全球豪华汽车市场前景及投资研究报告-培训课件外文版2024.4

INDUSTRIES

&

MARKETSLuxury

Cars:

market

data

&analysisMarket

Insights

report2023Table

of

ContentsOverviewAppendixOverview56Recommended

studies&reportsAnalysisbycountry8687888994ClassprofileExecutive

summaryLuxuryCars

market

worldwideTechnicalSpecifications7Methodology8Country/territory

coverageProduct

overview

andauthors10AnalysisbyregionMarket

share141721Revenue

andunitsalesPricecomparisonAnalysisbymakeTop

makes2325In-depth

analysis2MARKET

INSIGHTSThis

report

is

part

ofour

Market

Insights

productGainabetterunderstandingofmarketsacross190+

geographicalentities

–

onaglobal,

regional,country,

and/orstatelevel.

Accessourdatavia

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guarantee.•

10

sectors:

advertising&media,consumers,countries,digital

sector,finance,health,

industrialsector,mobility,andtechnology•

1,000+

markets,

e.g.,

FinTech,Food,or

Robotics•

KPIs,

e.g.,

revenue,marketshares,prices,andvolume•

Features:Compare

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decision

support,resourceallocation,andportfolio

management10sectors190+geographicalentities1,000+markets400+reportsFind

out

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on:https://www.Goto

Market

Insightscom/outlook/3CHAPTER

01Overview•

Market

definition•

Classprofile•

Executive

summary•

Passenger

Cars

market

worldwideThe

Luxury

Cars

market

is

an

essential

part

of

theInsightMobility

MarketOverview:

market

definitionInscopeOutof

scopeMarket

Definition•

Passenger

carsfrom

theLuxuryCars•

Motorcycles,

Buses

andTrucks•

ThePassenger

Cars

market

of

theMobility

Outlookmarketprovides

information

aboutpassenger

cars,

including

smallandlargecars,SUVs,

luxuryvehicles

andsportscars,amongothers.•

Allkey

figuresshown

represent

the

sales

ofnew

cars

inthebasicconfiguration

intherespective

year.

Used

vehicles

arenottaken

into

account,norisadaptedequipment

forthenew

cars

sold.

Theprices

andrevenues

shown

aswell

asthedistributionof

connectivity,

drivetypes,autonomy

levels,andaverage

CO2emissions

areaccordingly

based

onthebasicmodels.5About

0.2

million

Luxury

Cars

were

sold

worldwide(1)

in

2022Overview:

class

profileKeyFactsLuxury

Cars

–

backgroundEuropean

Car

market:

F(LuxuryCars)TheLuxuryCars

market

includespassenger

cars

ofanaverage

footprintaround

5m2

(54ft2),anaverage

massaround2200kg

(4850lbs)

and

apassenger/cargo

volume

larger

than3.4

m3

(120

ft3).Models

ofthismarket

arealsocharacterized

bytheirhighprice.

There

arenumerouscompanies

thatproduceexclusively

forthismarket.U.S.

Car

market:

Large

CarsChineseCarmarket:

Category

BAlsoknown

as:Full-size

Luxury

Cars,High-end

LuxuryCars,

OberklasseExample

Models:AudiA8,BMW

7Series,

JaguarXJ,Mercedes-Benz

S-Class,Porsche

PanameraTheLuxuryCars

Market

existed

as

longtheautomotive

industry,withmanufacturers

offering

theirpremium

models

totheuppereconomicclass.

InitiallydominatedbyEuropean

and

American

companies,

themarket

structurechanged

significantlyinthe

1990’s

when

the

JapanesemanufacturesHonda,

Toyota

andNissanlaunched

theirluxurybrandsAcura,LexusandInfinity,

respectively.

Ingeneral,

themarket

forLuxuryCarsishighlyinfluenced

bythedistributionof

wealth

withinacountry

/region

andshows

highsensitivity

to

recession

periods.US$16.3bnin2022-8.1%CAGR(2)

2017-2022Revenue0.2mcars

sold

in2022-7.8%CAGR(2)

2017-2022Unitsales6Notes:(1)

Worldwide

includes

all

countries

that

are

coveredby

the

Mobility

MarketInsight

(2)

CAGR:

Compound

Annual

GrowthRate/

average

growthrate

per

yearMobility

MarketInsight

2023Sources:In

2022,

0.9%

of

the

Passenger

Cars

revenue

was

realized

in

the

Luxury

CarsmarketOverview:

executive

summaryExecutivesummaryPassengerCars(1)

revenue

worldwide(2)

in2022•

In2022,

unitsales

of

Passenger

Cars

exceeded

61.8

million,

andthemarketrealized

atotalrevenue

of

US$1745.3

billion.

We

forecast

the

compound

annualgrowth

rate(CAGR)of

the

revenue

from2015

to

2028

tobe

-0.6%.6%

4%2%1%1%6%6%•

LuxuryCars

accounted

for0.9%

of

the

worldwide

market

revenue

in2022.

Thisis0%a0.2%

decline

compared

tomarket

sharein2018.6%PassengerCars0%revenueUS$1.75tnin2022•

Thehighestrevenue

share

ofLuxury

Carssales

in2022

were

generated

intheUnited

ArabEmirates

(7.5%)

andSwitzerland

(2.1%).11%43%•

Thebest-performing

make

intheLuxuryCars

market

in2022

was

Mercedes-Benz(revenue

of

US$3.3

billion),followed

byCadillac(US$2.1

billion)andBMW

(US$2.0billion).13%SUVsMinivansMini

CarsMedium

CarsLarge

CarsSmall

CarsSportsCarsLuxuryCarsFull-size

VansLarge

SUVsPickupTrucksExecutive

Cars7Luxury

Cars

continue

to

fall

globally

with

a

CAGR(1)

of

2.8%Overview:

Luxury

Carsmarket

worldwide

(1/2)Luxury

Cars

revenues

worldwide(2)

inbillion

US$-2,8%(1)25,324,924,923,420,920,520,719,819,618,517,417,216,312,8201520162017201820192020202120222023202420252026202720288Notes:(1)

CAGR:

Compound

Annual

GrowthRate/average

growthrate

per

yearThe

global

market

share

of

Luxury

Cars

declined

from

1.1%

in

2018

to

0.9%

in2022Overview:

Luxury

Carsmarket

worldwide

(2/2)PassengerCars(1)

revenue

worldwide(2)

in2018PassengerCars(1)

revenue

worldwide(2)

in20221%1%PassengerCarsrevenuePassengerCarsrevenueUS$1.75tnin2022US$2.25tnin201899%99%OtherLuxuryCarsOtherLuxuryCarsNotes:(1)

DataonLuxury

Carsis

notavailable

forChina

(2)

Worldwide

includes

all

countries

that

are

coveredby

the

Mobility

MarketInsightMobility

MarketInsight

20239Sources:In2022,

passenger

cars

sold

in

Europe

produced

about

54gCO2/km

on

averageOverview:

technical

specifications

(1/4)PassengerCars

CO

emissions(1)

ingCO

/km

in202222180150145139129100100777564544949423020152022Americas2028Australia&OceaniaAfricaAsiaEurope10

NotesSourcesMobility

MarketInsight

2023Of

all

the

passenger

cars

sold

in

2022,

about

95%

can

be

classified

as

beingconnectedOverview:

technical

specifications

(2/4)Passengercars

connectedcarsshare(1)

worldwide

in20222%5%39%98%95%61%201520222028Not

ConnectedConnected11

Notes:Sources:(1)

Calculations

forthe

connected

cars

sharebased

onbase

modelsMobility

MarketInsight

2023At

the

detriment

of

petrol

cars,

electric

passenger

cars

appear

to

be

gainingpopularity

as

the

people’s

favorite

in

2028Overview:

technical

specifications

(3/4)Passengercars

fuelor

drive-type

share(1)

worldwide

in20220%14%0%0%6%9%13%32%1%1%13%16%84%61%49%201520222028AlternativeDieselHybridElectricPetrol12

Notes:Sources:Calculations

forthe

fuel

ordrive-type

sharebased

onbase

modelsMobility

MarketInsight

2023Autonomous

1

is

expected

to

be

the

most

popular

autonomous

driving

level

in2028Overview:

technical

specifications

(4/4)Passengercars

autonomous

driving

level

share(1)

worldwide

in20220%3%10

%6%23

%45

%10

%46

%36

%67

%202256

%20282015Autonomous

1Autonomous

2Autonomous

0Autonomous

313CHAPTER

02Analysis

by

region•

Market

share•

Revenue

andunitsales•

Price

comparisonWith

1.3%,

the

United

States

has

the

largest

market

share

of

Luxury

CarsAnalysisbyregion:

market

share

(1/2)PassengerCars

revenue

sharein20221,3%1,2%0,4%98,7%98,8%99,6%UnitedStatesEuropeChinaOtherLuxuryCars15Sources:Mobility

MarketInsight

2023Luxury

Cars

achieved

the

highest

revenue

and

sales

market

share

in

the

UnitedArab

EmiratesAnalysisbyregion:

market

share

(2/2)Market

shareof

Luxury

Cars

byunit

salesin2022Market

shareof

Luxury

Cars

byrevenue

in2022United

ArabEmiratesSwitzerlandUnited

KingdomNorway92,5%97,9%98,0%98,1%98,3%98,7%98,7%98,8%99,0%99,1%7,5%2,1%2,0%1,9%1,7%1,3%1,3%1,2%1,0%0,9%United

ArabEmiratesNorway97,7%99,4%99,4%99,4%99,5%99,6%99,7%99,7%99,7%99,8%2,3%0,6%0,6%0,6%0,5%0,4%0,3%0,3%0,3%ColombiaUnited

StatesSwitzerlandUnited

KingdomPolandColombiaPolandUnited

StatesGermanyGermanyNetherlandsBrazilCanadaBrazilOtherClassesLuxuryCars0,2%OtherClassesLuxuryCars16Sources:Mobility

MarketInsight

%reportyearLuxury

Car

sales

in

the

U.S.

will

fall

with

a

CAGR(1)

of

3.7%

between2015

and2028Analysisbyregion:

revenue

andunitsales

(1/4)Luxury

Cars

revenues

intheUnited

States

inbillionUS$13.012.812.2-3.7%(1)11.49.08.68.78.78.48.48.27.86.64.62015201620172018201920202021202220232024202520262027202817

Notes:(1)

CAGR:

Compound

Annual

GrowthRate/average

growthrate

per

yearLuxury

Car

sales

in

Europe

willdecline

with

a

CAGR(1)

of

1.6%

between

2015

and2028Analysisbyregion:

revenue

andunitsales

(2/4)Luxury

Cars

revenues

inEurope

inbillionUS$-1,6%(1)8,98,68,48,28,07,77,57,57,47,36,86,35,54,62015201620172018201920202021202220232024202520262027202818

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRate/average

growthrate

per

yearMobility

MarketInsight

2023Sales

in

the

Chinese

Luxury

Cars

Market

willfall

with

a

CAGR(1)

of

1.9%

between2015

to

2028Analysisbyregion:

revenue

andunitsales

(3/4)Luxury

Cars

revenues

inChinainbillionUS$-1.9%(1)3.53.43.33.23.23.23.13.13.03.03.03.02.32.32015201620172018201920202021202220232024202520262027202819

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRate/average

growthrate

per

yearMobility

MarketInsight

2023In2022,

0.1

million

units

in

the

Luxury

Cars

market

were

sold

in

the

UnitedStatesAnalysisbyregion:

revenue

andunitsales

(4/4)Luxury

Cars

unitsalesinmillion0.20.18

0.20.160.20.20.140.10.120.10.10.10.10.10.10.10.00.100.10.10.00.10.00.10.00.00.080.10.00.10.00.10.00.10.00.10.00.10.00.10.00.060.00.00.00.00.04

0.00.020.00.020200.002015201620172018201920212022202320242025202620272028United

StatesEuropeChina20Mobility

MarketInsight

%reportyearInChina,

Luxury

Cars

cost

394.9%

more

than

an

average

carAnalysisbyregion:

price

comparisonAveragepassengercars

prices(1)

in2022+356%146,003+395%111,458+145%86,90835,49132,05122,522United

StatesEuropeMarket

averageChinaLuxuryCars21

Notes:Sources:(1)

Averageprice

is

avolume-weighted

average

price

ofbase

modelsMobility

MarketInsight

2023CHAPTER

03Analysis

by

make•

Top

makes•

In-depth

analysisNearly

all

of

the

revenue

was

generated

by

the

top

10

makes

in

the

Luxury

Carsmarket

in

2022Analysisbymake:

topmakes

(1/2)Share(1)

ofthetop10

makesintheLuxury

Cars

market

in20226%

6%Top10

Luxury

Cars

makesbyrevenue

in

2022RevenueinbnUS$UnitSalesin

thousandAverage#Make5%7%price(2)

in

US$4%4%Mercedes-Benz13.328.3117,550.128%23CadillacBMW2.12.026.716.677,133.73Luxury

Carsrevenue117,367.869%US$16.3bnin20224567Audi1.41.21.11.09.111.48.4156,986.22109,196.32132,001.12488,064.9322%Volkswagen13%PorscheRolls-Royce14%2.089Kia0.80.713.75.356,556.90Mercedes-BenzCadillacAudiRolls-RoyceKiaBentleyOthersLexus128,310.70VolkswagenPorscheBentleyBMWLexus100.72.8238,461.1723In2022,

Mercedes-Benz

achieved

the

highest

revenue

in

the

Luxury

CarsmarketAnalysisbymake:

topmakes

(2/2)Top10

Luxury

Cars

makesbyprice(1),unit

sales,andrevenue

in2022Sales1210864Mercedes-BenzBMW20VolkswagenCadillacKiaLexus

PorscheAudiBentley250,000Revenue

in1billion

US$Rolls-Royce450,000050,000100,000150,000200,000300,000350,000400,000500,000Price24

Notes:Sources:(1)

Estimated

manufacturer's

suggested

retailprice

forabase

modelMobility

MarketInsight

2023IN-DEPTH

ANALYSISMercedes-BenzMercedes-Benz

sold

over

1.4

million

cars

worldwide(1)

in

2022Mercedes-Benz:

overviewAboutMercedes-BenzMercedes-Benz,

aGerman

luxurycarmaker,

is

known

foritshigh-endGroup:

Daimler

AGvehicles,

including

popularmodels

liketheC-Class,E-Class,and

S-Class.They've

expandedintoSUVswith

models

likeGLAand

G-Class,aswell

assportscarssuchastheSL-Class,introduced

in1955.Founded:1926Headquarters:

Stuttgart,

GermanyCEO:

OlaKälleniusEmbracing

futuretrends,Mercedes-Benz

follows

theCASE

strategy—Connected,

Autonomous,

Shared,Electric

drives.

They've

introducedtheEQfamilyof

fullyelectric

cars

likeEQC(2019)

andEQS(2021).

Thecompany

alsoentered

carsharingthroughShare

Now

and

Free

Nowplatforms,

established

inpartnership

with

BMW

in2019.Luxury

Cars:

S-ClassWebsite:/Mercedes-Benz

isactively

integratingautonomous

driving

andinvesting

inconnectivity

forseamless

smartphone-car

interaction.US$77.5bnin2022-6.5%CAGR(2)

2017-2022Revenue1.4mcars

sold

in2022-7.8%CAGR(2)

2017-2022Unitsales26(1)

Worldwide

includes

all

countries

that

are

coveredby

the

Mobility

MarketInsight

(2)

CAGR:

Compound

Annual

GrowthRate/

average

growthrate

per

yearMobility

MarketInsight

2023Notes:Sources:Passenger

cars

sales

of

Mercedes-Benz

will

decline

with

a

CAGR(1)

of

0.8%between2015

and2028Mercedes-Benz:

revenueMercedes-Benz's

passengercarsrevenues

inbillionUS$-1%(1)108103109103105100989392889185898588848279827882797876724745743665543444443220152016201720182019202020212022202320242025202620272028OthermarketsLuxuryCars27

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRate/average

growthrate

per

yearMobility

MarketInsight

2023Mercedes-Benz’s

Luxury

Cars

marketis

a

Star

marketMercedes-Benz:

growth-share

matrixWorldwide(1)

passengercarsgrowth

andmarket

sharecomparison(2)Growth-share

matrixMarket

growth

21/22Thechartgroupscarmarkets

byrelativemarket

shareandgrowth

rates.25%QuestionMarksStarsQuestionMarks

–low

relative

marketshareinafast-growing

market.20%15%10%5%Stars

–large

relative

market

shareinafast-growing

industry.LuxuryCarsFull-sizeVansLargeCarsDogs–low

relative

market

shareinaslow

growing

market.0%SUVsMinivansSportsCars-5%MediumCarsExecutiveCarsCash

Cows

–large

relative

market

shareinaslow

growing

industry.Themarketshere

are

the

most

“mature”andtheycontributegrowth

without

additionalinvestments.-10%-15%-20%-25%DogsCash

Cows0%10%20%30%40%50%60%70%80%90%100%OthermarketsLuxuryCarsRelativemarket

share

in202228

Notes:Sources:(1)

Worldwide

includes

all

countries

that

are

coveredby

the

Mobility

MarketInsight

(2)

Bubble

size

depicts

revenueMobility

MarketInsight

2023InChina,

Luxury

Cars

of

Mercedes-Benz

are

168.4%

more

expensive

than

themarket

averageMercedes-Benz:

pricecomparisonAverageLuxury

Cars

prices(1)

in2022+168%147,772+114%+76%113,139111,67163,62955,06752,992United

StatesEuropeMarket

averageChinaMercedes-Benz29

Notes:Sources:(1)

Averageprice

is

avolume-weighted

average

price

ofbase

modelsMobility

MarketInsight

2023In2022,

Mercedes-Benzrealized

4.3%

of

its

worldwiderevenue

in

the

LuxuryCarsmarketMercedes-Benz:

executive

summaryKeytakeawaysMercedes-BenzPassenger

Cars(1)

revenue

worldwide

in2022•

Mercedes-Benz

isthelargest

make

intheLuxuryCars

market

witha20.4%4%revenue

market

share.4%•

Inthatmarket,

themake

realized

atotalrevenue

ofUS$3.3

billionworldwide,

while

itstotalmarket

revenue

amounted

toUS$77.5

billionin2022.5%7%•

IntheLuxury

Carsmarket,

Mercedes-Benz’s

revenue

is

expected

tofallPassengerCarsfrom

US$6.0

billion

to

US$3.0

billion

between

2015

and

2028.revenue46%•

Compared

totheaverage

market

price

inthe

Luxury

Carsmarket,Mercedes-Benz

vehicles

are

168.4%

more

expensive

inChina,which

isthemakes

biggest

market.US$77.5bnin202212%•

Thelargest

market,

SUVs,

accounted

for45.5%

ofMercedes-Benz'srevenue

in2022.•

Mercedes-Benz’s

second

largest

market

wasthe

Executive

Carsmarket.

It21%accounted

for21.2%

of

themakes

revenue

in2022.SUVsExecutive

CarsLarge

CarsMinivansMedium

CarsLuxuryCarsOther30

Notes:Sources:(1)

DataonLuxury

Carsis

notavailable

forChina.

ForSUVs,model

grouping

is

basedonthe

U.S.

classification.Mobility

MarketInsight

2023IN-DEPTH

ANALYSISCadillacCadillac

sold

over

0.2

million

cars

worldwide(1)

in

2022Cadillac:overviewAboutCadillacKeyFactsGroup:

General

MotorsCadillacisaUS-American

premium

carmake

thatwas

founded

in1902andispartofGeneral

Motors

since1910.

Atthebeginning,Cadillacwas

especially

famousfortheir16-cylinder

vehicles.

Untilthe1970s,thecompany

was

especially

known

forthehugesize

of

vehicles

andthecomfort

features

insidethecar.

Forsome

years

now,

Cadillachasbeen

producing

stretch

limousines

that

-forexample

-often

are

usedbyUSPresidents.Founded:1902Headquarters:

New

York,

UnitedStatesCEO:

Steve

CarlisleLuxury

Cars:

Ct6In2018,

Cadillac

offered

seven

series

includingSUVsliketheEscalade,middle-

andupper-classes

liketheATSand

CT6aswell

asone

plug-inhybrids.With

Cadillac

Connected

Services,

itisalsopossible

forcustomers

toconnect

totheircarvia

smartphone

or

usevariousservices

like

aWi-Fi

hotspotor

on-demand

diagnosticsonboard.CadillacSuperCruiseis

thecompany’s

autonomous

drivingsystem,enablingcustomers

todrivepartly

autonomous

with

theCadillacCT6.Cadillacplansonbringingafullyelectric

vehicle

with

acrossoverdesign

onthemarket,

withinthenextyears.Website:/US$16.0bn-5.4%in2022CAGR(2)

2017-2022Revenue0.2mcars

sold

in2022-7.8%CAGR(2)

2017-2022Unitsales32(1)

Worldwide

includes

all

countries

that

are

coveredby

the

Mobility

MarketInsight

(2)

CAGR:

Compound

Annual

GrowthRate/

average

growthrate

per

yearMobility

MarketInsight

2023Notes:Sources:Passenger

cars

sales

of

Cadillac

will

surge

with

a

CAGR(1)

of

0.5%

between

2015and

2028Cadillac:revenueCadillac's

passengercars

revenues

inbillionUS$0%(1)212119191718161816181618161816171521715161415131313121219322222222221020152016201720182019202020212022202320242025202620272028OthermarketsLuxuryCars33

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRate/average

growthrate

per

yearMobility

MarketInsight

2023Cadillac’s

Luxury

Cars

market

is

a

Star

marketCadillac:growth-share

matrixWorldwide(1)

passengercarsgrowth

andmarket

sharecomparison(2)Growth-share

matrixMarket

growth

21/22Thechartgroupscarmarkets

byrelativemarket

shareandgrowth

rates.25%QuestionMarksStarsQuestionMarks

–low

relative

marketshareinafast-growing

market.20%15%10%5%MediumCarsStars

–large

relative

market

shareinafast-growing

industry.LargeCarsLuxuryCarsDogs–low

relative

market

shareinaslow

growing

market.0%-5%PickupTrucksCash

Cows

–large

relative

market

shareinaslow

growing

industry.Themarketshere

are

the

most

“mature”andtheycontributegrowth

without

additionalinvestments.ExecutiveCars-10%-15%-20%-25%DogsCash

Cows0%10%20%30%40%50%60%70%80%90%100%OthermarketsLuxuryCarsRelativemarket

share

in202234

Notes:Sources:(1)

Worldwide

includes

all

countries

that

are

coveredby

the

Mobility

MarketInsight

(2)

Bubble

size

depicts

revenueMobility

MarketInsight

2023InChina,

Luxury

Cars

of

Cadillac

are

25.8%

more

expensive

than

the

marketaverageCadillac:price

comparisonAverageLuxury

Cars

prices(1)

in2022-6%+6%+26%82,32979,23877,06877,23875,02261,389United

StatesEuropeMarket

averageChinaCadillac35

Notes:Sources:(1)

Averageprice

is

avolume-weighted

average

price

ofbase

modelsMobility

MarketInsight

2023In2022,

Cadillac

realized

12.9%

of

its

worldwide

revenuein

the

Luxury

CarsmarketCadillac:executive

summaryKeytakeawaysCadillac

PassengerCars(1)

revenue

worldwide

in2022•

Cadillacisthelargest

make

intheLuxury

Carsmarket

with

a12.6%revenue

market

share.14%•

Inthatmarket,

themake

realized

atotalrevenue

ofUS$2.1

billionworldwide,

while

itstotalmarket

revenue

amounted

toUS$16.0

billionin2022.•

IntheLuxury

Carsmarket,

Cadillac’srevenue

is

expected

tofallfromPassengerCars13%9%US$2.0

billion

to

US$1.9

billionbetween

2015

and2028.revenue•

Compared

totheaverage

market

price

inthe

Luxury

Carsmarket,

Cadillacvehicles

are25.8%

more

expensive

inChina,

which

isthemakes

biggestmarket.US$16.0bnin202264%•

Thelargest

market,

Large

Cars,accounted

for14.5%

of

Cadillac'srevenuein2022.•

Cadillac’ssecond

largest

market

was

the

Luxury

Carsmarket.

Itaccountedfor12.9%

of

themakes

revenue

in2022.Large

CarsLuxuryCarsExecutive

CarsOther36

Notes:Sources:(1)

DataonLuxury

Carsis

notavailable

forChina.

ForSUVs,model

grouping

is

basedonthe

U.S.

classification.Mobility

MarketInsight

2023IN-DEPTH

ANALYSISBMWBMW

sold

over

1.2

million

cars

worldwide(1)

in

2022BMW:

overviewAboutBMWKeyFactsGroup:

BMWBMW,

aGerman

premium

carbrandfoundedin1916,epitomizes

sportiness,

dynamism,andmodern

design.

Initiallyanaircraft

engineandrailvehicle

brake

producer,

BMW

enteredthecarmanufacturingrealm

in1929.

Offering

compact

(1series),

medium

(3series),

and

large

coupés

(8series),

alongwith

popularX-model

SUVs,

BMW

caterstodiverse

preferences.Founded:1916Headquarters:

Munich,GermanyCEO:

HaraldKrügerLuxury

Cars:

7-SeriesEmbracing

thefuture,BMW

showcases

futuristic

electric

modelslikei3andi8,alongside

arangeofplug-in

hybrids,notablytheBMW

7series

iPerformance.

Pioneering

autonomous

drivingsystems,

BMW

aimsforfullautomation

by2021.

Arobustinvestment

inconnectivity

facilitatesseamless

smartphoneintegration,exemplified

byservices

likeParkNow

and

theglobally

embraced

car-sharing

platformDriveNow,

introducedin2011.Website:US$72.1bnin2022-4.3%CAGR(2)

2017-2022Revenue1.2mcars

sold

in2022-7.8%CAGR(2)

2017-2022Unitsales38(1)

Worldwide

includes

all

countries

that

are

coveredby

the

Mobility

MarketInsight

(2)

CAGR:

Compound

Annual

GrowthRate/

average

growthrate

per

yearMobility

MarketInsight

2023Notes:Sources:Passenger

cars

sales

of

BMW

will

decline

with

a

CAGR(1)

of

0.3%

between

2015and

2028BMW:

revenueBMW's

passengercars

revenues

inbillionUS$0%(1)939087888486848684868485838482838181788078807875737270902433322222023222222015201620172018201920202021202220242025202620272028OthermarketsLuxuryCars39

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRate/average

growthrate

per

yearMobility

MarketInsight

2023BMW’s

Luxury

Carsmarket

is

a

Star

marketBMW:

growth-share

matrixWorldwide(1)

passengercarsgrowth

andmarket

sharecomparison(2)Growth-share

matrixMarket

growth

21/22Thechartgroupscarmarkets

byrelativemarket

shareandgrowth

rates.25%QuestionMarksStarsQuestionMarks

–low

relative

marketshareinafast-growing

market.20%15%10%5%Stars

–large

relative

market

shareinafast-growing

industry.LargeCarsSmallCarsMediumCarsExecutiveCarsDogs–low

relative

market

shareinaslow

growing

market.0%SUVsLuxuryCars-5%SportsCarsCash

Cows

–large

relative

market

shareinaslow

growing

industry.Themarketshere

are

the

most

“mature”andtheycontributegrowth

without

additionalinvestments.-10%-15%-20%-25%DogsCash

Cows0%10%20%30%40%50%60%70%80%90%100%OthermarketsLuxury