview:

Executive

Carsmarket

worldwide

(2/2)PassengerCars(1)

revenue

worldwide(2)

in2018PassengerCars(1)

revenue

worldwide(2)

in20224%4%PassengerCarsrevenuePassengerCarsrevenueUS$1.75tnin2022US$2.25tnin201896%96%OtherExecutive

CarsOtherExecutive

CarsNotes:(1)

DataonLuxury

Carsis

notavailable

forChina

(2)

Worldwide

includes

all

countries

that

are

coveredby

the

Mobility

MarketInsightMobility

MarketInsight

20239Sources:In2022,

passenger

cars

sold

in

Europe

produced

about

54gCO2/km

on

averageOverview:

technical

specifications

(1/4)PassengerCars

CO

emissions(1)

ingCO

/km

in202222180150145139129100100777564544949423020152022Americas2028Australia&OceaniaAfricaAsiaEurope10

NotesSourcesMobility

MarketInsight

2023Of

all

the

passenger

cars

sold

in

2022,

about

95%

can

be

classified

as

beingconnectedOverview:

technical

specifications

(2/4)Passengercars

connectedcarsshare(1)

worldwide

in20222%5%39%98%95%61%201520222028Not

ConnectedConnected11

Notes:Sources:(1)

Calculations

forthe

connected

cars

sharebased

onbase

modelsMobility

MarketInsight

2023At

the

detriment

of

petrol

cars,

electric

passenger

cars

appear

to

be

gainingpopularity

as

the

people’s

favorite

in

2028Overview:

technical

specifications

(3/4)Passengercars

fuelor

drive-type

share(1)

worldwide

in20220%14%0%0%6%9%13%32%1%1%13%16%84%61%49%201520222028AlternativeDieselHybridElectricPetrol12

Notes:Sources:Calculations

forthe

fuel

ordrive-type

sharebased

onbase

modelsMobility

MarketInsight

2023Autonomous

1

is

expected

to

be

the

most

popular

autonomous

driving

level

in2028Overview:

technical

specifications

(4/4)Passengercars

autonomous

driving

level

share(1)

worldwide

in20220%3%10

%6%23

%45

%10

%46

%36

%67

%202256

%20282015Autonomous

1Autonomous

2Autonomous

0Autonomous

313CHAPTER

02Analysis

by

region•

Market

share•

Revenue

andunitsales•

Price

comparisonWith

6.0%,

China

has

the

largestmarket

share

of

Executive

CarsAnalysisbyregion:

market

share

(1/2)PassengerCars

revenue

sharein20223,8%2,6%6,0%94,0%China96,2%UnitedStates97,4%EuropeOtherExecutive

Cars15Sources:Mobility

MarketInsight

2023Executive

Cars

achieved

the

highest

revenue

market

share

in

China

and

unitsales

share

in

SwedenAnalysisbyregion:

market

share

(2/2)Market

shareof

ExecutiveCars

byunit

salesin2022Market

shareof

ExecutiveCars

byrevenue

in2022SwedenChina95,7%96,1%4,3%3,9%3,4%3,1%2,8%2,6%2,4%2,2%1,8%ChinaSweden91,3%92,5%93,5%95,1%95,2%96,0%96,2%96,4%96,5%97,1%8,7%7,5%6,5%4,9%4,8%4,0%3,8%3,6%3,5%2,9%United

StatesUnited

ArabEmiratesUnited

KingdomBrazil96,6%UnitedArabEmiratesUnited

KingdomDenmark96,9%97,2%97,4%BrazilUnited

StatesColombiaColombia97,6%Denmark97,8%PolandSaudiArabiaSouthKorea98,2%Austria98,2%1,8%OtherClassesExecutive

CarsOtherClassesExecutive

Cars16Sources:Mobility

MarketInsight

%reportyearExecutive

Car

sales

in

the

U.S.

will

fall

with

a

CAGR(1)

of

4.0%

between2015

and2028Analysisbyregion:

revenue

andunitsales

(1/4)ExecutiveCars

revenuesin

theUnitedStates

inbillionUS$36.032.9-4.0%(1)29.126.325.025.124.223.924.223.823.721.317.316.22015201620172018201920202021202220232024202520262027202817

Notes:(1)

CAGR:

Compound

Annual

GrowthRate/average

growthrate

per

yearExecutive

Car

sales

in

Europe

will

decline

with

a

CAGR(1)

of

2.8%

between2015and

2028Analysisbyregion:

revenue

andunitsales

(2/4)ExecutiveCars

revenuesinEurope

inbillionUS$25,625,4-2,8%(1)24,023,722,417,917,316,916,816,516,213,913,610,02015201620172018201920202021202220232024202520262027202818

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRate/average

growthrate

per

yearMobility

MarketInsight

2023Sales

in

the

Chinese

Executive

Cars

Market

will

grow

with

a

CAGR(1)

of

2.7%between

2015

to

2028Analysisbyregion:

revenue

andunitsales

(3/4)ExecutiveCars

revenuesin

ChinainbillionUS$2.7%(1)52.852.050.749.447.646.342.941.641.337.936.635.731.427.92015201620172018201920202021202220232024202520262027202819

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRate/average

growthrate

per

yearMobility

MarketInsight

2023In2022,

0.7

million

units

in

the

Executive

Carsmarket

were

sold

in

ChinaAnalysisbyregion:

revenue

andunitsales

(4/4)ExecutiveCars

unitsalesinmillion1.21.01.01.01.00.80.60.40.20.00.90.90.70.90.90.80.70.80.70.80.60.80.60.70.50.60.50.60.40.60.30.60.30.50.30.60.50.30.50.40.20.40.40.40.40.20.30.30.220152016201720182019202020212022202320242025202620272028United

StatesEuropeChina20Mobility

MarketInsight

%reportyearInChina,

Executive

Cars

cost

129.2%

more

than

an

average

carAnalysisbyregion:

price

comparisonAveragepassengercars

prices(1)

in2022+85%59,384+129%51,612+20%42,68935,49132,05122,522United

StatesEuropeMarket

averageChinaExecutive

Cars21

Notes:Sources:(1)

Averageprice

is

avolume-weighted

average

price

ofbase

modelsMobility

MarketInsight

2023CHAPTER

03Analysis

by

make•

Top

makes•

In-depth

analysisNearly

all

of

the

revenue

was

generated

by

the

top

10

makes

in

the

ExecutiveCarsmarket

in

2022Analysisbymake:

topmakes

(1/2)Share(1)

ofthetop10

makesintheExecutiveCars

market

in2022Top10

Executive

Cars

makesbyrevenue

in20224%RevenueinbnUS$UnitSalesAverage5%#Make1%in

thousandprice(2)

in

US$5%24%Mercedes-Benz5%5%116.4250.165,607.8023BMWAudi11.59.4186.3146.061,949.0564,226.79ExecutiveCarsrevenueUS$76.8bnin20228%456Toyota8.55.43.6247.0155.1116.334,332.7534,889.2731,345.27Dodge17%Chevrolet12%7BuickLexus3.482.940,458.6014%893.33.362.072.253,070.3845,219.65HongqiVolvoMercedes-BenzBMWToyotaBuickLexusHongqiVolvo102.748.654,548.61DodgeOthersAudiChevrolet23In2022,

Mercedes-Benz

achieved

the

highest

revenue

in

the

Executive

CarsmarketAnalysisbymake:

topmakes

(2/2)Top10

Executive

Cars

makesby

price(1),unit

sales,andrevenue

in2022Sales1210864Mercedes-Benz20AudiToyota35,000HongqiVolvoChevrolet25,000

30,000DodgeBuickLexusBMW60,00005,00010,00015,00020,00040,00045,00050,00055,00065,00070,000Revenue

in1billion

US$Price24

Notes:Sources:(1)

Estimated

manufacturer's

suggested

retailprice

forabase

modelMobility

MarketInsight

2023IN-DEPTH

ANALYSISMercedes-BenzMercedes-Benz

sold

over

1.4

million

cars

worldwide(1)

in

2022Mercedes-Benz:

overviewAboutMercedes-BenzMercedes-Benz,

aGerman

luxurycarmaker,

is

knownGroup:

Daimler

AGforitshigh-end

vehicles,

including

popularmodels

liketheC-Class,E-Class,andS-Class.

They've

expandedinto

SUVs

with

models

likeGLAandG-Class,aswell

assportscarssuchas

theSL-Class,introduced

in1955.Founded:1926Headquarters:

Stuttgart,

GermanyCEO:

OlaKälleniusEmbracing

futuretrends,Mercedes-Benz

follows

theCASE

strategy—Connected,

Autonomous,

Shared,Electric

drives.

They've

introduced

theEQfamilyoffullyelectric

carslikeEQC(2019)

andEQS(2021).

Thecompany

alsoentered

carsharingthroughShare

NowandFree

Now

platforms,

established

inpartnershipwith

BMW

in2019.ExecutiveCars:

Cls-Class,E-ClassWebsite:/US$77.5bn-6.5%CAGR(2)

2017-2022in2022RevenueMercedes-Benz

isactively

integratingautonomousdrivingandinvesting

inconnectivity

forseamlesssmartphone-car

interaction.1.4mcars

sold

in2022-7.8%CAGR(2)

2017-2022Unitsales26(1)

Worldwide

includes

all

countries

that

are

coveredby

the

Mobility

MarketInsight

(2)

CAGR:

Compound

Annual

GrowthRate/

average

growthrate

per

yearMobility

MarketInsight

2023Notes:Sources:Passenger

cars

sales

of

Mercedes-Benz

will

decline

with

a

CAGR(1)

of

0.8%between2015

and2028Mercedes-Benz:

revenueMercedes-Benz's

passengercarsrevenues

inbillionUS$-1%(1)1088710986105839882927391758972887182678268826578617662474121232216161516171718171414620152016201720182019202020212022202320242025202620272028OthermarketsExecutive

Cars27

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRate/average

growthrate

per

yearMobility

MarketInsight

2023Mercedes-Benz’s

Executive

Carsmarket

is

a

Star

marketMercedes-Benz:

growth-share

matrixWorldwide(1)

passengercarsgrowth

andmarket

sharecomparison(2)Growth-share

matrixMarket

growth

21/22Thechartgroupscarmarkets

byrelativemarket

shareandgrowth

rates.25%QuestionMarksStarsQuestionMarks

–low

relative

marketshareinafast-growing

market.20%15%10%5%Stars

–large

relative

market

shareinafast-growing

industry.LuxuryCarsFull-sizeVansLargeCarsDogs–low

relative

market

shareinaslow

growing

market.0%SUVsMinivansSportsCars-5%MediumCarsExecutiveCarsCash

Cows

–large

relative

market

shareinaslow

growing

industry.Themarketshere

are

the

most

“mature”andtheycontributegrowth

without

additionalinvestments.-10%-15%-20%-25%DogsCash

Cows0%10%20%30%40%Othermarkets50%60%Executive

Cars70%80%90%100%Relativemarket

share

in202228

Notes:Sources:(1)

Worldwide

includes

all

countries

that

are

coveredby

the

Mobility

MarketInsight

(2)

Bubble

size

depicts

revenueMobility

MarketInsight

2023InChina,

Executive

Cars

ofMercedes-Benz

are

23.6%

more

expensive

than

themarket

averageMercedes-Benz:

pricecomparisonAverageExecutive

Cars

prices(1)

in2022+24%-6%+17%68,07063,62961,80559,75255,06752,992United

StatesEuropeChinaMarket

averageMercedes-Benz29

Notes:Sources:(1)

Averageprice

is

avolume-weighted

average

price

ofbase

modelsMobility

MarketInsight

2023In2022,

Mercedes-Benzrealized

21.2%

of

its

worldwide

revenue

in

theExecutive

CarsmarketMercedes-Benz:

executive

summaryKeytakeawaysMercedes-BenzPassenger

Cars(1)

revenue

worldwide

in2022•

Mercedes-Benz

isthelargest

make

intheExecutive

Carsmarket

with

a4%21.4%

revenue

market

share.4%•

Inthatmarket,

themake

realized

atotalrevenue

ofUS$16.4

billionworldwide,

while

itstotalmarket

revenue

amounted

toUS$77.5

billionin2022.5%7%•

IntheExecutive

Carsmarket,Mercedes-Benz’s

revenue

isexpected

to

fallPassengerCarsfrom

US$15.9

billiontoUS$17.4

billion

between

2015

and

2028.revenue46%•

Compared

totheaverage

market

price

inthe

Executive

Carsmarket,Mercedes-Benz

vehicles

are

23.6%

more

expensive

inChina,which

isthemakes

biggest

market.US$77.5bnin202212%•

Thelargest

market,

SUVs,

accounted

for45.5%

ofMercedes-Benz'srevenue

in2022.•

Mercedes-Benz’s

second

largest

market

wasthe

Executive

Carsmarket.

It21%accounted

for21.2%

of

themakes

revenue

in2022.SUVsExecutive

CarsLarge

CarsMinivansMedium

CarsLuxuryCarsOther30

Notes:Sources:(1)

DataonLuxury

Carsis

notavailable

forChina.

ForSUVs,model

grouping

is

basedonthe

U.S.

classification.Mobility

MarketInsight

2023IN-DEPTH

ANALYSISBMWBMW

sold

over

1.2

million

cars

worldwide(1)

in

2022BMW:

overviewAboutBMWKeyFactsGroup:

BMWBMW,

aGerman

premium

carbrandfoundedin1916,epitomizes

sportiness,

dynamism,andmodern

design.Initiallyanaircraftengine

and

rail

vehicle

brakeproducer,

BMW

entered

thecarmanufacturingrealmin1929.

Offering

compact

(1series),

medium

(3series),andlargecoupés

(8series),

alongwith

popularX-model

SUVs,

BMW

caterstodiverse

preferences.Founded:1916Headquarters:

Munich,GermanyCEO:

HaraldKrügerExecutiveCars:

5-Series,

6-SeriesWebsite:Embracing

thefuture,BMW

showcases

futuristicelectric

models

like

i3and

i8,alongside

arangeofplug-inhybrids,notablytheBMW

7seriesiPerformance.

Pioneering

autonomous

drivingsystems,

BMW

aimsforfullautomation

by2021.

Arobust

investment

inconnectivity

facilitatesseamlesssmartphone

integration,exemplified

by

services

likeParkNow

and

thegloballyembraced

car-sharingplatformDriveNow,

introduced

in2011.US$72.1bn-4.3%in2022CAGR(2)

2017-2022Revenue1.2mcars

sold

in2022-7.8%CAGR(2)

2017-2022Unitsales32(1)

Worldwide

includes

all

countries

that

are

coveredby

the

Mobility

MarketInsight

(2)

CAGR:

Compound

Annual

GrowthRate/

average

growthrate

per

yearMobility

MarketInsight

2023Notes:Sources:Passenger

cars

sales

of

BMW

will

decline

with

a

CAGR(1)

of

0.3%

between

2015and

2028BMW:

revenueBMW's

passengercars

revenues

inbillionUS$0%(1)93907288718668867086708569846983688169806380667559726171211918171716161616151614121220152016201720182019202020212022202320242025202620272028OthermarketsExecutive

Cars33

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRate/average

growthrate

per

yearMobility

MarketInsight

2023BMW’s

Executive

Carsmarket

is

a

Star

marketBMW:

growth-share

matrixWorldwide(1)

passengercarsgrowth

andmarket

sharecomparison(2)Growth-share

matrixMarket

growth

21/22Thechartgroupscarmarkets

byrelativemarket

shareandgrowth

rates.25%QuestionMarksStarsQuestionMarks

–low

relative

marketshareinafast-growing

market.20%15%10%5%Stars

–large

relative

market

shareinafast-growing

industry.LargeCarsSmallCarsMediumCarsExecutiveCarsDogs–low

relative

market

shareinaslow

growing

market.0%SUVsLuxuryCars-5%SportsCarsCash

Cows

–large

relative

market

shareinaslow

growing

industry.Themarketshere

are

the

most

“mature”andtheycontributegrowth

without

additionalinvestments.-10%-15%-20%-25%DogsCash

Cows0%10%20%30%40%50%60%70%80%90%100%OthermarketsExecutive

CarsRelativemarket

share

in202234

Notes:Sources:(1)

Worldwide

includes

all

countries

that

are

coveredby

the

Mobility

MarketInsight

(2)

Bubble

size

depicts

revenueMobility

MarketInsight

2023InEurope,

Executive

Cars

of

BMW

are

12.8%

more

expensivethan

the

marketaverageBMW:

price

comparisonAverageExecutive

Cars

prices(1)

in20220%+4%+13%64,29364,00862,19060,36959,80353,530United

StatesEuropeMarket

averageChinaBMW35

Notes:Sources:(1)

Averageprice

is

avolume-weighted

average

price

ofbase

modelsMobility

MarketInsight

2023In2022,

BMW

realized

16.0%

of

its

worldwide

revenue

in

the

Executive

CarsmarketBMW:

executive

summaryKeytakeawaysBMW

PassengerCars(1)

revenue

worldwide

in2022•

BMW

isthelargest

make

intheExecutive

Carsmarket

with

a15.0%4%revenue

market

share.6%•

Inthatmarket,

themake

realized

atotalrevenue

ofUS$11.5

billionworldwide,

while

itstotalmarket

revenue

amounted

toUS$72.1

billionin2022.15%•

IntheExecutive

Carsmarket,BMW’s

revenue

is

expected

tofallfromPassengerCarsUS$18.6

billion

to

US$15.7

billion

between

2015

and2028.revenue44%•

Compared

totheaverage

market

price

inthe

Executive

Carsmarket,

BMWvehicles

are12.8%

more

expensive

inEurope,which

is

themakes

biggestmarket.US$72.1bnin202215%•

Thelargest

market,

SUVs,

accounted

for44.3%

ofBMW's

revenue

in2022.•

BMW’s

second

largest

market

was

theExecutive

Carsmarket.

Itaccountedfor16.0%

of

the

makes

revenue

in2022.16%SUVsLarge

CarsSportsCarsMedium

CarsOtherExecutive

Cars36

Notes:Sources:(1)

DataonLuxury

Carsis

notavailable

forChina.

ForSUVs,model

grouping

is

basedonthe

U.S.

classification.Mobility

MarketInsight

2023IN-DEPTH

ANALYSISAudiAudi

sold

over

0.9

million

cars

worldwide(1)

in

2022Audi:overviewAboutAudiKeyFactsGroup:

Volkswagen

GroupAudi,

aGerman

carmaker

based

inIngolstadtand

aVolkswagen

Group

subsidiary,issynonymous

withsportive

andmodern

premium

cars.

From

compact(A1)tolarge

sedansliketheA8,Audi'sdiverse

productlineincludespopularmodels

liketheA4andA3,aswell

as

arangeofSUVs

fromQ2

to

Q8.Founded:1910Headquarters:

Ingolstadt,GermanyCEO:

MarkusDuesmannExecutiveCars:

A6,A7,S6,S7Website:Innovation

drives

Audi,

seen

inthe2009

AudiSportback

Concept

and

theelectric

Audi

e-tron

SUV.Committed

to

electrification,

Audiaimsto

haveoneelectrified

variantineach

core

carlineby2025,

withplansforafullyelectric

and

autonomous

carin2025.Audi

alsoprioritizes

connectivity,

offering

features

likesmartphone

integration,on-board

Wi-Fi,andemergency

systems.US$44.5bnin2022-11.0%CAGR(2)

2017-2022Revenue0.9mcars

sold

in2022-11.9%CAGR(2)

2017-2022Unitsales38(1)

Worldwide

includes

all

countries

that

are

coveredby

the

Mobility

MarketInsight

(2)

CAGR:

Compound

Annual

GrowthRate/

average

growthrate

per

yearMobility

MarketInsight

2023Notes:Sources:Passenger

cars

sales

of

Audi

will

decline

with

a

CAGR(1)

of

1.3%

between2015and

2028Audi:revenueAudi's

passengercars

revenues

inbillionUS$-1%(1)807863776174566751664964496448624861475850584457444535641817161616161514141515139820152016201720182019202020212022202320242025202620272028OthermarketsExecutive

Cars39

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRate/average

growthrate

per

yearMobility

MarketInsight

2023Audi’s

Executive

Cars

market

is

a

Star

marketAudi:growth-share

matrixWorldwide(1)

passengercarsgrowth

andmarket

sharecomparison(2)Growth-share

matrixMarket

growth

21/22Thechartgroupscarmarkets

byrelativemarket

shareandgrowth

rates.25%QuestionMarksStarsQuestionMarks

–low

relative

marketshareinafast-growing

market.20%15%10%5%Stars

–large

relative

market

shareinafast-growing

industry.MediumCarsSportsCarsLuxuryCarsLargeCarsExecutiveCarsDogs–low

relative

market

shareinaslow

growing

market.0%SUVsSmallCars-5%Cash

Cows

–large

relative

market

shareinaslow

growing

industry.Themarketshere

are

the

most

“mature”andtheycontributegrowth

without

additionalinvestments.-10%-15%-20%-25%Dogs0%Cash

Cows10%20%30%40%Othermarkets50%60%Executive

Cars70%80%90%100%Relativemarket

share

in202240

Notes:Sources:(1)

Worldwide

includes

all

countries

that

are

coveredby

the

Mobility

MarketInsight

(2)

Bubble

size

depicts

revenueMobility

MarketInsight

2023InEurope,

Executive

Cars