全球可持续旅游行业市场前景及投资研究报告-培训课件外文版2024.4

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TRENDSSustainabletourismworldwideCHAPTER

01IndustryoverviewMarketsizeoftheecotourismsectorworldwidein2022,withaforecastfor2028(inbillionU.S.dollars)Ecotourismmarketsizeworldwide2022-2028400350300250200374.2172.4150100500202220283Description:Theglobalecotourismindustryworldwidewasestimatedat172.4billionU.S.dollarsin2022.Thesectorwasforecasttoreach374.2billionU.S.dollarsin2028,registeringagrowthrate(CAGR)of13.9percent.

ReadmoreNote(s):Worldwide;2022Source(s):ImarcShareoftravelersthatbelievesustainabletravelisimportantworldwidein2022Globaltravelerswhobelieveintheimportanceofgreentravel2022Donotbelievesustainabletravelisimportantworldwide19%Believesustainabletravelisimportantworldwide81%4Description:TheUNIntergovernmentalPanelonClimateChange(IPCC)releasedaspecialreportin2018statingthattheworldhasjustoveradecadetorestrictglobalwarmingto1.5°Cabovepre-industriallevels,beyondwhichtheriskoffloods,droughtsandextremeheatwillsignificantlyworsen.Withagrowingawarenessofclimatechangepeoplearebecomingmoreenvironmentallyconscious.Accordingtothesource,asofFebruary2022,81percentoftravelersworldwidebelievethatsustainable[...]

ReadmoreNote(s):Worldwide;February2022;30,314respondentsacross32countriesandterritories;18yearsandolder;allrespondentshadtohavetakenatripinthelast12months/plantotakeatripinthenext12monthsandbeeithertheprimarydecisionmakerorinvolvedinthedecisionmakingoftheirtravelSource(s):BMainsustainableinitiativestravelersarewillingtoadoptworldwidein2022,byregionSustainableinitiativestravelerswouldadoptworldwide2022,byregionEurope¹United

StatesCanadaAustraliaThailandAdoptbehaviorsusefulnottowastelocalresources87%80%84%83%96%Useatravelmug/waterbottle86%86%84%81%84%83%76%74%87%83%80%78%86%89%88%82%98%97%96%94%Eat&shopinplacesownedbylocalsStayinlocallyownedaccommodationAvoidactivitiesthatarenotsociallyresponsibleorrespectfuloftheenvironment/thewildlifeSupportlocaltourcompanies80%77%63%68%77%72%79%69%92%95%PickanaccommodationwithagreencertificationTraveltoacloserdestinationtoreducecarbonfootprint70%69%63%60%67%63%64%61%94%92%Switchtransportationmodesforalowercarbonimpact5Description:A2022surveyexploredthesustainableinitiativesthattravelerswerewillingtoadoptinEurope,theUnitedStates,Canada,Australia,andThailand.Whenaskediftheystayedinlocallyownedaccommodation,acombinedtotalof84percentofEuropeanrespondentsstatedeither"yes,andIamalreadydoingiteverytime","yes,andIamdoingitwhenIcan",or"yes,Iwouldbereadytodoit".Meanwhile,thesmallertotalof76percentofU.S.respondentsalsoansweredyesinsomefashion.

ReadmoreNote(s):Worldwide;April26toMay16,2022;15,000respondents;18yearsandolder;shareofrespondentsthatstated"yes,andIamalreadydoingiteverytime","yes,andIamdoingitwhenIcan",or"yes,Iwouldbereadytodoit"Source(s):EuropAssistance;IpsosChallengesoftravelerswhentryingtotravelinasustainableandsociallyconsciousmannerworldwideasofMarch2022Conscioustravelers'challengeswhentravelinginasustainablemannerworldwide202260%48%50%40%30%20%10%0%37%ChoosingaccommodationsthataresustainableandsociallyconsciousisthehardestpartabouttravelingsustainablyReducingoreliminatingtheircarbonfootprint6Description:InMarch2022,conscioustravelersworldwidewereaskedwhatchallengestheyfacedwhentryingtotravelinasustainableandsociallyconsciousmanner.While48percentoftravelerssaidthehardestpartabouttravelingsustainablywaschoosingsustainableaccommodation,37percentsaidreducingoreliminatingtheircarbonfootprintwasthebiggestchallenge.ReadmoreNote(s):Worldwide;March2022;1,014respondents;respondentsdefinedas"conscioustravelers"Source(s):KindTravelerCHAPTER

02EnvironmentalimpactCarbondioxideemissionsfromenergyworldwidefrom1965to2022,byregion(inmillionmetrictonsofcarbondioxide)Globalcarbondioxideemissionsfromenergy1965-2022,byregionAsiaPacificNorthAmericaEuropeMiddleEastCommonwealthofIndependentStatesAfricaSouth&CentralAmerica40,00035,00030,00025,00020,00015,00010,0005,00001965

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20228Description:TheAsia-Pacificregionproduced17.96billionmetrictonsofcarbondioxideemissionsin2022.Thiswasmorethanthecombinedtotalemissionsofallotherregionsthatyear.Chinaaloneaccountedfornearly60percentofAsia-PacificCO₂emissions,and31percentoftheglobaltotal.Thesecondmostpollutingregionin2022wasNorthAmerica,where5.9billionmetrictonsofCO₂wereemitted.EmissionsinNorthAmericaandtheAsia-Pacificregionincreasedbyaroundtwopercentin2022[...]

ReadmoreNote(s):Worldwide;1965to2022Source(s):EnergyInstitute;Kearney;KPMGShareofcarbondioxideemissionscomingfromtourism-relatedtransportworldwidein2016,withaforecastfor2030Tourism-relatedtransport'sshareofcarbonemissionsworldwide2016-20306%5.3%5%5%4%3%2%1%0%201620309Description:Tourism-relatedtransportcausedfivepercentofglobalcarbonemissionsin2016.ItisforecastthatCO2emissionsfromtourism-relatedtransportwillgrowtorepresent5.3percentofallman-madeemissionsworldwidein2030.

ReadmoreNote(s):Worldwide;2019Source(s):UNWTOCarbondioxideemissionsfromtourism-relatedtransportworldwidein2005and2016,withaforecastfor2030(inmillionmetrictonsofcarbondioxide)Carbonfootprintoftourism-relatedtransportworldwide2005-20302,5001,9982,0001,5001,0005001,597982020052016203010Description:By2030globaltransport-relatedCO2emissionsfromtourismarepredictedtogrowby25percentfrom2016levels-from1597MtofCO2to1998MtofCO2.ThisgrowthinCO2emissionsfromtourism-relatedtransportisforecasttorepresent5.3percentofallman-madeemissionsworldwidein2030.ReadmoreNote(s):Worldwide;2019Source(s):UNWTO;Varioussources(ITF,IEA,IATA,Amadeus)Transport-relatedemissionsfrominternationaltouristarrivalsworldwidein2005and2016,withaforecastfor2030,bymodeoftransport(inmillionmetrictonsofcarbondioxide)Carbonfootprintofinternationaltourismtransportworldwide2005-2030,bytypeAirCarOther700600500400300200100061639732156464545420052016203011Description:Airtravelcausedthelargestamountoftransport-relatedcarbondioxideemissionsfrominternationaltouristarrivalsworldwidein2005and2016,andwaspredictedtodosoin2030aswell,withemissionsforecasttogrowto616millionmetrictonsofCO2.Meanwhile,othermodesoftransport,suchastraintravel,producedthesmallestcarbonfootprint.ReadmoreNote(s):Worldwide;2019Source(s):UNWTO;Varioussources(UNEP,WMO,ITF,IEA,IATA,Amadeus)Transport-relatedemissionsfromdomestictouristarrivalsworldwidein2005and2016,withaforecastfor2030(inmillionmetrictonsofcarbondioxide),bymodeoftransportCarbonfootprintofdomestictourismtransportworldwide2005-2030,bytypeAirCarOther700600500400300200100062755937628225918599713420052016203012Description:Cartravelcausedthelargestamountoftransport-relatedcarbondioxideemissionsfromdomestictouristarrivalsworldwidein2005and2016,andwaspredictedtodosoin2030aswell,withemissionsforecasttogrowto627millionmetrictonsofCO2.Meanwhile,othermodesoftransport,suchastraintravel,producedthesmallestcarbonfootprint.ReadmoreNote(s):Worldwide;2019Source(s):UNWTO;Varioussources(UNEP,WMO,ITF,IEA,IATA,Amadeus)CHAPTER

03InternationaltourismfiguresNumberofinternationaltouristarrivalsworldwidefrom1950to2023(inmillions)Numberofinternationaltouristarrivalsworldwide1950-20231,6001,4001,2001,00080060040020001950

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202214Description:Thenumberofinternationaltouristarrivalsworldwideincreasedin2023comparedtothepreviousyear.Thatsaid,itremainedstillbelowthefigurereportedin2019,beforetheimpactofthecoronavirus(COVID-19)pandemic.Afterdecliningtoroughly407millioninthefirstyearofthehealthcrisis,thelowestfigurerecordedsince1989,globalinboundtouristarrivalsshowedstrongsignsofrecoveryinthefollowingyears,totalingjustunder1.3billionin2023.ReadmoreNote(s):Worldwide;1950to2023Source(s):UNWTO;WorldwatchInstituteNumberofinternationaltouristarrivalsworldwidefrom2005to2023,byregion(inmillions)Numberofinternationaltouristarrivalsworldwide2005-2023,byregionEuropeAmericasAsiaandthePacificMiddleEastAfrica1,6001,4001,2001,00080060040020002005

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202315Description:Thenumberofinternationaltouristarrivalsworldwideincreasedacrossallregionsin2023comparedtothepreviousyear.Thatsaid,exceptfromtheMiddleEast,inboundarrivalsremainedbelowthefiguresreportedin2019,beforetheimpactofthecoronavirus(COVID-19)pandemic.Overall,Europereportedthehighestvolumeofinboundtravelersovertheperiodconsidered,witharound700millionarrivalsin2023.

ReadmoreNote(s):Worldwide;2005to2023Source(s):UNWTOCountrieswiththehighestnumberofinternationaltouristarrivalsworldwidefrom2019to2022(inmillions)Countrieswiththehighestnumberofinboundtouristarrivalsworldwide2019-20222019202041.718.9319.215.925.224.310.710.97.4202148.431.222.129.926.931.96.3202279.4France90.983.579.451.264.545Spain71.6650.8750.4549.8138.3330.7428.4627.8426.2122.6522.2516.64UnitedStatesTurkeyItalyMexicoUnitedKingdomGermanyGreece39.435.231.322.721.5624.617.5311.714.712.711.59.6Austria9.6UnitedArabEmiratesPortugal7.176.5SaudiArabia4.143.4816Description:Thenumberofinternationaltouristsworldwiderosesharplyin2022comparedtothefirsttwoyearsofthecoronavirus(COVID-19)pandemicbutremainedbelowpre-pandemiclevels.Overall,Francewasthemostvisitedcountrybyinboundtravelersworldwidein2022,withroughly79.4millioninternationaltouristarrivals.Spain,theUnitedStates,andTurkeyfollowedintherankingthatyear.ReadmoreNote(s):Worldwide;2019to2022;countriesarerankedbasedonthehighestnumberofinternationaltouristarrivalsin2022Source(s):UNWTONumberofflightsperformedbytheglobalairlineindustryfrom2004to2022,withaforecastsfor2023(inmillions)Globalairtraffic-numberofflights2004-2023454038.938.136.435.234.4343530252015105333231.230.127.827.726.726.525.925.524.923.820.116.902004

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2023**17Description:Thenumberofflightsperformedgloballybytheairlineindustryhasincreasedsteadilysincetheearly2000sandreached38.9millionin2019.However,duetothecoronaviruspandemic,thenumberofflightsdroppedto16.9millionin2020.Theflightvolumeincreasedagainthefollowingyearandwasforecastedtoreach34.4millionpassengersin2023.ReadmoreNote(s):Worldwide;2004to2022;*Estimate**ForecastFigurespriorto2020weretakenfrompreviousreports.

ReadmoreSource(s):IATA;ICAONumberofscheduledpassengersboardedbytheglobalairlineindustryfrom2004to2022(inmillions)Globalairtraffic-scheduledpassengers2004-20225,0004,5004,0003,5004,7234,5434,3784,0953,8173,7813,5693,3283,1452,9912,8593,0002,5002,0001,5001,0005002,6952,489

2,4792,4522,2552,1852,1351,9941,807018/statistics/564717/airline-industry-passenger-traffic-globallyIn2021,duetothecoronaviruspandemic,theestimatednumberofscheduledpassengersboardedbytheglobalairlineindustryamountedtojustover2.2billionpeople.Thisrepresentsa50percentlossinglobalairpassengertrafficcomparedto2019.ReadmoreNote(s):Worldwide;2004to2022;*Thisfigurewastakenfromapreviouseditionwhichwasreleasedpriortothecoronavirusoutbreakandcanbeaccessedhere.**ForecastFigurespriorto2019weretakenfrompreviousreports.2021figureis[...]

ReadmoreSource(s):AirfinanceJournal(AirlineAnalyst);IATA;ICAO;Refinitiv;S&PGlobalPlattsCHAPTER

04OpinionsandbehaviorReasonstovisitacountryaccordingtorespondentsworldwidein2023Maindriversforvisitingacountrybypeopleworldwide2023Shareofrespondents0%2%4%6%8%10%12%14%NaturalbeautyWork&live12%7%7%ClosefriendSafeVibrantcitylifeWelcoming6%6%5%HistoricbuildingsQualityoflifeUnlikeanywhereelseEducation4%4%4%3%3%3%3%CulturalheritageTrustproductsFood20Description:Naturalbeautywaschosenthemainreasontovisitacountryaccordingtoaglobalsurveyconductedin2023.Workandliveaswellasfriendshipswerenamedthesecondmaindriversforvisitingadestination.

ReadmoreNote(s):Worldwide;

June27toAugust3,2023;studyconductedin20countriesaroundtheworld*;*Argentina,Australia,Brazil,Canada,China,France,Germany,India,Italy,Japan,Mexico,Poland,Russia,SaudiaArabia,SouthAfrica,SouthKorea,[...]

ReadmoreSource(s):IpsosShareoftravelersplanningtospendmoreontripsabroadinselectedcountriesworldwidein2022,bytypeofexpenditureShareofoutboundtravelersplanningtospendmoreworldwide2022,bycategoryLongertripsMoretripsperpersonAccommodationupgradeActivitiesupgradeMoreexpensivedestinationFlightupgradeFlyingfurtherawaySustainabilityupgrade70%60%50%40%30%20%10%0%AustraliaUnitedStatesGermanyUnitedKingdom21Description:AMay2022studyfocusedontravelersintheUnitedKingdom,theUnitedStates,Australia,andGermanyplanningtospendmoreontripsabroadin2022comparedto2019.While57percentofrespondentsintheU.S.claimedtheyintendtospendmoreonsustainabilityupgrades,only13percentofsurveyedAustraliansclaimedthesame.Overall,nearlyhalfofthetotalsurveysampleplannedtospendmoreonlongertripsin2022.

ReadmoreNote(s):Worldwide;March31toApril6,2022;2,000respondents;18yearsandolder;adultswhointendtotravelabroadin2022;respondentswhointendtospendmorein2022comparedto2019Source(s):OnePoll;SkyscannerDistributionofglobaltravelersintendingtostayatleastonceinaneco-friendlyorgreenaccommodationwhenlookingattheyearaheadfrom2016to2022Shareofglobaltravelersthatwanttousegreenlodginginthenextyear2016-2022Intendtostayatleastonceinaneco-friendlyorgreenaccommodation

Don'tintendtostayatleastonceinaneco-friendlyorgreenaccommodation120%100%19%22%27%32%35%38%39%80%60%40%20%0%81%78%73%68%65%62%61%201620172018201920202021202222Description:In2018,theUNIntergovernmentalPanelonClimateChange(IPCC)releasedaspecialreportstatingthattheworldhasjustoveradecadetorestrictglobalwarmingto1.5°Cabovepre-industriallevels,beyondwhichtheriskoffloods,droughtsandextremeheatwillsignificantlyworsen.Withtheawarenessofclimatechangesomepeoplearebecomingmoreenvironmentallyconscious.Accordingtothesource,asofFebruary2022,78percentoftravelersareintendingtostayatleastoncein[...]

ReadmoreNote(s):Worldwide;Februrary2016toFebruary2022;30,314respondentsacross32countriesandterritories;18yearsandolderSource(s):BShareoftravelerswholookforaccommodationwithimpressivesustainabilityinnovationworldwideasofJuly2023,bycountryInterestinaccommodationwithhighsustainabilitystandardglobally2023,bycountry70%64%60%53%53%48%50%40%30%20%10%0%46%42%UnitedStatesSpainUnitedKingdomItalyGermanyWorldwide23Description:AJuly2023globalsurveyanalyzedtheinterestoftravelersinaccommodationofferingaveryhighlevelofsustainabilityinnovation.While64percentofrespondentsintheUnitedStatesreportedlookingforsuchaccommodationestablishments,aroundfourintensurveyedtravelersinGermanystatedthesame.ReadmoreNote(s):Worldwide;July2023;27,730¹;18yearsandolder;adultswhoplantotravelforbusinessorleisureinthenext12to24monthsSource(s):BMainreasonstravelersstayedinsustainableaccommodationatleastonceoverthepastyearworldwideinasofFebruary2022Reasonsglobaltravelersstayedinsustainablelodgingatleastoncelastyear202245%41%40%35%30%25%20%15%10%5%33%31%0%TohelpreducetheirimpactontheenvironmentTohaveamorelocallyrelevantexperienceSustainablepropertiestreatthecommunitybetter24Description:Aglobalsurve